Global Internet Advertising Market Growth (Status and Outlook) 2025-2031

Publication ID:

LPI07255274

Publication Date:

July 4, 2025

Pages:

139

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

IT Services [2]

Software [3]

Computing & Electronics [4]

Description:

The global Internet Advertising market size is predicted to grow from US$ 132390 million in 2025 to US$ 207410 million in 2031; it is expected to grow at a CAGR of 7.8% from 2025 to 2031.
The major players in global of internet advertising market include Interpublic Group, WPP and Omnicom. The top three players occupy about 20% shares of the global market. E-commerce ads is the main type, with a share about 26%. Food and Beverage is the main application, which holds a share about 28%.
The 鈥淚nternet Advertising Industry Forecast鈥� looks at past sales and reviews total world Internet Advertising sales in 2024, providing a comprehensive analysis by region and market sector of projected Internet Advertising sales for 2025 through 2031. With Internet Advertising sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Internet Advertising industry.
This Insight Report provides a comprehensive analysis of the global Internet Advertising landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Internet Advertising portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Internet Advertising market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Internet Advertising and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Internet Advertising.
This report presents a comprehensive overview, market shares, and growth opportunities of Internet Advertising market by product type, application, key players and key regions and countries.
Segmentation by Type:
E-commerce Ads
Social Platform Ads
Short Video Ads
Search Engine Ads
Others
Segmentation by Application:
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
WPP
Interpublic Group
Omnicom
Bluefocus Intelligent Communications
PublicisGroupe
Liou Group Digital Technology
Dentsu Inc
Hakuhodo
Guangdong Advertising
Havas Group (Vivendi)
Hylink Digital Solution
Inly Media
ADK Holdings Inc. (Bain Capital)
Simei Media
Beijing Pairui Weixing Advertisin
Guangdong Insight Brand Marketing
Three's Company Media
Fs Development Investment Holdings
Guangdong Guangzhou Daily Media

