Global Marketing Cloud Platform Market Growth (Status and Outlook) 2024-2030

Publication ID:

LPI09246614

Publication Date:

September 12, 2024

Pages:

115

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

IT Services [2]

Software [3]

Computing & Electronics [4]

Description:

The global Marketing Cloud Platform market size was valued at US$ 6492.8 million in 2023. With growing demand in downstream market, the Marketing Cloud Platform is forecast to a readjusted size of US$ 10180 million by 2030 with a CAGR of 6.6% during review period.
The research report highlights the growth potential of the global Marketing Cloud Platform market. Marketing Cloud Platform are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Marketing Cloud Platform. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Marketing Cloud Platform market.
The marketing cloud platform provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The marketing cloud platform connects different marketing channels, such as social media, e-mail, and content marketing, to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develop appropriate marketing patterns, and integrate marketing channels to deliver better customer experience.
Rise in use of content marketing is driving the market.
Key Features:
The report on Marketing Cloud Platform market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the Marketing Cloud Platform market. It may include historical data, market segmentation by Type (e.g., Public Cloud, Private Cloud), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Marketing Cloud Platform market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Marketing Cloud Platform market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Marketing Cloud Platform industry. This include advancements in Marketing Cloud Platform technology, Marketing Cloud Platform new entrants, Marketing Cloud Platform new investment, and other innovations that are shaping the future of Marketing Cloud Platform.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Marketing Cloud Platform market. It includes factors influencing customer ' purchasing decisions, preferences for Marketing Cloud Platform product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Marketing Cloud Platform market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Marketing Cloud Platform market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Marketing Cloud Platform market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Marketing Cloud Platform industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Marketing Cloud Platform market.
Market Segmentation:
Marketing Cloud Platform market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
Public Cloud
Private Cloud
Hybrid Cloud
Segmentation by application
Healthcare
Retail
Government
BFSI
IT
Media&Entertainment
Energy & Power
Manufacturing
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Adobe Systems
Oracle
Salesforce
IBM
Act-On Software
Cision
Etrigue
GreenRope
Hatchbuck
HubSpot
Infusionsoft
LeadSquared
Salesfusion
SAP

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Marketing Cloud Platform Market Size 2019-2030
2.1.2 Marketing Cloud Platform Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Marketing Cloud Platform Segment by Type
2.2.1 Public Cloud
2.2.2 Private Cloud
2.2.3 Hybrid Cloud
2.3 Marketing Cloud Platform Market Size by Type
2.3.1 Marketing Cloud Platform Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Marketing Cloud Platform Market Size Market Share by Type (2019-2024)
2.4 Marketing Cloud Platform Segment by Application
2.4.1 Healthcare
2.4.2 Retail
2.4.3 Government
2.4.4 BFSI
2.4.5 IT
2.4.6 Media&Entertainment
2.4.7 Energy & Power
2.4.8 Manufacturing
2.4.9 Others
2.5 Marketing Cloud Platform Market Size by Application
2.5.1 Marketing Cloud Platform Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Marketing Cloud Platform Market Size Market Share by Application (2019-2024)
3 Marketing Cloud Platform Market Size by Player
3.1 Marketing Cloud Platform Market Size Market Share by Players
3.1.1 Global Marketing Cloud Platform Revenue by Players (2019-2024)
3.1.2 Global Marketing Cloud Platform Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Cloud Platform Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Marketing Cloud Platform by Regions
4.1 Marketing Cloud Platform Market Size by Regions (2019-2024)
4.2 Americas Marketing Cloud Platform Market Size Growth (2019-2024)
4.3 APAC Marketing Cloud Platform Market Size Growth (2019-2024)
4.4 Europe Marketing Cloud Platform Market Size Growth (2019-2024)
4.5 Middle East & Africa Marketing Cloud Platform Market Size Growth (2019-2024)
5 Americas
5.1 Americas Marketing Cloud Platform Market Size by Country (2019-2024)
5.2 Americas Marketing Cloud Platform Market Size by Type (2019-2024)
5.3 Americas Marketing Cloud Platform Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Marketing Cloud Platform Market Size by Region (2019-2024)
6.2 APAC Marketing Cloud Platform Market Size by Type (2019-2024)
6.3 APAC Marketing Cloud Platform Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Marketing Cloud Platform by Country (2019-2024)
7.2 Europe Marketing Cloud Platform Market Size by Type (2019-2024)
7.3 Europe Marketing Cloud Platform Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Marketing Cloud Platform by Region (2019-2024)
8.2 Middle East & Africa Marketing Cloud Platform Market Size by Type (2019-2024)
8.3 Middle East & Africa Marketing Cloud Platform Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Marketing Cloud Platform Market Forecast
10.1 Global Marketing Cloud Platform Forecast by Regions (2025-2030)
10.1.1 Global Marketing Cloud Platform Forecast by Regions (2025-2030)
10.1.2 Americas Marketing Cloud Platform Forecast
10.1.3 APAC Marketing Cloud Platform Forecast
10.1.4 Europe Marketing Cloud Platform Forecast
10.1.5 Middle East & Africa Marketing Cloud Platform Forecast
10.2 Americas Marketing Cloud Platform Forecast by Country (2025-2030)
10.2.1 United States Marketing Cloud Platform Market Forecast
10.2.2 Canada Marketing Cloud Platform Market Forecast
10.2.3 Mexico Marketing Cloud Platform Market Forecast
10.2.4 Brazil Marketing Cloud Platform Market Forecast
10.3 APAC Marketing Cloud Platform Forecast by Region (2025-2030)
10.3.1 China Marketing Cloud Platform Market Forecast
10.3.2 Japan Marketing Cloud Platform Market Forecast
10.3.3 Korea Marketing Cloud Platform Market Forecast
10.3.4 Southeast Asia Marketing Cloud Platform Market Forecast
10.3.5 India Marketing Cloud Platform Market Forecast
10.3.6 Australia Marketing Cloud Platform Market Forecast
10.4 Europe Marketing Cloud Platform Forecast by Country (2025-2030)
10.4.1 Germany Marketing Cloud Platform Market Forecast
10.4.2 France Marketing Cloud Platform Market Forecast
10.4.3 UK Marketing Cloud Platform Market Forecast
10.4.4 Italy Marketing Cloud Platform Market Forecast
10.4.5 Russia Marketing Cloud Platform Market Forecast
10.5 Middle East & Africa Marketing Cloud Platform Forecast by Region (2025-2030)
10.5.1 Egypt Marketing Cloud Platform Market Forecast
10.5.2 South Africa Marketing Cloud Platform Market Forecast
10.5.3 Israel Marketing Cloud Platform Market Forecast
10.5.4 Turkey Marketing Cloud Platform Market Forecast
10.5.5 GCC Countries Marketing Cloud Platform Market Forecast
10.6 Global Marketing Cloud Platform Forecast by Type (2025-2030)
10.7 Global Marketing Cloud Platform Forecast by Application (2025-2030)

