

The global Mooncake market size is predicted to grow from US$ 2406 million in 2025 to US$ 2944 million in 2031; it is expected to grow at a CAGR of 3.4% from 2025 to 2031.
Moon cakes are a carrier of thousands of years of historical tradition in our country, and they are the crystallization of etiquette, emotion and culture. In the eyes of Chinese people, eating moon cakes every Mid-Autumn Festival has become a custom, a habit, and a fixed pattern. Mooncake sales suffered a severe blow in 2013-2014, because the central government banned officials from giving and receiving high-end mooncakes. The warning from the Chinese government led to a decline in mainland mooncake sales in the past two years.The recovery of the mooncake market in 2015-2016 was obviously driven by the demand for low- and medium-priced mooncakes by households and companies, and the mooncake market tended to become civilians. After several years of adaptation and adjustment, the industry has eliminated some outdated production capacity, brand concentration is getting higher and higher, moon cake products have basically returned to the natural attributes of traditional food and culture, and the Mid-Autumn Festival market has gradually entered a trend of stable development.
Global Mooncake key players include Meixin Food Co.,Ltd., Huamei Group, Suzhou Daoxiangcun, Jiahua Food, etc. Global top four manufacturers hold a share over 10%. China is the largest market, with a share over 95%, followed by Japan, and Southeast Asia. In terms of product, Cantonese Mooncakes is the largest segment, with a share about 65%. And in terms of application, the largest application is Independent Retailer, followed by Online Retailer, Specialist Retailer, Supermarkets and Hypermarkets, Convenience Store.
The “Mooncake Industry Forecast” looks at past sales and reviews total world Mooncake sales in 2024, providing a comprehensive analysis by region and market sector of projected Mooncake sales for 2025 through 2031. With Mooncake sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Mooncake industry.
This Insight Report provides a comprehensive analysis of the global Mooncake landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Mooncake portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Mooncake market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Mooncake and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Mooncake.
This report presents a comprehensive overview, market shares, and growth opportunities of Mooncake market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Cantonese Mooncakes
Beijing-style Mooncake
Suzhou-style Mooncakes
Segmentation by Application:
Supermarkets and Hypermarkets
Independent Retailer
Convenience Store
Specialist Retailer
Online Retailer
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Meixin Food Co.,Ltd.
Huamei Group
Guangzhou Restaurant Group Co., Ltd.
Wing Wah Food
Beijing Daoxiangcun
Shanghai Xinghualou (Group) Co., Ltd.
Suzhou Daoxiangcun
Ganso
Xian Maky
Jiahua Food
Taipan Bread & Cakes
Forgain
Key Questions Addressed in this Report
What is the 10-year outlook for the global Mooncake market?
What factors are driving Mooncake market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Mooncake market opportunities vary by end market size?
How does Mooncake break out by Type, by Application?
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Mooncake Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Mooncake by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Mooncake by Country/Region, 2020, 2024 & 2031
2.2 Mooncake Segment by Type
2.2.1 Cantonese Mooncakes
2.2.2 Beijing-style Mooncake
2.2.3 Suzhou-style Mooncakes
2.3 Mooncake Sales by Type
2.3.1 Global Mooncake Sales Market Share by Type (2020-2025)
2.3.2 Global Mooncake Revenue and Market Share by Type (2020-2025)
2.3.3 Global Mooncake Sale Price by Type (2020-2025)
2.4 Mooncake Segment by Application
2.4.1 Supermarkets and Hypermarkets
2.4.2 Independent Retailer
2.4.3 Convenience Store
2.4.4 Specialist Retailer
2.4.5 Online Retailer
2.5 Mooncake Sales by Application
2.5.1 Global Mooncake Sale Market Share by Application (2020-2025)
2.5.2 Global Mooncake Revenue and Market Share by Application (2020-2025)
2.5.3 Global Mooncake Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global Mooncake Breakdown Data by Company
3.1.1 Global Mooncake Annual Sales by Company (2020-2025)
3.1.2 Global Mooncake Sales Market Share by Company (2020-2025)
3.2 Global Mooncake Annual Revenue by Company (2020-2025)
3.2.1 Global Mooncake Revenue by Company (2020-2025)
3.2.2 Global Mooncake Revenue Market Share by Company (2020-2025)
3.3 Global Mooncake Sale Price by Company
3.4 Key Manufacturers Mooncake Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Mooncake Product Location Distribution
3.4.2 Players Mooncake Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 Market M&A Activity & Strategy
4 World Historic Review for Mooncake by Geographic Region
4.1 World Historic Mooncake Market Size by Geographic Region (2020-2025)
4.1.1 Global Mooncake Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Mooncake Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Mooncake Market Size by Country/Region (2020-2025)
