Global PR Measurement Tools Market Growth (Status and Outlook) 2024-2030

Publication ID:

LPI11241957

Publication Date:

November 18, 2024

Pages:

158

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

IT Services [2]

Software [3]

Computing & Electronics [4]

Description:

PR measurement tools refer to software and techniques used to evaluate the effectiveness of public relations efforts. These tools help track and analyze various metrics, such as media coverage, social media engagement, sentiment analysis, website traffic, and audience reach. By providing data-driven insights, PR measurement tools enable organizations to assess the impact of their PR campaigns, optimize strategies, and demonstrate the return on investment (ROI) to stakeholders. They are essential for understanding how well a PR strategy is performing and for making informed decisions to improve communication efforts.
The global PR Measurement Tools market size is projected to grow from US$ 2625 million in 2024 to US$ 4138 million in 2030; it is expected to grow at a CAGR of 7.9% from 2024 to 2030.
The 鈥淧R Measurement Tools Industry Forecast鈥� looks at past sales and reviews total world PR Measurement Tools sales in 2022, providing a comprehensive analysis by region and market sector of projected PR Measurement Tools sales for 2023 through 2029. With PR Measurement Tools sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world PR Measurement Tools industry.
This Insight Report provides a comprehensive analysis of the global PR Measurement Tools landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on PR Measurement Tools portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global PR Measurement Tools market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for PR Measurement Tools and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global PR Measurement Tools.
The PR Measurement Tools market is experiencing rapid growth due to increasing demand for data-driven insights in public relations. The market size has expanded significantly, driven by the proliferation of digital platforms and the need for brands to measure PR effectiveness and ROI. Major sales regions include North America, Europe, and Asia-Pacific, with North America holding a significant share due to the high adoption of advanced analytics tools. Market opportunities lie in the growing need for real-time data and AI-driven analysis, while challenges include data privacy concerns and the complexity of measuring PR impact across diverse channels. Overall, the sector shows strong potential for continued expansion.
This report presents a comprehensive overview, market shares, and growth opportunities of PR Measurement Tools market by product type, application, key players and key regions and countries.
Segmentation by Type:
Media Monitoring Tools
Social Media Analytics Tools
Web Analytics Tools
Influencer Analytics Tools
Others
Segmentation by Application:
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
Segmentation by Type:
Media Monitoring Tools
Social Media Analytics Tools
Web Analytics Tools
Influencer Analytics Tools
Others
Segmentation by Application:
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Meltwater
Cision
Critical Mention
Brand24
Brandwatch
CoverageBook
Prowly
Muck Rack
TVEyes
Business Wire
Determ
Mention
Prezly
Social Status
Agility PR Solutions
Signal AI
Semrush
Path Social
Onclusive
Truescope
Metro Monitor

