Global PPC Software Market Growth (Status and Outlook) 2025-2031

Publication ID:

LPI01250974

Publication Date:

January 8, 2025

Pages:

105

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

IT Services [2]

Software [3]

Computing & Electronics [4]

Description:

The global PPC Software market size is predicted to grow from US$ 740 million in 2025 to US$ 1167 million in 2031; it is expected to grow at a CAGR of 7.9% from 2025 to 2031.
PPC (Pay-Per-Click) software is a type of marketing tool on the internet that is generated by bidding on keywords in the search engines and other related websites, such as Amazon. Rather than a person paying for a marketing campaign that may or may not work, advertisers and agencies have opted to using PPC software.
SEMrush, Marin Software, WordStream, Kenshoo, Acquisio, Sellics, AdStage, Optmyzr, Shape Integrated Software, Omnia Retail, Balihoo, TapClicks (ReportGarden), SpyFu, Apex Pacific, etc. are the key suppliers in the global PPC Software market. Top 5 took up more than 50% of the global market in 2019.
The 鈥淧PC Software Industry Forecast鈥� looks at past sales and reviews total world PPC Software sales in 2024, providing a comprehensive analysis by region and market sector of projected PPC Software sales for 2025 through 2031. With PPC Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world PPC Software industry.
This Insight Report provides a comprehensive analysis of the global PPC Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on PPC Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global PPC Software market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for PPC Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global PPC Software.
This report presents a comprehensive overview, market shares, and growth opportunities of PPC Software market by product type, application, key players and key regions and countries.
Segmentation by Type:
Cloud-based
On-premises
Segmentation by Application:
SMEs
Large Enterprises
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
SEMrush
Marin Software
WordStream
Kenshoo
Acquisio
Sellics
AdStage
Optmyzr
Shape Integrated Software
Omnia Retail
Balihoo
TapClicks (ReportGarden)
SpyFu
Apex Pacific

