

The global Loyalty Management market size is predicted to grow from US$ 5367 million in 2025 to US$ 11910 million in 2031; it is expected to grow at a CAGR of 14.2% from 2025 to 2031.
This report studies the Loyalty Management market. Loyalty management deals with designing of rewards to consumers for past purchase as well as provides them incentives with an objective to make future purchase. Rewards program aims at providing strong value to the customers followed by improved customer penetration, cross selling and retention. A loyalty management system consists of operational parameters which include funding options, program design and transaction types among others. In addition, it also includes various value parameters such as redemption thresholds, redemption options and earn rates. Many organizations are focusing on spending on loyalty programs owing to their offerings. The offerings include expansion of coverage to daily consumer spending, innovative rewards leading to an increase in scope for consumer response and retention followed by collaboration opportunities for enhanced services .Loyalty management software tools basically aims at building successful loyalty program for business and individual customers. Key enterprises are focusing on implementing these tools with an objective to maintain high customer satisfaction, by providing specialized loyalty programs which includes special auctions, lotteries, coupons or benefits through one platform.
America has the largest global sales in Loyalty Management market, while the Europe is the second sales volume market for Loyalty Management.
In the industry, Alliance Data Systems Corporation profits most and recent years, while Oracle Corporation and IBM Corporation ranked 2 and 3. The market share of them is 39%, 11% and 9%.
Nowadays, there are three mainly types of Loyalty Management, including Customer Loyalty, Employee Retention and Channel Loyalty. And Customer Loyalty is the main type for Loyalty Management, and the Customer Loyalty, with 67% of global sales value.
The “Loyalty Management Industry Forecast” looks at past sales and reviews total world Loyalty Management sales in 2024, providing a comprehensive analysis by region and market sector of projected Loyalty Management sales for 2025 through 2031. With Loyalty Management sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Loyalty Management industry.
This Insight Report provides a comprehensive analysis of the global Loyalty Management landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Loyalty Management portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Loyalty Management market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Loyalty Management and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Loyalty Management.
This report presents a comprehensive overview, market shares, and growth opportunities of Loyalty Management market by product type, application, key players and key regions and countries.
Segmentation by Type:
Customer Loyalty
Employee Retention
Channel Loyalty
Segmentation by Application:
BFSI
Travel & Hospitality
Consumer Goods & Retail
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Alliance Data Systems Corporation
Oracle Corporation
IBM Corporation
Aimia Inc
SAP SE
Maritz Holdings Inc.
Fidelity Information Services
Bond Brand Loyalty
Brierley+Partners
ICF International, Inc.
Kobie Marketing, Inc.
Tibco Software
Comarch
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Loyalty Management Market Size (2020-2031)
2.1.2 Loyalty Management Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for Loyalty Management by Country/Region (2020, 2024 & 2031)
2.2 Loyalty Management Segment by Type
2.2.1 Customer Loyalty
2.2.2 Employee Retention
2.2.3 Channel Loyalty
2.3 Loyalty Management Market Size by Type
2.3.1 Loyalty Management Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global Loyalty Management Market Size Market Share by Type (2020-2025)
2.4 Loyalty Management Segment by Application
2.4.1 BFSI
2.4.2 Travel & Hospitality
2.4.3 Consumer Goods & Retail
2.4.4 Others
2.5 Loyalty Management Market Size by Application
2.5.1 Loyalty Management Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global Loyalty Management Market Size Market Share by Application (2020-2025)
3 Loyalty Management Market Size by Player
3.1 Loyalty Management Market Size Market Share by Player
3.1.1 Global Loyalty Management Revenue by Player (2020-2025)
3.1.2 Global Loyalty Management Revenue Market Share by Player (2020-2025)
3.2 Global Loyalty Management Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Loyalty Management by Region
4.1 Loyalty Management Market Size by Region (2020-2025)
4.2 Global Loyalty Management Annual Revenue by Country/Region (2020-2025)
4.3 Americas Loyalty Management Market Size Growth (2020-2025)
4.4 APAC Loyalty Management Market Size Growth (2020-2025)
4.5 Europe Loyalty Management Market Size Growth (2020-2025)
4.6 Middle East & Africa Loyalty Management Market Size Growth (2020-2025)
5 Americas
5.1 Americas Loyalty Management Market Size by Country (2020-2025)
5.2 Americas Loyalty Management Market Size by Type (2020-2025)
5.3 Americas Loyalty Management Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Loyalty Management Market Size by Region (2020-2025)
6.2 APAC Loyalty Management Market Size by Type (2020-2025)
6.3 APAC Loyalty Management Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Loyalty Management Market Size by Country (2020-2025)
7.2 Europe Loyalty Management Market Size by Type (2020-2025)
7.3 Europe Loyalty Management Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Loyalty Management by Region (2020-2025)
8.2 Middle East & Africa Loyalty Management Market Size by Type (2020-2025)
8.3 Middle East & Africa Loyalty Management Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Loyalty Management Market Forecast