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global PR Measurement Tools Market Size 2019-2030
2.1.2 PR Measurement Tools Market Size CAGR by Region (2019 VS 2023 VS 2030)
2.1.3 World Current & Future Analysis for PR Measurement Tools by Country/Region, 2019, 2023 & 2030
2.2 PR Measurement Tools Segment by Type
2.2.1 Media Monitoring Tools
2.2.2 Social Media Analytics Tools
2.2.3 Web Analytics Tools
2.2.4 Influencer Analytics Tools
2.2.5 Others
2.3 PR Measurement Tools Market Size by Type
2.3.1 PR Measurement Tools Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global PR Measurement Tools Market Size Market Share by Type (2019-2024)
2.4 PR Measurement Tools Segment by Application
2.4.1 BFSI
2.4.2 Consumer Goods and Retail
2.4.3 Government and Public Sector
2.4.4 IT & Telecom & Healthcare
2.4.5 Media & Entertainment
2.4.6 Others
2.5 PR Measurement Tools Market Size by Application
2.5.1 PR Measurement Tools Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global PR Measurement Tools Market Size Market Share by Application (2019-2024)
3 PR Measurement Tools Market Size by Player
3.1 PR Measurement Tools Market Size Market Share by Player
3.1.1 Global PR Measurement Tools Revenue by Player (2019-2024)
3.1.2 Global PR Measurement Tools Revenue Market Share by Player (2019-2024)
3.2 Global PR Measurement Tools Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 PR Measurement Tools by Region
4.1 PR Measurement Tools Market Size by Region (2019-2024)
4.2 Global PR Measurement Tools Annual Revenue by Country/Region (2019-2024)
4.3 Americas PR Measurement Tools Market Size Growth (2019-2024)
4.4 APAC PR Measurement Tools Market Size Growth (2019-2024)
4.5 Europe PR Measurement Tools Market Size Growth (2019-2024)
4.6 Middle East & Africa PR Measurement Tools Market Size Growth (2019-2024)
5 Americas
5.1 Americas PR Measurement Tools Market Size by Country (2019-2024)
5.2 Americas PR Measurement Tools Market Size by Type (2019-2024)
5.3 Americas PR Measurement Tools Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC PR Measurement Tools Market Size by Region (2019-2024)
6.2 APAC PR Measurement Tools Market Size by Type (2019-2024)
6.3 APAC PR Measurement Tools Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe PR Measurement Tools Market Size by Country (2019-2024)
7.2 Europe PR Measurement Tools Market Size by Type (2019-2024)
7.3 Europe PR Measurement Tools Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa PR Measurement Tools by Region (2019-2024)
8.2 Middle East & Africa PR Measurement Tools Market Size by Type (2019-2024)
8.3 Middle East & Africa PR Measurement Tools Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global PR Measurement Tools Market Forecast
10.1 Global PR Measurement Tools Forecast by Region (2025-2030)
10.1.1 Global PR Measurement Tools Forecast by Region (2025-2030)
10.1.2 Americas PR Measurement Tools Forecast
10.1.3 APAC PR Measurement Tools Forecast
10.1.4 Europe PR Measurement Tools Forecast
10.1.5 Middle East & Africa PR Measurement Tools Forecast
10.2 Americas PR Measurement Tools Forecast by Country (2025-2030)
10.2.1 United States Market PR Measurement Tools Forecast
10.2.2 Canada Market PR Measurement Tools Forecast
10.2.3 Mexico Market PR Measurement Tools Forecast
10.2.4 Brazil Market PR Measurement Tools Forecast
10.3 APAC PR Measurement Tools Forecast by Region (2025-2030)
10.3.1 China PR Measurement Tools Market Forecast
10.3.2 Japan Market PR Measurement Tools Forecast
10.3.3 Korea Market PR Measurement Tools Forecast
10.3.4 Southeast Asia Market PR Measurement Tools Forecast
10.3.5 India Market PR Measurement Tools Forecast
10.3.6 Australia Market PR Measurement Tools Forecast
10.4 Europe PR Measurement Tools Forecast by Country (2025-2030)
10.4.1 Germany Market PR Measurement Tools Forecast
10.4.2 France Market PR Measurement Tools Forecast
10.4.3 UK Market PR Measurement Tools Forecast
10.4.4 Italy Market PR Measurement Tools Forecast
10.4.5 Russia Market PR Measurement Tools Forecast
10.5 Middle East & Africa PR Measurement Tools Forecast by Region (2025-2030)
10.5.1 Egypt Market PR Measurement Tools Forecast
10.5.2 South Africa Market PR Measurement Tools Forecast
10.5.3 Israel Market PR Measurement Tools Forecast
10.5.4 Turkey Market PR Measurement Tools Forecast
10.6 Global PR Measurement Tools Forecast by Type (2025-2030)
10.7 Global PR Measurement Tools Forecast by Application (2025-2030)
10.7.1 GCC Countries Market PR Measurement Tools Forecast
11 Key Players Analysis
11.1 Meltwater
11.1.1 Meltwater Company Information
11.1.2 Meltwater PR Measurement Tools Product Offered
11.1.3 Meltwater PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Meltwater Main Business Overview
11.1.5 Meltwater Latest Developments
11.2 Cision
11.2.1 Cision Company Information
11.2.2 Cision PR Measurement Tools Product Offered
11.2.3 Cision PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Cision Main Business Overview
11.2.5 Cision Latest Developments
