

The global Mobile Analytics market size was valued at US$ 5327.5 million in 2023. With growing demand in downstream market, the Mobile Analytics is forecast to a readjusted size of US$ 26760 million by 2030 with a CAGR of 25.9% during review period.
The research report highlights the growth potential of the global Mobile Analytics market. Mobile Analytics are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Mobile Analytics. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Mobile Analytics market.
Mobile analytics involves measuring and analysing data generated by mobile platforms and properties, such as mobile sites and mobile applications.
Global Mobile Analytics key players include Google, Yahoo/Flurry, Adobe Systems, Webtrends, IBM, etc. Global top five players hold a share about 50%.
North America is the largest market, with a share about 40%, followed by Europe and Japan, having a total share about 30 percent.
In terms of product, Mobile APP Analytics is the largest segment, with a share about 70%. And in terms of application, the largest application is Android Platform, followed by iOS Platform, etc.
Key Features:
The report on Mobile Analytics market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the Mobile Analytics market. It may include historical data, market segmentation by Type (e.g., Mobile APP Analytics, Mobile Web Analytics), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Mobile Analytics market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Mobile Analytics market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Mobile Analytics industry. This include advancements in Mobile Analytics technology, Mobile Analytics new entrants, Mobile Analytics new investment, and other innovations that are shaping the future of Mobile Analytics.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Mobile Analytics market. It includes factors influencing customer ' purchasing decisions, preferences for Mobile Analytics product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Mobile Analytics market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Mobile Analytics market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Mobile Analytics market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Mobile Analytics industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Mobile Analytics market.
Market Segmentation:
Mobile Analytics market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
Mobile APP Analytics
Mobile Web Analytics
Mobile Crash Reporting
Other Types
Segmentation by application
Android Platform
iOS Platform
Other Platforms
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Tencent
Google
Facebook
Electronic Arts
Baidu Netcom
Gameloft
Taobao
Xiamen Meitu
Cheetah Mobile
King
WhatsApp
LINE Corp
Microsoft
Amazon
QIYI
Outfit7
Snapchat
Miniclip
Alipay
Glu Games
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Mobile Analytics Market Size 2019-2030
2.1.2 Mobile Analytics Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Mobile Analytics Segment by Type
2.2.1 Mobile APP Analytics
2.2.2 Mobile Web Analytics
2.2.3 Mobile Crash Reporting
2.2.4 Other Types
2.3 Mobile Analytics Market Size by Type
2.3.1 Mobile Analytics Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Mobile Analytics Market Size Market Share by Type (2019-2024)
2.4 Mobile Analytics Segment by Application
2.4.1 Android Platform
2.4.2 iOS Platform
2.4.3 Other Platforms
2.5 Mobile Analytics Market Size by Application
2.5.1 Mobile Analytics Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Mobile Analytics Market Size Market Share by Application (2019-2024)
3 Mobile Analytics Market Size by Player
3.1 Mobile Analytics Market Size Market Share by Players
3.1.1 Global Mobile Analytics Revenue by Players (2019-2024)
3.1.2 Global Mobile Analytics Revenue Market Share by Players (2019-2024)
3.2 Global Mobile Analytics Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Mobile Analytics by Regions
4.1 Mobile Analytics Market Size by Regions (2019-2024)
4.2 Americas Mobile Analytics Market Size Growth (2019-2024)
4.3 APAC Mobile Analytics Market Size Growth (2019-2024)
4.4 Europe Mobile Analytics Market Size Growth (2019-2024)
4.5 Middle East & Africa Mobile Analytics Market Size Growth (2019-2024)
5 Americas
5.1 Americas Mobile Analytics Market Size by Country (2019-2024)
5.2 Americas Mobile Analytics Market Size by Type (2019-2024)
5.3 Americas Mobile Analytics Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Mobile Analytics Market Size by Region (2019-2024)
6.2 APAC Mobile Analytics Market Size by Type (2019-2024)
6.3 APAC Mobile Analytics Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Mobile Analytics by Country (2019-2024)
7.2 Europe Mobile Analytics Market Size by Type (2019-2024)
7.3 Europe Mobile Analytics Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Mobile Analytics by Region (2019-2024)
8.2 Middle East & Africa Mobile Analytics Market Size by Type (2019-2024)
8.3 Middle East & Africa Mobile Analytics Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Mobile Analytics Market Forecast
10.1 Global Mobile Analytics Forecast by Regions (2025-2030)
10.1.1 Global Mobile Analytics Forecast by Regions (2025-2030)
10.1.2 Americas Mobile Analytics Forecast
10.1.3 APAC Mobile Analytics Forecast
10.1.4 Europe Mobile Analytics Forecast
10.1.5 Middle East & Africa Mobile Analytics Forecast
10.2 Americas Mobile Analytics Forecast by Country (2025-2030)
10.2.1 United States Mobile Analytics Market Forecast
10.2.2 Canada Mobile Analytics Market Forecast
10.2.3 Mexico Mobile Analytics Market Forecast
10.2.4 Brazil Mobile Analytics Market Forecast
10.3 APAC Mobile Analytics Forecast by Region (2025-2030)
10.3.1 China Mobile Analytics Market Forecast
10.3.2 Japan Mobile Analytics Market Forecast
10.3.3 Korea Mobile Analytics Market Forecast
