Global Marketing Analytics Software Market Growth (Status and Outlook) 2024-2030

Publication ID:

LPI01244441

Publication Date:

January 11, 2024

Pages:

129

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

IT Services [2]

Software [3]

Computing & Electronics [4]

Description:

The global Marketing Analytics Software market size was valued at US$ 2894.8 million in 2023. With growing demand in downstream market, the Marketing Analytics Software is forecast to a readjusted size of US$ 6197 million by 2030 with a CAGR of 11.5% during review period.
The research report highlights the growth potential of the global Marketing Analytics Software market. Marketing Analytics Software are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Marketing Analytics Software. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Marketing Analytics Software market.
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.
In Europe, Marketing Analytics Software key players include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, etc.
France is the largest market, with a share about 22%, followed by U.K., and Germany, both have a share about 39 percent.
In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Retail & eCommerce.
Key Features:
The report on Marketing Analytics Software market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the Marketing Analytics Software market. It may include historical data, market segmentation by End User (e.g., SMEs, Large Enterprises), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Marketing Analytics Software market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Marketing Analytics Software market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Marketing Analytics Software industry. This include advancements in Marketing Analytics Software technology, Marketing Analytics Software new entrants, Marketing Analytics Software new investment, and other innovations that are shaping the future of Marketing Analytics Software.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Marketing Analytics Software market. It includes factors influencing customer ' purchasing decisions, preferences for Marketing Analytics Software product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Marketing Analytics Software market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Marketing Analytics Software market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Marketing Analytics Software market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Marketing Analytics Software industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Marketing Analytics Software market.
Market Segmentation:
Marketing Analytics Software market is split by End User and by Vertical Industry. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by End User, and by Vertical Industry in terms of value.
Segmentation by end user
SMEs
Large Enterprises
Segmentation by vertical industry
Retail & eCommerce
Banking & Insurance
Media & Entertaiment
Travel & Hospitality
Education
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Marketing Analytics Software Market Size 2019-2030
2.1.2 Marketing Analytics Software Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Marketing Analytics Software Segment by End User
2.2.1 SMEs
2.2.2 Large Enterprises
2.3 Marketing Analytics Software Market Size by End User
2.3.1 Marketing Analytics Software Market Size CAGR by End User (2019 VS 2023 VS 2030)
2.3.2 Global Marketing Analytics Software Market Size Market Share by End User (2019-2024)
2.4 Marketing Analytics Software Segment by Vertical Industry
2.4.1 Retail & eCommerce
2.4.2 Banking & Insurance
2.4.3 Media & Entertaiment
2.4.4 Travel & Hospitality
2.4.5 Education
2.4.6 Others
2.5 Marketing Analytics Software Market Size by Vertical Industry
2.5.1 Marketing Analytics Software Market Size CAGR by Vertical Industry (2019 VS 2023 VS 2030)
2.5.2 Global Marketing Analytics Software Market Size Market Share by Vertical Industry (2019-2024)
