Global Location-based Advertising Market Growth (Status and Outlook) 2025-2031

Publication ID:

LPI06253521

Publication Date:

June 19, 2025

Pages:

117

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

IT Services [2]

Software [3]

Computing & Electronics [4]

Description:

The global Location-based Advertising market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031.
Location-based advertising refers to the practice of delivering targeted advertisements to individuals based on their geographic location. It leverages technologies such as GPS, Wi-Fi, and cellular networks to determine the location of mobile devices or other connected devices. By knowing a user"s location, advertisers can deliver relevant and timely ads that are tailored to their specific context.
The widespread adoption of smartphones and other mobile devices has been a significant driver for location-based advertising. As more people carry these devices with them wherever they go, it enables advertisers to target users based on their precise location and deliver relevant ads.
Advancements in location tracking technologies such as GPS (Global Positioning System), Wi-Fi, beacons, and NFC (Near Field Communication) have made it easier for advertisers to identify the real-time location of users. These technologies provide accurate and up-to-date location data, enabling targeted and personalized advertising campaigns.
Location-based advertising allows for highly targeted and personalized marketing messages. By leveraging location data, advertisers can deliver ads that are relevant to the user"s immediate surroundings, preferences, and interests. This level of personalization enhances user engagement and increases the effectiveness of advertising campaigns.
The 鈥淟ocation-based Advertising Industry Forecast鈥� looks at past sales and reviews total world Location-based Advertising sales in 2024, providing a comprehensive analysis by region and market sector of projected Location-based Advertising sales for 2025 through 2031. With Location-based Advertising sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Location-based Advertising industry.
This Insight Report provides a comprehensive analysis of the global Location-based Advertising landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Location-based Advertising portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Location-based Advertising market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Location-based Advertising and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Location-based Advertising.
This report presents a comprehensive overview, market shares, and growth opportunities of Location-based Advertising market by product type, application, key players and key regions and countries.
Segmentation by Type:
Geo-Fencing
Geo Conquesting
Beacons
Geo-Targeting
Other
Segmentation by Application:
Retail
Hospitality
Healthcare
BFSI
Education
Transportation and Logistics
Automotive
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Cirius Technologies
Foursquare
PlaceIQ
GroundTruth
Quotient
Groupon
Placecast
Scanbuy
Shopkick
Telenity
AdMoove
AdNear
Sekel Tech

