

The global Meal-replacement Bars market size is predicted to grow from US$ 2534 million in 2025 to US$ 3064 million in 2031; it is expected to grow at a CAGR of 3.2% from 2025 to 2031.
Meal replacement bars, also known as energy bars, nutrition bars, and protein bars, are bar-shaped or long-shaped meal replacement foods that contain various nutrients such as carbohydrates and vitamins. They have the characteristics of low calories and strong satiety. The calorie content is generally lower than the ordinary diet (generally containing 200 and 300 calories), most products have high protein and other nutritional value, whether it is to replenish energy during fitness, or as a nutritional meal replacement during weight loss, or as a daily meal Snacks are more convenient choices.
Global Meal Replacement Bars key vendors include BE-KIND (Kind LLC), Kellogg, etc. Global top two manufacturers hold a share over 40%.
North America is the largest market, with a share about 44%, it is followed by Europe, which has about 34% of the total share.
In terms of product, Nuts is the largest segment, with a share over 55%. And in terms of distribution channel, the largest is Online Sales, followed by Offline Sales.
The “Meal-replacement Bars Industry Forecast” looks at past sales and reviews total world Meal-replacement Bars sales in 2024, providing a comprehensive analysis by region and market sector of projected Meal-replacement Bars sales for 2025 through 2031. With Meal-replacement Bars sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Meal-replacement Bars industry.
This Insight Report provides a comprehensive analysis of the global Meal-replacement Bars landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Meal-replacement Bars portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Meal-replacement Bars market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Meal-replacement Bars and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Meal-replacement Bars.
This report presents a comprehensive overview, market shares, and growth opportunities of Meal-replacement Bars market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Gluten-Free Protein Bars
Vegetarian Protein Bars
Others
Segmentation by Application:
Online Sales
Offline Sales
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Abbott Nutrition
Herbalife
Kellogg
Nestle
General Mills
SlimFast
Glanbia
GlaxoSmithKline
Nature's Bounty
Nutiva
Onnit Labs
Orgain
Ultimate Superfoods
ThinkThin, LLC
Simply Good Foods
Key Questions Addressed in this Report
What is the 10-year outlook for the global Meal-replacement Bars market?
What factors are driving Meal-replacement Bars market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Meal-replacement Bars market opportunities vary by end market size?
How does Meal-replacement Bars break out by Type, by Application?
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Meal-replacement Bars Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Meal-replacement Bars by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Meal-replacement Bars by Country/Region, 2020, 2024 & 2031
2.2 Meal-replacement Bars Segment by Type
2.2.1 Gluten-Free Protein Bars
2.2.2 Vegetarian Protein Bars
2.2.3 Others
2.3 Meal-replacement Bars Sales by Type
2.3.1 Global Meal-replacement Bars Sales Market Share by Type (2020-2025)
2.3.2 Global Meal-replacement Bars Revenue and Market Share by Type (2020-2025)
2.3.3 Global Meal-replacement Bars Sale Price by Type (2020-2025)
2.4 Meal-replacement Bars Segment by Application
2.4.1 Online Sales
2.4.2 Offline Sales
2.5 Meal-replacement Bars Sales by Application
2.5.1 Global Meal-replacement Bars Sale Market Share by Application (2020-2025)
2.5.2 Global Meal-replacement Bars Revenue and Market Share by Application (2020-2025)
2.5.3 Global Meal-replacement Bars Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global Meal-replacement Bars Breakdown Data by Company
3.1.1 Global Meal-replacement Bars Annual Sales by Company (2020-2025)
