The global Pan Masala market size is predicted to grow from US$ 1379 million in 2025 to US$ 3112 million in 2031; it is expected to grow at a CAGR of 14.5% from 2025 to 2031.
Pan Masala refers to a balanced mixture of betel leaf with lime, areca nut, clove, cardamom, mint, tobacco and many other ingredients. It is prepared with precise measurements so as to maintain a balance of all ingredients while keeping in mind its taste and human health. Pan Masala acts as a mouth freshener and unlike other Western synthetic pan masala which are made with chemical and petroleum ingredients, the Indian pan masala is considered safer. It is available in hygienic and attractive foil packets (sachets) and tins which are easy to store and carry.
The rising popularity of flavored and premium products is a key driver of the pan masala market. With increasing disposable income, consumers are willing to spend more on premium varieties of pan masala that offer unique flavors and better quality ingredients. The growing trend of product innovation, such as sugar-free and herbal options, also attracts health-conscious consumers. Additionally, the cultural significance and widespread consumption of pan masala in countries like India have helped sustain market growth, especially in both urban and rural areas.
One major challenge in the pan masala market is the growing awareness of the health risks associated with its consumption. Pan masala often contains areca nut (betel nut), which has been linked to cancer and other serious health issues, leading to increased scrutiny from public health authorities. Several governments have implemented stringent regulations and even bans on certain types of pan masala, particularly those containing tobacco, which poses a significant challenge to market players. Moreover, changing consumer preferences toward healthier alternatives are creating additional hurdles for the industry.
A prominent trend in the pan masala market is the shift towards smokeless, non-tobacco alternatives that are marketed as safer options. Many manufacturers are focusing on launching herbal or organic pan masala variants to appeal to health-conscious consumers. Additionally, eco-friendly packaging solutions and efforts to minimize harmful ingredients are becoming more popular as companies aim to align with global sustainability trends and regulatory requirements. The premiumization of pan masala, with more luxury offerings and celebrity endorsements, is also shaping the industry鈥檚 future trajectory.
India is the largest region of Pan Masala, with a market share about 60%, followed by Middle East and Europe, etc. DS Group, Manikchand, Godfrey Phillips, Kothari Products, Lalwani group, A & C- Pan Bahar and Dinesh Pouches Limited are the key manufacturers of industry.
The 鈥淧an Masala Industry Forecast鈥� looks at past sales and reviews total world Pan Masala sales in 2024, providing a comprehensive analysis by region and market sector of projected Pan Masala sales for 2025 through 2031. With Pan Masala sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Pan Masala industry.
This Insight Report provides a comprehensive analysis of the global Pan Masala landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Pan Masala portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Pan Masala market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Pan Masala and breaks down the forecast by Type, by Distribution Channel, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Pan Masala.
This report presents a comprehensive overview, market shares, and growth opportunities of Pan Masala market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Pan Masala with Tobacco
Plain Pan Masala
Flavored Pan Masala
Others
Segmentation by Distribution Channel:
Retail Stores
Supermarket
Online Stores
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
DS Group
Manikchand
Godfrey Phillips
Kothari Products
Lalwani Group
A & C- Pan Bahar
Dinesh Pouches Limited
NTTL
Supreme
Pan Bahar
Key Questions Addressed in this Report
What is the 10-year outlook for the global Pan Masala market?
What factors are driving Pan Masala market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Pan Masala market opportunities vary by end market size?
How does Pan Masala break out by Type, by Distribution Channel?
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Pan Masala Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Pan Masala by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Pan Masala by Country/Region, 2020, 2024 & 2031
2.2 Pan Masala Segment by Type
2.2.1 Pan Masala with Tobacco
2.2.2 Plain Pan Masala
2.2.3 Flavored Pan Masala
2.2.4 Others
2.3 Pan Masala Sales by Type
2.3.1 Global Pan Masala Sales Market Share by Type (2020-2025)
2.3.2 Global Pan Masala Revenue and Market Share by Type (2020-2025)
2.3.3 Global Pan Masala Sale Price by Type (2020-2025)
2.4 Pan Masala Segment by Distribution Channel
2.4.1 Retail Stores
2.4.2 Supermarket
2.4.3 Online Stores
2.4.4 Others
2.5 Pan Masala Sales by Distribution Channel
2.5.1 Global Pan Masala Sale Market Share by Distribution Channel (2020-2025)
2.5.2 Global Pan Masala Revenue and Market Share by Distribution Channel (2020-2025)
2.5.3 Global Pan Masala Sale Price by Distribution Channel (2020-2025)
3 Global by Company
3.1 Global Pan Masala Breakdown Data by Company
3.1.1 Global Pan Masala Annual Sales by Company (2020-2025)
3.1.2 Global Pan Masala Sales Market Share by Company (2020-2025)
3.2 Global Pan Masala Annual Revenue by Company (2020-2025)
3.2.1 Global Pan Masala Revenue by Company (2020-2025)
3.2.2 Global Pan Masala Revenue Market Share by Company (2020-2025)
