

An optical variable device or optically variable device (OVD) is an iridescent or non-iridescent security feature that exhibits different information, such as movement or colour changes, depending on the viewing and/or lighting conditions. The particular changes of appearance when rotating and tilting are reversible, predictable and reproducible. OVDs cannot be photocopied or scanned, nor can they be accurately replicated or reproduced. OVDs are often used as security devices and anti-counterfeiting measures on banknotes, government-issued identification documents, or credit cards. OVDs can be created through a combination of printing and embossing.
OVDs are based on diffractive optical structures. This gives cards the appearance of having different patterns, colours, and designs depending on the amount of light striking the OVD and the angle the OVD is viewed at. Holograms are a type of OVD.
The global Optically Variable Devices (OVDs) market size is projected to grow from US$ million in 2024 to US$ million in 2030; it is expected to grow at a CAGR of %from 2024 to 2030.
The “Optically Variable Devices (OVDs) Industry Forecast” looks at past sales and reviews total world Optically Variable Devices (OVDs) sales in 2022, providing a comprehensive analysis by region and market sector of projected Optically Variable Devices (OVDs) sales for 2023 through 2029. With Optically Variable Devices (OVDs) sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Optically Variable Devices (OVDs) industry.
This Insight Report provides a comprehensive analysis of the global Optically Variable Devices (OVDs) landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Optically Variable Devices (OVDs) portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Optically Variable Devices (OVDs) market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Optically Variable Devices (OVDs) and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Optically Variable Devices (OVDs).
United States market for Optically Variable Devices (OVDs) is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
China market for Optically Variable Devices (OVDs) is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
Europe market for Optically Variable Devices (OVDs) is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
Global key Optically Variable Devices (OVDs) players cover De La Rue, OVD Kinegram, AlpVision, Dai Nippon Printing, HID Global, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2023.
This report presents a comprehensive overview, market shares, and growth opportunities of Optically Variable Devices (OVDs) market by product type, application, key players and key regions and countries.
Segmentation by Type:
Hot Stamping Foils
Hologram Labels
Others
Segmentation by Application:
Banknotes
Identification Cards and Passports
Product Packaging
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
Segmentation by Type:
Hot Stamping Foils
Hologram Labels
Others
Segmentation by Application:
Banknotes
Identification Cards and Passports
Product Packaging
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
De La Rue
OVD Kinegram
AlpVision
Dai Nippon Printing
HID Global
NHK SPRING
NovaVision
3D AG
advast Swiss
NanoMatriX
Acviss
Lasersec Technologies
AFC TCHNOLOGY
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Optically Variable Devices (OVDs) Market Size 2019-2030
2.1.2 Optically Variable Devices (OVDs) Market Size CAGR by Region (2019 VS 2023 VS 2030)
2.1.3 World Current & Future Analysis for Optically Variable Devices (OVDs) by Country/Region, 2019, 2023 & 2030
2.2 Optically Variable Devices (OVDs) Segment by Type
2.2.1 Hot Stamping Foils
2.2.2 Hologram Labels
2.2.3 Others
2.3 Optically Variable Devices (OVDs) Market Size by Type
2.3.1 Optically Variable Devices (OVDs) Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Optically Variable Devices (OVDs) Market Size Market Share by Type (2019-2024)
2.4 Optically Variable Devices (OVDs) Segment by Application
2.4.1 Banknotes
2.4.2 Identification Cards and Passports
2.4.3 Product Packaging
2.4.4 Others
2.5 Optically Variable Devices (OVDs) Market Size by Application
