The global E-ink E-reader market size is predicted to grow from US$ 648 million in 2025 to US$ 592 million in 2031; it is expected to grow at a CAGR of -1.5% from 2025 to 2031.
E-ink E-readers utilize E Ink technology, which controls charged particles within microcapsules to display text and images, providing a paper-like reading experience that reduces eye strainpared to traditional LCD color screens, E Ink displays consume less power and remain readable even under sunlight.These devices are typically compact and focus on reading e-books or PDFs, minimizing potential distractions from multifunctional devices.In recent years, with technological advancements, some e-readers have begun to feature color E Ink screens, such as the Kobo Libra Colour and Kindle Colorsoft Signature Edition, enhancing the experience of reading comics and illustrated books.
In recent years, competition in the E-Ink e-reader market has intensified, leading to a general downward trend in terminal prices. The number of competitors in the terminal brand market has been increasing, and price adjustments have become a key strategy for attracting users. Additionally, upstream suppliers, such as manufacturers of e-reader chips and E-Ink displays, have also grown in number. New entrants primarily use price advantages to enhance their market competitiveness. As the market matures, e-readers have shifted from being positioned as gifts to becoming mainstream consumer products, gaining broader acceptance among users.
From a global market perspective, the North American e-reader market is essentially saturated and primarily driven by product replacements. In developed regions such as Europe and Japan, the market is experiencing stable growth, with increasing demand for high-performance and personalized products. Meanwhile, emerging markets in Asia, Africa, the Middle East, and South America are undergoing rapid growth due to their relatively low penetration rates. With the increasing digitization of reading habits, the e-reader market is expected to continue expanding, particularly in education and professional reading sectors.
The growth of the e-reader market is primarily driven by rising consumer demand for eye-friendly and portable reading devices. Additionally, the digital transformation of the publishing industry and growing environmental awareness further support market expansion. However, the industry faces certain challenges, such as the increasing functionality of smartphones and tablets, which may reduce consumer reliance on e-readers. Furthermore, the widespread adoption of technologies like color E-Ink displays and flexible screens is still in progress, and production costs remain a crucial factor affecting terminal product pricing.
The 鈥淓-ink E-reader Industry Forecast鈥� looks at past sales and reviews total world E-ink E-reader sales in 2024, providing a comprehensive analysis by region and market sector of projected E-ink E-reader sales for 2025 through 2031. With E-ink E-reader sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world E-ink E-reader industry.
This Insight Report provides a comprehensive analysis of the global E-ink E-reader landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on E-ink E-reader portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global E-ink E-reader market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for E-ink E-reader and breaks down the forecast by Type, by End User, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global E-ink E-reader.
This report presents a comprehensive overview, market shares, and growth opportunities of E-ink E-reader market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
6 Inch and Below
6.8-7 Inch
7.8-8 Inch
9.7-10.3 Inch
Others
Segmentation by End User:
Children (Under 14 Years)
Youth (15-24 Years)
Adults (25-54 Years)
Seniors (55 Years and Over)
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Amazon
Kobo
Barnes & Noble
Pocketbook
Hanvon
Onyx
Xiaomi
Tolino
Key Questions Addressed in this Report
What is the 10-year outlook for the global E-ink E-reader market?
What factors are driving E-ink E-reader market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do E-ink E-reader market opportunities vary by end market size?
How does E-ink E-reader break out by Type, by End User?
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1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global E-ink E-reader Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for E-ink E-reader by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for E-ink E-reader by Country/Region, 2020, 2024 & 2031
2.2 E-ink E-reader Segment by Type
2.2.1 6 Inch and Below
2.2.2 6.8-7 Inch
2.2.3 7.8-8 Inch
2.2.4 9.7-10.3 Inch
2.2.5 Others
2.3 E-ink E-reader Sales by Type
2.3.1 Global E-ink E-reader Sales Market Share by Type (2020-2025)
2.3.2 Global E-ink E-reader Revenue and Market Share by Type (2020-2025)
2.3.3 Global E-ink E-reader Sale Price by Type (2020-2025)
2.4 E-ink E-reader Segment by End User
2.4.1 Children (Under 14 Years)
2.4.2 Youth (15-24 Years)
2.4.3 Adults (25-54 Years)
2.4.4 Seniors (55 Years and Over)
2.5 E-ink E-reader Sales by End User
2.5.1 Global E-ink E-reader Sale Market Share by End User (2020-2025)
2.5.2 Global E-ink E-reader Revenue and Market Share by End User (2020-2025)
2.5.3 Global E-ink E-reader Sale Price by End User (2020-2025)
3 Global by Company
