

The global Game Placement Ads market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031.
Game Placement Ads typically refer to advertisements or promotional content that is strategically placed within video games. This form of advertising leverages the immersive and interactive nature of video games to engage players with brand messages, products, or services. Game placement ads can take various forms, and their implementation may depend on the game"s genre, platform, and the preferences of the game developers and advertisers.
The use of programmatic advertising is gaining traction in the gaming industry. Programmatic ads allow for automated, real-time buying and selling of ad space, enabling advertisers to target specific audiences with relevant content.
The “Game Placement Ads Industry Forecast” looks at past sales and reviews total world Game Placement Ads sales in 2024, providing a comprehensive analysis by region and market sector of projected Game Placement Ads sales for 2025 through 2031. With Game Placement Ads sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Game Placement Ads industry.
This Insight Report provides a comprehensive analysis of the global Game Placement Ads landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Game Placement Ads portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Game Placement Ads market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Game Placement Ads and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Game Placement Ads.
This report presents a comprehensive overview, market shares, and growth opportunities of Game Placement Ads market by product type, application, key players and key regions and countries.
Segmentation by Type:
Static Ads
Dynamic Ads
Segmentation by Application:
Computer Games
Mobile Game
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Alphabet Inc.
Anzu Virtual Reality Ltd.
Blizzard Entertainment Inc.
Electronic Arts Inc.
MediaSpike Inc.
IronSource Ltd.
Motive Interactive Inc.
Playwire LLC
RapidFire Inc.
WPP Plc.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Game Placement Ads Market Size (2020-2031)
2.1.2 Game Placement Ads Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for Game Placement Ads by Country/Region (2020, 2024 & 2031)
2.2 Game Placement Ads Segment by Type
2.2.1 Static Ads
2.2.2 Dynamic Ads
2.3 Game Placement Ads Market Size by Type
2.3.1 Game Placement Ads Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global Game Placement Ads Market Size Market Share by Type (2020-2025)
2.4 Game Placement Ads Segment by Application
2.4.1 Computer Games
2.4.2 Mobile Game
2.4.3 Others
2.5 Game Placement Ads Market Size by Application
2.5.1 Game Placement Ads Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global Game Placement Ads Market Size Market Share by Application (2020-2025)
3 Game Placement Ads Market Size by Player
3.1 Game Placement Ads Market Size Market Share by Player
3.1.1 Global Game Placement Ads Revenue by Player (2020-2025)
3.1.2 Global Game Placement Ads Revenue Market Share by Player (2020-2025)
3.2 Global Game Placement Ads Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Game Placement Ads by Region
4.1 Game Placement Ads Market Size by Region (2020-2025)
4.2 Global Game Placement Ads Annual Revenue by Country/Region (2020-2025)
4.3 Americas Game Placement Ads Market Size Growth (2020-2025)
4.4 APAC Game Placement Ads Market Size Growth (2020-2025)
4.5 Europe Game Placement Ads Market Size Growth (2020-2025)
4.6 Middle East & Africa Game Placement Ads Market Size Growth (2020-2025)
5 Americas
5.1 Americas Game Placement Ads Market Size by Country (2020-2025)
5.2 Americas Game Placement Ads Market Size by Type (2020-2025)
5.3 Americas Game Placement Ads Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Game Placement Ads Market Size by Region (2020-2025)
6.2 APAC Game Placement Ads Market Size by Type (2020-2025)
6.3 APAC Game Placement Ads Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Game Placement Ads Market Size by Country (2020-2025)
7.2 Europe Game Placement Ads Market Size by Type (2020-2025)
7.3 Europe Game Placement Ads Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Game Placement Ads by Region (2020-2025)
8.2 Middle East & Africa Game Placement Ads Market Size by Type (2020-2025)
8.3 Middle East & Africa Game Placement Ads Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Game Placement Ads Market Forecast
