Global Programmatic Advertising Platform Market Growth (Status and Outlook) 2024-2030

Publication ID:

LPI03250385

Publication Date:

March 13, 2024

Pages:

152

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

IT Services [2]

Software [3]

Computing & Electronics [4]

Description:

The global Programmatic Advertising Platform market size was valued at US$ 5702.4 million in 2023. With growing demand in downstream market, the Programmatic Advertising Platform is forecast to a readjusted size of US$ 14030 million by 2030 with a CAGR of 13.7% during review period.
The research report highlights the growth potential of the global Programmatic Advertising Platform market. Programmatic Advertising Platform are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Programmatic Advertising Platform. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Programmatic Advertising Platform market.
It is an automated bidding software for digital advertisers and publishers that allows automating the whole process of decision-making and evaluating the options in real-time.
Key Features:
The report on Programmatic Advertising Platform market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the Programmatic Advertising Platform market. It may include historical data, market segmentation by Type (e.g., Desktop Display, Desktop Video), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Programmatic Advertising Platform market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Programmatic Advertising Platform market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Programmatic Advertising Platform industry. This include advancements in Programmatic Advertising Platform technology, Programmatic Advertising Platform new entrants, Programmatic Advertising Platform new investment, and other innovations that are shaping the future of Programmatic Advertising Platform.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Programmatic Advertising Platform market. It includes factors influencing customer ' purchasing decisions, preferences for Programmatic Advertising Platform product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Programmatic Advertising Platform market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Programmatic Advertising Platform market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Programmatic Advertising Platform market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Programmatic Advertising Platform industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Programmatic Advertising Platform market.
Market Segmentation:
Programmatic Advertising Platform market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
Desktop Display
Desktop Video
Mobile Display
Mobile Video
Segmentation by application
Governance
Commerical
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
AppNexus Inc.
AOL Inc. (Verizon Communications Inc.)
Yahoo! Inc.
DataXu Inc.
Adroll
Google Inc. (Doubleclick)
Adobe Systems Incorporated
Rubicon Project Inc.
Rocket Fuel Inc.
MediaMath Inc.
IPONWEB Holding Limited (BidSwitch)
Between Digital
Fluct
Adform
The Trade Desk
Turn Inc.
Beeswax
Connexity, Inc.
Centro, Inc.
RadiumOne, Inc.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Programmatic Advertising Platform Market Size 2019-2030
2.1.2 Programmatic Advertising Platform Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Programmatic Advertising Platform Segment by Type
2.2.1 Desktop Display
2.2.2 Desktop Video
2.2.3 Mobile Display
2.2.4 Mobile Video
2.3 Programmatic Advertising Platform Market Size by Type
2.3.1 Programmatic Advertising Platform Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Programmatic Advertising Platform Market Size Market Share by Type (2019-2024)
2.4 Programmatic Advertising Platform Segment by Application
2.4.1 Governance
2.4.2 Commerical
2.4.3 Others
2.5 Programmatic Advertising Platform Market Size by Application
2.5.1 Programmatic Advertising Platform Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Programmatic Advertising Platform Market Size Market Share by Application (2019-2024)
