

The global E-commerce Analytics Software market size was valued at US$ million in 2023. With growing demand in downstream market, the E-commerce Analytics Software is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period.
The research report highlights the growth potential of the global E-commerce Analytics Software market. E-commerce Analytics Software are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of E-commerce Analytics Software. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the E-commerce Analytics Software market.
E-commerce analytics software tracks the performance of online retailers. This type of software helps companies identify its most- and least-performant products, monitor buyer and consumer behavior, and determine which issues impact the business.
According to International Telecommunication Union (ITU), the global Internet users (online population) were more than 5 billion. And the number of online shoppers was also increasing. In 2022, the global e-commerce market penetration rate increased to 19.7%, and the e-commerce market reached $5.5 trillion. At the same time, the Asian e-commerce market ranked at the top of the revenue ranking, which has reached $1.8 trillion. According to the National Bureau of Statistics, China was the largest online retail market in 2022, with online retail sales of 13.79 trillion yuan and a year-on-year increase of 4%. Among them, the online retail sales of physical goods were 11.96 trillion yuan, with a year-on-year increase of 6.2%, which accounted for 27.2% of the total retail sales of consumer goods.
Key Features:
The report on E-commerce Analytics Software market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the E-commerce Analytics Software market. It may include historical data, market segmentation by Type (e.g., Basic, Advanced), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the E-commerce Analytics Software market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the E-commerce Analytics Software market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the E-commerce Analytics Software industry. This include advancements in E-commerce Analytics Software technology, E-commerce Analytics Software new entrants, E-commerce Analytics Software new investment, and other innovations that are shaping the future of E-commerce Analytics Software.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the E-commerce Analytics Software market. It includes factors influencing customer ' purchasing decisions, preferences for E-commerce Analytics Software product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the E-commerce Analytics Software market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting E-commerce Analytics Software market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the E-commerce Analytics Software market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the E-commerce Analytics Software industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the E-commerce Analytics Software market.
Market Segmentation:
E-commerce Analytics Software market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
Basic
Advanced
Segmentation by application
SMEs
Large Enterprises
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Looker
Shopify
Yotpo
SellerPrime
Brightpearl
Heap
Crazy Egg
Segment
Mixpanel
Kissmetrics
Adobe Marketing Cloud
Woopra
Google Analytics
Webtrends
Clicky
StatCounter
FullStory
RJMetrics
IXXO Multi-Vendor Software
Octopus
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global E-commerce Analytics Software Market Size 2019-2030
2.1.2 E-commerce Analytics Software Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 E-commerce Analytics Software Segment by Type
2.2.1 Basic
2.2.2 Advanced
2.3 E-commerce Analytics Software Market Size by Type
2.3.1 E-commerce Analytics Software Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global E-commerce Analytics Software Market Size Market Share by Type (2019-2024)
2.4 E-commerce Analytics Software Segment by Application
2.4.1 SMEs
2.4.2 Large Enterprises
2.5 E-commerce Analytics Software Market Size by Application
2.5.1 E-commerce Analytics Software Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global E-commerce Analytics Software Market Size Market Share by Application (2019-2024)
3 E-commerce Analytics Software Market Size by Player
3.1 E-commerce Analytics Software Market Size Market Share by Players
3.1.1 Global E-commerce Analytics Software Revenue by Players (2019-2024)