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global PPC Software Market Size (2020-2031)
2.1.2 PPC Software Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for PPC Software by Country/Region (2020, 2024 & 2031)
2.2 PPC Software Segment by Type
2.2.1 Cloud-based
2.2.2 On-premises
2.3 PPC Software Market Size by Type
2.3.1 PPC Software Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global PPC Software Market Size Market Share by Type (2020-2025)
2.4 PPC Software Segment by Application
2.4.1 SMEs
2.4.2 Large Enterprises
2.5 PPC Software Market Size by Application
2.5.1 PPC Software Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global PPC Software Market Size Market Share by Application (2020-2025)
3 PPC Software Market Size by Player
3.1 PPC Software Market Size Market Share by Player
3.1.1 Global PPC Software Revenue by Player (2020-2025)
3.1.2 Global PPC Software Revenue Market Share by Player (2020-2025)
3.2 Global PPC Software Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 PPC Software by Region
4.1 PPC Software Market Size by Region (2020-2025)
4.2 Global PPC Software Annual Revenue by Country/Region (2020-2025)
4.3 Americas PPC Software Market Size Growth (2020-2025)
4.4 APAC PPC Software Market Size Growth (2020-2025)
4.5 Europe PPC Software Market Size Growth (2020-2025)
4.6 Middle East & Africa PPC Software Market Size Growth (2020-2025)
5 Americas
5.1 Americas PPC Software Market Size by Country (2020-2025)
5.2 Americas PPC Software Market Size by Type (2020-2025)
5.3 Americas PPC Software Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC PPC Software Market Size by Region (2020-2025)
6.2 APAC PPC Software Market Size by Type (2020-2025)
6.3 APAC PPC Software Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe PPC Software Market Size by Country (2020-2025)
7.2 Europe PPC Software Market Size by Type (2020-2025)
7.3 Europe PPC Software Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa PPC Software by Region (2020-2025)
8.2 Middle East & Africa PPC Software Market Size by Type (2020-2025)
8.3 Middle East & Africa PPC Software Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global PPC Software Market Forecast
10.1 Global PPC Software Forecast by Region (2026-2031)
10.1.1 Global PPC Software Forecast by Region (2026-2031)
10.1.2 Americas PPC Software Forecast
10.1.3 APAC PPC Software Forecast
10.1.4 Europe PPC Software Forecast
10.1.5 Middle East & Africa PPC Software Forecast
10.2 Americas PPC Software Forecast by Country (2026-2031)
10.2.1 United States Market PPC Software Forecast
10.2.2 Canada Market PPC Software Forecast
10.2.3 Mexico Market PPC Software Forecast
10.2.4 Brazil Market PPC Software Forecast
10.3 APAC PPC Software Forecast by Region (2026-2031)
10.3.1 China PPC Software Market Forecast
10.3.2 Japan Market PPC Software Forecast
10.3.3 Korea Market PPC Software Forecast
10.3.4 Southeast Asia Market PPC Software Forecast
10.3.5 India Market PPC Software Forecast
10.3.6 Australia Market PPC Software Forecast
10.4 Europe PPC Software Forecast by Country (2026-2031)
10.4.1 Germany Market PPC Software Forecast
10.4.2 France Market PPC Software Forecast
10.4.3 UK Market PPC Software Forecast
10.4.4 Italy Market PPC Software Forecast
10.4.5 Russia Market PPC Software Forecast
10.5 Middle East & Africa PPC Software Forecast by Region (2026-2031)
10.5.1 Egypt Market PPC Software Forecast
10.5.2 South Africa Market PPC Software Forecast
10.5.3 Israel Market PPC Software Forecast
10.5.4 Turkey Market PPC Software Forecast
10.6 Global PPC Software Forecast by Type (2026-2031)
10.7 Global PPC Software Forecast by Application (2026-2031)
10.7.1 GCC Countries Market PPC Software Forecast
11 Key Players Analysis
11.1 SEMrush
11.1.1 SEMrush Company Information
11.1.2 SEMrush PPC Software Product Offered
11.1.3 SEMrush PPC Software Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 SEMrush Main Business Overview
11.1.5 SEMrush Latest Developments
11.2 Marin Software
11.2.1 Marin Software Company Information
11.2.2 Marin Software PPC Software Product Offered
11.2.3 Marin Software PPC Software Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 Marin Software Main Business Overview
11.2.5 Marin Software Latest Developments
11.3 WordStream
11.3.1 WordStream Company Information
11.3.2 WordStream PPC Software Product Offered
11.3.3 WordStream PPC Software Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 WordStream Main Business Overview
11.3.5 WordStream Latest Developments
11.4 Kenshoo
11.4.1 Kenshoo Company Information
11.4.2 Kenshoo PPC Software Product Offered
11.4.3 Kenshoo PPC Software Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 Kenshoo Main Business Overview
11.4.5 Kenshoo Latest Developments
11.5 Acquisio
11.5.1 Acquisio Company Information
11.5.2 Acquisio PPC Software Product Offered
11.5.3 Acquisio PPC Software Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 Acquisio Main Business Overview
11.5.5 Acquisio Latest Developments
11.6 Sellics
11.6.1 Sellics Company Information
11.6.2 Sellics PPC Software Product Offered
11.6.3 Sellics PPC Software Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 Sellics Main Business Overview
11.6.5 Sellics Latest Developments
11.7 AdStage
11.7.1 AdStage Company Information
11.7.2 AdStage PPC Software Product Offered
11.7.3 AdStage PPC Software Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 AdStage Main Business Overview
11.7.5 AdStage Latest Developments
11.8 Optmyzr
11.8.1 Optmyzr Company Information
11.8.2 Optmyzr PPC Software Product Offered
11.8.3 Optmyzr PPC Software Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 Optmyzr Main Business Overview
11.8.5 Optmyzr Latest Developments
11.9 Shape Integrated Software
11.9.1 Shape Integrated Software Company Information
11.9.2 Shape Integrated Software PPC Software Product Offered
11.9.3 Shape Integrated Software PPC Software Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 Shape Integrated Software Main Business Overview
11.9.5 Shape Integrated Software Latest Developments
11.10 Omnia Retail
11.10.1 Omnia Retail Company Information
11.10.2 Omnia Retail PPC Software Product Offered
11.10.3 Omnia Retail PPC Software Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 Omnia Retail Main Business Overview
11.10.5 Omnia Retail Latest Developments
11.11 Balihoo
11.11.1 Balihoo Company Information
11.11.2 Balihoo PPC Software Product Offered
11.11.3 Balihoo PPC Software Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 Balihoo Main Business Overview
11.11.5 Balihoo Latest Developments
11.12 TapClicks (ReportGarden)
11.12.1 TapClicks (ReportGarden) Company Information
11.12.2 TapClicks (ReportGarden) PPC Software Product Offered
11.12.3 TapClicks (ReportGarden) PPC Software Revenue, Gross Margin and Market Share (2020-2025)
11.12.4 TapClicks (ReportGarden) Main Business Overview
11.12.5 TapClicks (ReportGarden) Latest Developments
11.13 SpyFu
11.13.1 SpyFu Company Information
11.13.2 SpyFu PPC Software Product Offered
11.13.3 SpyFu PPC Software Revenue, Gross Margin and Market Share (2020-2025)
11.13.4 SpyFu Main Business Overview
11.13.5 SpyFu Latest Developments
11.14 Apex Pacific
11.14.1 Apex Pacific Company Information
11.14.2 Apex Pacific PPC Software Product Offered
11.14.3 Apex Pacific PPC Software Revenue, Gross Margin and Market Share (2020-2025)
11.14.4 Apex Pacific Main Business Overview
11.14.5 Apex Pacific Latest Developments
12 Research Findings and Conclusion

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