3.1.2 Global Meal-replacement Bars Sales Market Share by Company (2020-2025)
3.2 Global Meal-replacement Bars Annual Revenue by Company (2020-2025)
3.2.1 Global Meal-replacement Bars Revenue by Company (2020-2025)
3.2.2 Global Meal-replacement Bars Revenue Market Share by Company (2020-2025)
3.3 Global Meal-replacement Bars Sale Price by Company
3.4 Key Manufacturers Meal-replacement Bars Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Meal-replacement Bars Product Location Distribution
3.4.2 Players Meal-replacement Bars Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 Market M&A Activity & Strategy
4 World Historic Review for Meal-replacement Bars by Geographic Region
4.1 World Historic Meal-replacement Bars Market Size by Geographic Region (2020-2025)
4.1.1 Global Meal-replacement Bars Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Meal-replacement Bars Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Meal-replacement Bars Market Size by Country/Region (2020-2025)
4.2.1 Global Meal-replacement Bars Annual Sales by Country/Region (2020-2025)
4.2.2 Global Meal-replacement Bars Annual Revenue by Country/Region (2020-2025)
4.3 Americas Meal-replacement Bars Sales Growth
4.4 APAC Meal-replacement Bars Sales Growth
4.5 Europe Meal-replacement Bars Sales Growth
4.6 Middle East & Africa Meal-replacement Bars Sales Growth
5 Americas
5.1 Americas Meal-replacement Bars Sales by Country
5.1.1 Americas Meal-replacement Bars Sales by Country (2020-2025)
5.1.2 Americas Meal-replacement Bars Revenue by Country (2020-2025)
5.2 Americas Meal-replacement Bars Sales by Type (2020-2025)
5.3 Americas Meal-replacement Bars Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Meal-replacement Bars Sales by Region
6.1.1 APAC Meal-replacement Bars Sales by Region (2020-2025)
6.1.2 APAC Meal-replacement Bars Revenue by Region (2020-2025)
6.2 APAC Meal-replacement Bars Sales by Type (2020-2025)
6.3 APAC Meal-replacement Bars Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Meal-replacement Bars by Country
7.1.1 Europe Meal-replacement Bars Sales by Country (2020-2025)
7.1.2 Europe Meal-replacement Bars Revenue by Country (2020-2025)
7.2 Europe Meal-replacement Bars Sales by Type (2020-2025)
7.3 Europe Meal-replacement Bars Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Meal-replacement Bars by Country
8.1.1 Middle East & Africa Meal-replacement Bars Sales by Country (2020-2025)
8.1.2 Middle East & Africa Meal-replacement Bars Revenue by Country (2020-2025)
8.2 Middle East & Africa Meal-replacement Bars Sales by Type (2020-2025)
8.3 Middle East & Africa Meal-replacement Bars Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Meal-replacement Bars
10.3 Manufacturing Process Analysis of Meal-replacement Bars
10.4 Industry Chain Structure of Meal-replacement Bars
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Meal-replacement Bars Distributors
11.3 Meal-replacement Bars Customer
12 World Forecast Review for Meal-replacement Bars by Geographic Region
12.1 Global Meal-replacement Bars Market Size Forecast by Region
12.1.1 Global Meal-replacement Bars Forecast by Region (2026-2031)
12.1.2 Global Meal-replacement Bars Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Meal-replacement Bars Forecast by Type (2026-2031)
12.7 Global Meal-replacement Bars Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Abbott Nutrition
13.1.1 Abbott Nutrition Company Information
13.1.2 Abbott Nutrition Meal-replacement Bars Product Portfolios and Specifications
13.1.3 Abbott Nutrition Meal-replacement Bars Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Abbott Nutrition Main Business Overview
13.1.5 Abbott Nutrition Latest Developments
13.2 Herbalife
13.2.1 Herbalife Company Information
13.2.2 Herbalife Meal-replacement Bars Product Portfolios and Specifications
13.2.3 Herbalife Meal-replacement Bars Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 Herbalife Main Business Overview
13.2.5 Herbalife Latest Developments
13.3 Kellogg
13.3.1 Kellogg Company Information
