The global Online AD Management Software market size is predicted to grow from US$ 2745 million in 2025 to US$ 5267 million in 2031; it is expected to grow at a CAGR of 11.5% from 2025 to 2031.
Increasing demand for programmatic advertising: The global ad management software market is expected to be driven by the increasing demand for programmatic advertising. Programmatic advertising is an automated process that uses algorithms to buy and sell digital ads. It helps in buying and selling ads in real-time, making them more efficient and effective. This is expected to drive the growth of the ad management software market during the forecast period.The shift from traditional advertising to digital advertising was driving the demand for tools that could streamline the process of creating and managing online ad campaigns across various platforms, including search engines, social media, display networks, and more. Advertisers were seeking solutions that allowed them to manage campaigns across multiple online channels and platforms from a centralized dashboard. This helped improve efficiency and consistency in messaging. Online advertising management software often incorporated analytics and reporting features, providing advertisers with real-time data on campaign performance. This allowed for data-driven decision-making and optimization.
The 鈥淥nline AD Management Software Industry Forecast鈥� looks at past sales and reviews total world Online AD Management Software sales in 2024, providing a comprehensive analysis by region and market sector of projected Online AD Management Software sales for 2025 through 2031. With Online AD Management Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Online AD Management Software industry.
This Insight Report provides a comprehensive analysis of the global Online AD Management Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Online AD Management Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Online AD Management Software market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Online AD Management Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Online AD Management Software.
This report presents a comprehensive overview, market shares, and growth opportunities of Online AD Management Software market by product type, application, key players and key regions and countries.
Segmentation by Type:
Cloud-based
Web-based
Segmentation by Application:
SMEs
Large Enterprises
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
HubSpot
AdRoll
Marin Software
RollWorks
Influ2
Adstream
Google
Celtra
Smartly.io
ADvendio
StackAdapt
WordStream
The Optimizer.io
ManageEngine
Atlas Solutions
Bidtellcet
Mvix
Advanse
Adzerk
AerServe
RSG Media
Sizmek
Social Reality
Tremor Video
Videology
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Online AD Management Software Market Size (2020-2031)
2.1.2 Online AD Management Software Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for Online AD Management Software by Country/Region (2020, 2024 & 2031)
2.2 Online AD Management Software Segment by Type
2.2.1 Cloud-based
2.2.2 Web-based
2.3 Online AD Management Software Market Size by Type
2.3.1 Online AD Management Software Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global Online AD Management Software Market Size Market Share by Type (2020-2025)
2.4 Online AD Management Software Segment by Application
2.4.1 SMEs
2.4.2 Large Enterprises
2.5 Online AD Management Software Market Size by Application
2.5.1 Online AD Management Software Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global Online AD Management Software Market Size Market Share by Application (2020-2025)
3 Online AD Management Software Market Size by Player
3.1 Online AD Management Software Market Size Market Share by Player
3.1.1 Global Online AD Management Software Revenue by Player (2020-2025)
3.1.2 Global Online AD Management Software Revenue Market Share by Player (2020-2025)
3.2 Global Online AD Management Software Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Online AD Management Software by Region
4.1 Online AD Management Software Market Size by Region (2020-2025)
4.2 Global Online AD Management Software Annual Revenue by Country/Region (2020-2025)
4.3 Americas Online AD Management Software Market Size Growth (2020-2025)
4.4 APAC Online AD Management Software Market Size Growth (2020-2025)
4.5 Europe Online AD Management Software Market Size Growth (2020-2025)
4.6 Middle East & Africa Online AD Management Software Market Size Growth (2020-2025)
5 Americas
5.1 Americas Online AD Management Software Market Size by Country (2020-2025)
5.2 Americas Online AD Management Software Market Size by Type (2020-2025)
