Global Matcha Tea Market Growth 2025-2031

Publication ID:

LPI08257643

Publication Date:

August 11, 2025

Pages:

114

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

Food Processing [2]

Food [3]

Food & Beverages [4]

Description:

The global Matcha Tea market size is predicted to grow from US$ 377 million in 2025 to US$ 609 million in 2031; it is expected to grow at a CAGR of 8.3% from 2025 to 2031.
The impact of the latest U.S. tariff measures and the corresponding policy responses from countries worldwide on market competitiveness, regional economic performance, and supply chain configurations will be comprehensively evaluated in this report.
Matcha Tea originated in China and gained popularity in Japan. Japan defines matcha as tencha, which is produced by cultivating tea leaves under shade cover, drying them without rolling, and then grinding the resulting tencha into a fine powder known as matcha. In 2007, China established the national standard "Matcha" (GB/T 34778-2017), which stipulates that matcha is a powdered tea product made from shaded tea leaves that undergo steam (or hot air) fixation and drying, followed by a grinding process.
Due to the lack of mature legal regulations in the market, parameters vary widely, leading to a relatively chaotic market environment. However, it is now widely accepted that matcha must be produced from tea leaves shaded before harvesting to enhance amino acid content, resulting in a dried product with a distinctive seaweed-like aroma.
The growth of the matcha tea market is primarily driven by health-conscious consumption trends and diversified applications. As demand for functional foods and natural ingredients rises, matcha has gained popularity due to its rich antioxidants, polyphenols, and amino acids (e.g., L-theanine), positioning it as a staple in healthy beverages and superfoods. Additionally, innovative uses in the F&B industry (e.g., ice cream, baked goods, lattes) have expanded its consumption scenarios, appealing to younger demographics and global markets.
Going forward, the matcha tea market will see premiumization and globalization as key trends. On one hand, high-quality matcha (e.g., organic-certified, Japanese-origin) commands premium pricing due to its scarcity and distinctive flavor, fueling growth in premium tea drinks and artisanal foods. On the other hand, the global spread of Asian culinary culture is boosting matcha鈥檚 adoption in Western markets, spurring international brands to innovate and collaborate (e.g., matcha chocolates, cocktails), thereby pushing industry boundaries.
The 鈥淢atcha Tea Industry Forecast鈥� looks at past sales and reviews total world Matcha Tea sales in 2024, providing a comprehensive analysis by region and market sector of projected Matcha Tea sales for 2025 through 2031. With Matcha Tea sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Matcha Tea industry.
This Insight Report provides a comprehensive analysis of the global Matcha Tea landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Matcha Tea portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Matcha Tea market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Matcha Tea and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Matcha Tea.
This report presents a comprehensive overview, market shares, and growth opportunities of Matcha Tea market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Drinking-use Matcha Tea
Additive-use Matcha Tea
Segmentation by Application:
Food Additives
Beverage Additives
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Guizhou Tongren Guitea
Aiya
Marushichi Seicha
Shaoxing Royal Tea Village
Zhejiang Hua's Tea Industry
Marukyu Koyamaen
Yanoen
DoMatcha
Uji Matcha (Shanghai)
AOI Seicha
Ujinotsuyu Seicha
Zhejiang Tea
Horii Shichimeien
Shandong Hongyu agricultural science and Technology
Hubei banbingwei Tea Industry
Key Questions Addressed in this Report
What is the 10-year outlook for the global Matcha Tea market?
What factors are driving Matcha Tea market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Matcha Tea market opportunities vary by end market size?
How does Matcha Tea break out by Type, by Application?