3.3 Global Pan Masala Sale Price by Company
3.4 Key Manufacturers Pan Masala Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Pan Masala Product Location Distribution
3.4.2 Players Pan Masala Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 Market M&A Activity & Strategy
4 World Historic Review for Pan Masala by Geographic Region
4.1 World Historic Pan Masala Market Size by Geographic Region (2020-2025)
4.1.1 Global Pan Masala Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Pan Masala Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Pan Masala Market Size by Country/Region (2020-2025)
4.2.1 Global Pan Masala Annual Sales by Country/Region (2020-2025)
4.2.2 Global Pan Masala Annual Revenue by Country/Region (2020-2025)
4.3 Americas Pan Masala Sales Growth
4.4 APAC Pan Masala Sales Growth
4.5 Europe Pan Masala Sales Growth
4.6 Middle East & Africa Pan Masala Sales Growth
5 Americas
5.1 Americas Pan Masala Sales by Country
5.1.1 Americas Pan Masala Sales by Country (2020-2025)
5.1.2 Americas Pan Masala Revenue by Country (2020-2025)
5.2 Americas Pan Masala Sales by Type (2020-2025)
5.3 Americas Pan Masala Sales by Distribution Channel (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Pan Masala Sales by Region
6.1.1 APAC Pan Masala Sales by Region (2020-2025)
6.1.2 APAC Pan Masala Revenue by Region (2020-2025)
6.2 APAC Pan Masala Sales by Type (2020-2025)
6.3 APAC Pan Masala Sales by Distribution Channel (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Pan Masala by Country
7.1.1 Europe Pan Masala Sales by Country (2020-2025)
7.1.2 Europe Pan Masala Revenue by Country (2020-2025)
7.2 Europe Pan Masala Sales by Type (2020-2025)
7.3 Europe Pan Masala Sales by Distribution Channel (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Pan Masala by Country
8.1.1 Middle East & Africa Pan Masala Sales by Country (2020-2025)
8.1.2 Middle East & Africa Pan Masala Revenue by Country (2020-2025)
8.2 Middle East & Africa Pan Masala Sales by Type (2020-2025)
8.3 Middle East & Africa Pan Masala Sales by Distribution Channel (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Pan Masala
10.3 Manufacturing Process Analysis of Pan Masala
10.4 Industry Chain Structure of Pan Masala
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Pan Masala Distributors
11.3 Pan Masala Customer
12 World Forecast Review for Pan Masala by Geographic Region
12.1 Global Pan Masala Market Size Forecast by Region
12.1.1 Global Pan Masala Forecast by Region (2026-2031)
12.1.2 Global Pan Masala Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Pan Masala Forecast by Type (2026-2031)
12.7 Global Pan Masala Forecast by Distribution Channel (2026-2031)
13 Key Players Analysis
13.1 DS Group
13.1.1 DS Group Company Information
13.1.2 DS Group Pan Masala Product Portfolios and Specifications
13.1.3 DS Group Pan Masala Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 DS Group Main Business Overview
13.1.5 DS Group Latest Developments
13.2 Manikchand
13.2.1 Manikchand Company Information
13.2.2 Manikchand Pan Masala Product Portfolios and Specifications
13.2.3 Manikchand Pan Masala Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 Manikchand Main Business Overview
13.2.5 Manikchand Latest Developments
13.3 Godfrey Phillips
13.3.1 Godfrey Phillips Company Information
13.3.2 Godfrey Phillips Pan Masala Product Portfolios and Specifications
13.3.3 Godfrey Phillips Pan Masala Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Godfrey Phillips Main Business Overview
13.3.5 Godfrey Phillips Latest Developments
13.4 Kothari Products
13.4.1 Kothari Products Company Information
13.4.2 Kothari Products Pan Masala Product Portfolios and Specifications
13.4.3 Kothari Products Pan Masala Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Kothari Products Main Business Overview
13.4.5 Kothari Products Latest Developments
13.5 Lalwani Group
13.5.1 Lalwani Group Company Information
13.5.2 Lalwani Group Pan Masala Product Portfolios and Specifications
13.5.3 Lalwani Group Pan Masala Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Lalwani Group Main Business Overview
13.5.5 Lalwani Group Latest Developments
13.6 A & C- Pan Bahar
13.6.1 A & C- Pan Bahar Company Information
13.6.2 A & C- Pan Bahar Pan Masala Product Portfolios and Specifications
13.6.3 A & C- Pan Bahar Pan Masala Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 A & C- Pan Bahar Main Business Overview
13.6.5 A & C- Pan Bahar Latest Developments
13.7 Dinesh Pouches Limited
13.7.1 Dinesh Pouches Limited Company Information
13.7.2 Dinesh Pouches Limited Pan Masala Product Portfolios and Specifications
13.7.3 Dinesh Pouches Limited Pan Masala Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Dinesh Pouches Limited Main Business Overview
13.7.5 Dinesh Pouches Limited Latest Developments
13.8 NTTL
13.8.1 NTTL Company Information
13.8.2 NTTL Pan Masala Product Portfolios and Specifications
13.8.3 NTTL Pan Masala Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 NTTL Main Business Overview
13.8.5 NTTL Latest Developments
13.9 Supreme
13.9.1 Supreme Company Information
13.9.2 Supreme Pan Masala Product Portfolios and Specifications
13.9.3 Supreme Pan Masala Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Supreme Main Business Overview
13.9.5 Supreme Latest Developments
13.10 Pan Bahar
13.10.1 Pan Bahar Company Information
13.10.2 Pan Bahar Pan Masala Product Portfolios and Specifications
13.10.3 Pan Bahar Pan Masala Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 Pan Bahar Main Business Overview
13.10.5 Pan Bahar Latest Developments
14 Research Findings and Conclusion
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*If Applicable.