2.5.1 Optically Variable Devices (OVDs) Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Optically Variable Devices (OVDs) Market Size Market Share by Application (2019-2024)
3 Optically Variable Devices (OVDs) Market Size by Player
3.1 Optically Variable Devices (OVDs) Market Size Market Share by Player
3.1.1 Global Optically Variable Devices (OVDs) Revenue by Player (2019-2024)
3.1.2 Global Optically Variable Devices (OVDs) Revenue Market Share by Player (2019-2024)
3.2 Global Optically Variable Devices (OVDs) Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Optically Variable Devices (OVDs) by Region
4.1 Optically Variable Devices (OVDs) Market Size by Region (2019-2024)
4.2 Global Optically Variable Devices (OVDs) Annual Revenue by Country/Region (2019-2024)
4.3 Americas Optically Variable Devices (OVDs) Market Size Growth (2019-2024)
4.4 APAC Optically Variable Devices (OVDs) Market Size Growth (2019-2024)
4.5 Europe Optically Variable Devices (OVDs) Market Size Growth (2019-2024)
4.6 Middle East & Africa Optically Variable Devices (OVDs) Market Size Growth (2019-2024)
5 Americas
5.1 Americas Optically Variable Devices (OVDs) Market Size by Country (2019-2024)
5.2 Americas Optically Variable Devices (OVDs) Market Size by Type (2019-2024)
5.3 Americas Optically Variable Devices (OVDs) Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Optically Variable Devices (OVDs) Market Size by Region (2019-2024)
6.2 APAC Optically Variable Devices (OVDs) Market Size by Type (2019-2024)
6.3 APAC Optically Variable Devices (OVDs) Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Optically Variable Devices (OVDs) Market Size by Country (2019-2024)
7.2 Europe Optically Variable Devices (OVDs) Market Size by Type (2019-2024)
7.3 Europe Optically Variable Devices (OVDs) Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Optically Variable Devices (OVDs) by Region (2019-2024)
8.2 Middle East & Africa Optically Variable Devices (OVDs) Market Size by Type (2019-2024)
8.3 Middle East & Africa Optically Variable Devices (OVDs) Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Optically Variable Devices (OVDs) Market Forecast
10.1 Global Optically Variable Devices (OVDs) Forecast by Region (2025-2030)
10.1.1 Global Optically Variable Devices (OVDs) Forecast by Region (2025-2030)
10.1.2 Americas Optically Variable Devices (OVDs) Forecast
10.1.3 APAC Optically Variable Devices (OVDs) Forecast
10.1.4 Europe Optically Variable Devices (OVDs) Forecast
10.1.5 Middle East & Africa Optically Variable Devices (OVDs) Forecast
10.2 Americas Optically Variable Devices (OVDs) Forecast by Country (2025-2030)
10.2.1 United States Market Optically Variable Devices (OVDs) Forecast
10.2.2 Canada Market Optically Variable Devices (OVDs) Forecast
10.2.3 Mexico Market Optically Variable Devices (OVDs) Forecast
10.2.4 Brazil Market Optically Variable Devices (OVDs) Forecast
10.3 APAC Optically Variable Devices (OVDs) Forecast by Region (2025-2030)
10.3.1 China Optically Variable Devices (OVDs) Market Forecast
10.3.2 Japan Market Optically Variable Devices (OVDs) Forecast
10.3.3 Korea Market Optically Variable Devices (OVDs) Forecast
10.3.4 Southeast Asia Market Optically Variable Devices (OVDs) Forecast
10.3.5 India Market Optically Variable Devices (OVDs) Forecast
10.3.6 Australia Market Optically Variable Devices (OVDs) Forecast
10.4 Europe Optically Variable Devices (OVDs) Forecast by Country (2025-2030)
10.4.1 Germany Market Optically Variable Devices (OVDs) Forecast
10.4.2 France Market Optically Variable Devices (OVDs) Forecast
10.4.3 UK Market Optically Variable Devices (OVDs) Forecast
10.4.4 Italy Market Optically Variable Devices (OVDs) Forecast
10.4.5 Russia Market Optically Variable Devices (OVDs) Forecast
10.5 Middle East & Africa Optically Variable Devices (OVDs) Forecast by Region (2025-2030)
10.5.1 Egypt Market Optically Variable Devices (OVDs) Forecast
10.5.2 South Africa Market Optically Variable Devices (OVDs) Forecast
10.5.3 Israel Market Optically Variable Devices (OVDs) Forecast
10.5.4 Turkey Market Optically Variable Devices (OVDs) Forecast
10.6 Global Optically Variable Devices (OVDs) Forecast by Type (2025-2030)