3.1 Global E-ink E-reader Breakdown Data by Company
3.1.1 Global E-ink E-reader Annual Sales by Company (2020-2025)
3.1.2 Global E-ink E-reader Sales Market Share by Company (2020-2025)
3.2 Global E-ink E-reader Annual Revenue by Company (2020-2025)
3.2.1 Global E-ink E-reader Revenue by Company (2020-2025)
3.2.2 Global E-ink E-reader Revenue Market Share by Company (2020-2025)
3.3 Global E-ink E-reader Sale Price by Company
3.4 Key Manufacturers E-ink E-reader Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers E-ink E-reader Product Location Distribution
3.4.2 Players E-ink E-reader Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 Market M&A Activity & Strategy
4 World Historic Review for E-ink E-reader by Geographic Region
4.1 World Historic E-ink E-reader Market Size by Geographic Region (2020-2025)
4.1.1 Global E-ink E-reader Annual Sales by Geographic Region (2020-2025)
4.1.2 Global E-ink E-reader Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic E-ink E-reader Market Size by Country/Region (2020-2025)
4.2.1 Global E-ink E-reader Annual Sales by Country/Region (2020-2025)
4.2.2 Global E-ink E-reader Annual Revenue by Country/Region (2020-2025)
4.3 Americas E-ink E-reader Sales Growth
4.4 APAC E-ink E-reader Sales Growth
4.5 Europe E-ink E-reader Sales Growth
4.6 Middle East & Africa E-ink E-reader Sales Growth
5 Americas
5.1 Americas E-ink E-reader Sales by Country
5.1.1 Americas E-ink E-reader Sales by Country (2020-2025)
5.1.2 Americas E-ink E-reader Revenue by Country (2020-2025)
5.2 Americas E-ink E-reader Sales by Type (2020-2025)
5.3 Americas E-ink E-reader Sales by End User (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC E-ink E-reader Sales by Region
6.1.1 APAC E-ink E-reader Sales by Region (2020-2025)
6.1.2 APAC E-ink E-reader Revenue by Region (2020-2025)
6.2 APAC E-ink E-reader Sales by Type (2020-2025)
6.3 APAC E-ink E-reader Sales by End User (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe E-ink E-reader by Country
7.1.1 Europe E-ink E-reader Sales by Country (2020-2025)
7.1.2 Europe E-ink E-reader Revenue by Country (2020-2025)
7.2 Europe E-ink E-reader Sales by Type (2020-2025)
7.3 Europe E-ink E-reader Sales by End User (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa E-ink E-reader by Country
8.1.1 Middle East & Africa E-ink E-reader Sales by Country (2020-2025)
8.1.2 Middle East & Africa E-ink E-reader Revenue by Country (2020-2025)
8.2 Middle East & Africa E-ink E-reader Sales by Type (2020-2025)
8.3 Middle East & Africa E-ink E-reader Sales by End User (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of E-ink E-reader
10.3 Manufacturing Process Analysis of E-ink E-reader
10.4 Industry Chain Structure of E-ink E-reader
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 E-ink E-reader Distributors
11.3 E-ink E-reader Customer
12 World Forecast Review for E-ink E-reader by Geographic Region
12.1 Global E-ink E-reader Market Size Forecast by Region
12.1.1 Global E-ink E-reader Forecast by Region (2026-2031)
12.1.2 Global E-ink E-reader Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global E-ink E-reader Forecast by Type (2026-2031)
12.7 Global E-ink E-reader Forecast by End User (2026-2031)
13 Key Players Analysis
13.1 Amazon
13.1.1 Amazon Company Information
13.1.2 Amazon E-ink E-reader Product Portfolios and Specifications
13.1.3 Amazon E-ink E-reader Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Amazon Main Business Overview
13.1.5 Amazon Latest Developments
13.2 Kobo
13.2.1 Kobo Company Information
13.2.2 Kobo E-ink E-reader Product Portfolios and Specifications
13.2.3 Kobo E-ink E-reader Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 Kobo Main Business Overview
13.2.5 Kobo Latest Developments
13.3 Barnes & Noble
13.3.1 Barnes & Noble Company Information
13.3.2 Barnes & Noble E-ink E-reader Product Portfolios and Specifications
13.3.3 Barnes & Noble E-ink E-reader Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Barnes & Noble Main Business Overview
13.3.5 Barnes & Noble Latest Developments
13.4 Pocketbook
13.4.1 Pocketbook Company Information
13.4.2 Pocketbook E-ink E-reader Product Portfolios and Specifications
13.4.3 Pocketbook E-ink E-reader Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Pocketbook Main Business Overview
13.4.5 Pocketbook Latest Developments
13.5 Hanvon
13.5.1 Hanvon Company Information
13.5.2 Hanvon E-ink E-reader Product Portfolios and Specifications
13.5.3 Hanvon E-ink E-reader Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Hanvon Main Business Overview
13.5.5 Hanvon Latest Developments
13.6 Onyx
13.6.1 Onyx Company Information
13.6.2 Onyx E-ink E-reader Product Portfolios and Specifications
13.6.3 Onyx E-ink E-reader Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 Onyx Main Business Overview
13.6.5 Onyx Latest Developments
13.7 Xiaomi
13.7.1 Xiaomi Company Information
13.7.2 Xiaomi E-ink E-reader Product Portfolios and Specifications
13.7.3 Xiaomi E-ink E-reader Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Xiaomi Main Business Overview
13.7.5 Xiaomi Latest Developments
13.8 Tolino
13.8.1 Tolino Company Information
13.8.2 Tolino E-ink E-reader Product Portfolios and Specifications
13.8.3 Tolino E-ink E-reader Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 Tolino Main Business Overview
13.8.5 Tolino Latest Developments
14 Research Findings and Conclusion
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*If Applicable.