Global Mobile Backend As A Service (BaaS) Market Growth (Status and Outlook) 2025-2031

Publication ID:

LPI07255526

Publication Date:

July 4, 2025

Pages:

116

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

Internet [2]

Computing & Electronics [3]

Description:

The global Mobile Backend As A Service (BaaS) market size is predicted to grow from US$ 38680 million in 2025 to US$ 108030 million in 2031; it is expected to grow at a CAGR of 18.7% from 2025 to 2031.
Mobile backend as a service (MBaaS), also known as "backend as a service" (BaaS), is a model for providing web app and mobile app developers with a way to link their applications to backend cloud storage and APIs exposed by back end applications while also providing features such as user management, push notifications, and integration with social networking services. These services are provided via the use of custom software development kits (SDKs) and application programming interfaces (APIs).
Global Mobile Backend As A Service (BaaS) key players include IBM Corporation, Microsoft Corporation, Oracle Corporation, Kony, Kinvey, etc. Global top five manufacturers hold a share about 10%. North America is the largest market, with a share about 40%, followed by China, with a share about 20 percent. In terms of product, Android is the largest segment, with a share about 80%. And in terms of application, the largest application is Data and application integration, followed by Identity and access management, Usage analytics, Support and maintenance Service, etc.
The 鈥淢obile Backend As A Service (BaaS) Industry Forecast鈥� looks at past sales and reviews total world Mobile Backend As A Service (BaaS) sales in 2024, providing a comprehensive analysis by region and market sector of projected Mobile Backend As A Service (BaaS) sales for 2025 through 2031. With Mobile Backend As A Service (BaaS) sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Mobile Backend As A Service (BaaS) industry.
This Insight Report provides a comprehensive analysis of the global Mobile Backend As A Service (BaaS) landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Mobile Backend As A Service (BaaS) portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Mobile Backend As A Service (BaaS) market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Mobile Backend As A Service (BaaS) and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Mobile Backend As A Service (BaaS).
This report presents a comprehensive overview, market shares, and growth opportunities of Mobile Backend As A Service (BaaS) market by product type, application, key players and key regions and countries.
Segmentation by Type:
Android
iOS
Others
Segmentation by Application:
Data and Application Integration
Identity and Access Management
Usage Analytics
Support and Maintenance Service
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Oracle Corporation
IBM Corporation
Microsoft Corporation
Kony
Kinvey
Anypresence
Appcelerator
Built.Io
KII Corporation
Cloudmine
Parse
Feedhenry

