

Customer Engagement and Analytics Software is a software platform designed to improve customer-business relationships through different types of engagement, such as user onboarding, customer support, customer success, self-service support, and more. Use Customer Engagement Tools to improve your customer experience by making your customer interactions more contextual, personalized, and relevant.
The global Customer Engagement and Analytics Software market size is projected to grow from US$ million in 2024 to US$ million in 2030; it is expected to grow at a CAGR of %from 2024 to 2030.
The “Customer Engagement and Analytics Software Industry Forecast” looks at past sales and reviews total world Customer Engagement and Analytics Software sales in 2022, providing a comprehensive analysis by region and market sector of projected Customer Engagement and Analytics Software sales for 2023 through 2029. With Customer Engagement and Analytics Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Customer Engagement and Analytics Software industry.
This Insight Report provides a comprehensive analysis of the global Customer Engagement and Analytics Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Customer Engagement and Analytics Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Customer Engagement and Analytics Software market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Customer Engagement and Analytics Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Customer Engagement and Analytics Software.
United States market for Customer Engagement and Analytics Software is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
China market for Customer Engagement and Analytics Software is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
Europe market for Customer Engagement and Analytics Software is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
Global key Customer Engagement and Analytics Software players cover Avaya, Intercom, Zoho, Calabrio, ContactEngine, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2023.
This report presents a comprehensive overview, market shares, and growth opportunities of Customer Engagement and Analytics Software market by product type, application, key players and key regions and countries.
Segmentation by Type:
On-premise
Cloud-based
Segmentation by Application:
Large Enterprises
SMEs
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
Segmentation by Type:
On-premise
Cloud-based
Segmentation by Application:
Large Enterprises
SMEs
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Avaya
Intercom
Zoho
Calabrio
ContactEngine
Crisp Software
Dixa
Doxim
Drift
Freshworks
Genesys
Gladly
Heap
Help Scout
Hiver
Hotjar
HubSpot
IBM
Kustomer
Medallia
Mixpanel
Oracle
Quiq
RingCentral
Salesforce
SAP
Slack
Typeform
Userpilot
Zendesk
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Customer Engagement and Analytics Software Market Size 2019-2030
2.1.2 Customer Engagement and Analytics Software Market Size CAGR by Region (2019 VS 2023 VS 2030)
2.1.3 World Current & Future Analysis for Customer Engagement and Analytics Software by Country/Region, 2019, 2023 & 2030
2.2 Customer Engagement and Analytics Software Segment by Type
2.2.1 On-premise
2.2.2 Cloud-based
2.3 Customer Engagement and Analytics Software Market Size by Type
2.3.1 Customer Engagement and Analytics Software Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Customer Engagement and Analytics Software Market Size Market Share by Type (2019-2024)
2.4 Customer Engagement and Analytics Software Segment by Application
2.4.1 Large Enterprises
2.4.2 SMEs
2.5 Customer Engagement and Analytics Software Market Size by Application
2.5.1 Customer Engagement and Analytics Software Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Customer Engagement and Analytics Software Market Size Market Share by Application (2019-2024)
3 Customer Engagement and Analytics Software Market Size by Player
3.1 Customer Engagement and Analytics Software Market Size Market Share by Player
3.1.1 Global Customer Engagement and Analytics Software Revenue by Player (2019-2024)
3.1.2 Global Customer Engagement and Analytics Software Revenue Market Share by Player (2019-2024)
3.2 Global Customer Engagement and Analytics Software Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Customer Engagement and Analytics Software by Region
4.1 Customer Engagement and Analytics Software Market Size by Region (2019-2024)
4.2 Global Customer Engagement and Analytics Software Annual Revenue by Country/Region (2019-2024)
4.3 Americas Customer Engagement and Analytics Software Market Size Growth (2019-2024)
4.4 APAC Customer Engagement and Analytics Software Market Size Growth (2019-2024)
4.5 Europe Customer Engagement and Analytics Software Market Size Growth (2019-2024)
4.6 Middle East & Africa Customer Engagement and Analytics Software Market Size Growth (2019-2024)
5 Americas
5.1 Americas Customer Engagement and Analytics Software Market Size by Country (2019-2024)
5.2 Americas Customer Engagement and Analytics Software Market Size by Type (2019-2024)
5.3 Americas Customer Engagement and Analytics Software Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Customer Engagement and Analytics Software Market Size by Region (2019-2024)
6.2 APAC Customer Engagement and Analytics Software Market Size by Type (2019-2024)
6.3 APAC Customer Engagement and Analytics Software Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Customer Engagement and Analytics Software Market Size by Country (2019-2024)