5.3 Americas Online AD Management Software Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Online AD Management Software Market Size by Region (2020-2025)
6.2 APAC Online AD Management Software Market Size by Type (2020-2025)
6.3 APAC Online AD Management Software Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Online AD Management Software Market Size by Country (2020-2025)
7.2 Europe Online AD Management Software Market Size by Type (2020-2025)
7.3 Europe Online AD Management Software Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Online AD Management Software by Region (2020-2025)
8.2 Middle East & Africa Online AD Management Software Market Size by Type (2020-2025)
8.3 Middle East & Africa Online AD Management Software Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Online AD Management Software Market Forecast
10.1 Global Online AD Management Software Forecast by Region (2026-2031)
10.1.1 Global Online AD Management Software Forecast by Region (2026-2031)
10.1.2 Americas Online AD Management Software Forecast
10.1.3 APAC Online AD Management Software Forecast
10.1.4 Europe Online AD Management Software Forecast
10.1.5 Middle East & Africa Online AD Management Software Forecast
10.2 Americas Online AD Management Software Forecast by Country (2026-2031)
10.2.1 United States Market Online AD Management Software Forecast
10.2.2 Canada Market Online AD Management Software Forecast
10.2.3 Mexico Market Online AD Management Software Forecast
10.2.4 Brazil Market Online AD Management Software Forecast
10.3 APAC Online AD Management Software Forecast by Region (2026-2031)
10.3.1 China Online AD Management Software Market Forecast
10.3.2 Japan Market Online AD Management Software Forecast
10.3.3 Korea Market Online AD Management Software Forecast
10.3.4 Southeast Asia Market Online AD Management Software Forecast
10.3.5 India Market Online AD Management Software Forecast
10.3.6 Australia Market Online AD Management Software Forecast
10.4 Europe Online AD Management Software Forecast by Country (2026-2031)
10.4.1 Germany Market Online AD Management Software Forecast
10.4.2 France Market Online AD Management Software Forecast
10.4.3 UK Market Online AD Management Software Forecast
10.4.4 Italy Market Online AD Management Software Forecast
10.4.5 Russia Market Online AD Management Software Forecast
10.5 Middle East & Africa Online AD Management Software Forecast by Region (2026-2031)
10.5.1 Egypt Market Online AD Management Software Forecast
10.5.2 South Africa Market Online AD Management Software Forecast
10.5.3 Israel Market Online AD Management Software Forecast
10.5.4 Turkey Market Online AD Management Software Forecast
10.6 Global Online AD Management Software Forecast by Type (2026-2031)
10.7 Global Online AD Management Software Forecast by Application (2026-2031)
10.7.1 GCC Countries Market Online AD Management Software Forecast
11 Key Players Analysis
11.1 HubSpot
11.1.1 HubSpot Company Information
11.1.2 HubSpot Online AD Management Software Product Offered
11.1.3 HubSpot Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 HubSpot Main Business Overview
11.1.5 HubSpot Latest Developments
11.2 AdRoll
11.2.1 AdRoll Company Information
11.2.2 AdRoll Online AD Management Software Product Offered
11.2.3 AdRoll Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 AdRoll Main Business Overview
11.2.5 AdRoll Latest Developments
11.3 Marin Software
11.3.1 Marin Software Company Information
11.3.2 Marin Software Online AD Management Software Product Offered
11.3.3 Marin Software Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 Marin Software Main Business Overview
11.3.5 Marin Software Latest Developments
11.4 RollWorks
11.4.1 RollWorks Company Information
11.4.2 RollWorks Online AD Management Software Product Offered
11.4.3 RollWorks Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 RollWorks Main Business Overview
11.4.5 RollWorks Latest Developments
11.5 Influ2
11.5.1 Influ2 Company Information
11.5.2 Influ2 Online AD Management Software Product Offered
11.5.3 Influ2 Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 Influ2 Main Business Overview
11.5.5 Influ2 Latest Developments
11.6 Adstream
11.6.1 Adstream Company Information
11.6.2 Adstream Online AD Management Software Product Offered
11.6.3 Adstream Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 Adstream Main Business Overview
11.6.5 Adstream Latest Developments
11.7 Google
11.7.1 Google Company Information
11.7.2 Google Online AD Management Software Product Offered
11.7.3 Google Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 Google Main Business Overview
11.7.5 Google Latest Developments
11.8 Celtra
11.8.1 Celtra Company Information
11.8.2 Celtra Online AD Management Software Product Offered
11.8.3 Celtra Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 Celtra Main Business Overview