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Mobile Backend As A Service (BaaS) Market Size (2020-2031)
2.1.2 Mobile Backend As A Service (BaaS) Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for Mobile Backend As A Service (BaaS) by Country/Region (2020, 2024 & 2031)
2.2 Mobile Backend As A Service (BaaS) Segment by Type
2.2.1 Android
2.2.2 iOS
2.2.3 Others
2.3 Mobile Backend As A Service (BaaS) Market Size by Type
2.3.1 Mobile Backend As A Service (BaaS) Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global Mobile Backend As A Service (BaaS) Market Size Market Share by Type (2020-2025)
2.4 Mobile Backend As A Service (BaaS) Segment by Application
2.4.1 Data and Application Integration
2.4.2 Identity and Access Management
2.4.3 Usage Analytics
2.4.4 Support and Maintenance Service
2.4.5 Others
2.5 Mobile Backend As A Service (BaaS) Market Size by Application
2.5.1 Mobile Backend As A Service (BaaS) Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global Mobile Backend As A Service (BaaS) Market Size Market Share by Application (2020-2025)
3 Mobile Backend As A Service (BaaS) Market Size by Player
3.1 Mobile Backend As A Service (BaaS) Market Size Market Share by Player
3.1.1 Global Mobile Backend As A Service (BaaS) Revenue by Player (2020-2025)
3.1.2 Global Mobile Backend As A Service (BaaS) Revenue Market Share by Player (2020-2025)
3.2 Global Mobile Backend As A Service (BaaS) Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Mobile Backend As A Service (BaaS) by Region
4.1 Mobile Backend As A Service (BaaS) Market Size by Region (2020-2025)
4.2 Global Mobile Backend As A Service (BaaS) Annual Revenue by Country/Region (2020-2025)
4.3 Americas Mobile Backend As A Service (BaaS) Market Size Growth (2020-2025)
4.4 APAC Mobile Backend As A Service (BaaS) Market Size Growth (2020-2025)
4.5 Europe Mobile Backend As A Service (BaaS) Market Size Growth (2020-2025)
4.6 Middle East & Africa Mobile Backend As A Service (BaaS) Market Size Growth (2020-2025)
5 Americas
5.1 Americas Mobile Backend As A Service (BaaS) Market Size by Country (2020-2025)
5.2 Americas Mobile Backend As A Service (BaaS) Market Size by Type (2020-2025)
5.3 Americas Mobile Backend As A Service (BaaS) Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Mobile Backend As A Service (BaaS) Market Size by Region (2020-2025)
6.2 APAC Mobile Backend As A Service (BaaS) Market Size by Type (2020-2025)
6.3 APAC Mobile Backend As A Service (BaaS) Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Mobile Backend As A Service (BaaS) Market Size by Country (2020-2025)
7.2 Europe Mobile Backend As A Service (BaaS) Market Size by Type (2020-2025)
7.3 Europe Mobile Backend As A Service (BaaS) Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Mobile Backend As A Service (BaaS) by Region (2020-2025)
8.2 Middle East & Africa Mobile Backend As A Service (BaaS) Market Size by Type (2020-2025)
8.3 Middle East & Africa Mobile Backend As A Service (BaaS) Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Mobile Backend As A Service (BaaS) Market Forecast
10.1 Global Mobile Backend As A Service (BaaS) Forecast by Region (2026-2031)
10.1.1 Global Mobile Backend As A Service (BaaS) Forecast by Region (2026-2031)
10.1.2 Americas Mobile Backend As A Service (BaaS) Forecast
10.1.3 APAC Mobile Backend As A Service (BaaS) Forecast
10.1.4 Europe Mobile Backend As A Service (BaaS) Forecast
10.1.5 Middle East & Africa Mobile Backend As A Service (BaaS) Forecast
10.2 Americas Mobile Backend As A Service (BaaS) Forecast by Country (2026-2031)
10.2.1 United States Market Mobile Backend As A Service (BaaS) Forecast
10.2.2 Canada Market Mobile Backend As A Service (BaaS) Forecast
10.2.3 Mexico Market Mobile Backend As A Service (BaaS) Forecast
10.2.4 Brazil Market Mobile Backend As A Service (BaaS) Forecast
10.3 APAC Mobile Backend As A Service (BaaS) Forecast by Region (2026-2031)
10.3.1 China Mobile Backend As A Service (BaaS) Market Forecast
10.3.2 Japan Market Mobile Backend As A Service (BaaS) Forecast
10.3.3 Korea Market Mobile Backend As A Service (BaaS) Forecast
10.3.4 Southeast Asia Market Mobile Backend As A Service (BaaS) Forecast
10.3.5 India Market Mobile Backend As A Service (BaaS) Forecast
10.3.6 Australia Market Mobile Backend As A Service (BaaS) Forecast
10.4 Europe Mobile Backend As A Service (BaaS) Forecast by Country (2026-2031)
