Global OTT Market Growth (Status and Outlook) 2025-2031

Publication ID:

LPI01251503

Publication Date:

January 9, 2025

Pages:

123

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

IT Services [2]

Software [3]

Computing & Electronics [4]

Description:

The global OTT market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031.
In Korea, the key OTT manufacturers are Facebook, Twitter, LinkedIn, Netflix, Google, Skype (Microsoft Corporation), Amazon, YouTube (Google), Wechat, Apple, Rakuten, iQIYI, Tencent Video, Hulu, LLC, Oksusu (SK Broadband), Olleh TV (KT), Second TV (LGU+) etc. Top 3 companies occupied about 45% market share.
The 鈥淥TT Industry Forecast鈥� looks at past sales and reviews total world OTT sales in 2024, providing a comprehensive analysis by region and market sector of projected OTT sales for 2025 through 2031. With OTT sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world OTT industry.
This Insight Report provides a comprehensive analysis of the global OTT landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on OTT portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global OTT market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for OTT and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global OTT.
This report presents a comprehensive overview, market shares, and growth opportunities of OTT market by product type, application, key players and key regions and countries.
Segmentation by Type:
VoIP
SMS
Apps
Cloud Services
Internet Television
Segmentation by Application:
Household
Commercial
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Facebook
Twitter
LinkedIn
Netflix
Google
Skype (Microsoft Corporation)
Amazon
YouTube (Google)
Wechat
Apple
Rakuten
iQIYI
Tencent Video
Hulu, LLC
Oksusu (SK Broadband)
Olleh TV (KT)
Second TV (LGU+)