3 Marketing Analytics Software Market Size by Player
3.1 Marketing Analytics Software Market Size Market Share by Players
3.1.1 Global Marketing Analytics Software Revenue by Players (2019-2024)
3.1.2 Global Marketing Analytics Software Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Analytics Software Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Marketing Analytics Software by Regions
4.1 Marketing Analytics Software Market Size by Regions (2019-2024)
4.2 Americas Marketing Analytics Software Market Size Growth (2019-2024)
4.3 APAC Marketing Analytics Software Market Size Growth (2019-2024)
4.4 Europe Marketing Analytics Software Market Size Growth (2019-2024)
4.5 Middle East & Africa Marketing Analytics Software Market Size Growth (2019-2024)
5 Americas
5.1 Americas Marketing Analytics Software Market Size by Country (2019-2024)
5.2 Americas Marketing Analytics Software Market Size by End User (2019-2024)
5.3 Americas Marketing Analytics Software Market Size by Vertical Industry (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Marketing Analytics Software Market Size by Region (2019-2024)
6.2 APAC Marketing Analytics Software Market Size by End User (2019-2024)
6.3 APAC Marketing Analytics Software Market Size by Vertical Industry (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Marketing Analytics Software by Country (2019-2024)
7.2 Europe Marketing Analytics Software Market Size by End User (2019-2024)
7.3 Europe Marketing Analytics Software Market Size by Vertical Industry (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Marketing Analytics Software by Region (2019-2024)
8.2 Middle East & Africa Marketing Analytics Software Market Size by End User (2019-2024)
8.3 Middle East & Africa Marketing Analytics Software Market Size by Vertical Industry (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Marketing Analytics Software Market Forecast
10.1 Global Marketing Analytics Software Forecast by Regions (2025-2030)
10.1.1 Global Marketing Analytics Software Forecast by Regions (2025-2030)
10.1.2 Americas Marketing Analytics Software Forecast
10.1.3 APAC Marketing Analytics Software Forecast
10.1.4 Europe Marketing Analytics Software Forecast
10.1.5 Middle East & Africa Marketing Analytics Software Forecast
10.2 Americas Marketing Analytics Software Forecast by Country (2025-2030)
10.2.1 United States Marketing Analytics Software Market Forecast
10.2.2 Canada Marketing Analytics Software Market Forecast
10.2.3 Mexico Marketing Analytics Software Market Forecast
10.2.4 Brazil Marketing Analytics Software Market Forecast
10.3 APAC Marketing Analytics Software Forecast by Region (2025-2030)
10.3.1 China Marketing Analytics Software Market Forecast
10.3.2 Japan Marketing Analytics Software Market Forecast
10.3.3 Korea Marketing Analytics Software Market Forecast
10.3.4 Southeast Asia Marketing Analytics Software Market Forecast
10.3.5 India Marketing Analytics Software Market Forecast
10.3.6 Australia Marketing Analytics Software Market Forecast
10.4 Europe Marketing Analytics Software Forecast by Country (2025-2030)
10.4.1 Germany Marketing Analytics Software Market Forecast
10.4.2 France Marketing Analytics Software Market Forecast
10.4.3 UK Marketing Analytics Software Market Forecast
10.4.4 Italy Marketing Analytics Software Market Forecast
10.4.5 Russia Marketing Analytics Software Market Forecast
10.5 Middle East & Africa Marketing Analytics Software Forecast by Region (2025-2030)
10.5.1 Egypt Marketing Analytics Software Market Forecast
10.5.2 South Africa Marketing Analytics Software Market Forecast
10.5.3 Israel Marketing Analytics Software Market Forecast
10.5.4 Turkey Marketing Analytics Software Market Forecast
10.5.5 GCC Countries Marketing Analytics Software Market Forecast
10.6 Global Marketing Analytics Software Forecast by End User (2025-2030)
10.7 Global Marketing Analytics Software Forecast by Vertical Industry (2025-2030)