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Location-based Advertising Market Size (2020-2031)
2.1.2 Location-based Advertising Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for Location-based Advertising by Country/Region (2020, 2024 & 2031)
2.2 Location-based Advertising Segment by Type
2.2.1 Geo-Fencing
2.2.2 Geo Conquesting
2.2.3 Beacons
2.2.4 Geo-Targeting
2.2.5 Other
2.3 Location-based Advertising Market Size by Type
2.3.1 Location-based Advertising Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global Location-based Advertising Market Size Market Share by Type (2020-2025)
2.4 Location-based Advertising Segment by Application
2.4.1 Retail
2.4.2 Hospitality
2.4.3 Healthcare
2.4.4 BFSI
2.4.5 Education
2.4.6 Transportation and Logistics
2.4.7 Automotive
2.4.8 Others
2.5 Location-based Advertising Market Size by Application
2.5.1 Location-based Advertising Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global Location-based Advertising Market Size Market Share by Application (2020-2025)
3 Location-based Advertising Market Size by Player
3.1 Location-based Advertising Market Size Market Share by Player
3.1.1 Global Location-based Advertising Revenue by Player (2020-2025)
3.1.2 Global Location-based Advertising Revenue Market Share by Player (2020-2025)
3.2 Global Location-based Advertising Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Location-based Advertising by Region
4.1 Location-based Advertising Market Size by Region (2020-2025)
4.2 Global Location-based Advertising Annual Revenue by Country/Region (2020-2025)
4.3 Americas Location-based Advertising Market Size Growth (2020-2025)
4.4 APAC Location-based Advertising Market Size Growth (2020-2025)
4.5 Europe Location-based Advertising Market Size Growth (2020-2025)
4.6 Middle East & Africa Location-based Advertising Market Size Growth (2020-2025)
5 Americas
5.1 Americas Location-based Advertising Market Size by Country (2020-2025)
5.2 Americas Location-based Advertising Market Size by Type (2020-2025)
5.3 Americas Location-based Advertising Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Location-based Advertising Market Size by Region (2020-2025)
6.2 APAC Location-based Advertising Market Size by Type (2020-2025)
6.3 APAC Location-based Advertising Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Location-based Advertising Market Size by Country (2020-2025)
7.2 Europe Location-based Advertising Market Size by Type (2020-2025)
7.3 Europe Location-based Advertising Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Location-based Advertising by Region (2020-2025)
8.2 Middle East & Africa Location-based Advertising Market Size by Type (2020-2025)
8.3 Middle East & Africa Location-based Advertising Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Location-based Advertising Market Forecast
10.1 Global Location-based Advertising Forecast by Region (2026-2031)
10.1.1 Global Location-based Advertising Forecast by Region (2026-2031)
10.1.2 Americas Location-based Advertising Forecast
10.1.3 APAC Location-based Advertising Forecast
10.1.4 Europe Location-based Advertising Forecast
10.1.5 Middle East & Africa Location-based Advertising Forecast
10.2 Americas Location-based Advertising Forecast by Country (2026-2031)
10.2.1 United States Market Location-based Advertising Forecast
10.2.2 Canada Market Location-based Advertising Forecast
10.2.3 Mexico Market Location-based Advertising Forecast
10.2.4 Brazil Market Location-based Advertising Forecast
10.3 APAC Location-based Advertising Forecast by Region (2026-2031)
10.3.1 China Location-based Advertising Market Forecast
10.3.2 Japan Market Location-based Advertising Forecast
10.3.3 Korea Market Location-based Advertising Forecast
10.3.4 Southeast Asia Market Location-based Advertising Forecast
10.3.5 India Market Location-based Advertising Forecast
10.3.6 Australia Market Location-based Advertising Forecast
10.4 Europe Location-based Advertising Forecast by Country (2026-2031)
10.4.1 Germany Market Location-based Advertising Forecast
10.4.2 France Market Location-based Advertising Forecast
10.4.3 UK Market Location-based Advertising Forecast
10.4.4 Italy Market Location-based Advertising Forecast
10.4.5 Russia Market Location-based Advertising Forecast
10.5 Middle East & Africa Location-based Advertising Forecast by Region (2026-2031)
10.5.1 Egypt Market Location-based Advertising Forecast
10.5.2 South Africa Market Location-based Advertising Forecast
10.5.3 Israel Market Location-based Advertising Forecast
10.5.4 Turkey Market Location-based Advertising Forecast
10.6 Global Location-based Advertising Forecast by Type (2026-2031)
10.7 Global Location-based Advertising Forecast by Application (2026-2031)
10.7.1 GCC Countries Market Location-based Advertising Forecast
11 Key Players Analysis
11.1 Cirius Technologies
11.1.1 Cirius Technologies Company Information
11.1.2 Cirius Technologies Location-based Advertising Product Offered
11.1.3 Cirius Technologies Location-based Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 Cirius Technologies Main Business Overview
11.1.5 Cirius Technologies Latest Developments
11.2 Foursquare
11.2.1 Foursquare Company Information
11.2.2 Foursquare Location-based Advertising Product Offered
11.2.3 Foursquare Location-based Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 Foursquare Main Business Overview
11.2.5 Foursquare Latest Developments
11.3 PlaceIQ
11.3.1 PlaceIQ Company Information
11.3.2 PlaceIQ Location-based Advertising Product Offered
11.3.3 PlaceIQ Location-based Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 PlaceIQ Main Business Overview
11.3.5 PlaceIQ Latest Developments
11.4 GroundTruth
11.4.1 GroundTruth Company Information
11.4.2 GroundTruth Location-based Advertising Product Offered
11.4.3 GroundTruth Location-based Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 GroundTruth Main Business Overview
11.4.5 GroundTruth Latest Developments
11.5 Quotient
11.5.1 Quotient Company Information
11.5.2 Quotient Location-based Advertising Product Offered
11.5.3 Quotient Location-based Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 Quotient Main Business Overview
11.5.5 Quotient Latest Developments
11.6 Groupon
11.6.1 Groupon Company Information
11.6.2 Groupon Location-based Advertising Product Offered
11.6.3 Groupon Location-based Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 Groupon Main Business Overview
11.6.5 Groupon Latest Developments
11.7 Placecast
11.7.1 Placecast Company Information
11.7.2 Placecast Location-based Advertising Product Offered
11.7.3 Placecast Location-based Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 Placecast Main Business Overview
11.7.5 Placecast Latest Developments
11.8 Scanbuy
11.8.1 Scanbuy Company Information
11.8.2 Scanbuy Location-based Advertising Product Offered
11.8.3 Scanbuy Location-based Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 Scanbuy Main Business Overview
11.8.5 Scanbuy Latest Developments
11.9 Shopkick
11.9.1 Shopkick Company Information
11.9.2 Shopkick Location-based Advertising Product Offered
11.9.3 Shopkick Location-based Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 Shopkick Main Business Overview
11.9.5 Shopkick Latest Developments
11.10 Telenity
11.10.1 Telenity Company Information
11.10.2 Telenity Location-based Advertising Product Offered
11.10.3 Telenity Location-based Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 Telenity Main Business Overview
11.10.5 Telenity Latest Developments
11.11 AdMoove
11.11.1 AdMoove Company Information
11.11.2 AdMoove Location-based Advertising Product Offered
11.11.3 AdMoove Location-based Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 AdMoove Main Business Overview
11.11.5 AdMoove Latest Developments
11.12 AdNear
11.12.1 AdNear Company Information
11.12.2 AdNear Location-based Advertising Product Offered
11.12.3 AdNear Location-based Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.12.4 AdNear Main Business Overview
11.12.5 AdNear Latest Developments
11.13 Sekel Tech
11.13.1 Sekel Tech Company Information
11.13.2 Sekel Tech Location-based Advertising Product Offered
11.13.3 Sekel Tech Location-based Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.13.4 Sekel Tech Main Business Overview
11.13.5 Sekel Tech Latest Developments
12 Research Findings and Conclusion

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