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Internet Advertising Market Size (2020-2031)
2.1.2 Internet Advertising Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for Internet Advertising by Country/Region (2020, 2024 & 2031)
2.2 Internet Advertising Segment by Type
2.2.1 E-commerce Ads
2.2.2 Social Platform Ads
2.2.3 Short Video Ads
2.2.4 Search Engine Ads
2.2.5 Others
2.3 Internet Advertising Market Size by Type
2.3.1 Internet Advertising Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global Internet Advertising Market Size Market Share by Type (2020-2025)
2.4 Internet Advertising Segment by Application
2.4.1 Food and Beverage
2.4.2 Auto Industry
2.4.3 Healthcare
2.4.4 Consumer Good
2.4.5 Travel
2.4.6 Education
2.4.7 Others
2.5 Internet Advertising Market Size by Application
2.5.1 Internet Advertising Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global Internet Advertising Market Size Market Share by Application (2020-2025)
3 Internet Advertising Market Size by Player
3.1 Internet Advertising Market Size Market Share by Player
3.1.1 Global Internet Advertising Revenue by Player (2020-2025)
3.1.2 Global Internet Advertising Revenue Market Share by Player (2020-2025)
3.2 Global Internet Advertising Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Internet Advertising by Region
4.1 Internet Advertising Market Size by Region (2020-2025)
4.2 Global Internet Advertising Annual Revenue by Country/Region (2020-2025)
4.3 Americas Internet Advertising Market Size Growth (2020-2025)
4.4 APAC Internet Advertising Market Size Growth (2020-2025)
4.5 Europe Internet Advertising Market Size Growth (2020-2025)
4.6 Middle East & Africa Internet Advertising Market Size Growth (2020-2025)
5 Americas
5.1 Americas Internet Advertising Market Size by Country (2020-2025)
5.2 Americas Internet Advertising Market Size by Type (2020-2025)
5.3 Americas Internet Advertising Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Internet Advertising Market Size by Region (2020-2025)
6.2 APAC Internet Advertising Market Size by Type (2020-2025)
6.3 APAC Internet Advertising Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Internet Advertising Market Size by Country (2020-2025)
7.2 Europe Internet Advertising Market Size by Type (2020-2025)
7.3 Europe Internet Advertising Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Internet Advertising by Region (2020-2025)
8.2 Middle East & Africa Internet Advertising Market Size by Type (2020-2025)
8.3 Middle East & Africa Internet Advertising Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Internet Advertising Market Forecast
10.1 Global Internet Advertising Forecast by Region (2026-2031)
10.1.1 Global Internet Advertising Forecast by Region (2026-2031)
10.1.2 Americas Internet Advertising Forecast
10.1.3 APAC Internet Advertising Forecast
10.1.4 Europe Internet Advertising Forecast
10.1.5 Middle East & Africa Internet Advertising Forecast
10.2 Americas Internet Advertising Forecast by Country (2026-2031)
10.2.1 United States Market Internet Advertising Forecast
10.2.2 Canada Market Internet Advertising Forecast
10.2.3 Mexico Market Internet Advertising Forecast
10.2.4 Brazil Market Internet Advertising Forecast
10.3 APAC Internet Advertising Forecast by Region (2026-2031)
10.3.1 China Internet Advertising Market Forecast
10.3.2 Japan Market Internet Advertising Forecast
10.3.3 Korea Market Internet Advertising Forecast
10.3.4 Southeast Asia Market Internet Advertising Forecast
10.3.5 India Market Internet Advertising Forecast
10.3.6 Australia Market Internet Advertising Forecast
10.4 Europe Internet Advertising Forecast by Country (2026-2031)
10.4.1 Germany Market Internet Advertising Forecast
10.4.2 France Market Internet Advertising Forecast
10.4.3 UK Market Internet Advertising Forecast
10.4.4 Italy Market Internet Advertising Forecast
10.4.5 Russia Market Internet Advertising Forecast
10.5 Middle East & Africa Internet Advertising Forecast by Region (2026-2031)
10.5.1 Egypt Market Internet Advertising Forecast
10.5.2 South Africa Market Internet Advertising Forecast
10.5.3 Israel Market Internet Advertising Forecast
10.5.4 Turkey Market Internet Advertising Forecast
10.6 Global Internet Advertising Forecast by Type (2026-2031)
10.7 Global Internet Advertising Forecast by Application (2026-2031)
10.7.1 GCC Countries Market Internet Advertising Forecast
11 Key Players Analysis
11.1 WPP
11.1.1 WPP Company Information
11.1.2 WPP Internet Advertising Product Offered
11.1.3 WPP Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 WPP Main Business Overview
11.1.5 WPP Latest Developments
11.2 Interpublic Group
11.2.1 Interpublic Group Company Information
11.2.2 Interpublic Group Internet Advertising Product Offered
11.2.3 Interpublic Group Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 Interpublic Group Main Business Overview
11.2.5 Interpublic Group Latest Developments
11.3 Omnicom
11.3.1 Omnicom Company Information
11.3.2 Omnicom Internet Advertising Product Offered
11.3.3 Omnicom Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 Omnicom Main Business Overview
11.3.5 Omnicom Latest Developments
11.4 Bluefocus Intelligent Communications
11.4.1 Bluefocus Intelligent Communications Company Information
11.4.2 Bluefocus Intelligent Communications Internet Advertising Product Offered
