Global Matcha Powder Market Growth 2025-2031

Publication ID:

LPI08257676

Publication Date:

August 11, 2025

Pages:

111

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

Food Processing [2]

Food [3]

Food & Beverages [4]

Description:

The global Matcha Powder market size is predicted to grow from US$ 377 million in 2025 to US$ 609 million in 2031; it is expected to grow at a CAGR of 8.3% from 2025 to 2031.
The impact of the latest U.S. tariff measures and the corresponding policy responses from countries worldwide on market competitiveness, regional economic performance, and supply chain configurations will be comprehensively evaluated in this report.
Matcha powder is a finely ground green tea powder produced from shade-grown tea leaves (tencha) that undergo steaming, drying, and stone-milling processes. Unlike regular green tea, matcha contains the whole leaf, offering a concentrated profile of antioxidants (EGCG), amino acids (L-theanine), and chlorophyll. Authentic matcha is characterized by its vibrant green color, umami-rich flavor, and smooth texture, with ceremonial-grade varieties being the purest form for traditional tea preparation.
The growth of the matcha market is primarily driven by health-conscious consumption trends and diversified applications. As demand for functional foods and natural ingredients rises, matcha has gained popularity due to its rich antioxidants, polyphenols, and amino acids (e.g., L-theanine), positioning it as a staple in healthy beverages and superfoods. Additionally, innovative uses in the F&B industry (e.g., ice cream, baked goods, lattes) have expanded its consumption scenarios, appealing to younger demographics and global markets.
Going forward, the matcha market will see premiumization and globalization as key trends. On one hand, high-quality matcha (e.g., organic-certified, Japanese-origin) commands premium pricing due to its scarcity and distinctive flavor, fueling growth in premium tea drinks and artisanal foods. On the other hand, the global spread of Asian culinary culture is boosting matcha鈥檚 adoption in Western markets, spurring international brands to innovate and collaborate (e.g., matcha chocolates, cocktails), thereby pushing industry boundaries.
The 鈥淢atcha Powder Industry Forecast鈥� looks at past sales and reviews total world Matcha Powder sales in 2024, providing a comprehensive analysis by region and market sector of projected Matcha Powder sales for 2025 through 2031. With Matcha Powder sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Matcha Powder industry.
This Insight Report provides a comprehensive analysis of the global Matcha Powder landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Matcha Powder portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Matcha Powder market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Matcha Powder and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Matcha Powder.
This report presents a comprehensive overview, market shares, and growth opportunities of Matcha Powder market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Drinking-use Matcha Tea
Additive-use Matcha Tea
Segmentation by Application:
Drinking Tea
Baked Desserts
Ice Cream
Beverage
Culinary Seasoning
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Guizhou Tongren Guitea
Aiya
Marushichi Seicha
Shaoxing Royal Tea Village
Zhejiang Hua's Tea Industry
Marukyu Koyamaen
Yanoen
DoMatcha
Uji Matcha (Shanghai)
AOI Seicha
Ujinotsuyu Seicha
Zhejiang Tea
Horii Shichimeien
Shandong Hongyu agricultural science and Technology
Hubei banbingwei Tea Industry
Key Questions Addressed in this Report
What is the 10-year outlook for the global Matcha Powder market?
What factors are driving Matcha Powder market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Matcha Powder market opportunities vary by end market size?
How does Matcha Powder break out by Type, by Application?