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Matcha Tea Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Matcha Tea by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Matcha Tea by Country/Region, 2020, 2024 & 2031
2.2 Matcha Tea Segment by Type
2.2.1 Drinking-use Matcha Tea
2.2.2 Additive-use Matcha Tea
2.3 Matcha Tea Sales by Type
2.3.1 Global Matcha Tea Sales Market Share by Type (2020-2025)
2.3.2 Global Matcha Tea Revenue and Market Share by Type (2020-2025)
2.3.3 Global Matcha Tea Sale Price by Type (2020-2025)
2.4 Matcha Tea Segment by Application
2.4.1 Food Additives
2.4.2 Beverage Additives
2.4.3 Others
2.5 Matcha Tea Sales by Application
2.5.1 Global Matcha Tea Sale Market Share by Application (2020-2025)
2.5.2 Global Matcha Tea Revenue and Market Share by Application (2020-2025)
2.5.3 Global Matcha Tea Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global Matcha Tea Breakdown Data by Company
3.1.1 Global Matcha Tea Annual Sales by Company (2020-2025)
3.1.2 Global Matcha Tea Sales Market Share by Company (2020-2025)
3.2 Global Matcha Tea Annual Revenue by Company (2020-2025)
3.2.1 Global Matcha Tea Revenue by Company (2020-2025)
3.2.2 Global Matcha Tea Revenue Market Share by Company (2020-2025)
3.3 Global Matcha Tea Sale Price by Company
3.4 Key Manufacturers Matcha Tea Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Matcha Tea Product Location Distribution
3.4.2 Players Matcha Tea Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 Market M&A Activity & Strategy
4 World Historic Review for Matcha Tea by Geographic Region
4.1 World Historic Matcha Tea Market Size by Geographic Region (2020-2025)
4.1.1 Global Matcha Tea Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Matcha Tea Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Matcha Tea Market Size by Country/Region (2020-2025)
4.2.1 Global Matcha Tea Annual Sales by Country/Region (2020-2025)
4.2.2 Global Matcha Tea Annual Revenue by Country/Region (2020-2025)
4.3 Americas Matcha Tea Sales Growth
4.4 APAC Matcha Tea Sales Growth
4.5 Europe Matcha Tea Sales Growth
4.6 Middle East & Africa Matcha Tea Sales Growth
5 Americas
5.1 Americas Matcha Tea Sales by Country
5.1.1 Americas Matcha Tea Sales by Country (2020-2025)
5.1.2 Americas Matcha Tea Revenue by Country (2020-2025)
5.2 Americas Matcha Tea Sales by Type (2020-2025)
5.3 Americas Matcha Tea Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Matcha Tea Sales by Region
6.1.1 APAC Matcha Tea Sales by Region (2020-2025)
6.1.2 APAC Matcha Tea Revenue by Region (2020-2025)
6.2 APAC Matcha Tea Sales by Type (2020-2025)
6.3 APAC Matcha Tea Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Matcha Tea by Country
7.1.1 Europe Matcha Tea Sales by Country (2020-2025)
7.1.2 Europe Matcha Tea Revenue by Country (2020-2025)
7.2 Europe Matcha Tea Sales by Type (2020-2025)
7.3 Europe Matcha Tea Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Matcha Tea by Country
8.1.1 Middle East & Africa Matcha Tea Sales by Country (2020-2025)
8.1.2 Middle East & Africa Matcha Tea Revenue by Country (2020-2025)
8.2 Middle East & Africa Matcha Tea Sales by Type (2020-2025)
8.3 Middle East & Africa Matcha Tea Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Matcha Tea
10.3 Manufacturing Process Analysis of Matcha Tea
10.4 Industry Chain Structure of Matcha Tea
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Matcha Tea Distributors
11.3 Matcha Tea Customer
12 World Forecast Review for Matcha Tea by Geographic Region
12.1 Global Matcha Tea Market Size Forecast by Region
12.1.1 Global Matcha Tea Forecast by Region (2026-2031)
12.1.2 Global Matcha Tea Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Matcha Tea Forecast by Type (2026-2031)
12.7 Global Matcha Tea Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Guizhou Tongren Guitea
13.1.1 Guizhou Tongren Guitea Company Information
13.1.2 Guizhou Tongren Guitea Matcha Tea Product Portfolios and Specifications
13.1.3 Guizhou Tongren Guitea Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Guizhou Tongren Guitea Main Business Overview
13.1.5 Guizhou Tongren Guitea Latest Developments
13.2 Aiya
13.2.1 Aiya Company Information
13.2.2 Aiya Matcha Tea Product Portfolios and Specifications
13.2.3 Aiya Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 Aiya Main Business Overview
13.2.5 Aiya Latest Developments
