Global Marketing Data Analysis Software Market Growth (Status and Outlook) 2025-2031

Publication ID:

LPI06254105

Publication Date:

June 20, 2025

Pages:

136

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

IT Services [2]

Software [3]

Computing & Electronics [4]

Description:

The global Marketing Data Analysis Software market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031.
United States market for Marketing Data Analysis Software is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
China market for Marketing Data Analysis Software is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
Europe market for Marketing Data Analysis Software is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
Global key Marketing Data Analysis Software players cover HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2024.
The 鈥淢arketing Data Analysis Software Industry Forecast鈥� looks at past sales and reviews total world Marketing Data Analysis Software sales in 2024, providing a comprehensive analysis by region and market sector of projected Marketing Data Analysis Software sales for 2025 through 2031. With Marketing Data Analysis Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Marketing Data Analysis Software industry.
This Insight Report provides a comprehensive analysis of the global Marketing Data Analysis Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Marketing Data Analysis Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Marketing Data Analysis Software market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Marketing Data Analysis Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Marketing Data Analysis Software.
This report presents a comprehensive overview, market shares, and growth opportunities of Marketing Data Analysis Software market by product type, application, key players and key regions and countries.
Segmentation by Type:
Website Analysis Software
Customer Service Analysis Software
Data Analysis Software
Other
Segmentation by Application:
Retail & eCommerce
Banking & Insurance
Media & Entertaiment
Travel & Hospitality
Education
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Marketing Data Analysis Software Market Size (2020-2031)
2.1.2 Marketing Data Analysis Software Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for Marketing Data Analysis Software by Country/Region (2020, 2024 & 2031)
2.2 Marketing Data Analysis Software Segment by Type
2.2.1 Website Analysis Software
2.2.2 Customer Service Analysis Software
2.2.3 Data Analysis Software
2.2.4 Other
2.3 Marketing Data Analysis Software Market Size by Type
2.3.1 Marketing Data Analysis Software Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global Marketing Data Analysis Software Market Size Market Share by Type (2020-2025)
2.4 Marketing Data Analysis Software Segment by Application
2.4.1 Retail & eCommerce
2.4.2 Banking & Insurance
2.4.3 Media & Entertaiment
2.4.4 Travel & Hospitality
2.4.5 Education
2.4.6 Others
2.5 Marketing Data Analysis Software Market Size by Application
2.5.1 Marketing Data Analysis Software Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global Marketing Data Analysis Software Market Size Market Share by Application (2020-2025)
3 Marketing Data Analysis Software Market Size by Player
3.1 Marketing Data Analysis Software Market Size Market Share by Player
3.1.1 Global Marketing Data Analysis Software Revenue by Player (2020-2025)
3.1.2 Global Marketing Data Analysis Software Revenue Market Share by Player (2020-2025)
3.2 Global Marketing Data Analysis Software Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Marketing Data Analysis Software by Region
4.1 Marketing Data Analysis Software Market Size by Region (2020-2025)
4.2 Global Marketing Data Analysis Software Annual Revenue by Country/Region (2020-2025)
4.3 Americas Marketing Data Analysis Software Market Size Growth (2020-2025)
4.4 APAC Marketing Data Analysis Software Market Size Growth (2020-2025)
4.5 Europe Marketing Data Analysis Software Market Size Growth (2020-2025)
4.6 Middle East & Africa Marketing Data Analysis Software Market Size Growth (2020-2025)
5 Americas
5.1 Americas Marketing Data Analysis Software Market Size by Country (2020-2025)
