Global In-Game Advertising Market Growth (Status and Outlook) 2025-2031

Publication ID:

LPI06251324

Publication Date:

June 18, 2025

Pages:

137

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

IT Services [2]

Software [3]

Computing & Electronics [4]

Description:

The global In-Game Advertising market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031.
United States market for In-Game Advertising is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
China market for In-Game Advertising is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
Europe market for In-Game Advertising is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
Global key In-Game Advertising players cover Portuma, Anzu, Overwolf, Gameloft, Bidstack, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2024.
The 鈥淚n-Game Advertising Industry Forecast鈥� looks at past sales and reviews total world In-Game Advertising sales in 2024, providing a comprehensive analysis by region and market sector of projected In-Game Advertising sales for 2025 through 2031. With In-Game Advertising sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world In-Game Advertising industry.
This Insight Report provides a comprehensive analysis of the global In-Game Advertising landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on In-Game Advertising portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global In-Game Advertising market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for In-Game Advertising and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global In-Game Advertising.
This report presents a comprehensive overview, market shares, and growth opportunities of In-Game Advertising market by product type, application, key players and key regions and countries.
Segmentation by Type:
Dynamic In-Game Advertising (DIGA)
Static In-Game Advertising
Advergames
Other
Segmentation by Application:
Food and Beverage
Automobile
Medical Health
Consumer Goods
Travel
Education
Other
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Portuma
Anzu
Overwolf
Gameloft
Bidstack
Venatus
ironSource
Frameplay
Voodoo
Super League
Adverty
AdInMo
StackAdapt
Acrossmedia241
APEX Mobile Media
Eskimi
Adelphic
Interact

