Digital ad intelligence software monitors competitors’ advertising campaigns as well as optimizes ad spend by providing ad revenue data. Companies use digital ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads. Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital ad intelligence software can also track competitors’ key performance indicators, like cost per impression (CPI) and click-through rate (CTR).
The global Digital Ad Intelligence Software market size is projected to grow from US$ 971.4 million in 2023 to US$ 1597.5 million in 2030; it is expected to grow at a CAGR of 7.4% from 2024 to 2030.
The “Digital Ad Intelligence Software Industry Forecast” looks at past sales and reviews total world Digital Ad Intelligence Software sales in 2023, providing a comprehensive analysis by region and market sector of projected Digital Ad Intelligence Software sales for 2024 through 2030. With Digital Ad Intelligence Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Digital Ad Intelligence Software industry.
This Insight Report provides a comprehensive analysis of the global Digital Ad Intelligence Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Digital Ad Intelligence Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Digital Ad Intelligence Software market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Digital Ad Intelligence Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Digital Ad Intelligence Software.
The future market trends of Digital Ad Intelligence Software are driven by the increasing demand for data-driven and personalized advertising, the proliferation of digital channels and devices, the growth of programmatic and video advertising, and the emergence of new technologies such as artificial intelligence and big data analytics. Some of the key trends that are expected to shape the market are:
The rise of ad-supported video services, such as YouTube, Hulu, and Peacock, which offer a large and engaged audience for advertisers, as well as rich data and analytics capabilities. According to Insider Intelligence, the US ad-supported video-on-demand (AVOD) market will grow from $27.1 billion in 2020 to $59.5 billion in 2025, at a CAGR of 17%.
The shift to upper-funnel ads, such as video, display, and social media, which aim to raise brand awareness and generate interest among potential customers, rather than lower-funnel ads, such as search, which focus on driving conversions and sales. According to Insider Intelligence, video ads will account for 40.9% of US digital ad spending in 2025, up from 33.8% in 2020, while search ads will decline from 41.5% to 34.8% in the same period.
The adoption of artificial intelligence and big data analytics, which enable advertisers to leverage large and complex data sets to optimize their ad campaigns, improve their targeting and segmentation, enhance their creatives and messaging, and measure their impact and attribution. According to Mordor Intelligence, the global market for artificial intelligence in digital marketing is expected to grow at a CAGR of 30.5% from 2020 to 2025.
This report presents a comprehensive overview, market shares, and growth opportunities of Digital Ad Intelligence Software market by product type, application, key players and key regions and countries.
Segmentation by type
Cloud Based
On Premises
Segmentation by application
Large Enterprises
SMEs
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Pathmatics
Soomla
Similarweb
Adbeat
BIScience
WhatRunsWhere
Mobile Action
Numerator
SocialPeta
adjinn
Admetricks
App Annie
Apptica
Apptopia
BrandTotal
Kantar
Macaw.pro
Nielsen
Sensor Tower
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Digital Ad Intelligence Software Market Size 2019-2030
2.1.2 Digital Ad Intelligence Software Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Digital Ad Intelligence Software Segment by Type
2.2.1 Cloud Based
2.2.2 On Premises
2.3 Digital Ad Intelligence Software Market Size by Type
2.3.1 Digital Ad Intelligence Software Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Digital Ad Intelligence Software Market Size Market Share by Type (2019-2024)
2.4 Digital Ad Intelligence Software Segment by Application
2.4.1 Large Enterprises
2.4.2 SMEs
2.5 Digital Ad Intelligence Software Market Size by Application
2.5.1 Digital Ad Intelligence Software Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Digital Ad Intelligence Software Market Size Market Share by Application (2019-2024)
3 Digital Ad Intelligence Software Market Size by Player