13.3 Marushichi Seicha
13.3.1 Marushichi Seicha Company Information
13.3.2 Marushichi Seicha Matcha Tea Product Portfolios and Specifications
13.3.3 Marushichi Seicha Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Marushichi Seicha Main Business Overview
13.3.5 Marushichi Seicha Latest Developments
13.4 Shaoxing Royal Tea Village
13.4.1 Shaoxing Royal Tea Village Company Information
13.4.2 Shaoxing Royal Tea Village Matcha Tea Product Portfolios and Specifications
13.4.3 Shaoxing Royal Tea Village Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Shaoxing Royal Tea Village Main Business Overview
13.4.5 Shaoxing Royal Tea Village Latest Developments
13.5 Zhejiang Hua's Tea Industry
13.5.1 Zhejiang Hua's Tea Industry Company Information
13.5.2 Zhejiang Hua's Tea Industry Matcha Tea Product Portfolios and Specifications
13.5.3 Zhejiang Hua's Tea Industry Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Zhejiang Hua's Tea Industry Main Business Overview
13.5.5 Zhejiang Hua's Tea Industry Latest Developments
13.6 Marukyu Koyamaen
13.6.1 Marukyu Koyamaen Company Information
13.6.2 Marukyu Koyamaen Matcha Tea Product Portfolios and Specifications
13.6.3 Marukyu Koyamaen Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 Marukyu Koyamaen Main Business Overview
13.6.5 Marukyu Koyamaen Latest Developments
13.7 Yanoen
13.7.1 Yanoen Company Information
13.7.2 Yanoen Matcha Tea Product Portfolios and Specifications
13.7.3 Yanoen Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Yanoen Main Business Overview
13.7.5 Yanoen Latest Developments
13.8 DoMatcha
13.8.1 DoMatcha Company Information
13.8.2 DoMatcha Matcha Tea Product Portfolios and Specifications
13.8.3 DoMatcha Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 DoMatcha Main Business Overview
13.8.5 DoMatcha Latest Developments
13.9 Uji Matcha (Shanghai)
13.9.1 Uji Matcha (Shanghai) Company Information
13.9.2 Uji Matcha (Shanghai) Matcha Tea Product Portfolios and Specifications
13.9.3 Uji Matcha (Shanghai) Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Uji Matcha (Shanghai) Main Business Overview
13.9.5 Uji Matcha (Shanghai) Latest Developments
13.10 AOI Seicha
13.10.1 AOI Seicha Company Information
13.10.2 AOI Seicha Matcha Tea Product Portfolios and Specifications
13.10.3 AOI Seicha Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 AOI Seicha Main Business Overview
13.10.5 AOI Seicha Latest Developments
13.11 Ujinotsuyu Seicha
13.11.1 Ujinotsuyu Seicha Company Information
13.11.2 Ujinotsuyu Seicha Matcha Tea Product Portfolios and Specifications
13.11.3 Ujinotsuyu Seicha Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.11.4 Ujinotsuyu Seicha Main Business Overview
13.11.5 Ujinotsuyu Seicha Latest Developments
13.12 Zhejiang Tea
13.12.1 Zhejiang Tea Company Information
13.12.2 Zhejiang Tea Matcha Tea Product Portfolios and Specifications
13.12.3 Zhejiang Tea Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.12.4 Zhejiang Tea Main Business Overview
13.12.5 Zhejiang Tea Latest Developments
13.13 Horii Shichimeien
13.13.1 Horii Shichimeien Company Information
13.13.2 Horii Shichimeien Matcha Tea Product Portfolios and Specifications
13.13.3 Horii Shichimeien Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.13.4 Horii Shichimeien Main Business Overview
13.13.5 Horii Shichimeien Latest Developments
13.14 Shandong Hongyu agricultural science and Technology
13.14.1 Shandong Hongyu agricultural science and Technology Company Information
13.14.2 Shandong Hongyu agricultural science and Technology Matcha Tea Product Portfolios and Specifications
13.14.3 Shandong Hongyu agricultural science and Technology Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.14.4 Shandong Hongyu agricultural science and Technology Main Business Overview
13.14.5 Shandong Hongyu agricultural science and Technology Latest Developments
13.15 Hubei banbingwei Tea Industry
13.15.1 Hubei banbingwei Tea Industry Company Information
13.15.2 Hubei banbingwei Tea Industry Matcha Tea Product Portfolios and Specifications
13.15.3 Hubei banbingwei Tea Industry Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.15.4 Hubei banbingwei Tea Industry Main Business Overview
13.15.5 Hubei banbingwei Tea Industry Latest Developments
14 Research Findings and Conclusion

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