

The global General Purpose Portable Generator market size is predicted to grow from US$ 4675 million in 2025 to US$ 6258 million in 2031; it is expected to grow at a CAGR of 5.0% from 2025 to 2031.
A general-purpose portable generator is a versatile power solution designed to provide temporary electricity for a wide range of applications, including home backup power, outdoor events, construction sites, and emergency situations. Compact and easily transportable, these generators typically run on gasoline, diesel, or propane and are equipped with features such as multiple power outlets, overload protection, and fuel-efficient engines. They are available in various power capacities to accommodate diverse needs, from powering small appliances to running heavy-duty equipment. Durable and user-friendly, general-purpose portable generators are essential tools for ensuring reliable power wherever it is needed.
United States market for General Purpose Portable Generator is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
China market for General Purpose Portable Generator is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
Europe market for General Purpose Portable Generator is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
Global key General Purpose Portable Generator players cover Generac, General Power Limited, GE, Cummins Power Generation, Könner & Söhnen, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2024.
The “General Purpose Portable Generator Industry Forecast” looks at past sales and reviews total world General Purpose Portable Generator sales in 2024, providing a comprehensive analysis by region and market sector of projected General Purpose Portable Generator sales for 2025 through 2031. With General Purpose Portable Generator sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world General Purpose Portable Generator industry.
This Insight Report provides a comprehensive analysis of the global General Purpose Portable Generator landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on General Purpose Portable Generator portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global General Purpose Portable Generator market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for General Purpose Portable Generator and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global General Purpose Portable Generator.
This report presents a comprehensive overview, market shares, and growth opportunities of General Purpose Portable Generator market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Natural Gas
Gasoline
Propane
Other
Segmentation by Application:
Personal Use
Commercial Use
Industrial Use
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Generac
General Power Limited
GE
Cummins Power Generation
Könner & Söhnen
FIRMAN Power Equipment
Doosan
Honda
WEN
Genelite
Yamaha Motor
Hyundai Power Products
Key Questions Addressed in this Report
What is the 10-year outlook for the global General Purpose Portable Generator market?
What factors are driving General Purpose Portable Generator market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do General Purpose Portable Generator market opportunities vary by end market size?
How does General Purpose Portable Generator break out by Type, by Application?
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global General Purpose Portable Generator Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for General Purpose Portable Generator by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for General Purpose Portable Generator by Country/Region, 2020, 2024 & 2031
2.2 General Purpose Portable Generator Segment by Type
2.2.1 Natural Gas
2.2.2 Gasoline
2.2.3 Propane
2.2.4 Other
2.3 General Purpose Portable Generator Sales by Type
2.3.1 Global General Purpose Portable Generator Sales Market Share by Type (2020-2025)
2.3.2 Global General Purpose Portable Generator Revenue and Market Share by Type (2020-2025)
2.3.3 Global General Purpose Portable Generator Sale Price by Type (2020-2025)
2.4 General Purpose Portable Generator Segment by Application
2.4.1 Personal Use
2.4.2 Commercial Use
2.4.3 Industrial Use
2.5 General Purpose Portable Generator Sales by Application
2.5.1 Global General Purpose Portable Generator Sale Market Share by Application (2020-2025)
2.5.2 Global General Purpose Portable Generator Revenue and Market Share by Application (2020-2025)
2.5.3 Global General Purpose Portable Generator Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global General Purpose Portable Generator Breakdown Data by Company
3.1.1 Global General Purpose Portable Generator Annual Sales by Company (2020-2025)
3.1.2 Global General Purpose Portable Generator Sales Market Share by Company (2020-2025)
3.2 Global General Purpose Portable Generator Annual Revenue by Company (2020-2025)
3.2.1 Global General Purpose Portable Generator Revenue by Company (2020-2025)
3.2.2 Global General Purpose Portable Generator Revenue Market Share by Company (2020-2025)
3.3 Global General Purpose Portable Generator Sale Price by Company
3.4 Key Manufacturers General Purpose Portable Generator Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers General Purpose Portable Generator Product Location Distribution
3.4.2 Players General Purpose Portable Generator Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 Market M&A Activity & Strategy
4 World Historic Review for General Purpose Portable Generator by Geographic Region
4.1 World Historic General Purpose Portable Generator Market Size by Geographic Region (2020-2025)
4.1.1 Global General Purpose Portable Generator Annual Sales by Geographic Region (2020-2025)
4.1.2 Global General Purpose Portable Generator Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic General Purpose Portable Generator Market Size by Country/Region (2020-2025)
4.2.1 Global General Purpose Portable Generator Annual Sales by Country/Region (2020-2025)
4.2.2 Global General Purpose Portable Generator Annual Revenue by Country/Region (2020-2025)
4.3 Americas General Purpose Portable Generator Sales Growth
4.4 APAC General Purpose Portable Generator Sales Growth
4.5 Europe General Purpose Portable Generator Sales Growth
4.6 Middle East & Africa General Purpose Portable Generator Sales Growth
5 Americas
5.1 Americas General Purpose Portable Generator Sales by Country
5.1.1 Americas General Purpose Portable Generator Sales by Country (2020-2025)