4.2.1 Global Mooncake Annual Sales by Country/Region (2020-2025)
4.2.2 Global Mooncake Annual Revenue by Country/Region (2020-2025)
4.3 Americas Mooncake Sales Growth
4.4 APAC Mooncake Sales Growth
4.5 Europe Mooncake Sales Growth
4.6 Middle East & Africa Mooncake Sales Growth
5 Americas
5.1 Americas Mooncake Sales by Country
5.1.1 Americas Mooncake Sales by Country (2020-2025)
5.1.2 Americas Mooncake Revenue by Country (2020-2025)
5.2 Americas Mooncake Sales by Type (2020-2025)
5.3 Americas Mooncake Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Mooncake Sales by Region
6.1.1 APAC Mooncake Sales by Region (2020-2025)
6.1.2 APAC Mooncake Revenue by Region (2020-2025)
6.2 APAC Mooncake Sales by Type (2020-2025)
6.3 APAC Mooncake Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Mooncake by Country
7.1.1 Europe Mooncake Sales by Country (2020-2025)
7.1.2 Europe Mooncake Revenue by Country (2020-2025)
7.2 Europe Mooncake Sales by Type (2020-2025)
7.3 Europe Mooncake Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Mooncake by Country
8.1.1 Middle East & Africa Mooncake Sales by Country (2020-2025)
8.1.2 Middle East & Africa Mooncake Revenue by Country (2020-2025)
8.2 Middle East & Africa Mooncake Sales by Type (2020-2025)
8.3 Middle East & Africa Mooncake Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Mooncake
10.3 Manufacturing Process Analysis of Mooncake
10.4 Industry Chain Structure of Mooncake
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Mooncake Distributors
11.3 Mooncake Customer
12 World Forecast Review for Mooncake by Geographic Region
12.1 Global Mooncake Market Size Forecast by Region
12.1.1 Global Mooncake Forecast by Region (2026-2031)
12.1.2 Global Mooncake Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Mooncake Forecast by Type (2026-2031)
12.7 Global Mooncake Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Meixin Food Co.,Ltd.
13.1.1 Meixin Food Co.,Ltd. Company Information
13.1.2 Meixin Food Co.,Ltd. Mooncake Product Portfolios and Specifications
13.1.3 Meixin Food Co.,Ltd. Mooncake Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Meixin Food Co.,Ltd. Main Business Overview
13.1.5 Meixin Food Co.,Ltd. Latest Developments
13.2 Huamei Group
13.2.1 Huamei Group Company Information
13.2.2 Huamei Group Mooncake Product Portfolios and Specifications
13.2.3 Huamei Group Mooncake Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 Huamei Group Main Business Overview
13.2.5 Huamei Group Latest Developments
13.3 Guangzhou Restaurant Group Co., Ltd.
13.3.1 Guangzhou Restaurant Group Co., Ltd. Company Information
13.3.2 Guangzhou Restaurant Group Co., Ltd. Mooncake Product Portfolios and Specifications
13.3.3 Guangzhou Restaurant Group Co., Ltd. Mooncake Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Guangzhou Restaurant Group Co., Ltd. Main Business Overview
13.3.5 Guangzhou Restaurant Group Co., Ltd. Latest Developments
13.4 Wing Wah Food
13.4.1 Wing Wah Food Company Information
13.4.2 Wing Wah Food Mooncake Product Portfolios and Specifications
13.4.3 Wing Wah Food Mooncake Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Wing Wah Food Main Business Overview
13.4.5 Wing Wah Food Latest Developments
13.5 Beijing Daoxiangcun
13.5.1 Beijing Daoxiangcun Company Information
13.5.2 Beijing Daoxiangcun Mooncake Product Portfolios and Specifications
13.5.3 Beijing Daoxiangcun Mooncake Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Beijing Daoxiangcun Main Business Overview
13.5.5 Beijing Daoxiangcun Latest Developments
13.6 Shanghai Xinghualou (Group) Co., Ltd.
13.6.1 Shanghai Xinghualou (Group) Co., Ltd. Company Information
13.6.2 Shanghai Xinghualou (Group) Co., Ltd. Mooncake Product Portfolios and Specifications
13.6.3 Shanghai Xinghualou (Group) Co., Ltd. Mooncake Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 Shanghai Xinghualou (Group) Co., Ltd. Main Business Overview
13.6.5 Shanghai Xinghualou (Group) Co., Ltd. Latest Developments
13.7 Suzhou Daoxiangcun
13.7.1 Suzhou Daoxiangcun Company Information
13.7.2 Suzhou Daoxiangcun Mooncake Product Portfolios and Specifications
13.7.3 Suzhou Daoxiangcun Mooncake Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Suzhou Daoxiangcun Main Business Overview
13.7.5 Suzhou Daoxiangcun Latest Developments
13.8 Ganso
13.8.1 Ganso Company Information
13.8.2 Ganso Mooncake Product Portfolios and Specifications
13.8.3 Ganso Mooncake Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 Ganso Main Business Overview
13.8.5 Ganso Latest Developments
13.9 Xian Maky
13.9.1 Xian Maky Company Information
13.9.2 Xian Maky Mooncake Product Portfolios and Specifications
13.9.3 Xian Maky Mooncake Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Xian Maky Main Business Overview
13.9.5 Xian Maky Latest Developments
13.10 Jiahua Food
13.10.1 Jiahua Food Company Information
13.10.2 Jiahua Food Mooncake Product Portfolios and Specifications
13.10.3 Jiahua Food Mooncake Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 Jiahua Food Main Business Overview
13.10.5 Jiahua Food Latest Developments
13.11 Taipan Bread & Cakes
13.11.1 Taipan Bread & Cakes Company Information
13.11.2 Taipan Bread & Cakes Mooncake Product Portfolios and Specifications
13.11.3 Taipan Bread & Cakes Mooncake Sales, Revenue, Price and Gross Margin (2020-2025)
13.11.4 Taipan Bread & Cakes Main Business Overview
13.11.5 Taipan Bread & Cakes Latest Developments
13.12 Forgain
13.12.1 Forgain Company Information
13.12.2 Forgain Mooncake Product Portfolios and Specifications
13.12.3 Forgain Mooncake Sales, Revenue, Price and Gross Margin (2020-2025)
13.12.4 Forgain Main Business Overview
13.12.5 Forgain Latest Developments
14 Research Findings and Conclusion
*If Applicable.