10.7 Global Optically Variable Devices (OVDs) Forecast by Application (2025-2030)
10.7.1 GCC Countries Market Optically Variable Devices (OVDs) Forecast
11 Key Players Analysis
11.1 De La Rue
11.1.1 De La Rue Company Information
11.1.2 De La Rue Optically Variable Devices (OVDs) Product Offered
11.1.3 De La Rue Optically Variable Devices (OVDs) Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 De La Rue Main Business Overview
11.1.5 De La Rue Latest Developments
11.2 OVD Kinegram
11.2.1 OVD Kinegram Company Information
11.2.2 OVD Kinegram Optically Variable Devices (OVDs) Product Offered
11.2.3 OVD Kinegram Optically Variable Devices (OVDs) Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 OVD Kinegram Main Business Overview
11.2.5 OVD Kinegram Latest Developments
11.3 AlpVision
11.3.1 AlpVision Company Information
11.3.2 AlpVision Optically Variable Devices (OVDs) Product Offered
11.3.3 AlpVision Optically Variable Devices (OVDs) Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 AlpVision Main Business Overview
11.3.5 AlpVision Latest Developments
11.4 Dai Nippon Printing
11.4.1 Dai Nippon Printing Company Information
11.4.2 Dai Nippon Printing Optically Variable Devices (OVDs) Product Offered
11.4.3 Dai Nippon Printing Optically Variable Devices (OVDs) Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 Dai Nippon Printing Main Business Overview
11.4.5 Dai Nippon Printing Latest Developments
11.5 HID Global
11.5.1 HID Global Company Information
11.5.2 HID Global Optically Variable Devices (OVDs) Product Offered
11.5.3 HID Global Optically Variable Devices (OVDs) Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 HID Global Main Business Overview
11.5.5 HID Global Latest Developments
11.6 NHK SPRING
11.6.1 NHK SPRING Company Information
11.6.2 NHK SPRING Optically Variable Devices (OVDs) Product Offered
11.6.3 NHK SPRING Optically Variable Devices (OVDs) Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 NHK SPRING Main Business Overview
11.6.5 NHK SPRING Latest Developments
11.7 NovaVision
11.7.1 NovaVision Company Information
11.7.2 NovaVision Optically Variable Devices (OVDs) Product Offered
11.7.3 NovaVision Optically Variable Devices (OVDs) Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 NovaVision Main Business Overview
11.7.5 NovaVision Latest Developments
11.8 3D AG
11.8.1 3D AG Company Information
11.8.2 3D AG Optically Variable Devices (OVDs) Product Offered
11.8.3 3D AG Optically Variable Devices (OVDs) Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 3D AG Main Business Overview
11.8.5 3D AG Latest Developments
11.9 advast Swiss
11.9.1 advast Swiss Company Information
11.9.2 advast Swiss Optically Variable Devices (OVDs) Product Offered
11.9.3 advast Swiss Optically Variable Devices (OVDs) Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 advast Swiss Main Business Overview
11.9.5 advast Swiss Latest Developments
11.10 NanoMatriX
11.10.1 NanoMatriX Company Information
11.10.2 NanoMatriX Optically Variable Devices (OVDs) Product Offered
11.10.3 NanoMatriX Optically Variable Devices (OVDs) Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 NanoMatriX Main Business Overview
11.10.5 NanoMatriX Latest Developments
11.11 Acviss
11.11.1 Acviss Company Information
11.11.2 Acviss Optically Variable Devices (OVDs) Product Offered
11.11.3 Acviss Optically Variable Devices (OVDs) Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Acviss Main Business Overview
11.11.5 Acviss Latest Developments
11.12 Lasersec Technologies
11.12.1 Lasersec Technologies Company Information
11.12.2 Lasersec Technologies Optically Variable Devices (OVDs) Product Offered
11.12.3 Lasersec Technologies Optically Variable Devices (OVDs) Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 Lasersec Technologies Main Business Overview
11.12.5 Lasersec Technologies Latest Developments
11.13 AFC TCHNOLOGY
11.13.1 AFC TCHNOLOGY Company Information
11.13.2 AFC TCHNOLOGY Optically Variable Devices (OVDs) Product Offered
11.13.3 AFC TCHNOLOGY Optically Variable Devices (OVDs) Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 AFC TCHNOLOGY Main Business Overview
11.13.5 AFC TCHNOLOGY Latest Developments
12 Research Findings and Conclusion
*If Applicable.