11 Key Players Analysis
11.1 Adobe Systems
11.1.1 Adobe Systems Company Information
11.1.2 Adobe Systems Marketing Cloud Platform Product Offered
11.1.3 Adobe Systems Marketing Cloud Platform Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Adobe Systems Main Business Overview
11.1.5 Adobe Systems Latest Developments
11.2 Oracle
11.2.1 Oracle Company Information
11.2.2 Oracle Marketing Cloud Platform Product Offered
11.2.3 Oracle Marketing Cloud Platform Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Oracle Main Business Overview
11.2.5 Oracle Latest Developments
11.3 Salesforce
11.3.1 Salesforce Company Information
11.3.2 Salesforce Marketing Cloud Platform Product Offered
11.3.3 Salesforce Marketing Cloud Platform Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Salesforce Main Business Overview
11.3.5 Salesforce Latest Developments
11.4 IBM
11.4.1 IBM Company Information
11.4.2 IBM Marketing Cloud Platform Product Offered
11.4.3 IBM Marketing Cloud Platform Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 IBM Main Business Overview
11.4.5 IBM Latest Developments
11.5 Act-On Software
11.5.1 Act-On Software Company Information
11.5.2 Act-On Software Marketing Cloud Platform Product Offered
11.5.3 Act-On Software Marketing Cloud Platform Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Act-On Software Main Business Overview
11.5.5 Act-On Software Latest Developments
11.6 Cision
11.6.1 Cision Company Information
11.6.2 Cision Marketing Cloud Platform Product Offered
11.6.3 Cision Marketing Cloud Platform Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Cision Main Business Overview
11.6.5 Cision Latest Developments
11.7 Etrigue
11.7.1 Etrigue Company Information
11.7.2 Etrigue Marketing Cloud Platform Product Offered
11.7.3 Etrigue Marketing Cloud Platform Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Etrigue Main Business Overview
11.7.5 Etrigue Latest Developments
11.8 GreenRope
11.8.1 GreenRope Company Information
11.8.2 GreenRope Marketing Cloud Platform Product Offered
11.8.3 GreenRope Marketing Cloud Platform Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 GreenRope Main Business Overview
11.8.5 GreenRope Latest Developments
11.9 Hatchbuck
11.9.1 Hatchbuck Company Information
11.9.2 Hatchbuck Marketing Cloud Platform Product Offered
11.9.3 Hatchbuck Marketing Cloud Platform Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 Hatchbuck Main Business Overview
11.9.5 Hatchbuck Latest Developments
11.10 HubSpot
11.10.1 HubSpot Company Information
11.10.2 HubSpot Marketing Cloud Platform Product Offered
11.10.3 HubSpot Marketing Cloud Platform Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 HubSpot Main Business Overview
11.10.5 HubSpot Latest Developments
11.11 Infusionsoft
11.11.1 Infusionsoft Company Information
11.11.2 Infusionsoft Marketing Cloud Platform Product Offered
11.11.3 Infusionsoft Marketing Cloud Platform Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Infusionsoft Main Business Overview
11.11.5 Infusionsoft Latest Developments
11.12 LeadSquared
11.12.1 LeadSquared Company Information
11.12.2 LeadSquared Marketing Cloud Platform Product Offered
11.12.3 LeadSquared Marketing Cloud Platform Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 LeadSquared Main Business Overview
11.12.5 LeadSquared Latest Developments
11.13 Salesfusion
11.13.1 Salesfusion Company Information
11.13.2 Salesfusion Marketing Cloud Platform Product Offered
11.13.3 Salesfusion Marketing Cloud Platform Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 Salesfusion Main Business Overview
11.13.5 Salesfusion Latest Developments
11.14 SAP
11.14.1 SAP Company Information
11.14.2 SAP Marketing Cloud Platform Product Offered
11.14.3 SAP Marketing Cloud Platform Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 SAP Main Business Overview
11.14.5 SAP Latest Developments
12 Research Findings and Conclusion

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

91制片厂