5.1.2 Americas General Purpose Portable Generator Revenue by Country (2020-2025)
5.2 Americas General Purpose Portable Generator Sales by Type (2020-2025)
5.3 Americas General Purpose Portable Generator Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC General Purpose Portable Generator Sales by Region
6.1.1 APAC General Purpose Portable Generator Sales by Region (2020-2025)
6.1.2 APAC General Purpose Portable Generator Revenue by Region (2020-2025)
6.2 APAC General Purpose Portable Generator Sales by Type (2020-2025)
6.3 APAC General Purpose Portable Generator Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe General Purpose Portable Generator by Country
7.1.1 Europe General Purpose Portable Generator Sales by Country (2020-2025)
7.1.2 Europe General Purpose Portable Generator Revenue by Country (2020-2025)
7.2 Europe General Purpose Portable Generator Sales by Type (2020-2025)
7.3 Europe General Purpose Portable Generator Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa General Purpose Portable Generator by Country
8.1.1 Middle East & Africa General Purpose Portable Generator Sales by Country (2020-2025)
8.1.2 Middle East & Africa General Purpose Portable Generator Revenue by Country (2020-2025)
8.2 Middle East & Africa General Purpose Portable Generator Sales by Type (2020-2025)
8.3 Middle East & Africa General Purpose Portable Generator Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of General Purpose Portable Generator
10.3 Manufacturing Process Analysis of General Purpose Portable Generator
10.4 Industry Chain Structure of General Purpose Portable Generator
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 General Purpose Portable Generator Distributors
11.3 General Purpose Portable Generator Customer
12 World Forecast Review for General Purpose Portable Generator by Geographic Region
12.1 Global General Purpose Portable Generator Market Size Forecast by Region
12.1.1 Global General Purpose Portable Generator Forecast by Region (2026-2031)
12.1.2 Global General Purpose Portable Generator Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global General Purpose Portable Generator Forecast by Type (2026-2031)
12.7 Global General Purpose Portable Generator Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Generac
13.1.1 Generac Company Information
13.1.2 Generac General Purpose Portable Generator Product Portfolios and Specifications
13.1.3 Generac General Purpose Portable Generator Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Generac Main Business Overview
13.1.5 Generac Latest Developments
13.2 General Power Limited
13.2.1 General Power Limited Company Information
13.2.2 General Power Limited General Purpose Portable Generator Product Portfolios and Specifications
13.2.3 General Power Limited General Purpose Portable Generator Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 General Power Limited Main Business Overview
13.2.5 General Power Limited Latest Developments
13.3 GE
13.3.1 GE Company Information
13.3.2 GE General Purpose Portable Generator Product Portfolios and Specifications
13.3.3 GE General Purpose Portable Generator Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 GE Main Business Overview
13.3.5 GE Latest Developments
13.4 Cummins Power Generation
13.4.1 Cummins Power Generation Company Information
13.4.2 Cummins Power Generation General Purpose Portable Generator Product Portfolios and Specifications
13.4.3 Cummins Power Generation General Purpose Portable Generator Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Cummins Power Generation Main Business Overview
13.4.5 Cummins Power Generation Latest Developments
13.5 Könner & Söhnen
13.5.1 Könner & Söhnen Company Information
13.5.2 Könner & Söhnen General Purpose Portable Generator Product Portfolios and Specifications
13.5.3 Könner & Söhnen General Purpose Portable Generator Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Könner & Söhnen Main Business Overview
13.5.5 Könner & Söhnen Latest Developments
13.6 FIRMAN Power Equipment
13.6.1 FIRMAN Power Equipment Company Information
13.6.2 FIRMAN Power Equipment General Purpose Portable Generator Product Portfolios and Specifications
13.6.3 FIRMAN Power Equipment General Purpose Portable Generator Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 FIRMAN Power Equipment Main Business Overview
13.6.5 FIRMAN Power Equipment Latest Developments
13.7 Doosan
13.7.1 Doosan Company Information
13.7.2 Doosan General Purpose Portable Generator Product Portfolios and Specifications
13.7.3 Doosan General Purpose Portable Generator Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Doosan Main Business Overview
13.7.5 Doosan Latest Developments
13.8 Honda
13.8.1 Honda Company Information
13.8.2 Honda General Purpose Portable Generator Product Portfolios and Specifications
13.8.3 Honda General Purpose Portable Generator Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 Honda Main Business Overview
13.8.5 Honda Latest Developments
13.9 WEN
13.9.1 WEN Company Information
13.9.2 WEN General Purpose Portable Generator Product Portfolios and Specifications
13.9.3 WEN General Purpose Portable Generator Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 WEN Main Business Overview
13.9.5 WEN Latest Developments
13.10 Genelite
13.10.1 Genelite Company Information
13.10.2 Genelite General Purpose Portable Generator Product Portfolios and Specifications
13.10.3 Genelite General Purpose Portable Generator Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 Genelite Main Business Overview
13.10.5 Genelite Latest Developments
13.11 Yamaha Motor
13.11.1 Yamaha Motor Company Information
13.11.2 Yamaha Motor General Purpose Portable Generator Product Portfolios and Specifications
13.11.3 Yamaha Motor General Purpose Portable Generator Sales, Revenue, Price and Gross Margin (2020-2025)
13.11.4 Yamaha Motor Main Business Overview
13.11.5 Yamaha Motor Latest Developments
13.12 Hyundai Power Products
13.12.1 Hyundai Power Products Company Information
13.12.2 Hyundai Power Products General Purpose Portable Generator Product Portfolios and Specifications
13.12.3 Hyundai Power Products General Purpose Portable Generator Sales, Revenue, Price and Gross Margin (2020-2025)
13.12.4 Hyundai Power Products Main Business Overview
13.12.5 Hyundai Power Products Latest Developments
14 Research Findings and Conclusion
*If Applicable.