7.2 Europe Customer Engagement and Analytics Software Market Size by Type (2019-2024)
7.3 Europe Customer Engagement and Analytics Software Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Customer Engagement and Analytics Software by Region (2019-2024)
8.2 Middle East & Africa Customer Engagement and Analytics Software Market Size by Type (2019-2024)
8.3 Middle East & Africa Customer Engagement and Analytics Software Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Customer Engagement and Analytics Software Market Forecast
10.1 Global Customer Engagement and Analytics Software Forecast by Region (2025-2030)
10.1.1 Global Customer Engagement and Analytics Software Forecast by Region (2025-2030)
10.1.2 Americas Customer Engagement and Analytics Software Forecast
10.1.3 APAC Customer Engagement and Analytics Software Forecast
10.1.4 Europe Customer Engagement and Analytics Software Forecast
10.1.5 Middle East & Africa Customer Engagement and Analytics Software Forecast
10.2 Americas Customer Engagement and Analytics Software Forecast by Country (2025-2030)
10.2.1 United States Market Customer Engagement and Analytics Software Forecast
10.2.2 Canada Market Customer Engagement and Analytics Software Forecast
10.2.3 Mexico Market Customer Engagement and Analytics Software Forecast
10.2.4 Brazil Market Customer Engagement and Analytics Software Forecast
10.3 APAC Customer Engagement and Analytics Software Forecast by Region (2025-2030)
10.3.1 China Customer Engagement and Analytics Software Market Forecast
10.3.2 Japan Market Customer Engagement and Analytics Software Forecast
10.3.3 Korea Market Customer Engagement and Analytics Software Forecast
10.3.4 Southeast Asia Market Customer Engagement and Analytics Software Forecast
10.3.5 India Market Customer Engagement and Analytics Software Forecast
10.3.6 Australia Market Customer Engagement and Analytics Software Forecast
10.4 Europe Customer Engagement and Analytics Software Forecast by Country (2025-2030)
10.4.1 Germany Market Customer Engagement and Analytics Software Forecast
10.4.2 France Market Customer Engagement and Analytics Software Forecast
10.4.3 UK Market Customer Engagement and Analytics Software Forecast
10.4.4 Italy Market Customer Engagement and Analytics Software Forecast
10.4.5 Russia Market Customer Engagement and Analytics Software Forecast
10.5 Middle East & Africa Customer Engagement and Analytics Software Forecast by Region (2025-2030)
10.5.1 Egypt Market Customer Engagement and Analytics Software Forecast
10.5.2 South Africa Market Customer Engagement and Analytics Software Forecast
10.5.3 Israel Market Customer Engagement and Analytics Software Forecast
10.5.4 Turkey Market Customer Engagement and Analytics Software Forecast
10.6 Global Customer Engagement and Analytics Software Forecast by Type (2025-2030)
10.7 Global Customer Engagement and Analytics Software Forecast by Application (2025-2030)
10.7.1 GCC Countries Market Customer Engagement and Analytics Software Forecast
11 Key Players Analysis
11.1 Avaya
11.1.1 Avaya Company Information
11.1.2 Avaya Customer Engagement and Analytics Software Product Offered
11.1.3 Avaya Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Avaya Main Business Overview
11.1.5 Avaya Latest Developments
11.2 Intercom
11.2.1 Intercom Company Information
11.2.2 Intercom Customer Engagement and Analytics Software Product Offered
11.2.3 Intercom Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Intercom Main Business Overview
11.2.5 Intercom Latest Developments
11.3 Zoho
11.3.1 Zoho Company Information
11.3.2 Zoho Customer Engagement and Analytics Software Product Offered
11.3.3 Zoho Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Zoho Main Business Overview
11.3.5 Zoho Latest Developments
11.4 Calabrio
11.4.1 Calabrio Company Information
11.4.2 Calabrio Customer Engagement and Analytics Software Product Offered
11.4.3 Calabrio Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 Calabrio Main Business Overview
11.4.5 Calabrio Latest Developments
11.5 ContactEngine
11.5.1 ContactEngine Company Information
11.5.2 ContactEngine Customer Engagement and Analytics Software Product Offered
11.5.3 ContactEngine Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 ContactEngine Main Business Overview
11.5.5 ContactEngine Latest Developments
11.6 Crisp Software
11.6.1 Crisp Software Company Information
11.6.2 Crisp Software Customer Engagement and Analytics Software Product Offered
11.6.3 Crisp Software Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Crisp Software Main Business Overview
11.6.5 Crisp Software Latest Developments
11.7 Dixa
11.7.1 Dixa Company Information
11.7.2 Dixa Customer Engagement and Analytics Software Product Offered
11.7.3 Dixa Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Dixa Main Business Overview
11.7.5 Dixa Latest Developments
11.8 Doxim
11.8.1 Doxim Company Information
11.8.2 Doxim Customer Engagement and Analytics Software Product Offered
11.8.3 Doxim Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Doxim Main Business Overview
11.8.5 Doxim Latest Developments
11.9 Drift
11.9.1 Drift Company Information
11.9.2 Drift Customer Engagement and Analytics Software Product Offered
11.9.3 Drift Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 Drift Main Business Overview
11.9.5 Drift Latest Developments
11.10 Freshworks
11.10.1 Freshworks Company Information
11.10.2 Freshworks Customer Engagement and Analytics Software Product Offered