11.3 Critical Mention
11.3.1 Critical Mention Company Information
11.3.2 Critical Mention PR Measurement Tools Product Offered
11.3.3 Critical Mention PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Critical Mention Main Business Overview
11.3.5 Critical Mention Latest Developments
11.4 Brand24
11.4.1 Brand24 Company Information
11.4.2 Brand24 PR Measurement Tools Product Offered
11.4.3 Brand24 PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 Brand24 Main Business Overview
11.4.5 Brand24 Latest Developments
11.5 Brandwatch
11.5.1 Brandwatch Company Information
11.5.2 Brandwatch PR Measurement Tools Product Offered
11.5.3 Brandwatch PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Brandwatch Main Business Overview
11.5.5 Brandwatch Latest Developments
11.6 CoverageBook
11.6.1 CoverageBook Company Information
11.6.2 CoverageBook PR Measurement Tools Product Offered
11.6.3 CoverageBook PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 CoverageBook Main Business Overview
11.6.5 CoverageBook Latest Developments
11.7 Prowly
11.7.1 Prowly Company Information
11.7.2 Prowly PR Measurement Tools Product Offered
11.7.3 Prowly PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Prowly Main Business Overview
11.7.5 Prowly Latest Developments
11.8 Muck Rack
11.8.1 Muck Rack Company Information
11.8.2 Muck Rack PR Measurement Tools Product Offered
11.8.3 Muck Rack PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Muck Rack Main Business Overview
11.8.5 Muck Rack Latest Developments
11.9 TVEyes
11.9.1 TVEyes Company Information
11.9.2 TVEyes PR Measurement Tools Product Offered
11.9.3 TVEyes PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 TVEyes Main Business Overview
11.9.5 TVEyes Latest Developments
11.10 Business Wire
11.10.1 Business Wire Company Information
11.10.2 Business Wire PR Measurement Tools Product Offered
11.10.3 Business Wire PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 Business Wire Main Business Overview
11.10.5 Business Wire Latest Developments
11.11 Determ
11.11.1 Determ Company Information
11.11.2 Determ PR Measurement Tools Product Offered
11.11.3 Determ PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Determ Main Business Overview
11.11.5 Determ Latest Developments
11.12 Mention
11.12.1 Mention Company Information
11.12.2 Mention PR Measurement Tools Product Offered
11.12.3 Mention PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 Mention Main Business Overview
11.12.5 Mention Latest Developments
11.13 Prezly
11.13.1 Prezly Company Information
11.13.2 Prezly PR Measurement Tools Product Offered
11.13.3 Prezly PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 Prezly Main Business Overview
11.13.5 Prezly Latest Developments
11.14 Social Status
11.14.1 Social Status Company Information
11.14.2 Social Status PR Measurement Tools Product Offered
11.14.3 Social Status PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 Social Status Main Business Overview
11.14.5 Social Status Latest Developments
11.15 Agility PR Solutions
11.15.1 Agility PR Solutions Company Information
11.15.2 Agility PR Solutions PR Measurement Tools Product Offered
11.15.3 Agility PR Solutions PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 Agility PR Solutions Main Business Overview
11.15.5 Agility PR Solutions Latest Developments
11.16 Signal AI
11.16.1 Signal AI Company Information
11.16.2 Signal AI PR Measurement Tools Product Offered
11.16.3 Signal AI PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 Signal AI Main Business Overview
11.16.5 Signal AI Latest Developments
11.17 Semrush
11.17.1 Semrush Company Information
11.17.2 Semrush PR Measurement Tools Product Offered
11.17.3 Semrush PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 Semrush Main Business Overview
11.17.5 Semrush Latest Developments
11.18 Path Social
11.18.1 Path Social Company Information
11.18.2 Path Social PR Measurement Tools Product Offered
11.18.3 Path Social PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.18.4 Path Social Main Business Overview
11.18.5 Path Social Latest Developments
11.19 Onclusive
11.19.1 Onclusive Company Information
11.19.2 Onclusive PR Measurement Tools Product Offered
11.19.3 Onclusive PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.19.4 Onclusive Main Business Overview
11.19.5 Onclusive Latest Developments
11.20 Truescope
11.20.1 Truescope Company Information
11.20.2 Truescope PR Measurement Tools Product Offered
11.20.3 Truescope PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.20.4 Truescope Main Business Overview
11.20.5 Truescope Latest Developments
11.21 Metro Monitor
11.21.1 Metro Monitor Company Information
11.21.2 Metro Monitor PR Measurement Tools Product Offered
11.21.3 Metro Monitor PR Measurement Tools Revenue, Gross Margin and Market Share (2019-2024)
11.21.4 Metro Monitor Main Business Overview
11.21.5 Metro Monitor Latest Developments
12 Research Findings and Conclusion

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