3.1 Digital Ad Intelligence Software Market Size Market Share by Players
3.1.1 Global Digital Ad Intelligence Software Revenue by Players (2019-2024)
3.1.2 Global Digital Ad Intelligence Software Revenue Market Share by Players (2019-2024)
3.2 Global Digital Ad Intelligence Software Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Digital Ad Intelligence Software by Regions
4.1 Digital Ad Intelligence Software Market Size by Regions (2019-2024)
4.2 Americas Digital Ad Intelligence Software Market Size Growth (2019-2024)
4.3 APAC Digital Ad Intelligence Software Market Size Growth (2019-2024)
4.4 Europe Digital Ad Intelligence Software Market Size Growth (2019-2024)
4.5 Middle East & Africa Digital Ad Intelligence Software Market Size Growth (2019-2024)
5 Americas
5.1 Americas Digital Ad Intelligence Software Market Size by Country (2019-2024)
5.2 Americas Digital Ad Intelligence Software Market Size by Type (2019-2024)
5.3 Americas Digital Ad Intelligence Software Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Digital Ad Intelligence Software Market Size by Region (2019-2024)
6.2 APAC Digital Ad Intelligence Software Market Size by Type (2019-2024)
6.3 APAC Digital Ad Intelligence Software Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Digital Ad Intelligence Software by Country (2019-2024)
7.2 Europe Digital Ad Intelligence Software Market Size by Type (2019-2024)
7.3 Europe Digital Ad Intelligence Software Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Digital Ad Intelligence Software by Region (2019-2024)
8.2 Middle East & Africa Digital Ad Intelligence Software Market Size by Type (2019-2024)
8.3 Middle East & Africa Digital Ad Intelligence Software Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Digital Ad Intelligence Software Market Forecast
10.1 Global Digital Ad Intelligence Software Forecast by Regions (2025-2030)
10.1.1 Global Digital Ad Intelligence Software Forecast by Regions (2025-2030)
10.1.2 Americas Digital Ad Intelligence Software Forecast
10.1.3 APAC Digital Ad Intelligence Software Forecast
10.1.4 Europe Digital Ad Intelligence Software Forecast
10.1.5 Middle East & Africa Digital Ad Intelligence Software Forecast
10.2 Americas Digital Ad Intelligence Software Forecast by Country (2025-2030)
10.2.1 United States Digital Ad Intelligence Software Market Forecast
10.2.2 Canada Digital Ad Intelligence Software Market Forecast
10.2.3 Mexico Digital Ad Intelligence Software Market Forecast
10.2.4 Brazil Digital Ad Intelligence Software Market Forecast
10.3 APAC Digital Ad Intelligence Software Forecast by Region (2025-2030)
10.3.1 China Digital Ad Intelligence Software Market Forecast
10.3.2 Japan Digital Ad Intelligence Software Market Forecast
10.3.3 Korea Digital Ad Intelligence Software Market Forecast
10.3.4 Southeast Asia Digital Ad Intelligence Software Market Forecast
10.3.5 India Digital Ad Intelligence Software Market Forecast
10.3.6 Australia Digital Ad Intelligence Software Market Forecast
10.4 Europe Digital Ad Intelligence Software Forecast by Country (2025-2030)
10.4.1 Germany Digital Ad Intelligence Software Market Forecast
10.4.2 France Digital Ad Intelligence Software Market Forecast
10.4.3 UK Digital Ad Intelligence Software Market Forecast
10.4.4 Italy Digital Ad Intelligence Software Market Forecast
10.4.5 Russia Digital Ad Intelligence Software Market Forecast
10.5 Middle East & Africa Digital Ad Intelligence Software Forecast by Region (2025-2030)
10.5.1 Egypt Digital Ad Intelligence Software Market Forecast
10.5.2 South Africa Digital Ad Intelligence Software Market Forecast
10.5.3 Israel Digital Ad Intelligence Software Market Forecast
10.5.4 Turkey Digital Ad Intelligence Software Market Forecast
10.5.5 GCC Countries Digital Ad Intelligence Software Market Forecast
10.6 Global Digital Ad Intelligence Software Forecast by Type (2025-2030)
10.7 Global Digital Ad Intelligence Software Forecast by Application (2025-2030)
11 Key Players Analysis
11.1 Pathmatics
11.1.1 Pathmatics Company Information
11.1.2 Pathmatics Digital Ad Intelligence Software Product Offered
11.1.3 Pathmatics Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Pathmatics Main Business Overview
11.1.5 Pathmatics Latest Developments
11.2 Soomla
11.2.1 Soomla Company Information
11.2.2 Soomla Digital Ad Intelligence Software Product Offered
11.2.3 Soomla Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Soomla Main Business Overview
11.2.5 Soomla Latest Developments
11.3 Similarweb
11.3.1 Similarweb Company Information
