
The global Digital Signage market size is predicted to grow from US$ 11750 million in 2025 to US$ 15540 million in 2031; it is expected to grow at a CAGR of 4.8% from 2025 to 2031.
Digital signage is a sub segment of signage. Digital displays use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, web pages, weather data, restaurant menu, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.
Digital sign displays may be LCD or plasma screens, LED boards, projection screens or other emerging display types like interactive surfaces or organic LED screens (OLEDs). Rapidly dropping prices for large plasma and LCD screens have led to a growing increase in the number of digital sign installations.
The market is quite competitive. Including Samsung Electronics, LG Electronics and NEC Display are top 3 players in terms of value, with about 56% market shares, Samsung Electronics, LG Electronics, Goodview, NEC Display and Panasonic are the top 5 players in terms of output volume, with about 59% market shares. Other notable players include Daktronics, Sharp, Planar Systems (Leyard), Sony, Philips, Chimei Innolux (CMI), Marvel Digital, Toshiba, Cisco Systems Inc, Mitsubishi, Advantech nd so on. Industry participants are investing immensely in the R&D operations to offer advanced products for the verticals with high demand such as retail and education, government, etc.
The “Digital Signage Industry Forecast” looks at past sales and reviews total world Digital Signage sales in 2024, providing a comprehensive analysis by region and market sector of projected Digital Signage sales for 2025 through 2031. With Digital Signage sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Digital Signage industry.
This Insight Report provides a comprehensive analysis of the global Digital Signage landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Digital Signage portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Digital Signage market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Digital Signage and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Digital Signage.
This report presents a comprehensive overview, market shares, and growth opportunities of Digital Signage market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
40 - 50 inch
50 - 60 inch
Under 40 inch
Larger than 60 inch
Segmentation by Application:
Retail
Healthcare
Hospitality
Transportation
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Samsung Electronics
LG Electronics
Philips
Toshiba
Daktronics
Sony
Panasonic
NEC Display
Sharp
Planar Systems (Leyard)
Mitsubishi
Chimei Innolux (CMI)
Advantech
Goodview
Cisco Systems Inc
Marvel Digital
Key Questions Addressed in this Report
What is the 10-year outlook for the global Digital Signage market?
What factors are driving Digital Signage market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Digital Signage market opportunities vary by end market size?
How does Digital Signage break out by Type, by Application?
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Digital Signage Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Digital Signage by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Digital Signage by Country/Region, 2020, 2024 & 2031
2.2 Digital Signage Segment by Type
2.2.1 40 - 50 inch
2.2.2 50 - 60 inch
2.2.3 Under 40 inch
2.2.4 Larger than 60 inch
2.3 Digital Signage Sales by Type
2.3.1 Global Digital Signage Sales Market Share by Type (2020-2025)
2.3.2 Global Digital Signage Revenue and Market Share by Type (2020-2025)
2.3.3 Global Digital Signage Sale Price by Type (2020-2025)
2.4 Digital Signage Segment by Application
2.4.1 Retail
2.4.2 Healthcare
2.4.3 Hospitality
2.4.4 Transportation
2.4.5 Others
2.5 Digital Signage Sales by Application
2.5.1 Global Digital Signage Sale Market Share by Application (2020-2025)
2.5.2 Global Digital Signage Revenue and Market Share by Application (2020-2025)
2.5.3 Global Digital Signage Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global Digital Signage Breakdown Data by Company
3.1.1 Global Digital Signage Annual Sales by Company (2020-2025)
3.1.2 Global Digital Signage Sales Market Share by Company (2020-2025)
3.2 Global Digital Signage Annual Revenue by Company (2020-2025)
3.2.1 Global Digital Signage Revenue by Company (2020-2025)
3.2.2 Global Digital Signage Revenue Market Share by Company (2020-2025)
3.3 Global Digital Signage Sale Price by Company
3.4 Key Manufacturers Digital Signage Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Digital Signage Product Location Distribution
3.4.2 Players Digital Signage Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 Market M&A Activity & Strategy
4 World Historic Review for Digital Signage by Geographic Region
4.1 World Historic Digital Signage Market Size by Geographic Region (2020-2025)
4.1.1 Global Digital Signage Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Digital Signage Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Digital Signage Market Size by Country/Region (2020-2025)
4.2.1 Global Digital Signage Annual Sales by Country/Region (2020-2025)
4.2.2 Global Digital Signage Annual Revenue by Country/Region (2020-2025)
4.3 Americas Digital Signage Sales Growth
4.4 APAC Digital Signage Sales Growth
4.5 Europe Digital Signage Sales Growth
4.6 Middle East & Africa Digital Signage Sales Growth
5 Americas
5.1 Americas Digital Signage Sales by Country
5.1.1 Americas Digital Signage Sales by Country (2020-2025)
5.1.2 Americas Digital Signage Revenue by Country (2020-2025)
5.2 Americas Digital Signage Sales by Type (2020-2025)
5.3 Americas Digital Signage Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Digital Signage Sales by Region
6.1.1 APAC Digital Signage Sales by Region (2020-2025)
6.1.2 APAC Digital Signage Revenue by Region (2020-2025)
6.2 APAC Digital Signage Sales by Type (2020-2025)