11 Key Players Analysis
11.1 HubSpot
11.1.1 HubSpot Company Information
11.1.2 HubSpot Marketing Analytics Software Product Offered
11.1.3 HubSpot Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 HubSpot Main Business Overview
11.1.5 HubSpot Latest Developments
11.2 Semrush
11.2.1 Semrush Company Information
11.2.2 Semrush Marketing Analytics Software Product Offered
11.2.3 Semrush Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Semrush Main Business Overview
11.2.5 Semrush Latest Developments
11.3 Looker Data Sciences (Google)
11.3.1 Looker Data Sciences (Google) Company Information
11.3.2 Looker Data Sciences (Google) Marketing Analytics Software Product Offered
11.3.3 Looker Data Sciences (Google) Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Looker Data Sciences (Google) Main Business Overview
11.3.5 Looker Data Sciences (Google) Latest Developments
11.4 Insider.
11.4.1 Insider. Company Information
11.4.2 Insider. Marketing Analytics Software Product Offered
11.4.3 Insider. Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 Insider. Main Business Overview
11.4.5 Insider. Latest Developments
11.5 LeadsRx
11.5.1 LeadsRx Company Information
11.5.2 LeadsRx Marketing Analytics Software Product Offered
11.5.3 LeadsRx Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 LeadsRx Main Business Overview
11.5.5 LeadsRx Latest Developments
11.6 SharpSpring
11.6.1 SharpSpring Company Information
11.6.2 SharpSpring Marketing Analytics Software Product Offered
11.6.3 SharpSpring Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 SharpSpring Main Business Overview
11.6.5 SharpSpring Latest Developments
11.7 OWOX BI
11.7.1 OWOX BI Company Information
11.7.2 OWOX BI Marketing Analytics Software Product Offered
11.7.3 OWOX BI Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 OWOX BI Main Business Overview
11.7.5 OWOX BI Latest Developments
11.8 Whatagraph BV
11.8.1 Whatagraph BV Company Information
11.8.2 Whatagraph BV Marketing Analytics Software Product Offered
11.8.3 Whatagraph BV Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Whatagraph BV Main Business Overview
11.8.5 Whatagraph BV Latest Developments
11.9 Pathmatics (Sensor Tower)
11.9.1 Pathmatics (Sensor Tower) Company Information
11.9.2 Pathmatics (Sensor Tower) Marketing Analytics Software Product Offered
11.9.3 Pathmatics (Sensor Tower) Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 Pathmatics (Sensor Tower) Main Business Overview
11.9.5 Pathmatics (Sensor Tower) Latest Developments
11.10 MoEngage
11.10.1 MoEngage Company Information
11.10.2 MoEngage Marketing Analytics Software Product Offered
11.10.3 MoEngage Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 MoEngage Main Business Overview
11.10.5 MoEngage Latest Developments
11.11 Emarsys (SAP)
11.11.1 Emarsys (SAP) Company Information
11.11.2 Emarsys (SAP) Marketing Analytics Software Product Offered
11.11.3 Emarsys (SAP) Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Emarsys (SAP) Main Business Overview
11.11.5 Emarsys (SAP) Latest Developments
11.12 SALESmanago
11.12.1 SALESmanago Company Information
11.12.2 SALESmanago Marketing Analytics Software Product Offered
11.12.3 SALESmanago Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 SALESmanago Main Business Overview
11.12.5 SALESmanago Latest Developments
11.13 CleverTap
11.13.1 CleverTap Company Information
11.13.2 CleverTap Marketing Analytics Software Product Offered
11.13.3 CleverTap Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 CleverTap Main Business Overview
11.13.5 CleverTap Latest Developments
11.14 Act-On Software
11.14.1 Act-On Software Company Information
11.14.2 Act-On Software Marketing Analytics Software Product Offered
11.14.3 Act-On Software Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 Act-On Software Main Business Overview
11.14.5 Act-On Software Latest Developments
11.15 TapClicks
11.15.1 TapClicks Company Information
11.15.2 TapClicks Marketing Analytics Software Product Offered
11.15.3 TapClicks Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 TapClicks Main Business Overview
11.15.5 TapClicks Latest Developments
11.16 Ometria
11.16.1 Ometria Company Information
11.16.2 Ometria Marketing Analytics Software Product Offered
11.16.3 Ometria Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 Ometria Main Business Overview
11.16.5 Ometria Latest Developments
11.17 Adverity
11.17.1 Adverity Company Information
11.17.2 Adverity Marketing Analytics Software Product Offered
11.17.3 Adverity Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 Adverity Main Business Overview
11.17.5 Adverity Latest Developments
11.18 Optimove
11.18.1 Optimove Company Information
11.18.2 Optimove Marketing Analytics Software Product Offered
11.18.3 Optimove Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.18.4 Optimove Main Business Overview
11.18.5 Optimove Latest Developments
11.19 Funnel
11.19.1 Funnel Company Information
11.19.2 Funnel Marketing Analytics Software Product Offered
11.19.3 Funnel Marketing Analytics Software Revenue, Gross Margin and Market Share (2019-2024)
11.19.4 Funnel Main Business Overview
11.19.5 Funnel Latest Developments
12 Research Findings and Conclusion

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

91制片厂