5.2 Americas Marketing Data Analysis Software Market Size by Type (2020-2025)
5.3 Americas Marketing Data Analysis Software Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Marketing Data Analysis Software Market Size by Region (2020-2025)
6.2 APAC Marketing Data Analysis Software Market Size by Type (2020-2025)
6.3 APAC Marketing Data Analysis Software Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Marketing Data Analysis Software Market Size by Country (2020-2025)
7.2 Europe Marketing Data Analysis Software Market Size by Type (2020-2025)
7.3 Europe Marketing Data Analysis Software Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Marketing Data Analysis Software by Region (2020-2025)
8.2 Middle East & Africa Marketing Data Analysis Software Market Size by Type (2020-2025)
8.3 Middle East & Africa Marketing Data Analysis Software Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Marketing Data Analysis Software Market Forecast
10.1 Global Marketing Data Analysis Software Forecast by Region (2026-2031)
10.1.1 Global Marketing Data Analysis Software Forecast by Region (2026-2031)
10.1.2 Americas Marketing Data Analysis Software Forecast
10.1.3 APAC Marketing Data Analysis Software Forecast
10.1.4 Europe Marketing Data Analysis Software Forecast
10.1.5 Middle East & Africa Marketing Data Analysis Software Forecast
10.2 Americas Marketing Data Analysis Software Forecast by Country (2026-2031)
10.2.1 United States Market Marketing Data Analysis Software Forecast
10.2.2 Canada Market Marketing Data Analysis Software Forecast
10.2.3 Mexico Market Marketing Data Analysis Software Forecast
10.2.4 Brazil Market Marketing Data Analysis Software Forecast
10.3 APAC Marketing Data Analysis Software Forecast by Region (2026-2031)
10.3.1 China Marketing Data Analysis Software Market Forecast
10.3.2 Japan Market Marketing Data Analysis Software Forecast
10.3.3 Korea Market Marketing Data Analysis Software Forecast
10.3.4 Southeast Asia Market Marketing Data Analysis Software Forecast
10.3.5 India Market Marketing Data Analysis Software Forecast
10.3.6 Australia Market Marketing Data Analysis Software Forecast
10.4 Europe Marketing Data Analysis Software Forecast by Country (2026-2031)
10.4.1 Germany Market Marketing Data Analysis Software Forecast
10.4.2 France Market Marketing Data Analysis Software Forecast
10.4.3 UK Market Marketing Data Analysis Software Forecast
10.4.4 Italy Market Marketing Data Analysis Software Forecast
10.4.5 Russia Market Marketing Data Analysis Software Forecast
10.5 Middle East & Africa Marketing Data Analysis Software Forecast by Region (2026-2031)
10.5.1 Egypt Market Marketing Data Analysis Software Forecast
10.5.2 South Africa Market Marketing Data Analysis Software Forecast
10.5.3 Israel Market Marketing Data Analysis Software Forecast
10.5.4 Turkey Market Marketing Data Analysis Software Forecast
10.6 Global Marketing Data Analysis Software Forecast by Type (2026-2031)
10.7 Global Marketing Data Analysis Software Forecast by Application (2026-2031)
10.7.1 GCC Countries Market Marketing Data Analysis Software Forecast
11 Key Players Analysis
11.1 HubSpot
11.1.1 HubSpot Company Information
11.1.2 HubSpot Marketing Data Analysis Software Product Offered
11.1.3 HubSpot Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 HubSpot Main Business Overview
11.1.5 HubSpot Latest Developments
11.2 Semrush
11.2.1 Semrush Company Information
11.2.2 Semrush Marketing Data Analysis Software Product Offered
11.2.3 Semrush Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 Semrush Main Business Overview
11.2.5 Semrush Latest Developments
11.3 Looker Data Sciences (Google)
11.3.1 Looker Data Sciences (Google) Company Information
11.3.2 Looker Data Sciences (Google) Marketing Data Analysis Software Product Offered
11.3.3 Looker Data Sciences (Google) Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 Looker Data Sciences (Google) Main Business Overview
11.3.5 Looker Data Sciences (Google) Latest Developments
11.4 Insider.
11.4.1 Insider. Company Information
11.4.2 Insider. Marketing Data Analysis Software Product Offered
11.4.3 Insider. Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 Insider. Main Business Overview
11.4.5 Insider. Latest Developments