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Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Matcha Powder Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Matcha Powder by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Matcha Powder by Country/Region, 2020, 2024 & 2031
2.2 Matcha Powder Segment by Type
2.2.1 Drinking-use Matcha Tea
2.2.2 Additive-use Matcha Tea
2.3 Matcha Powder Sales by Type
2.3.1 Global Matcha Powder Sales Market Share by Type (2020-2025)
2.3.2 Global Matcha Powder Revenue and Market Share by Type (2020-2025)
2.3.3 Global Matcha Powder Sale Price by Type (2020-2025)
2.4 Matcha Powder Segment by Application
2.4.1 Drinking Tea
2.4.2 Baked Desserts
2.4.3 Ice Cream
2.4.4 Beverage
2.4.5 Culinary Seasoning
2.4.6 Others
2.5 Matcha Powder Sales by Application
2.5.1 Global Matcha Powder Sale Market Share by Application (2020-2025)
2.5.2 Global Matcha Powder Revenue and Market Share by Application (2020-2025)
2.5.3 Global Matcha Powder Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global Matcha Powder Breakdown Data by Company
3.1.1 Global Matcha Powder Annual Sales by Company (2020-2025)
3.1.2 Global Matcha Powder Sales Market Share by Company (2020-2025)
3.2 Global Matcha Powder Annual Revenue by Company (2020-2025)
3.2.1 Global Matcha Powder Revenue by Company (2020-2025)
3.2.2 Global Matcha Powder Revenue Market Share by Company (2020-2025)
3.3 Global Matcha Powder Sale Price by Company
3.4 Key Manufacturers Matcha Powder Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Matcha Powder Product Location Distribution
3.4.2 Players Matcha Powder Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 Market M&A Activity & Strategy
4 World Historic Review for Matcha Powder by Geographic Region
4.1 World Historic Matcha Powder Market Size by Geographic Region (2020-2025)
4.1.1 Global Matcha Powder Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Matcha Powder Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Matcha Powder Market Size by Country/Region (2020-2025)
4.2.1 Global Matcha Powder Annual Sales by Country/Region (2020-2025)
4.2.2 Global Matcha Powder Annual Revenue by Country/Region (2020-2025)
4.3 Americas Matcha Powder Sales Growth
4.4 APAC Matcha Powder Sales Growth
4.5 Europe Matcha Powder Sales Growth
4.6 Middle East & Africa Matcha Powder Sales Growth
5 Americas
5.1 Americas Matcha Powder Sales by Country
5.1.1 Americas Matcha Powder Sales by Country (2020-2025)
5.1.2 Americas Matcha Powder Revenue by Country (2020-2025)
5.2 Americas Matcha Powder Sales by Type (2020-2025)
5.3 Americas Matcha Powder Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Matcha Powder Sales by Region
6.1.1 APAC Matcha Powder Sales by Region (2020-2025)
6.1.2 APAC Matcha Powder Revenue by Region (2020-2025)
6.2 APAC Matcha Powder Sales by Type (2020-2025)
6.3 APAC Matcha Powder Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Matcha Powder by Country
7.1.1 Europe Matcha Powder Sales by Country (2020-2025)
7.1.2 Europe Matcha Powder Revenue by Country (2020-2025)
7.2 Europe Matcha Powder Sales by Type (2020-2025)
7.3 Europe Matcha Powder Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Matcha Powder by Country
8.1.1 Middle East & Africa Matcha Powder Sales by Country (2020-2025)
8.1.2 Middle East & Africa Matcha Powder Revenue by Country (2020-2025)
8.2 Middle East & Africa Matcha Powder Sales by Type (2020-2025)
8.3 Middle East & Africa Matcha Powder Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Matcha Powder
10.3 Manufacturing Process Analysis of Matcha Powder
10.4 Industry Chain Structure of Matcha Powder
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Matcha Powder Distributors
11.3 Matcha Powder Customer
12 World Forecast Review for Matcha Powder by Geographic Region
12.1 Global Matcha Powder Market Size Forecast by Region
12.1.1 Global Matcha Powder Forecast by Region (2026-2031)
12.1.2 Global Matcha Powder Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Matcha Powder Forecast by Type (2026-2031)
12.7 Global Matcha Powder Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Guizhou Tongren Guitea
13.1.1 Guizhou Tongren Guitea Company Information
13.1.2 Guizhou Tongren Guitea Matcha Powder Product Portfolios and Specifications
13.1.3 Guizhou Tongren Guitea Matcha Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Guizhou Tongren Guitea Main Business Overview
13.1.5 Guizhou Tongren Guitea Latest Developments
13.2 Aiya
13.2.1 Aiya Company Information
13.2.2 Aiya Matcha Powder Product Portfolios and Specifications
