

The global Online Tour Booking market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031.
In 2022, the gradual relaxation of epidemic prevention and control measures around the world will have a positive impact on the rapid recovery of the tourism industry. According to data from the World Tourism Organization, the number of global travelers exceeded 900 million in 2022, a two-fold increase compared to 2021. In 2022, international tourism revenue returned to the US$ 1 trillion, a real increase of 50% compared with 2021. According to data from the Ministry of Culture and Tourism of China, in 2022, the total number of domestic tourists was ¥ 2.53 billion, and the domestic tourism revenue (total tourism consumption) was ¥ 2 trillion.
The “Online Tour Booking Industry Forecast” looks at past sales and reviews total world Online Tour Booking sales in 2024, providing a comprehensive analysis by region and market sector of projected Online Tour Booking sales for 2025 through 2031. With Online Tour Booking sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Online Tour Booking industry.
This Insight Report provides a comprehensive analysis of the global Online Tour Booking landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Online Tour Booking portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Online Tour Booking market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Online Tour Booking and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Online Tour Booking.
This report presents a comprehensive overview, market shares, and growth opportunities of Online Tour Booking market by product type, application, key players and key regions and countries.
Segmentation by Type:
Software
Service
Segmentation by Application:
Tourist
Travel Agency
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Viator
Tiqets
Musement
GetYourGuide
TourScanner
Adrenaline Hunter
Headout
Ceetiz
Isango
City-Discovery
Expedia
Airbnb Experiences
Civitatis
Project Expedition
Thrillophilia
Klook
KKday
eOasia
Voyagin
Leezair
Experience Oz
Adrenaline
WithLocals
Toursbylocals
Likealocalguide
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Online Tour Booking Market Size (2020-2031)
2.1.2 Online Tour Booking Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for Online Tour Booking by Country/Region (2020, 2024 & 2031)
2.2 Online Tour Booking Segment by Type
2.2.1 Software
2.2.2 Service
2.3 Online Tour Booking Market Size by Type
2.3.1 Online Tour Booking Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global Online Tour Booking Market Size Market Share by Type (2020-2025)
2.4 Online Tour Booking Segment by Application
2.4.1 Tourist
2.4.2 Travel Agency
2.5 Online Tour Booking Market Size by Application
2.5.1 Online Tour Booking Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global Online Tour Booking Market Size Market Share by Application (2020-2025)
3 Online Tour Booking Market Size by Player
3.1 Online Tour Booking Market Size Market Share by Player
3.1.1 Global Online Tour Booking Revenue by Player (2020-2025)
3.1.2 Global Online Tour Booking Revenue Market Share by Player (2020-2025)
3.2 Global Online Tour Booking Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Online Tour Booking by Region
4.1 Online Tour Booking Market Size by Region (2020-2025)
4.2 Global Online Tour Booking Annual Revenue by Country/Region (2020-2025)
4.3 Americas Online Tour Booking Market Size Growth (2020-2025)
4.4 APAC Online Tour Booking Market Size Growth (2020-2025)
4.5 Europe Online Tour Booking Market Size Growth (2020-2025)
4.6 Middle East & Africa Online Tour Booking Market Size Growth (2020-2025)
5 Americas
5.1 Americas Online Tour Booking Market Size by Country (2020-2025)
5.2 Americas Online Tour Booking Market Size by Type (2020-2025)
5.3 Americas Online Tour Booking Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Online Tour Booking Market Size by Region (2020-2025)
6.2 APAC Online Tour Booking Market Size by Type (2020-2025)
6.3 APAC Online Tour Booking Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Online Tour Booking Market Size by Country (2020-2025)
7.2 Europe Online Tour Booking Market Size by Type (2020-2025)
7.3 Europe Online Tour Booking Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Online Tour Booking by Region (2020-2025)