11.4.3 Bluefocus Intelligent Communications Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 Bluefocus Intelligent Communications Main Business Overview
11.4.5 Bluefocus Intelligent Communications Latest Developments
11.5 PublicisGroupe
11.5.1 PublicisGroupe Company Information
11.5.2 PublicisGroupe Internet Advertising Product Offered
11.5.3 PublicisGroupe Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 PublicisGroupe Main Business Overview
11.5.5 PublicisGroupe Latest Developments
11.6 Liou Group Digital Technology
11.6.1 Liou Group Digital Technology Company Information
11.6.2 Liou Group Digital Technology Internet Advertising Product Offered
11.6.3 Liou Group Digital Technology Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 Liou Group Digital Technology Main Business Overview
11.6.5 Liou Group Digital Technology Latest Developments
11.7 Dentsu Inc
11.7.1 Dentsu Inc Company Information
11.7.2 Dentsu Inc Internet Advertising Product Offered
11.7.3 Dentsu Inc Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 Dentsu Inc Main Business Overview
11.7.5 Dentsu Inc Latest Developments
11.8 Hakuhodo
11.8.1 Hakuhodo Company Information
11.8.2 Hakuhodo Internet Advertising Product Offered
11.8.3 Hakuhodo Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 Hakuhodo Main Business Overview
11.8.5 Hakuhodo Latest Developments
11.9 Guangdong Advertising
11.9.1 Guangdong Advertising Company Information
11.9.2 Guangdong Advertising Internet Advertising Product Offered
11.9.3 Guangdong Advertising Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 Guangdong Advertising Main Business Overview
11.9.5 Guangdong Advertising Latest Developments
11.10 Havas Group (Vivendi)
11.10.1 Havas Group (Vivendi) Company Information
11.10.2 Havas Group (Vivendi) Internet Advertising Product Offered
11.10.3 Havas Group (Vivendi) Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 Havas Group (Vivendi) Main Business Overview
11.10.5 Havas Group (Vivendi) Latest Developments
11.11 Hylink Digital Solution
11.11.1 Hylink Digital Solution Company Information
11.11.2 Hylink Digital Solution Internet Advertising Product Offered
11.11.3 Hylink Digital Solution Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 Hylink Digital Solution Main Business Overview
11.11.5 Hylink Digital Solution Latest Developments
11.12 Inly Media
11.12.1 Inly Media Company Information
11.12.2 Inly Media Internet Advertising Product Offered
11.12.3 Inly Media Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.12.4 Inly Media Main Business Overview
11.12.5 Inly Media Latest Developments
11.13 ADK Holdings Inc. (Bain Capital)
11.13.1 ADK Holdings Inc. (Bain Capital) Company Information
11.13.2 ADK Holdings Inc. (Bain Capital) Internet Advertising Product Offered
11.13.3 ADK Holdings Inc. (Bain Capital) Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.13.4 ADK Holdings Inc. (Bain Capital) Main Business Overview
11.13.5 ADK Holdings Inc. (Bain Capital) Latest Developments
11.14 Simei Media
11.14.1 Simei Media Company Information
11.14.2 Simei Media Internet Advertising Product Offered
11.14.3 Simei Media Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.14.4 Simei Media Main Business Overview
11.14.5 Simei Media Latest Developments
11.15 Beijing Pairui Weixing Advertisin
11.15.1 Beijing Pairui Weixing Advertisin Company Information
11.15.2 Beijing Pairui Weixing Advertisin Internet Advertising Product Offered
11.15.3 Beijing Pairui Weixing Advertisin Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.15.4 Beijing Pairui Weixing Advertisin Main Business Overview
11.15.5 Beijing Pairui Weixing Advertisin Latest Developments
11.16 Guangdong Insight Brand Marketing
11.16.1 Guangdong Insight Brand Marketing Company Information
11.16.2 Guangdong Insight Brand Marketing Internet Advertising Product Offered
11.16.3 Guangdong Insight Brand Marketing Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.16.4 Guangdong Insight Brand Marketing Main Business Overview
11.16.5 Guangdong Insight Brand Marketing Latest Developments
11.17 Three's Company Media
11.17.1 Three's Company Media Company Information
11.17.2 Three's Company Media Internet Advertising Product Offered
11.17.3 Three's Company Media Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.17.4 Three's Company Media Main Business Overview
11.17.5 Three's Company Media Latest Developments
11.18 Fs Development Investment Holdings
11.18.1 Fs Development Investment Holdings Company Information
11.18.2 Fs Development Investment Holdings Internet Advertising Product Offered
11.18.3 Fs Development Investment Holdings Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.18.4 Fs Development Investment Holdings Main Business Overview
11.18.5 Fs Development Investment Holdings Latest Developments
11.19 Guangdong Guangzhou Daily Media
11.19.1 Guangdong Guangzhou Daily Media Company Information
11.19.2 Guangdong Guangzhou Daily Media Internet Advertising Product Offered
11.19.3 Guangdong Guangzhou Daily Media Internet Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.19.4 Guangdong Guangzhou Daily Media Main Business Overview
11.19.5 Guangdong Guangzhou Daily Media Latest Developments
12 Research Findings and Conclusion

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