11.3.2 Similarweb Digital Ad Intelligence Software Product Offered
11.3.3 Similarweb Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Similarweb Main Business Overview
11.3.5 Similarweb Latest Developments
11.4 Adbeat
11.4.1 Adbeat Company Information
11.4.2 Adbeat Digital Ad Intelligence Software Product Offered
11.4.3 Adbeat Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 Adbeat Main Business Overview
11.4.5 Adbeat Latest Developments
11.5 BIScience
11.5.1 BIScience Company Information
11.5.2 BIScience Digital Ad Intelligence Software Product Offered
11.5.3 BIScience Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 BIScience Main Business Overview
11.5.5 BIScience Latest Developments
11.6 WhatRunsWhere
11.6.1 WhatRunsWhere Company Information
11.6.2 WhatRunsWhere Digital Ad Intelligence Software Product Offered
11.6.3 WhatRunsWhere Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 WhatRunsWhere Main Business Overview
11.6.5 WhatRunsWhere Latest Developments
11.7 Mobile Action
11.7.1 Mobile Action Company Information
11.7.2 Mobile Action Digital Ad Intelligence Software Product Offered
11.7.3 Mobile Action Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Mobile Action Main Business Overview
11.7.5 Mobile Action Latest Developments
11.8 Numerator
11.8.1 Numerator Company Information
11.8.2 Numerator Digital Ad Intelligence Software Product Offered
11.8.3 Numerator Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Numerator Main Business Overview
11.8.5 Numerator Latest Developments
11.9 SocialPeta
11.9.1 SocialPeta Company Information
11.9.2 SocialPeta Digital Ad Intelligence Software Product Offered
11.9.3 SocialPeta Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 SocialPeta Main Business Overview
11.9.5 SocialPeta Latest Developments
11.10 adjinn
11.10.1 adjinn Company Information
11.10.2 adjinn Digital Ad Intelligence Software Product Offered
11.10.3 adjinn Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 adjinn Main Business Overview
11.10.5 adjinn Latest Developments
11.11 Admetricks
11.11.1 Admetricks Company Information
11.11.2 Admetricks Digital Ad Intelligence Software Product Offered
11.11.3 Admetricks Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Admetricks Main Business Overview
11.11.5 Admetricks Latest Developments
11.12 App Annie
11.12.1 App Annie Company Information
11.12.2 App Annie Digital Ad Intelligence Software Product Offered
11.12.3 App Annie Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 App Annie Main Business Overview
11.12.5 App Annie Latest Developments
11.13 Apptica
11.13.1 Apptica Company Information
11.13.2 Apptica Digital Ad Intelligence Software Product Offered
11.13.3 Apptica Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 Apptica Main Business Overview
11.13.5 Apptica Latest Developments
11.14 Apptopia
11.14.1 Apptopia Company Information
11.14.2 Apptopia Digital Ad Intelligence Software Product Offered
11.14.3 Apptopia Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 Apptopia Main Business Overview
11.14.5 Apptopia Latest Developments
11.15 BrandTotal
11.15.1 BrandTotal Company Information
11.15.2 BrandTotal Digital Ad Intelligence Software Product Offered
11.15.3 BrandTotal Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 BrandTotal Main Business Overview
11.15.5 BrandTotal Latest Developments
11.16 Kantar
11.16.1 Kantar Company Information
11.16.2 Kantar Digital Ad Intelligence Software Product Offered
11.16.3 Kantar Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 Kantar Main Business Overview
11.16.5 Kantar Latest Developments
11.17 Macaw.pro
11.17.1 Macaw.pro Company Information
11.17.2 Macaw.pro Digital Ad Intelligence Software Product Offered
11.17.3 Macaw.pro Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 Macaw.pro Main Business Overview
11.17.5 Macaw.pro Latest Developments
11.18 Nielsen
11.18.1 Nielsen Company Information
11.18.2 Nielsen Digital Ad Intelligence Software Product Offered
11.18.3 Nielsen Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.18.4 Nielsen Main Business Overview
11.18.5 Nielsen Latest Developments
11.19 Sensor Tower
11.19.1 Sensor Tower Company Information
11.19.2 Sensor Tower Digital Ad Intelligence Software Product Offered
11.19.3 Sensor Tower Digital Ad Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
11.19.4 Sensor Tower Main Business Overview
11.19.5 Sensor Tower Latest Developments
12 Research Findings and Conclusion
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*If Applicable.