8.2 Middle East & Africa Online Tour Booking Market Size by Type (2020-2025)
8.3 Middle East & Africa Online Tour Booking Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Online Tour Booking Market Forecast
10.1 Global Online Tour Booking Forecast by Region (2026-2031)
10.1.1 Global Online Tour Booking Forecast by Region (2026-2031)
10.1.2 Americas Online Tour Booking Forecast
10.1.3 APAC Online Tour Booking Forecast
10.1.4 Europe Online Tour Booking Forecast
10.1.5 Middle East & Africa Online Tour Booking Forecast
10.2 Americas Online Tour Booking Forecast by Country (2026-2031)
10.2.1 United States Market Online Tour Booking Forecast
10.2.2 Canada Market Online Tour Booking Forecast
10.2.3 Mexico Market Online Tour Booking Forecast
10.2.4 Brazil Market Online Tour Booking Forecast
10.3 APAC Online Tour Booking Forecast by Region (2026-2031)
10.3.1 China Online Tour Booking Market Forecast
10.3.2 Japan Market Online Tour Booking Forecast
10.3.3 Korea Market Online Tour Booking Forecast
10.3.4 Southeast Asia Market Online Tour Booking Forecast
10.3.5 India Market Online Tour Booking Forecast
10.3.6 Australia Market Online Tour Booking Forecast
10.4 Europe Online Tour Booking Forecast by Country (2026-2031)
10.4.1 Germany Market Online Tour Booking Forecast
10.4.2 France Market Online Tour Booking Forecast
10.4.3 UK Market Online Tour Booking Forecast
10.4.4 Italy Market Online Tour Booking Forecast
10.4.5 Russia Market Online Tour Booking Forecast
10.5 Middle East & Africa Online Tour Booking Forecast by Region (2026-2031)
10.5.1 Egypt Market Online Tour Booking Forecast
10.5.2 South Africa Market Online Tour Booking Forecast
10.5.3 Israel Market Online Tour Booking Forecast
10.5.4 Turkey Market Online Tour Booking Forecast
10.6 Global Online Tour Booking Forecast by Type (2026-2031)
10.7 Global Online Tour Booking Forecast by Application (2026-2031)
10.7.1 GCC Countries Market Online Tour Booking Forecast
11 Key Players Analysis
11.1 Viator
11.1.1 Viator Company Information
11.1.2 Viator Online Tour Booking Product Offered
11.1.3 Viator Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 Viator Main Business Overview
11.1.5 Viator Latest Developments
11.2 Tiqets
11.2.1 Tiqets Company Information
11.2.2 Tiqets Online Tour Booking Product Offered
11.2.3 Tiqets Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 Tiqets Main Business Overview
11.2.5 Tiqets Latest Developments
11.3 Musement
11.3.1 Musement Company Information
11.3.2 Musement Online Tour Booking Product Offered
11.3.3 Musement Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 Musement Main Business Overview
11.3.5 Musement Latest Developments
11.4 GetYourGuide
11.4.1 GetYourGuide Company Information
11.4.2 GetYourGuide Online Tour Booking Product Offered
11.4.3 GetYourGuide Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 GetYourGuide Main Business Overview
11.4.5 GetYourGuide Latest Developments
11.5 TourScanner
11.5.1 TourScanner Company Information
11.5.2 TourScanner Online Tour Booking Product Offered
11.5.3 TourScanner Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 TourScanner Main Business Overview
11.5.5 TourScanner Latest Developments
11.6 Adrenaline Hunter
11.6.1 Adrenaline Hunter Company Information
11.6.2 Adrenaline Hunter Online Tour Booking Product Offered
11.6.3 Adrenaline Hunter Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 Adrenaline Hunter Main Business Overview
11.6.5 Adrenaline Hunter Latest Developments
11.7 Headout
11.7.1 Headout Company Information
11.7.2 Headout Online Tour Booking Product Offered
11.7.3 Headout Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 Headout Main Business Overview
11.7.5 Headout Latest Developments
11.8 Ceetiz
11.8.1 Ceetiz Company Information
11.8.2 Ceetiz Online Tour Booking Product Offered
11.8.3 Ceetiz Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 Ceetiz Main Business Overview
11.8.5 Ceetiz Latest Developments
11.9 Isango
11.9.1 Isango Company Information
11.9.2 Isango Online Tour Booking Product Offered
11.9.3 Isango Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 Isango Main Business Overview
11.9.5 Isango Latest Developments
11.10 City-Discovery