10.4.1 Germany Market Mobile Backend As A Service (BaaS) Forecast
10.4.2 France Market Mobile Backend As A Service (BaaS) Forecast
10.4.3 UK Market Mobile Backend As A Service (BaaS) Forecast
10.4.4 Italy Market Mobile Backend As A Service (BaaS) Forecast
10.4.5 Russia Market Mobile Backend As A Service (BaaS) Forecast
10.5 Middle East & Africa Mobile Backend As A Service (BaaS) Forecast by Region (2026-2031)
10.5.1 Egypt Market Mobile Backend As A Service (BaaS) Forecast
10.5.2 South Africa Market Mobile Backend As A Service (BaaS) Forecast
10.5.3 Israel Market Mobile Backend As A Service (BaaS) Forecast
10.5.4 Turkey Market Mobile Backend As A Service (BaaS) Forecast
10.6 Global Mobile Backend As A Service (BaaS) Forecast by Type (2026-2031)
10.7 Global Mobile Backend As A Service (BaaS) Forecast by Application (2026-2031)
10.7.1 GCC Countries Market Mobile Backend As A Service (BaaS) Forecast
11 Key Players Analysis
11.1 Oracle Corporation
11.1.1 Oracle Corporation Company Information
11.1.2 Oracle Corporation Mobile Backend As A Service (BaaS) Product Offered
11.1.3 Oracle Corporation Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 Oracle Corporation Main Business Overview
11.1.5 Oracle Corporation Latest Developments
11.2 IBM Corporation
11.2.1 IBM Corporation Company Information
11.2.2 IBM Corporation Mobile Backend As A Service (BaaS) Product Offered
11.2.3 IBM Corporation Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 IBM Corporation Main Business Overview
11.2.5 IBM Corporation Latest Developments
11.3 Microsoft Corporation
11.3.1 Microsoft Corporation Company Information
11.3.2 Microsoft Corporation Mobile Backend As A Service (BaaS) Product Offered
11.3.3 Microsoft Corporation Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 Microsoft Corporation Main Business Overview
11.3.5 Microsoft Corporation Latest Developments
11.4 Kony
11.4.1 Kony Company Information
11.4.2 Kony Mobile Backend As A Service (BaaS) Product Offered
11.4.3 Kony Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 Kony Main Business Overview
11.4.5 Kony Latest Developments
11.5 Kinvey
11.5.1 Kinvey Company Information
11.5.2 Kinvey Mobile Backend As A Service (BaaS) Product Offered
11.5.3 Kinvey Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 Kinvey Main Business Overview
11.5.5 Kinvey Latest Developments
11.6 Anypresence
11.6.1 Anypresence Company Information
11.6.2 Anypresence Mobile Backend As A Service (BaaS) Product Offered
11.6.3 Anypresence Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 Anypresence Main Business Overview
11.6.5 Anypresence Latest Developments
11.7 Appcelerator
11.7.1 Appcelerator Company Information
11.7.2 Appcelerator Mobile Backend As A Service (BaaS) Product Offered
11.7.3 Appcelerator Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 Appcelerator Main Business Overview
11.7.5 Appcelerator Latest Developments
11.8 Built.Io
11.8.1 Built.Io Company Information
11.8.2 Built.Io Mobile Backend As A Service (BaaS) Product Offered
11.8.3 Built.Io Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 Built.Io Main Business Overview
11.8.5 Built.Io Latest Developments
11.9 KII Corporation
11.9.1 KII Corporation Company Information
11.9.2 KII Corporation Mobile Backend As A Service (BaaS) Product Offered
11.9.3 KII Corporation Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 KII Corporation Main Business Overview
11.9.5 KII Corporation Latest Developments
11.10 Cloudmine
11.10.1 Cloudmine Company Information
11.10.2 Cloudmine Mobile Backend As A Service (BaaS) Product Offered
11.10.3 Cloudmine Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 Cloudmine Main Business Overview
11.10.5 Cloudmine Latest Developments
11.11 Parse
11.11.1 Parse Company Information
11.11.2 Parse Mobile Backend As A Service (BaaS) Product Offered
11.11.3 Parse Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 Parse Main Business Overview
11.11.5 Parse Latest Developments
11.12 Feedhenry
11.12.1 Feedhenry Company Information
11.12.2 Feedhenry Mobile Backend As A Service (BaaS) Product Offered
11.12.3 Feedhenry Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2020-2025)
11.12.4 Feedhenry Main Business Overview
11.12.5 Feedhenry Latest Developments
12 Research Findings and Conclusion

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