10.1 Global Loyalty Management Forecast by Region (2026-2031)
10.1.1 Global Loyalty Management Forecast by Region (2026-2031)
10.1.2 Americas Loyalty Management Forecast
10.1.3 APAC Loyalty Management Forecast
10.1.4 Europe Loyalty Management Forecast
10.1.5 Middle East & Africa Loyalty Management Forecast
10.2 Americas Loyalty Management Forecast by Country (2026-2031)
10.2.1 United States Market Loyalty Management Forecast
10.2.2 Canada Market Loyalty Management Forecast
10.2.3 Mexico Market Loyalty Management Forecast
10.2.4 Brazil Market Loyalty Management Forecast
10.3 APAC Loyalty Management Forecast by Region (2026-2031)
10.3.1 China Loyalty Management Market Forecast
10.3.2 Japan Market Loyalty Management Forecast
10.3.3 Korea Market Loyalty Management Forecast
10.3.4 Southeast Asia Market Loyalty Management Forecast
10.3.5 India Market Loyalty Management Forecast
10.3.6 Australia Market Loyalty Management Forecast
10.4 Europe Loyalty Management Forecast by Country (2026-2031)
10.4.1 Germany Market Loyalty Management Forecast
10.4.2 France Market Loyalty Management Forecast
10.4.3 UK Market Loyalty Management Forecast
10.4.4 Italy Market Loyalty Management Forecast
10.4.5 Russia Market Loyalty Management Forecast
10.5 Middle East & Africa Loyalty Management Forecast by Region (2026-2031)
10.5.1 Egypt Market Loyalty Management Forecast
10.5.2 South Africa Market Loyalty Management Forecast
10.5.3 Israel Market Loyalty Management Forecast
10.5.4 Turkey Market Loyalty Management Forecast
10.6 Global Loyalty Management Forecast by Type (2026-2031)
10.7 Global Loyalty Management Forecast by Application (2026-2031)
10.7.1 GCC Countries Market Loyalty Management Forecast
11 Key Players Analysis
11.1 Alliance Data Systems Corporation
11.1.1 Alliance Data Systems Corporation Company Information
11.1.2 Alliance Data Systems Corporation Loyalty Management Product Offered
11.1.3 Alliance Data Systems Corporation Loyalty Management Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 Alliance Data Systems Corporation Main Business Overview
11.1.5 Alliance Data Systems Corporation Latest Developments
11.2 Oracle Corporation
11.2.1 Oracle Corporation Company Information
11.2.2 Oracle Corporation Loyalty Management Product Offered
11.2.3 Oracle Corporation Loyalty Management Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 Oracle Corporation Main Business Overview
11.2.5 Oracle Corporation Latest Developments
11.3 IBM Corporation
11.3.1 IBM Corporation Company Information
11.3.2 IBM Corporation Loyalty Management Product Offered
11.3.3 IBM Corporation Loyalty Management Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 IBM Corporation Main Business Overview
11.3.5 IBM Corporation Latest Developments
11.4 Aimia Inc
11.4.1 Aimia Inc Company Information
11.4.2 Aimia Inc Loyalty Management Product Offered
11.4.3 Aimia Inc Loyalty Management Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 Aimia Inc Main Business Overview
11.4.5 Aimia Inc Latest Developments
11.5 SAP SE
11.5.1 SAP SE Company Information
11.5.2 SAP SE Loyalty Management Product Offered
11.5.3 SAP SE Loyalty Management Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 SAP SE Main Business Overview
11.5.5 SAP SE Latest Developments
11.6 Maritz Holdings Inc.
11.6.1 Maritz Holdings Inc. Company Information
11.6.2 Maritz Holdings Inc. Loyalty Management Product Offered
11.6.3 Maritz Holdings Inc. Loyalty Management Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 Maritz Holdings Inc. Main Business Overview
11.6.5 Maritz Holdings Inc. Latest Developments
11.7 Fidelity Information Services
11.7.1 Fidelity Information Services Company Information
11.7.2 Fidelity Information Services Loyalty Management Product Offered
11.7.3 Fidelity Information Services Loyalty Management Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 Fidelity Information Services Main Business Overview
11.7.5 Fidelity Information Services Latest Developments
11.8 Bond Brand Loyalty
11.8.1 Bond Brand Loyalty Company Information
11.8.2 Bond Brand Loyalty Loyalty Management Product Offered
11.8.3 Bond Brand Loyalty Loyalty Management Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 Bond Brand Loyalty Main Business Overview
11.8.5 Bond Brand Loyalty Latest Developments
11.9 Brierley+Partners
11.9.1 Brierley+Partners Company Information
11.9.2 Brierley+Partners Loyalty Management Product Offered
11.9.3 Brierley+Partners Loyalty Management Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 Brierley+Partners Main Business Overview
11.9.5 Brierley+Partners Latest Developments
11.10 ICF International, Inc.
11.10.1 ICF International, Inc. Company Information
11.10.2 ICF International, Inc. Loyalty Management Product Offered
11.10.3 ICF International, Inc. Loyalty Management Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 ICF International, Inc. Main Business Overview
11.10.5 ICF International, Inc. Latest Developments
11.11 Kobie Marketing, Inc.
11.11.1 Kobie Marketing, Inc. Company Information
11.11.2 Kobie Marketing, Inc. Loyalty Management Product Offered
11.11.3 Kobie Marketing, Inc. Loyalty Management Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 Kobie Marketing, Inc. Main Business Overview
11.11.5 Kobie Marketing, Inc. Latest Developments
11.12 Tibco Software
11.12.1 Tibco Software Company Information
11.12.2 Tibco Software Loyalty Management Product Offered
11.12.3 Tibco Software Loyalty Management Revenue, Gross Margin and Market Share (2020-2025)
11.12.4 Tibco Software Main Business Overview
11.12.5 Tibco Software Latest Developments
11.13 Comarch
11.13.1 Comarch Company Information
11.13.2 Comarch Loyalty Management Product Offered
11.13.3 Comarch Loyalty Management Revenue, Gross Margin and Market Share (2020-2025)
11.13.4 Comarch Main Business Overview
11.13.5 Comarch Latest Developments
12 Research Findings and Conclusion
*If Applicable.