11.10.1 City-Discovery Company Information
11.10.2 City-Discovery Online Tour Booking Product Offered
11.10.3 City-Discovery Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 City-Discovery Main Business Overview
11.10.5 City-Discovery Latest Developments
11.11 Expedia
11.11.1 Expedia Company Information
11.11.2 Expedia Online Tour Booking Product Offered
11.11.3 Expedia Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 Expedia Main Business Overview
11.11.5 Expedia Latest Developments
11.12 Airbnb Experiences
11.12.1 Airbnb Experiences Company Information
11.12.2 Airbnb Experiences Online Tour Booking Product Offered
11.12.3 Airbnb Experiences Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.12.4 Airbnb Experiences Main Business Overview
11.12.5 Airbnb Experiences Latest Developments
11.13 Civitatis
11.13.1 Civitatis Company Information
11.13.2 Civitatis Online Tour Booking Product Offered
11.13.3 Civitatis Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.13.4 Civitatis Main Business Overview
11.13.5 Civitatis Latest Developments
11.14 Project Expedition
11.14.1 Project Expedition Company Information
11.14.2 Project Expedition Online Tour Booking Product Offered
11.14.3 Project Expedition Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.14.4 Project Expedition Main Business Overview
11.14.5 Project Expedition Latest Developments
11.15 Thrillophilia
11.15.1 Thrillophilia Company Information
11.15.2 Thrillophilia Online Tour Booking Product Offered
11.15.3 Thrillophilia Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.15.4 Thrillophilia Main Business Overview
11.15.5 Thrillophilia Latest Developments
11.16 Klook
11.16.1 Klook Company Information
11.16.2 Klook Online Tour Booking Product Offered
11.16.3 Klook Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.16.4 Klook Main Business Overview
11.16.5 Klook Latest Developments
11.17 KKday
11.17.1 KKday Company Information
11.17.2 KKday Online Tour Booking Product Offered
11.17.3 KKday Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.17.4 KKday Main Business Overview
11.17.5 KKday Latest Developments
11.18 eOasia
11.18.1 eOasia Company Information
11.18.2 eOasia Online Tour Booking Product Offered
11.18.3 eOasia Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.18.4 eOasia Main Business Overview
11.18.5 eOasia Latest Developments
11.19 Voyagin
11.19.1 Voyagin Company Information
11.19.2 Voyagin Online Tour Booking Product Offered
11.19.3 Voyagin Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.19.4 Voyagin Main Business Overview
11.19.5 Voyagin Latest Developments
11.20 Leezair
11.20.1 Leezair Company Information
11.20.2 Leezair Online Tour Booking Product Offered
11.20.3 Leezair Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.20.4 Leezair Main Business Overview
11.20.5 Leezair Latest Developments
11.21 Experience Oz
11.21.1 Experience Oz Company Information
11.21.2 Experience Oz Online Tour Booking Product Offered
11.21.3 Experience Oz Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.21.4 Experience Oz Main Business Overview
11.21.5 Experience Oz Latest Developments
11.22 Adrenaline
11.22.1 Adrenaline Company Information
11.22.2 Adrenaline Online Tour Booking Product Offered
11.22.3 Adrenaline Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.22.4 Adrenaline Main Business Overview
11.22.5 Adrenaline Latest Developments
11.23 WithLocals
11.23.1 WithLocals Company Information
11.23.2 WithLocals Online Tour Booking Product Offered
11.23.3 WithLocals Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.23.4 WithLocals Main Business Overview
11.23.5 WithLocals Latest Developments
11.24 Toursbylocals
11.24.1 Toursbylocals Company Information
11.24.2 Toursbylocals Online Tour Booking Product Offered
11.24.3 Toursbylocals Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.24.4 Toursbylocals Main Business Overview
11.24.5 Toursbylocals Latest Developments
11.25 Likealocalguide
11.25.1 Likealocalguide Company Information
11.25.2 Likealocalguide Online Tour Booking Product Offered
11.25.3 Likealocalguide Online Tour Booking Revenue, Gross Margin and Market Share (2020-2025)
11.25.4 Likealocalguide Main Business Overview
11.25.5 Likealocalguide Latest Developments
12 Research Findings and Conclusion
*If Applicable.