11.5 LeadsRx
11.5.1 LeadsRx Company Information
11.5.2 LeadsRx Marketing Data Analysis Software Product Offered
11.5.3 LeadsRx Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 LeadsRx Main Business Overview
11.5.5 LeadsRx Latest Developments
11.6 SharpSpring
11.6.1 SharpSpring Company Information
11.6.2 SharpSpring Marketing Data Analysis Software Product Offered
11.6.3 SharpSpring Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 SharpSpring Main Business Overview
11.6.5 SharpSpring Latest Developments
11.7 OWOX BI
11.7.1 OWOX BI Company Information
11.7.2 OWOX BI Marketing Data Analysis Software Product Offered
11.7.3 OWOX BI Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 OWOX BI Main Business Overview
11.7.5 OWOX BI Latest Developments
11.8 Whatagraph BV
11.8.1 Whatagraph BV Company Information
11.8.2 Whatagraph BV Marketing Data Analysis Software Product Offered
11.8.3 Whatagraph BV Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 Whatagraph BV Main Business Overview
11.8.5 Whatagraph BV Latest Developments
11.9 Pathmatics (Sensor Tower)
11.9.1 Pathmatics (Sensor Tower) Company Information
11.9.2 Pathmatics (Sensor Tower) Marketing Data Analysis Software Product Offered
11.9.3 Pathmatics (Sensor Tower) Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 Pathmatics (Sensor Tower) Main Business Overview
11.9.5 Pathmatics (Sensor Tower) Latest Developments
11.10 MoEngage
11.10.1 MoEngage Company Information
11.10.2 MoEngage Marketing Data Analysis Software Product Offered
11.10.3 MoEngage Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 MoEngage Main Business Overview
11.10.5 MoEngage Latest Developments
11.11 Emarsys (SAP)
11.11.1 Emarsys (SAP) Company Information
11.11.2 Emarsys (SAP) Marketing Data Analysis Software Product Offered
11.11.3 Emarsys (SAP) Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 Emarsys (SAP) Main Business Overview
11.11.5 Emarsys (SAP) Latest Developments
11.12 SALESmanago
11.12.1 SALESmanago Company Information
11.12.2 SALESmanago Marketing Data Analysis Software Product Offered
11.12.3 SALESmanago Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.12.4 SALESmanago Main Business Overview
11.12.5 SALESmanago Latest Developments
11.13 CleverTap
11.13.1 CleverTap Company Information
11.13.2 CleverTap Marketing Data Analysis Software Product Offered
11.13.3 CleverTap Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.13.4 CleverTap Main Business Overview
11.13.5 CleverTap Latest Developments
11.14 Act-On Software
11.14.1 Act-On Software Company Information
11.14.2 Act-On Software Marketing Data Analysis Software Product Offered
11.14.3 Act-On Software Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.14.4 Act-On Software Main Business Overview
11.14.5 Act-On Software Latest Developments
11.15 TapClicks
11.15.1 TapClicks Company Information
11.15.2 TapClicks Marketing Data Analysis Software Product Offered
11.15.3 TapClicks Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.15.4 TapClicks Main Business Overview
11.15.5 TapClicks Latest Developments
11.16 Ometria
11.16.1 Ometria Company Information
11.16.2 Ometria Marketing Data Analysis Software Product Offered
11.16.3 Ometria Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.16.4 Ometria Main Business Overview
11.16.5 Ometria Latest Developments
11.17 Adverity
11.17.1 Adverity Company Information
11.17.2 Adverity Marketing Data Analysis Software Product Offered
11.17.3 Adverity Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.17.4 Adverity Main Business Overview
11.17.5 Adverity Latest Developments
11.18 Optimove
11.18.1 Optimove Company Information
11.18.2 Optimove Marketing Data Analysis Software Product Offered
11.18.3 Optimove Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.18.4 Optimove Main Business Overview
11.18.5 Optimove Latest Developments
11.19 Funnel
11.19.1 Funnel Company Information
11.19.2 Funnel Marketing Data Analysis Software Product Offered
11.19.3 Funnel Marketing Data Analysis Software Revenue, Gross Margin and Market Share (2020-2025)
11.19.4 Funnel Main Business Overview
11.19.5 Funnel Latest Developments
12 Research Findings and Conclusion

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