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global OTT Market Size (2020-2031)
2.1.2 OTT Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for OTT by Country/Region (2020, 2024 & 2031)
2.2 OTT Segment by Type
2.2.1 VoIP
2.2.2 SMS
2.2.3 Apps
2.2.4 Cloud Services
2.2.5 Internet Television
2.3 OTT Market Size by Type
2.3.1 OTT Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global OTT Market Size Market Share by Type (2020-2025)
2.4 OTT Segment by Application
2.4.1 Household
2.4.2 Commercial
2.5 OTT Market Size by Application
2.5.1 OTT Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global OTT Market Size Market Share by Application (2020-2025)
3 OTT Market Size by Player
3.1 OTT Market Size Market Share by Player
3.1.1 Global OTT Revenue by Player (2020-2025)
3.1.2 Global OTT Revenue Market Share by Player (2020-2025)
3.2 Global OTT Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 OTT by Region
4.1 OTT Market Size by Region (2020-2025)
4.2 Global OTT Annual Revenue by Country/Region (2020-2025)
4.3 Americas OTT Market Size Growth (2020-2025)
4.4 APAC OTT Market Size Growth (2020-2025)
4.5 Europe OTT Market Size Growth (2020-2025)
4.6 Middle East & Africa OTT Market Size Growth (2020-2025)
5 Americas
5.1 Americas OTT Market Size by Country (2020-2025)
5.2 Americas OTT Market Size by Type (2020-2025)
5.3 Americas OTT Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC OTT Market Size by Region (2020-2025)
6.2 APAC OTT Market Size by Type (2020-2025)
6.3 APAC OTT Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe OTT Market Size by Country (2020-2025)
7.2 Europe OTT Market Size by Type (2020-2025)
7.3 Europe OTT Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa OTT by Region (2020-2025)
8.2 Middle East & Africa OTT Market Size by Type (2020-2025)
8.3 Middle East & Africa OTT Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global OTT Market Forecast
10.1 Global OTT Forecast by Region (2026-2031)
10.1.1 Global OTT Forecast by Region (2026-2031)
10.1.2 Americas OTT Forecast
10.1.3 APAC OTT Forecast
10.1.4 Europe OTT Forecast
10.1.5 Middle East & Africa OTT Forecast
10.2 Americas OTT Forecast by Country (2026-2031)
10.2.1 United States Market OTT Forecast
10.2.2 Canada Market OTT Forecast
10.2.3 Mexico Market OTT Forecast
10.2.4 Brazil Market OTT Forecast
10.3 APAC OTT Forecast by Region (2026-2031)
10.3.1 China OTT Market Forecast
10.3.2 Japan Market OTT Forecast
10.3.3 Korea Market OTT Forecast
10.3.4 Southeast Asia Market OTT Forecast
10.3.5 India Market OTT Forecast
10.3.6 Australia Market OTT Forecast
10.4 Europe OTT Forecast by Country (2026-2031)
10.4.1 Germany Market OTT Forecast
10.4.2 France Market OTT Forecast
10.4.3 UK Market OTT Forecast
10.4.4 Italy Market OTT Forecast
10.4.5 Russia Market OTT Forecast
10.5 Middle East & Africa OTT Forecast by Region (2026-2031)
10.5.1 Egypt Market OTT Forecast
10.5.2 South Africa Market OTT Forecast
10.5.3 Israel Market OTT Forecast
10.5.4 Turkey Market OTT Forecast
10.6 Global OTT Forecast by Type (2026-2031)
10.7 Global OTT Forecast by Application (2026-2031)
10.7.1 GCC Countries Market OTT Forecast
11 Key Players Analysis
11.1 Facebook
11.1.1 Facebook Company Information
11.1.2 Facebook OTT Product Offered
11.1.3 Facebook OTT Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 Facebook Main Business Overview
11.1.5 Facebook Latest Developments
11.2 Twitter
11.2.1 Twitter Company Information
11.2.2 Twitter OTT Product Offered
11.2.3 Twitter OTT Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 Twitter Main Business Overview
11.2.5 Twitter Latest Developments
11.3 LinkedIn
11.3.1 LinkedIn Company Information
11.3.2 LinkedIn OTT Product Offered
11.3.3 LinkedIn OTT Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 LinkedIn Main Business Overview
11.3.5 LinkedIn Latest Developments
11.4 Netflix
11.4.1 Netflix Company Information
11.4.2 Netflix OTT Product Offered
11.4.3 Netflix OTT Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 Netflix Main Business Overview
11.4.5 Netflix Latest Developments
11.5 Google
11.5.1 Google Company Information
11.5.2 Google OTT Product Offered
11.5.3 Google OTT Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 Google Main Business Overview
11.5.5 Google Latest Developments
11.6 Skype (Microsoft Corporation)
11.6.1 Skype (Microsoft Corporation) Company Information
11.6.2 Skype (Microsoft Corporation) OTT Product Offered
11.6.3 Skype (Microsoft Corporation) OTT Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 Skype (Microsoft Corporation) Main Business Overview
11.6.5 Skype (Microsoft Corporation) Latest Developments
11.7 Amazon
11.7.1 Amazon Company Information
11.7.2 Amazon OTT Product Offered
11.7.3 Amazon OTT Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 Amazon Main Business Overview
11.7.5 Amazon Latest Developments
11.8 YouTube (Google)
11.8.1 YouTube (Google) Company Information
11.8.2 YouTube (Google) OTT Product Offered
11.8.3 YouTube (Google) OTT Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 YouTube (Google) Main Business Overview
11.8.5 YouTube (Google) Latest Developments
11.9 Wechat
11.9.1 Wechat Company Information
11.9.2 Wechat OTT Product Offered
11.9.3 Wechat OTT Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 Wechat Main Business Overview
11.9.5 Wechat Latest Developments
11.10 Apple
11.10.1 Apple Company Information
11.10.2 Apple OTT Product Offered
11.10.3 Apple OTT Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 Apple Main Business Overview
11.10.5 Apple Latest Developments
11.11 Rakuten
11.11.1 Rakuten Company Information
11.11.2 Rakuten OTT Product Offered
11.11.3 Rakuten OTT Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 Rakuten Main Business Overview
11.11.5 Rakuten Latest Developments
11.12 iQIYI
11.12.1 iQIYI Company Information
11.12.2 iQIYI OTT Product Offered
11.12.3 iQIYI OTT Revenue, Gross Margin and Market Share (2020-2025)
11.12.4 iQIYI Main Business Overview
11.12.5 iQIYI Latest Developments
11.13 Tencent Video
11.13.1 Tencent Video Company Information
11.13.2 Tencent Video OTT Product Offered
11.13.3 Tencent Video OTT Revenue, Gross Margin and Market Share (2020-2025)
11.13.4 Tencent Video Main Business Overview
11.13.5 Tencent Video Latest Developments
11.14 Hulu, LLC
11.14.1 Hulu, LLC Company Information
11.14.2 Hulu, LLC OTT Product Offered
11.14.3 Hulu, LLC OTT Revenue, Gross Margin and Market Share (2020-2025)
11.14.4 Hulu, LLC Main Business Overview
11.14.5 Hulu, LLC Latest Developments
11.15 Oksusu (SK Broadband)
11.15.1 Oksusu (SK Broadband) Company Information
11.15.2 Oksusu (SK Broadband) OTT Product Offered
11.15.3 Oksusu (SK Broadband) OTT Revenue, Gross Margin and Market Share (2020-2025)
11.15.4 Oksusu (SK Broadband) Main Business Overview
11.15.5 Oksusu (SK Broadband) Latest Developments
11.16 Olleh TV (KT)
11.16.1 Olleh TV (KT) Company Information
11.16.2 Olleh TV (KT) OTT Product Offered
11.16.3 Olleh TV (KT) OTT Revenue, Gross Margin and Market Share (2020-2025)
11.16.4 Olleh TV (KT) Main Business Overview
11.16.5 Olleh TV (KT) Latest Developments
11.17 Second TV (LGU+)
11.17.1 Second TV (LGU+) Company Information
11.17.2 Second TV (LGU+) OTT Product Offered
11.17.3 Second TV (LGU+) OTT Revenue, Gross Margin and Market Share (2020-2025)
11.17.4 Second TV (LGU+) Main Business Overview
11.17.5 Second TV (LGU+) Latest Developments
12 Research Findings and Conclusion

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