10.1 Global Game Placement Ads Forecast by Region (2026-2031)
10.1.1 Global Game Placement Ads Forecast by Region (2026-2031)
10.1.2 Americas Game Placement Ads Forecast
10.1.3 APAC Game Placement Ads Forecast
10.1.4 Europe Game Placement Ads Forecast
10.1.5 Middle East & Africa Game Placement Ads Forecast
10.2 Americas Game Placement Ads Forecast by Country (2026-2031)
10.2.1 United States Market Game Placement Ads Forecast
10.2.2 Canada Market Game Placement Ads Forecast
10.2.3 Mexico Market Game Placement Ads Forecast
10.2.4 Brazil Market Game Placement Ads Forecast
10.3 APAC Game Placement Ads Forecast by Region (2026-2031)
10.3.1 China Game Placement Ads Market Forecast
10.3.2 Japan Market Game Placement Ads Forecast
10.3.3 Korea Market Game Placement Ads Forecast
10.3.4 Southeast Asia Market Game Placement Ads Forecast
10.3.5 India Market Game Placement Ads Forecast
10.3.6 Australia Market Game Placement Ads Forecast
10.4 Europe Game Placement Ads Forecast by Country (2026-2031)
10.4.1 Germany Market Game Placement Ads Forecast
10.4.2 France Market Game Placement Ads Forecast
10.4.3 UK Market Game Placement Ads Forecast
10.4.4 Italy Market Game Placement Ads Forecast
10.4.5 Russia Market Game Placement Ads Forecast
10.5 Middle East & Africa Game Placement Ads Forecast by Region (2026-2031)
10.5.1 Egypt Market Game Placement Ads Forecast
10.5.2 South Africa Market Game Placement Ads Forecast
10.5.3 Israel Market Game Placement Ads Forecast
10.5.4 Turkey Market Game Placement Ads Forecast
10.6 Global Game Placement Ads Forecast by Type (2026-2031)
10.7 Global Game Placement Ads Forecast by Application (2026-2031)
10.7.1 GCC Countries Market Game Placement Ads Forecast
11 Key Players Analysis
11.1 Alphabet Inc.
11.1.1 Alphabet Inc. Company Information
11.1.2 Alphabet Inc. Game Placement Ads Product Offered
11.1.3 Alphabet Inc. Game Placement Ads Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 Alphabet Inc. Main Business Overview
11.1.5 Alphabet Inc. Latest Developments
11.2 Anzu Virtual Reality Ltd.
11.2.1 Anzu Virtual Reality Ltd. Company Information
11.2.2 Anzu Virtual Reality Ltd. Game Placement Ads Product Offered
11.2.3 Anzu Virtual Reality Ltd. Game Placement Ads Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 Anzu Virtual Reality Ltd. Main Business Overview
11.2.5 Anzu Virtual Reality Ltd. Latest Developments
11.3 Blizzard Entertainment Inc.
11.3.1 Blizzard Entertainment Inc. Company Information
11.3.2 Blizzard Entertainment Inc. Game Placement Ads Product Offered
11.3.3 Blizzard Entertainment Inc. Game Placement Ads Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 Blizzard Entertainment Inc. Main Business Overview
11.3.5 Blizzard Entertainment Inc. Latest Developments
11.4 Electronic Arts Inc.
11.4.1 Electronic Arts Inc. Company Information
11.4.2 Electronic Arts Inc. Game Placement Ads Product Offered
11.4.3 Electronic Arts Inc. Game Placement Ads Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 Electronic Arts Inc. Main Business Overview
11.4.5 Electronic Arts Inc. Latest Developments
11.5 MediaSpike Inc.
11.5.1 MediaSpike Inc. Company Information
11.5.2 MediaSpike Inc. Game Placement Ads Product Offered
11.5.3 MediaSpike Inc. Game Placement Ads Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 MediaSpike Inc. Main Business Overview
11.5.5 MediaSpike Inc. Latest Developments
11.6 IronSource Ltd.
11.6.1 IronSource Ltd. Company Information
11.6.2 IronSource Ltd. Game Placement Ads Product Offered
11.6.3 IronSource Ltd. Game Placement Ads Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 IronSource Ltd. Main Business Overview
11.6.5 IronSource Ltd. Latest Developments
11.7 Motive Interactive Inc.
11.7.1 Motive Interactive Inc. Company Information
11.7.2 Motive Interactive Inc. Game Placement Ads Product Offered
11.7.3 Motive Interactive Inc. Game Placement Ads Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 Motive Interactive Inc. Main Business Overview
11.7.5 Motive Interactive Inc. Latest Developments
11.8 Playwire LLC
11.8.1 Playwire LLC Company Information
11.8.2 Playwire LLC Game Placement Ads Product Offered
11.8.3 Playwire LLC Game Placement Ads Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 Playwire LLC Main Business Overview
11.8.5 Playwire LLC Latest Developments
11.9 RapidFire Inc.
11.9.1 RapidFire Inc. Company Information
11.9.2 RapidFire Inc. Game Placement Ads Product Offered
11.9.3 RapidFire Inc. Game Placement Ads Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 RapidFire Inc. Main Business Overview
11.9.5 RapidFire Inc. Latest Developments
11.10 WPP Plc.
11.10.1 WPP Plc. Company Information
11.10.2 WPP Plc. Game Placement Ads Product Offered
11.10.3 WPP Plc. Game Placement Ads Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 WPP Plc. Main Business Overview
11.10.5 WPP Plc. Latest Developments
12 Research Findings and Conclusion
*If Applicable.