13.2.3 Aiya Matcha Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 Aiya Main Business Overview
13.2.5 Aiya Latest Developments
13.3 Marushichi Seicha
13.3.1 Marushichi Seicha Company Information
13.3.2 Marushichi Seicha Matcha Powder Product Portfolios and Specifications
13.3.3 Marushichi Seicha Matcha Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Marushichi Seicha Main Business Overview
13.3.5 Marushichi Seicha Latest Developments
13.4 Shaoxing Royal Tea Village
13.4.1 Shaoxing Royal Tea Village Company Information
13.4.2 Shaoxing Royal Tea Village Matcha Powder Product Portfolios and Specifications
13.4.3 Shaoxing Royal Tea Village Matcha Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Shaoxing Royal Tea Village Main Business Overview
13.4.5 Shaoxing Royal Tea Village Latest Developments
13.5 Zhejiang Hua's Tea Industry
13.5.1 Zhejiang Hua's Tea Industry Company Information
13.5.2 Zhejiang Hua's Tea Industry Matcha Powder Product Portfolios and Specifications
13.5.3 Zhejiang Hua's Tea Industry Matcha Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Zhejiang Hua's Tea Industry Main Business Overview
13.5.5 Zhejiang Hua's Tea Industry Latest Developments
13.6 Marukyu Koyamaen
13.6.1 Marukyu Koyamaen Company Information
13.6.2 Marukyu Koyamaen Matcha Powder Product Portfolios and Specifications
13.6.3 Marukyu Koyamaen Matcha Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 Marukyu Koyamaen Main Business Overview
13.6.5 Marukyu Koyamaen Latest Developments
13.7 Yanoen
13.7.1 Yanoen Company Information
13.7.2 Yanoen Matcha Powder Product Portfolios and Specifications
13.7.3 Yanoen Matcha Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Yanoen Main Business Overview
13.7.5 Yanoen Latest Developments
13.8 DoMatcha
13.8.1 DoMatcha Company Information
13.8.2 DoMatcha Matcha Powder Product Portfolios and Specifications
13.8.3 DoMatcha Matcha Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 DoMatcha Main Business Overview
13.8.5 DoMatcha Latest Developments
13.9 Uji Matcha (Shanghai)
13.9.1 Uji Matcha (Shanghai) Company Information
13.9.2 Uji Matcha (Shanghai) Matcha Powder Product Portfolios and Specifications
13.9.3 Uji Matcha (Shanghai) Matcha Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Uji Matcha (Shanghai) Main Business Overview
13.9.5 Uji Matcha (Shanghai) Latest Developments
13.10 AOI Seicha
13.10.1 AOI Seicha Company Information
13.10.2 AOI Seicha Matcha Powder Product Portfolios and Specifications
13.10.3 AOI Seicha Matcha Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 AOI Seicha Main Business Overview
13.10.5 AOI Seicha Latest Developments
13.11 Ujinotsuyu Seicha
13.11.1 Ujinotsuyu Seicha Company Information
13.11.2 Ujinotsuyu Seicha Matcha Powder Product Portfolios and Specifications
13.11.3 Ujinotsuyu Seicha Matcha Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.11.4 Ujinotsuyu Seicha Main Business Overview
13.11.5 Ujinotsuyu Seicha Latest Developments
13.12 Zhejiang Tea
13.12.1 Zhejiang Tea Company Information
13.12.2 Zhejiang Tea Matcha Powder Product Portfolios and Specifications
13.12.3 Zhejiang Tea Matcha Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.12.4 Zhejiang Tea Main Business Overview
13.12.5 Zhejiang Tea Latest Developments
13.13 Horii Shichimeien
13.13.1 Horii Shichimeien Company Information
13.13.2 Horii Shichimeien Matcha Powder Product Portfolios and Specifications
13.13.3 Horii Shichimeien Matcha Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.13.4 Horii Shichimeien Main Business Overview
13.13.5 Horii Shichimeien Latest Developments
13.14 Shandong Hongyu agricultural science and Technology
13.14.1 Shandong Hongyu agricultural science and Technology Company Information
13.14.2 Shandong Hongyu agricultural science and Technology Matcha Powder Product Portfolios and Specifications
13.14.3 Shandong Hongyu agricultural science and Technology Matcha Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.14.4 Shandong Hongyu agricultural science and Technology Main Business Overview
13.14.5 Shandong Hongyu agricultural science and Technology Latest Developments
13.15 Hubei banbingwei Tea Industry
13.15.1 Hubei banbingwei Tea Industry Company Information
13.15.2 Hubei banbingwei Tea Industry Matcha Powder Product Portfolios and Specifications
13.15.3 Hubei banbingwei Tea Industry Matcha Powder Sales, Revenue, Price and Gross Margin (2020-2025)
13.15.4 Hubei banbingwei Tea Industry Main Business Overview
13.15.5 Hubei banbingwei Tea Industry Latest Developments
14 Research Findings and Conclusion

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