3 Programmatic Advertising Platform Market Size by Player
3.1 Programmatic Advertising Platform Market Size Market Share by Players
3.1.1 Global Programmatic Advertising Platform Revenue by Players (2019-2024)
3.1.2 Global Programmatic Advertising Platform Revenue Market Share by Players (2019-2024)
3.2 Global Programmatic Advertising Platform Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Programmatic Advertising Platform by Regions
4.1 Programmatic Advertising Platform Market Size by Regions (2019-2024)
4.2 Americas Programmatic Advertising Platform Market Size Growth (2019-2024)
4.3 APAC Programmatic Advertising Platform Market Size Growth (2019-2024)
4.4 Europe Programmatic Advertising Platform Market Size Growth (2019-2024)
4.5 Middle East & Africa Programmatic Advertising Platform Market Size Growth (2019-2024)
5 Americas
5.1 Americas Programmatic Advertising Platform Market Size by Country (2019-2024)
5.2 Americas Programmatic Advertising Platform Market Size by Type (2019-2024)
5.3 Americas Programmatic Advertising Platform Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Programmatic Advertising Platform Market Size by Region (2019-2024)
6.2 APAC Programmatic Advertising Platform Market Size by Type (2019-2024)
6.3 APAC Programmatic Advertising Platform Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Programmatic Advertising Platform by Country (2019-2024)
7.2 Europe Programmatic Advertising Platform Market Size by Type (2019-2024)
7.3 Europe Programmatic Advertising Platform Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Programmatic Advertising Platform by Region (2019-2024)
8.2 Middle East & Africa Programmatic Advertising Platform Market Size by Type (2019-2024)
8.3 Middle East & Africa Programmatic Advertising Platform Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Programmatic Advertising Platform Market Forecast
10.1 Global Programmatic Advertising Platform Forecast by Regions (2025-2030)
10.1.1 Global Programmatic Advertising Platform Forecast by Regions (2025-2030)
10.1.2 Americas Programmatic Advertising Platform Forecast
10.1.3 APAC Programmatic Advertising Platform Forecast
10.1.4 Europe Programmatic Advertising Platform Forecast
10.1.5 Middle East & Africa Programmatic Advertising Platform Forecast
10.2 Americas Programmatic Advertising Platform Forecast by Country (2025-2030)
10.2.1 United States Programmatic Advertising Platform Market Forecast
10.2.2 Canada Programmatic Advertising Platform Market Forecast
10.2.3 Mexico Programmatic Advertising Platform Market Forecast
10.2.4 Brazil Programmatic Advertising Platform Market Forecast
10.3 APAC Programmatic Advertising Platform Forecast by Region (2025-2030)
10.3.1 China Programmatic Advertising Platform Market Forecast
10.3.2 Japan Programmatic Advertising Platform Market Forecast
10.3.3 Korea Programmatic Advertising Platform Market Forecast
10.3.4 Southeast Asia Programmatic Advertising Platform Market Forecast
10.3.5 India Programmatic Advertising Platform Market Forecast
10.3.6 Australia Programmatic Advertising Platform Market Forecast
10.4 Europe Programmatic Advertising Platform Forecast by Country (2025-2030)
10.4.1 Germany Programmatic Advertising Platform Market Forecast
10.4.2 France Programmatic Advertising Platform Market Forecast
10.4.3 UK Programmatic Advertising Platform Market Forecast
10.4.4 Italy Programmatic Advertising Platform Market Forecast
10.4.5 Russia Programmatic Advertising Platform Market Forecast
10.5 Middle East & Africa Programmatic Advertising Platform Forecast by Region (2025-2030)
10.5.1 Egypt Programmatic Advertising Platform Market Forecast
10.5.2 South Africa Programmatic Advertising Platform Market Forecast
10.5.3 Israel Programmatic Advertising Platform Market Forecast
10.5.4 Turkey Programmatic Advertising Platform Market Forecast
10.5.5 GCC Countries Programmatic Advertising Platform Market Forecast
10.6 Global Programmatic Advertising Platform Forecast by Type (2025-2030)
10.7 Global Programmatic Advertising Platform Forecast by Application (2025-2030)