6.3 APAC Digital Signage Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Digital Signage by Country
7.1.1 Europe Digital Signage Sales by Country (2020-2025)
7.1.2 Europe Digital Signage Revenue by Country (2020-2025)
7.2 Europe Digital Signage Sales by Type (2020-2025)
7.3 Europe Digital Signage Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Digital Signage by Country
8.1.1 Middle East & Africa Digital Signage Sales by Country (2020-2025)
8.1.2 Middle East & Africa Digital Signage Revenue by Country (2020-2025)
8.2 Middle East & Africa Digital Signage Sales by Type (2020-2025)
8.3 Middle East & Africa Digital Signage Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Digital Signage
10.3 Manufacturing Process Analysis of Digital Signage
10.4 Industry Chain Structure of Digital Signage
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Digital Signage Distributors
11.3 Digital Signage Customer
12 World Forecast Review for Digital Signage by Geographic Region
12.1 Global Digital Signage Market Size Forecast by Region
12.1.1 Global Digital Signage Forecast by Region (2026-2031)
12.1.2 Global Digital Signage Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Digital Signage Forecast by Type (2026-2031)
12.7 Global Digital Signage Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Samsung Electronics
13.1.1 Samsung Electronics Company Information
13.1.2 Samsung Electronics Digital Signage Product Portfolios and Specifications
13.1.3 Samsung Electronics Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Samsung Electronics Main Business Overview
13.1.5 Samsung Electronics Latest Developments
13.2 LG Electronics
13.2.1 LG Electronics Company Information
13.2.2 LG Electronics Digital Signage Product Portfolios and Specifications
13.2.3 LG Electronics Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 LG Electronics Main Business Overview
13.2.5 LG Electronics Latest Developments
13.3 Philips
13.3.1 Philips Company Information
13.3.2 Philips Digital Signage Product Portfolios and Specifications
13.3.3 Philips Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Philips Main Business Overview
13.3.5 Philips Latest Developments
13.4 Toshiba
13.4.1 Toshiba Company Information
13.4.2 Toshiba Digital Signage Product Portfolios and Specifications
13.4.3 Toshiba Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Toshiba Main Business Overview
13.4.5 Toshiba Latest Developments
13.5 Daktronics
13.5.1 Daktronics Company Information
13.5.2 Daktronics Digital Signage Product Portfolios and Specifications
13.5.3 Daktronics Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Daktronics Main Business Overview
13.5.5 Daktronics Latest Developments
13.6 Sony
13.6.1 Sony Company Information
13.6.2 Sony Digital Signage Product Portfolios and Specifications
13.6.3 Sony Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 Sony Main Business Overview
13.6.5 Sony Latest Developments
13.7 Panasonic
13.7.1 Panasonic Company Information
13.7.2 Panasonic Digital Signage Product Portfolios and Specifications
13.7.3 Panasonic Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Panasonic Main Business Overview
13.7.5 Panasonic Latest Developments
13.8 NEC Display
13.8.1 NEC Display Company Information
13.8.2 NEC Display Digital Signage Product Portfolios and Specifications
13.8.3 NEC Display Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 NEC Display Main Business Overview
13.8.5 NEC Display Latest Developments
13.9 Sharp
13.9.1 Sharp Company Information
13.9.2 Sharp Digital Signage Product Portfolios and Specifications
13.9.3 Sharp Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Sharp Main Business Overview
13.9.5 Sharp Latest Developments
13.10 Planar Systems (Leyard)
13.10.1 Planar Systems (Leyard) Company Information
13.10.2 Planar Systems (Leyard) Digital Signage Product Portfolios and Specifications
13.10.3 Planar Systems (Leyard) Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 Planar Systems (Leyard) Main Business Overview
13.10.5 Planar Systems (Leyard) Latest Developments
13.11 Mitsubishi
13.11.1 Mitsubishi Company Information
13.11.2 Mitsubishi Digital Signage Product Portfolios and Specifications
13.11.3 Mitsubishi Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
13.11.4 Mitsubishi Main Business Overview
13.11.5 Mitsubishi Latest Developments
13.12 Chimei Innolux (CMI)
13.12.1 Chimei Innolux (CMI) Company Information
13.12.2 Chimei Innolux (CMI) Digital Signage Product Portfolios and Specifications
13.12.3 Chimei Innolux (CMI) Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
13.12.4 Chimei Innolux (CMI) Main Business Overview
13.12.5 Chimei Innolux (CMI) Latest Developments
13.13 Advantech
13.13.1 Advantech Company Information
13.13.2 Advantech Digital Signage Product Portfolios and Specifications
13.13.3 Advantech Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
13.13.4 Advantech Main Business Overview
13.13.5 Advantech Latest Developments
13.14 Goodview
13.14.1 Goodview Company Information
13.14.2 Goodview Digital Signage Product Portfolios and Specifications
13.14.3 Goodview Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
13.14.4 Goodview Main Business Overview
13.14.5 Goodview Latest Developments
13.15 Cisco Systems Inc
13.15.1 Cisco Systems Inc Company Information
13.15.2 Cisco Systems Inc Digital Signage Product Portfolios and Specifications
13.15.3 Cisco Systems Inc Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
13.15.4 Cisco Systems Inc Main Business Overview
13.15.5 Cisco Systems Inc Latest Developments
13.16 Marvel Digital
13.16.1 Marvel Digital Company Information
13.16.2 Marvel Digital Digital Signage Product Portfolios and Specifications
13.16.3 Marvel Digital Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
13.16.4 Marvel Digital Main Business Overview
13.16.5 Marvel Digital Latest Developments
14 Research Findings and Conclusion
*If Applicable.