11.10.3 Freshworks Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 Freshworks Main Business Overview
11.10.5 Freshworks Latest Developments
11.11 Genesys
11.11.1 Genesys Company Information
11.11.2 Genesys Customer Engagement and Analytics Software Product Offered
11.11.3 Genesys Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Genesys Main Business Overview
11.11.5 Genesys Latest Developments
11.12 Gladly
11.12.1 Gladly Company Information
11.12.2 Gladly Customer Engagement and Analytics Software Product Offered
11.12.3 Gladly Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 Gladly Main Business Overview
11.12.5 Gladly Latest Developments
11.13 Heap
11.13.1 Heap Company Information
11.13.2 Heap Customer Engagement and Analytics Software Product Offered
11.13.3 Heap Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 Heap Main Business Overview
11.13.5 Heap Latest Developments
11.14 Help Scout
11.14.1 Help Scout Company Information
11.14.2 Help Scout Customer Engagement and Analytics Software Product Offered
11.14.3 Help Scout Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 Help Scout Main Business Overview
11.14.5 Help Scout Latest Developments
11.15 Hiver
11.15.1 Hiver Company Information
11.15.2 Hiver Customer Engagement and Analytics Software Product Offered
11.15.3 Hiver Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 Hiver Main Business Overview
11.15.5 Hiver Latest Developments
11.16 Hotjar
11.16.1 Hotjar Company Information
11.16.2 Hotjar Customer Engagement and Analytics Software Product Offered
11.16.3 Hotjar Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 Hotjar Main Business Overview
11.16.5 Hotjar Latest Developments
11.17 HubSpot
11.17.1 HubSpot Company Information
11.17.2 HubSpot Customer Engagement and Analytics Software Product Offered
11.17.3 HubSpot Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 HubSpot Main Business Overview
11.17.5 HubSpot Latest Developments
11.18 IBM
11.18.1 IBM Company Information
11.18.2 IBM Customer Engagement and Analytics Software Product Offered
11.18.3 IBM Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.18.4 IBM Main Business Overview
11.18.5 IBM Latest Developments
11.19 Kustomer
11.19.1 Kustomer Company Information
11.19.2 Kustomer Customer Engagement and Analytics Software Product Offered
11.19.3 Kustomer Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.19.4 Kustomer Main Business Overview
11.19.5 Kustomer Latest Developments
11.20 Medallia
11.20.1 Medallia Company Information
11.20.2 Medallia Customer Engagement and Analytics Software Product Offered
11.20.3 Medallia Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.20.4 Medallia Main Business Overview
11.20.5 Medallia Latest Developments
11.21 Mixpanel
11.21.1 Mixpanel Company Information
11.21.2 Mixpanel Customer Engagement and Analytics Software Product Offered
11.21.3 Mixpanel Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.21.4 Mixpanel Main Business Overview
11.21.5 Mixpanel Latest Developments
11.22 Oracle
11.22.1 Oracle Company Information
11.22.2 Oracle Customer Engagement and Analytics Software Product Offered
11.22.3 Oracle Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.22.4 Oracle Main Business Overview
11.22.5 Oracle Latest Developments
11.23 Quiq
11.23.1 Quiq Company Information
11.23.2 Quiq Customer Engagement and Analytics Software Product Offered
11.23.3 Quiq Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.23.4 Quiq Main Business Overview
11.23.5 Quiq Latest Developments
11.24 RingCentral
11.24.1 RingCentral Company Information
11.24.2 RingCentral Customer Engagement and Analytics Software Product Offered
11.24.3 RingCentral Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.24.4 RingCentral Main Business Overview
11.24.5 RingCentral Latest Developments
11.25 Salesforce
11.25.1 Salesforce Company Information
11.25.2 Salesforce Customer Engagement and Analytics Software Product Offered
11.25.3 Salesforce Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.25.4 Salesforce Main Business Overview
11.25.5 Salesforce Latest Developments
11.26 SAP
11.26.1 SAP Company Information
11.26.2 SAP Customer Engagement and Analytics Software Product Offered
11.26.3 SAP Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.26.4 SAP Main Business Overview
11.26.5 SAP Latest Developments
11.27 Slack
11.27.1 Slack Company Information
11.27.2 Slack Customer Engagement and Analytics Software Product Offered
11.27.3 Slack Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.27.4 Slack Main Business Overview
11.27.5 Slack Latest Developments
11.28 Typeform
11.28.1 Typeform Company Information
11.28.2 Typeform Customer Engagement and Analytics Software Product Offered
11.28.3 Typeform Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.28.4 Typeform Main Business Overview
11.28.5 Typeform Latest Developments
11.29 Userpilot
11.29.1 Userpilot Company Information
11.29.2 Userpilot Customer Engagement and Analytics Software Product Offered
11.29.3 Userpilot Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.29.4 Userpilot Main Business Overview
11.29.5 Userpilot Latest Developments
11.30 Zendesk
11.30.1 Zendesk Company Information
11.30.2 Zendesk Customer Engagement and Analytics Software Product Offered
11.30.3 Zendesk Customer Engagement and Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.30.4 Zendesk Main Business Overview
11.30.5 Zendesk Latest Developments
12 Research Findings and Conclusion
*If Applicable.