11 Key Players Analysis
11.1 AppNexus Inc.
11.1.1 AppNexus Inc. Company Information
11.1.2 AppNexus Inc. Programmatic Advertising Platform Product Offered
11.1.3 AppNexus Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 AppNexus Inc. Main Business Overview
11.1.5 AppNexus Inc. Latest Developments
11.2 AOL Inc. (Verizon Communications Inc.)
11.2.1 AOL Inc. (Verizon Communications Inc.) Company Information
11.2.2 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Product Offered
11.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 AOL Inc. (Verizon Communications Inc.) Main Business Overview
11.2.5 AOL Inc. (Verizon Communications Inc.) Latest Developments
11.3 Yahoo! Inc.
11.3.1 Yahoo! Inc. Company Information
11.3.2 Yahoo! Inc. Programmatic Advertising Platform Product Offered
11.3.3 Yahoo! Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Yahoo! Inc. Main Business Overview
11.3.5 Yahoo! Inc. Latest Developments
11.4 DataXu Inc.
11.4.1 DataXu Inc. Company Information
11.4.2 DataXu Inc. Programmatic Advertising Platform Product Offered
11.4.3 DataXu Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 DataXu Inc. Main Business Overview
11.4.5 DataXu Inc. Latest Developments
11.5 Adroll
11.5.1 Adroll Company Information
11.5.2 Adroll Programmatic Advertising Platform Product Offered
11.5.3 Adroll Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Adroll Main Business Overview
11.5.5 Adroll Latest Developments
11.6 Google Inc. (Doubleclick)
11.6.1 Google Inc. (Doubleclick) Company Information
11.6.2 Google Inc. (Doubleclick) Programmatic Advertising Platform Product Offered
11.6.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Google Inc. (Doubleclick) Main Business Overview
11.6.5 Google Inc. (Doubleclick) Latest Developments
11.7 Adobe Systems Incorporated
11.7.1 Adobe Systems Incorporated Company Information
11.7.2 Adobe Systems Incorporated Programmatic Advertising Platform Product Offered
11.7.3 Adobe Systems Incorporated Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Adobe Systems Incorporated Main Business Overview
11.7.5 Adobe Systems Incorporated Latest Developments
11.8 Rubicon Project Inc.
11.8.1 Rubicon Project Inc. Company Information
11.8.2 Rubicon Project Inc. Programmatic Advertising Platform Product Offered
11.8.3 Rubicon Project Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Rubicon Project Inc. Main Business Overview
11.8.5 Rubicon Project Inc. Latest Developments
11.9 Rocket Fuel Inc.
11.9.1 Rocket Fuel Inc. Company Information
11.9.2 Rocket Fuel Inc. Programmatic Advertising Platform Product Offered
11.9.3 Rocket Fuel Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 Rocket Fuel Inc. Main Business Overview
11.9.5 Rocket Fuel Inc. Latest Developments
11.10 MediaMath Inc.
11.10.1 MediaMath Inc. Company Information
11.10.2 MediaMath Inc. Programmatic Advertising Platform Product Offered
11.10.3 MediaMath Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 MediaMath Inc. Main Business Overview
11.10.5 MediaMath Inc. Latest Developments
11.11 IPONWEB Holding Limited (BidSwitch)
11.11.1 IPONWEB Holding Limited (BidSwitch) Company Information
11.11.2 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product Offered
11.11.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 IPONWEB Holding Limited (BidSwitch) Main Business Overview
11.11.5 IPONWEB Holding Limited (BidSwitch) Latest Developments
11.12 Between Digital
11.12.1 Between Digital Company Information
11.12.2 Between Digital Programmatic Advertising Platform Product Offered
11.12.3 Between Digital Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 Between Digital Main Business Overview
11.12.5 Between Digital Latest Developments
11.13 Fluct
11.13.1 Fluct Company Information
11.13.2 Fluct Programmatic Advertising Platform Product Offered
11.13.3 Fluct Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 Fluct Main Business Overview
11.13.5 Fluct Latest Developments
11.14 Adform
11.14.1 Adform Company Information
11.14.2 Adform Programmatic Advertising Platform Product Offered
11.14.3 Adform Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 Adform Main Business Overview
11.14.5 Adform Latest Developments
11.15 The Trade Desk
11.15.1 The Trade Desk Company Information
11.15.2 The Trade Desk Programmatic Advertising Platform Product Offered
11.15.3 The Trade Desk Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 The Trade Desk Main Business Overview
11.15.5 The Trade Desk Latest Developments
11.16 Turn Inc.
11.16.1 Turn Inc. Company Information
11.16.2 Turn Inc. Programmatic Advertising Platform Product Offered
11.16.3 Turn Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 Turn Inc. Main Business Overview
11.16.5 Turn Inc. Latest Developments
11.17 Beeswax
11.17.1 Beeswax Company Information
11.17.2 Beeswax Programmatic Advertising Platform Product Offered
11.17.3 Beeswax Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 Beeswax Main Business Overview
11.17.5 Beeswax Latest Developments
11.18 Connexity, Inc.
11.18.1 Connexity, Inc. Company Information
11.18.2 Connexity, Inc. Programmatic Advertising Platform Product Offered
11.18.3 Connexity, Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.18.4 Connexity, Inc. Main Business Overview
11.18.5 Connexity, Inc. Latest Developments
11.19 Centro, Inc.
11.19.1 Centro, Inc. Company Information
11.19.2 Centro, Inc. Programmatic Advertising Platform Product Offered
11.19.3 Centro, Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.19.4 Centro, Inc. Main Business Overview
11.19.5 Centro, Inc. Latest Developments
11.20 RadiumOne, Inc.
11.20.1 RadiumOne, Inc. Company Information
11.20.2 RadiumOne, Inc. Programmatic Advertising Platform Product Offered
11.20.3 RadiumOne, Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
11.20.4 RadiumOne, Inc. Main Business Overview
11.20.5 RadiumOne, Inc. Latest Developments
12 Research Findings and Conclusion

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