10.3.4 Southeast Asia Mobile Analytics Market Forecast
10.3.5 India Mobile Analytics Market Forecast
10.3.6 Australia Mobile Analytics Market Forecast
10.4 Europe Mobile Analytics Forecast by Country (2025-2030)
10.4.1 Germany Mobile Analytics Market Forecast
10.4.2 France Mobile Analytics Market Forecast
10.4.3 UK Mobile Analytics Market Forecast
10.4.4 Italy Mobile Analytics Market Forecast
10.4.5 Russia Mobile Analytics Market Forecast
10.5 Middle East & Africa Mobile Analytics Forecast by Region (2025-2030)
10.5.1 Egypt Mobile Analytics Market Forecast
10.5.2 South Africa Mobile Analytics Market Forecast
10.5.3 Israel Mobile Analytics Market Forecast
10.5.4 Turkey Mobile Analytics Market Forecast
10.5.5 GCC Countries Mobile Analytics Market Forecast
10.6 Global Mobile Analytics Forecast by Type (2025-2030)
10.7 Global Mobile Analytics Forecast by Application (2025-2030)
11 Key Players Analysis
11.1 Tencent
11.1.1 Tencent Company Information
11.1.2 Tencent Mobile Analytics Product Offered
11.1.3 Tencent Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Tencent Main Business Overview
11.1.5 Tencent Latest Developments
11.2 Google
11.2.1 Google Company Information
11.2.2 Google Mobile Analytics Product Offered
11.2.3 Google Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Google Main Business Overview
11.2.5 Google Latest Developments
11.3 Facebook
11.3.1 Facebook Company Information
11.3.2 Facebook Mobile Analytics Product Offered
11.3.3 Facebook Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Facebook Main Business Overview
11.3.5 Facebook Latest Developments
11.4 Electronic Arts
11.4.1 Electronic Arts Company Information
11.4.2 Electronic Arts Mobile Analytics Product Offered
11.4.3 Electronic Arts Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 Electronic Arts Main Business Overview
11.4.5 Electronic Arts Latest Developments
11.5 Baidu Netcom
11.5.1 Baidu Netcom Company Information
11.5.2 Baidu Netcom Mobile Analytics Product Offered
11.5.3 Baidu Netcom Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Baidu Netcom Main Business Overview
11.5.5 Baidu Netcom Latest Developments
11.6 Gameloft
11.6.1 Gameloft Company Information
11.6.2 Gameloft Mobile Analytics Product Offered
11.6.3 Gameloft Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Gameloft Main Business Overview
11.6.5 Gameloft Latest Developments
11.7 Taobao
11.7.1 Taobao Company Information
11.7.2 Taobao Mobile Analytics Product Offered
11.7.3 Taobao Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Taobao Main Business Overview
11.7.5 Taobao Latest Developments
11.8 Xiamen Meitu
11.8.1 Xiamen Meitu Company Information
11.8.2 Xiamen Meitu Mobile Analytics Product Offered
11.8.3 Xiamen Meitu Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Xiamen Meitu Main Business Overview
11.8.5 Xiamen Meitu Latest Developments
11.9 Cheetah Mobile
11.9.1 Cheetah Mobile Company Information
11.9.2 Cheetah Mobile Mobile Analytics Product Offered
11.9.3 Cheetah Mobile Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 Cheetah Mobile Main Business Overview
11.9.5 Cheetah Mobile Latest Developments
11.10 King
11.10.1 King Company Information
11.10.2 King Mobile Analytics Product Offered
11.10.3 King Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 King Main Business Overview
11.10.5 King Latest Developments
11.11 WhatsApp
11.11.1 WhatsApp Company Information
11.11.2 WhatsApp Mobile Analytics Product Offered
11.11.3 WhatsApp Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 WhatsApp Main Business Overview
11.11.5 WhatsApp Latest Developments
11.12 LINE Corp
11.12.1 LINE Corp Company Information
11.12.2 LINE Corp Mobile Analytics Product Offered
11.12.3 LINE Corp Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 LINE Corp Main Business Overview
11.12.5 LINE Corp Latest Developments
11.13 Microsoft
11.13.1 Microsoft Company Information
11.13.2 Microsoft Mobile Analytics Product Offered
11.13.3 Microsoft Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 Microsoft Main Business Overview
11.13.5 Microsoft Latest Developments
11.14 Amazon
11.14.1 Amazon Company Information
11.14.2 Amazon Mobile Analytics Product Offered
11.14.3 Amazon Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 Amazon Main Business Overview
11.14.5 Amazon Latest Developments
11.15 QIYI
11.15.1 QIYI Company Information
11.15.2 QIYI Mobile Analytics Product Offered
11.15.3 QIYI Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 QIYI Main Business Overview
11.15.5 QIYI Latest Developments
11.16 Outfit7
11.16.1 Outfit7 Company Information
11.16.2 Outfit7 Mobile Analytics Product Offered
11.16.3 Outfit7 Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 Outfit7 Main Business Overview
11.16.5 Outfit7 Latest Developments
11.17 Snapchat
11.17.1 Snapchat Company Information
11.17.2 Snapchat Mobile Analytics Product Offered
11.17.3 Snapchat Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 Snapchat Main Business Overview
11.17.5 Snapchat Latest Developments
11.18 Miniclip
11.18.1 Miniclip Company Information
11.18.2 Miniclip Mobile Analytics Product Offered
11.18.3 Miniclip Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.18.4 Miniclip Main Business Overview
11.18.5 Miniclip Latest Developments
11.19 Alipay
11.19.1 Alipay Company Information
11.19.2 Alipay Mobile Analytics Product Offered
11.19.3 Alipay Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.19.4 Alipay Main Business Overview
11.19.5 Alipay Latest Developments
11.20 Glu Games
11.20.1 Glu Games Company Information
11.20.2 Glu Games Mobile Analytics Product Offered
11.20.3 Glu Games Mobile Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.20.4 Glu Games Main Business Overview
11.20.5 Glu Games Latest Developments
12 Research Findings and Conclusion
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*If Applicable.