13.3.2 Kellogg Meal-replacement Bars Product Portfolios and Specifications
13.3.3 Kellogg Meal-replacement Bars Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Kellogg Main Business Overview
13.3.5 Kellogg Latest Developments
13.4 Nestle
13.4.1 Nestle Company Information
13.4.2 Nestle Meal-replacement Bars Product Portfolios and Specifications
13.4.3 Nestle Meal-replacement Bars Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Nestle Main Business Overview
13.4.5 Nestle Latest Developments
13.5 General Mills
13.5.1 General Mills Company Information
13.5.2 General Mills Meal-replacement Bars Product Portfolios and Specifications
13.5.3 General Mills Meal-replacement Bars Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 General Mills Main Business Overview
13.5.5 General Mills Latest Developments
13.6 SlimFast
13.6.1 SlimFast Company Information
13.6.2 SlimFast Meal-replacement Bars Product Portfolios and Specifications
13.6.3 SlimFast Meal-replacement Bars Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 SlimFast Main Business Overview
13.6.5 SlimFast Latest Developments
13.7 Glanbia
13.7.1 Glanbia Company Information
13.7.2 Glanbia Meal-replacement Bars Product Portfolios and Specifications
13.7.3 Glanbia Meal-replacement Bars Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Glanbia Main Business Overview
13.7.5 Glanbia Latest Developments
13.8 GlaxoSmithKline
13.8.1 GlaxoSmithKline Company Information
13.8.2 GlaxoSmithKline Meal-replacement Bars Product Portfolios and Specifications
13.8.3 GlaxoSmithKline Meal-replacement Bars Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 GlaxoSmithKline Main Business Overview
13.8.5 GlaxoSmithKline Latest Developments
13.9 Nature's Bounty
13.9.1 Nature's Bounty Company Information
13.9.2 Nature's Bounty Meal-replacement Bars Product Portfolios and Specifications
13.9.3 Nature's Bounty Meal-replacement Bars Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Nature's Bounty Main Business Overview
13.9.5 Nature's Bounty Latest Developments
13.10 Nutiva
13.10.1 Nutiva Company Information
13.10.2 Nutiva Meal-replacement Bars Product Portfolios and Specifications
13.10.3 Nutiva Meal-replacement Bars Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 Nutiva Main Business Overview
13.10.5 Nutiva Latest Developments
13.11 Onnit Labs
13.11.1 Onnit Labs Company Information
13.11.2 Onnit Labs Meal-replacement Bars Product Portfolios and Specifications
13.11.3 Onnit Labs Meal-replacement Bars Sales, Revenue, Price and Gross Margin (2020-2025)
13.11.4 Onnit Labs Main Business Overview
13.11.5 Onnit Labs Latest Developments
13.12 Orgain
13.12.1 Orgain Company Information
13.12.2 Orgain Meal-replacement Bars Product Portfolios and Specifications
13.12.3 Orgain Meal-replacement Bars Sales, Revenue, Price and Gross Margin (2020-2025)
13.12.4 Orgain Main Business Overview
13.12.5 Orgain Latest Developments
13.13 Ultimate Superfoods
13.13.1 Ultimate Superfoods Company Information
13.13.2 Ultimate Superfoods Meal-replacement Bars Product Portfolios and Specifications
13.13.3 Ultimate Superfoods Meal-replacement Bars Sales, Revenue, Price and Gross Margin (2020-2025)
13.13.4 Ultimate Superfoods Main Business Overview
13.13.5 Ultimate Superfoods Latest Developments
13.14 ThinkThin, LLC
13.14.1 ThinkThin, LLC Company Information
13.14.2 ThinkThin, LLC Meal-replacement Bars Product Portfolios and Specifications
13.14.3 ThinkThin, LLC Meal-replacement Bars Sales, Revenue, Price and Gross Margin (2020-2025)
13.14.4 ThinkThin, LLC Main Business Overview
13.14.5 ThinkThin, LLC Latest Developments
13.15 Simply Good Foods
13.15.1 Simply Good Foods Company Information
13.15.2 Simply Good Foods Meal-replacement Bars Product Portfolios and Specifications
13.15.3 Simply Good Foods Meal-replacement Bars Sales, Revenue, Price and Gross Margin (2020-2025)
13.15.4 Simply Good Foods Main Business Overview
13.15.5 Simply Good Foods Latest Developments
14 Research Findings and Conclusion
*If Applicable.