3.1.2 Global E-commerce Analytics Software Revenue Market Share by Players (2019-2024)
3.2 Global E-commerce Analytics Software Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 E-commerce Analytics Software by Regions
4.1 E-commerce Analytics Software Market Size by Regions (2019-2024)
4.2 Americas E-commerce Analytics Software Market Size Growth (2019-2024)
4.3 APAC E-commerce Analytics Software Market Size Growth (2019-2024)
4.4 Europe E-commerce Analytics Software Market Size Growth (2019-2024)
4.5 Middle East & Africa E-commerce Analytics Software Market Size Growth (2019-2024)
5 Americas
5.1 Americas E-commerce Analytics Software Market Size by Country (2019-2024)
5.2 Americas E-commerce Analytics Software Market Size by Type (2019-2024)
5.3 Americas E-commerce Analytics Software Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC E-commerce Analytics Software Market Size by Region (2019-2024)
6.2 APAC E-commerce Analytics Software Market Size by Type (2019-2024)
6.3 APAC E-commerce Analytics Software Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe E-commerce Analytics Software by Country (2019-2024)
7.2 Europe E-commerce Analytics Software Market Size by Type (2019-2024)
7.3 Europe E-commerce Analytics Software Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa E-commerce Analytics Software by Region (2019-2024)
8.2 Middle East & Africa E-commerce Analytics Software Market Size by Type (2019-2024)
8.3 Middle East & Africa E-commerce Analytics Software Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global E-commerce Analytics Software Market Forecast
10.1 Global E-commerce Analytics Software Forecast by Regions (2025-2030)
10.1.1 Global E-commerce Analytics Software Forecast by Regions (2025-2030)
10.1.2 Americas E-commerce Analytics Software Forecast
10.1.3 APAC E-commerce Analytics Software Forecast
10.1.4 Europe E-commerce Analytics Software Forecast
10.1.5 Middle East & Africa E-commerce Analytics Software Forecast
10.2 Americas E-commerce Analytics Software Forecast by Country (2025-2030)
10.2.1 United States E-commerce Analytics Software Market Forecast
10.2.2 Canada E-commerce Analytics Software Market Forecast
10.2.3 Mexico E-commerce Analytics Software Market Forecast
10.2.4 Brazil E-commerce Analytics Software Market Forecast
10.3 APAC E-commerce Analytics Software Forecast by Region (2025-2030)
10.3.1 China E-commerce Analytics Software Market Forecast
10.3.2 Japan E-commerce Analytics Software Market Forecast
10.3.3 Korea E-commerce Analytics Software Market Forecast
10.3.4 Southeast Asia E-commerce Analytics Software Market Forecast
10.3.5 India E-commerce Analytics Software Market Forecast
10.3.6 Australia E-commerce Analytics Software Market Forecast
10.4 Europe E-commerce Analytics Software Forecast by Country (2025-2030)
10.4.1 Germany E-commerce Analytics Software Market Forecast
10.4.2 France E-commerce Analytics Software Market Forecast
10.4.3 UK E-commerce Analytics Software Market Forecast
10.4.4 Italy E-commerce Analytics Software Market Forecast
10.4.5 Russia E-commerce Analytics Software Market Forecast
10.5 Middle East & Africa E-commerce Analytics Software Forecast by Region (2025-2030)
10.5.1 Egypt E-commerce Analytics Software Market Forecast
10.5.2 South Africa E-commerce Analytics Software Market Forecast
10.5.3 Israel E-commerce Analytics Software Market Forecast
10.5.4 Turkey E-commerce Analytics Software Market Forecast
10.5.5 GCC Countries E-commerce Analytics Software Market Forecast
10.6 Global E-commerce Analytics Software Forecast by Type (2025-2030)
10.7 Global E-commerce Analytics Software Forecast by Application (2025-2030)
11 Key Players Analysis
11.1 Looker
11.1.1 Looker Company Information
11.1.2 Looker E-commerce Analytics Software Product Offered
11.1.3 Looker E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Looker Main Business Overview
11.1.5 Looker Latest Developments
11.2 Shopify
11.2.1 Shopify Company Information
11.2.2 Shopify E-commerce Analytics Software Product Offered
11.2.3 Shopify E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Shopify Main Business Overview
11.2.5 Shopify Latest Developments
11.3 Yotpo
11.3.1 Yotpo Company Information
11.3.2 Yotpo E-commerce Analytics Software Product Offered
11.3.3 Yotpo E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Yotpo Main Business Overview
11.3.5 Yotpo Latest Developments
11.4 SellerPrime
11.4.1 SellerPrime Company Information
11.4.2 SellerPrime E-commerce Analytics Software Product Offered