11.8.5 Celtra Latest Developments
11.9 Smartly.io
11.9.1 Smartly.io Company Information
11.9.2 Smartly.io Online AD Management Software Product Offered
11.9.3 Smartly.io Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 Smartly.io Main Business Overview
11.9.5 Smartly.io Latest Developments
11.10 ADvendio
11.10.1 ADvendio Company Information
11.10.2 ADvendio Online AD Management Software Product Offered
11.10.3 ADvendio Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 ADvendio Main Business Overview
11.10.5 ADvendio Latest Developments
11.11 StackAdapt
11.11.1 StackAdapt Company Information
11.11.2 StackAdapt Online AD Management Software Product Offered
11.11.3 StackAdapt Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 StackAdapt Main Business Overview
11.11.5 StackAdapt Latest Developments
11.12 WordStream
11.12.1 WordStream Company Information
11.12.2 WordStream Online AD Management Software Product Offered
11.12.3 WordStream Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.12.4 WordStream Main Business Overview
11.12.5 WordStream Latest Developments
11.13 The Optimizer.io
11.13.1 The Optimizer.io Company Information
11.13.2 The Optimizer.io Online AD Management Software Product Offered
11.13.3 The Optimizer.io Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.13.4 The Optimizer.io Main Business Overview
11.13.5 The Optimizer.io Latest Developments
11.14 ManageEngine
11.14.1 ManageEngine Company Information
11.14.2 ManageEngine Online AD Management Software Product Offered
11.14.3 ManageEngine Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.14.4 ManageEngine Main Business Overview
11.14.5 ManageEngine Latest Developments
11.15 Atlas Solutions
11.15.1 Atlas Solutions Company Information
11.15.2 Atlas Solutions Online AD Management Software Product Offered
11.15.3 Atlas Solutions Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.15.4 Atlas Solutions Main Business Overview
11.15.5 Atlas Solutions Latest Developments
11.16 Bidtellcet
11.16.1 Bidtellcet Company Information
11.16.2 Bidtellcet Online AD Management Software Product Offered
11.16.3 Bidtellcet Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.16.4 Bidtellcet Main Business Overview
11.16.5 Bidtellcet Latest Developments
11.17 Mvix
11.17.1 Mvix Company Information
11.17.2 Mvix Online AD Management Software Product Offered
11.17.3 Mvix Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.17.4 Mvix Main Business Overview
11.17.5 Mvix Latest Developments
11.18 Advanse
11.18.1 Advanse Company Information
11.18.2 Advanse Online AD Management Software Product Offered
11.18.3 Advanse Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.18.4 Advanse Main Business Overview
11.18.5 Advanse Latest Developments
11.19 Adzerk
11.19.1 Adzerk Company Information
11.19.2 Adzerk Online AD Management Software Product Offered
11.19.3 Adzerk Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.19.4 Adzerk Main Business Overview
11.19.5 Adzerk Latest Developments
11.20 AerServe
11.20.1 AerServe Company Information
11.20.2 AerServe Online AD Management Software Product Offered
11.20.3 AerServe Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.20.4 AerServe Main Business Overview
11.20.5 AerServe Latest Developments
11.21 RSG Media
11.21.1 RSG Media Company Information
11.21.2 RSG Media Online AD Management Software Product Offered
11.21.3 RSG Media Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.21.4 RSG Media Main Business Overview
11.21.5 RSG Media Latest Developments
11.22 Sizmek
11.22.1 Sizmek Company Information
11.22.2 Sizmek Online AD Management Software Product Offered
11.22.3 Sizmek Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.22.4 Sizmek Main Business Overview
11.22.5 Sizmek Latest Developments
11.23 Social Reality
11.23.1 Social Reality Company Information
11.23.2 Social Reality Online AD Management Software Product Offered
11.23.3 Social Reality Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.23.4 Social Reality Main Business Overview
11.23.5 Social Reality Latest Developments
11.24 Tremor Video
11.24.1 Tremor Video Company Information
11.24.2 Tremor Video Online AD Management Software Product Offered
11.24.3 Tremor Video Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.24.4 Tremor Video Main Business Overview
11.24.5 Tremor Video Latest Developments
11.25 Videology
11.25.1 Videology Company Information
11.25.2 Videology Online AD Management Software Product Offered
11.25.3 Videology Online AD Management Software Revenue, Gross Margin and Market Share (2020-2025)
11.25.4 Videology Main Business Overview
11.25.5 Videology Latest Developments
12 Research Findings and Conclusion
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*If Applicable.