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global In-Game Advertising Market Size (2020-2031)
2.1.2 In-Game Advertising Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for In-Game Advertising by Country/Region (2020, 2024 & 2031)
2.2 In-Game Advertising Segment by Type
2.2.1 Dynamic In-Game Advertising (DIGA)
2.2.2 Static In-Game Advertising
2.2.3 Advergames
2.2.4 Other
2.3 In-Game Advertising Market Size by Type
2.3.1 In-Game Advertising Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global In-Game Advertising Market Size Market Share by Type (2020-2025)
2.4 In-Game Advertising Segment by Application
2.4.1 Food and Beverage
2.4.2 Automobile
2.4.3 Medical Health
2.4.4 Consumer Goods
2.4.5 Travel
2.4.6 Education
2.4.7 Other
2.5 In-Game Advertising Market Size by Application
2.5.1 In-Game Advertising Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global In-Game Advertising Market Size Market Share by Application (2020-2025)
3 In-Game Advertising Market Size by Player
3.1 In-Game Advertising Market Size Market Share by Player
3.1.1 Global In-Game Advertising Revenue by Player (2020-2025)
3.1.2 Global In-Game Advertising Revenue Market Share by Player (2020-2025)
3.2 Global In-Game Advertising Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 In-Game Advertising by Region
4.1 In-Game Advertising Market Size by Region (2020-2025)
4.2 Global In-Game Advertising Annual Revenue by Country/Region (2020-2025)
4.3 Americas In-Game Advertising Market Size Growth (2020-2025)
4.4 APAC In-Game Advertising Market Size Growth (2020-2025)
4.5 Europe In-Game Advertising Market Size Growth (2020-2025)
4.6 Middle East & Africa In-Game Advertising Market Size Growth (2020-2025)
5 Americas
5.1 Americas In-Game Advertising Market Size by Country (2020-2025)
5.2 Americas In-Game Advertising Market Size by Type (2020-2025)
5.3 Americas In-Game Advertising Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC In-Game Advertising Market Size by Region (2020-2025)
6.2 APAC In-Game Advertising Market Size by Type (2020-2025)
6.3 APAC In-Game Advertising Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe In-Game Advertising Market Size by Country (2020-2025)
7.2 Europe In-Game Advertising Market Size by Type (2020-2025)
7.3 Europe In-Game Advertising Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa In-Game Advertising by Region (2020-2025)
8.2 Middle East & Africa In-Game Advertising Market Size by Type (2020-2025)
8.3 Middle East & Africa In-Game Advertising Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global In-Game Advertising Market Forecast
10.1 Global In-Game Advertising Forecast by Region (2026-2031)
10.1.1 Global In-Game Advertising Forecast by Region (2026-2031)
10.1.2 Americas In-Game Advertising Forecast
10.1.3 APAC In-Game Advertising Forecast
10.1.4 Europe In-Game Advertising Forecast
10.1.5 Middle East & Africa In-Game Advertising Forecast
10.2 Americas In-Game Advertising Forecast by Country (2026-2031)
10.2.1 United States Market In-Game Advertising Forecast
10.2.2 Canada Market In-Game Advertising Forecast
10.2.3 Mexico Market In-Game Advertising Forecast
10.2.4 Brazil Market In-Game Advertising Forecast
10.3 APAC In-Game Advertising Forecast by Region (2026-2031)
10.3.1 China In-Game Advertising Market Forecast
10.3.2 Japan Market In-Game Advertising Forecast
10.3.3 Korea Market In-Game Advertising Forecast
10.3.4 Southeast Asia Market In-Game Advertising Forecast
10.3.5 India Market In-Game Advertising Forecast
10.3.6 Australia Market In-Game Advertising Forecast
10.4 Europe In-Game Advertising Forecast by Country (2026-2031)
10.4.1 Germany Market In-Game Advertising Forecast
10.4.2 France Market In-Game Advertising Forecast
10.4.3 UK Market In-Game Advertising Forecast
10.4.4 Italy Market In-Game Advertising Forecast
10.4.5 Russia Market In-Game Advertising Forecast
10.5 Middle East & Africa In-Game Advertising Forecast by Region (2026-2031)
10.5.1 Egypt Market In-Game Advertising Forecast
10.5.2 South Africa Market In-Game Advertising Forecast
10.5.3 Israel Market In-Game Advertising Forecast
10.5.4 Turkey Market In-Game Advertising Forecast
10.6 Global In-Game Advertising Forecast by Type (2026-2031)
10.7 Global In-Game Advertising Forecast by Application (2026-2031)
10.7.1 GCC Countries Market In-Game Advertising Forecast
11 Key Players Analysis
11.1 Portuma
11.1.1 Portuma Company Information
11.1.2 Portuma In-Game Advertising Product Offered
11.1.3 Portuma In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 Portuma Main Business Overview
11.1.5 Portuma Latest Developments
11.2 Anzu
11.2.1 Anzu Company Information
11.2.2 Anzu In-Game Advertising Product Offered
11.2.3 Anzu In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 Anzu Main Business Overview
11.2.5 Anzu Latest Developments
11.3 Overwolf
11.3.1 Overwolf Company Information
11.3.2 Overwolf In-Game Advertising Product Offered
11.3.3 Overwolf In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 Overwolf Main Business Overview
11.3.5 Overwolf Latest Developments
11.4 Gameloft
11.4.1 Gameloft Company Information
11.4.2 Gameloft In-Game Advertising Product Offered
11.4.3 Gameloft In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 Gameloft Main Business Overview
11.4.5 Gameloft Latest Developments
11.5 Bidstack
11.5.1 Bidstack Company Information
11.5.2 Bidstack In-Game Advertising Product Offered
11.5.3 Bidstack In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 Bidstack Main Business Overview
11.5.5 Bidstack Latest Developments
11.6 Venatus
11.6.1 Venatus Company Information
11.6.2 Venatus In-Game Advertising Product Offered
11.6.3 Venatus In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 Venatus Main Business Overview
11.6.5 Venatus Latest Developments
11.7 ironSource
11.7.1 ironSource Company Information
11.7.2 ironSource In-Game Advertising Product Offered
11.7.3 ironSource In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 ironSource Main Business Overview
11.7.5 ironSource Latest Developments
11.8 Frameplay
11.8.1 Frameplay Company Information
11.8.2 Frameplay In-Game Advertising Product Offered
11.8.3 Frameplay In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 Frameplay Main Business Overview
11.8.5 Frameplay Latest Developments
11.9 Voodoo
11.9.1 Voodoo Company Information
11.9.2 Voodoo In-Game Advertising Product Offered
11.9.3 Voodoo In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 Voodoo Main Business Overview
11.9.5 Voodoo Latest Developments
11.10 Super League
11.10.1 Super League Company Information
11.10.2 Super League In-Game Advertising Product Offered
11.10.3 Super League In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 Super League Main Business Overview
11.10.5 Super League Latest Developments
11.11 Adverty
11.11.1 Adverty Company Information
11.11.2 Adverty In-Game Advertising Product Offered
11.11.3 Adverty In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 Adverty Main Business Overview
11.11.5 Adverty Latest Developments
11.12 AdInMo
11.12.1 AdInMo Company Information
11.12.2 AdInMo In-Game Advertising Product Offered
11.12.3 AdInMo In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.12.4 AdInMo Main Business Overview
11.12.5 AdInMo Latest Developments
11.13 StackAdapt
11.13.1 StackAdapt Company Information
11.13.2 StackAdapt In-Game Advertising Product Offered
11.13.3 StackAdapt In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.13.4 StackAdapt Main Business Overview
11.13.5 StackAdapt Latest Developments
11.14 Acrossmedia241
11.14.1 Acrossmedia241 Company Information
11.14.2 Acrossmedia241 In-Game Advertising Product Offered
11.14.3 Acrossmedia241 In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.14.4 Acrossmedia241 Main Business Overview
11.14.5 Acrossmedia241 Latest Developments
11.15 APEX Mobile Media
11.15.1 APEX Mobile Media Company Information
11.15.2 APEX Mobile Media In-Game Advertising Product Offered
11.15.3 APEX Mobile Media In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.15.4 APEX Mobile Media Main Business Overview
11.15.5 APEX Mobile Media Latest Developments
11.16 Eskimi
11.16.1 Eskimi Company Information
11.16.2 Eskimi In-Game Advertising Product Offered
11.16.3 Eskimi In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.16.4 Eskimi Main Business Overview
11.16.5 Eskimi Latest Developments
11.17 Adelphic
11.17.1 Adelphic Company Information
11.17.2 Adelphic In-Game Advertising Product Offered
11.17.3 Adelphic In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.17.4 Adelphic Main Business Overview
11.17.5 Adelphic Latest Developments
11.18 Interact
11.18.1 Interact Company Information
11.18.2 Interact In-Game Advertising Product Offered
11.18.3 Interact In-Game Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.18.4 Interact Main Business Overview
11.18.5 Interact Latest Developments
12 Research Findings and Conclusion

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

91制片厂