11.4.3 SellerPrime E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 SellerPrime Main Business Overview
11.4.5 SellerPrime Latest Developments
11.5 Brightpearl
11.5.1 Brightpearl Company Information
11.5.2 Brightpearl E-commerce Analytics Software Product Offered
11.5.3 Brightpearl E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Brightpearl Main Business Overview
11.5.5 Brightpearl Latest Developments
11.6 Heap
11.6.1 Heap Company Information
11.6.2 Heap E-commerce Analytics Software Product Offered
11.6.3 Heap E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Heap Main Business Overview
11.6.5 Heap Latest Developments
11.7 Crazy Egg
11.7.1 Crazy Egg Company Information
11.7.2 Crazy Egg E-commerce Analytics Software Product Offered
11.7.3 Crazy Egg E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Crazy Egg Main Business Overview
11.7.5 Crazy Egg Latest Developments
11.8 Segment
11.8.1 Segment Company Information
11.8.2 Segment E-commerce Analytics Software Product Offered
11.8.3 Segment E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Segment Main Business Overview
11.8.5 Segment Latest Developments
11.9 Mixpanel
11.9.1 Mixpanel Company Information
11.9.2 Mixpanel E-commerce Analytics Software Product Offered
11.9.3 Mixpanel E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 Mixpanel Main Business Overview
11.9.5 Mixpanel Latest Developments
11.10 Kissmetrics
11.10.1 Kissmetrics Company Information
11.10.2 Kissmetrics E-commerce Analytics Software Product Offered
11.10.3 Kissmetrics E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 Kissmetrics Main Business Overview
11.10.5 Kissmetrics Latest Developments
11.11 Adobe Marketing Cloud
11.11.1 Adobe Marketing Cloud Company Information
11.11.2 Adobe Marketing Cloud E-commerce Analytics Software Product Offered
11.11.3 Adobe Marketing Cloud E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Adobe Marketing Cloud Main Business Overview
11.11.5 Adobe Marketing Cloud Latest Developments
11.12 Woopra
11.12.1 Woopra Company Information
11.12.2 Woopra E-commerce Analytics Software Product Offered
11.12.3 Woopra E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 Woopra Main Business Overview
11.12.5 Woopra Latest Developments
11.13 Google Analytics
11.13.1 Google Analytics Company Information
11.13.2 Google Analytics E-commerce Analytics Software Product Offered
11.13.3 Google Analytics E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 Google Analytics Main Business Overview
11.13.5 Google Analytics Latest Developments
11.14 Webtrends
11.14.1 Webtrends Company Information
11.14.2 Webtrends E-commerce Analytics Software Product Offered
11.14.3 Webtrends E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 Webtrends Main Business Overview
11.14.5 Webtrends Latest Developments
11.15 Clicky
11.15.1 Clicky Company Information
11.15.2 Clicky E-commerce Analytics Software Product Offered
11.15.3 Clicky E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 Clicky Main Business Overview
11.15.5 Clicky Latest Developments
11.16 StatCounter
11.16.1 StatCounter Company Information
11.16.2 StatCounter E-commerce Analytics Software Product Offered
11.16.3 StatCounter E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 StatCounter Main Business Overview
11.16.5 StatCounter Latest Developments
11.17 FullStory
11.17.1 FullStory Company Information
11.17.2 FullStory E-commerce Analytics Software Product Offered
11.17.3 FullStory E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 FullStory Main Business Overview
11.17.5 FullStory Latest Developments
11.18 RJMetrics
11.18.1 RJMetrics Company Information
11.18.2 RJMetrics E-commerce Analytics Software Product Offered
11.18.3 RJMetrics E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.18.4 RJMetrics Main Business Overview
11.18.5 RJMetrics Latest Developments
11.19 IXXO Multi-Vendor Software
11.19.1 IXXO Multi-Vendor Software Company Information
11.19.2 IXXO Multi-Vendor Software E-commerce Analytics Software Product Offered
11.19.3 IXXO Multi-Vendor Software E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.19.4 IXXO Multi-Vendor Software Main Business Overview
11.19.5 IXXO Multi-Vendor Software Latest Developments
11.20 Octopus
11.20.1 Octopus Company Information
11.20.2 Octopus E-commerce Analytics Software Product Offered
11.20.3 Octopus E-commerce Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.20.4 Octopus Main Business Overview
11.20.5 Octopus Latest Developments
12 Research Findings and Conclusion
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*If Applicable.