The global Set-Top Box (STB) market size is predicted to grow from US$ 10880 million in 2025 to US$ 14660 million in 2031; it is expected to grow at a CAGR of 5.1% from 2025 to 2031.
A set-top box (STB) or set-top unit (STU) (one type also colloquially known as a cable box) is an information appliance device that generally contains a TV-tuner input and displays output to a television set and an external source of signal, turning the source signal into content in a form that can then be displayed on the television screen or other display device. They are used in cable television, satellite television, and over-the-air television systems, as well as other uses.
The Set-Top Box (STB) market has seen significant development in recent years. With ongoing technological advancements and shifts in consumer demands, several key trends are shaping the market.
Firstly, there is a notable trend towards increased intelligence and multifunctionality in STBs. Modern set-top boxes have evolved beyond mere signal decoders to become smart devices with a range of integrated features. For instance, smart STBs now support streaming media playback, app downloads, gaming capabilities, and internet browsing. This trend is driven by consumer demands for more entertainment options and personalized experiences.
Secondly, the adoption of 4K and 8K high-definition resolutions is driving upgrades in the STB market. As television display technologies advance, there is a growing demand for high-quality content, which encourages STB manufacturers to release devices that support higher resolutions and better image quality. The increasing availability of 4K and 8K content is significantly boosting the demand for compatible set-top boxes.
Thirdly, the rise of Over-The-Top (OTT) content has reshaped the STB market landscape. Streaming platforms like Netflix, Disney+, and Amazon Prime Video offer a vast array of media content, leading more consumers to opt for STBs with streaming capabilities. Manufacturers need to adapt to these changes by providing devices that support various streaming services.
Global set-top box (STB) key players include CommScope, Skyworth digital Technology Co.,Ltd, Technicolor, Sagemcom, HUAWEI, etc. Global top five manufacturers hold a Market Share about 35%.
The 鈥淪et-Top Box (STB) Industry Forecast鈥� looks at past sales and reviews total world Set-Top Box (STB) sales in 2024, providing a comprehensive analysis by region and market sector of projected Set-Top Box (STB) sales for 2025 through 2031. With Set-Top Box (STB) sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Set-Top Box (STB) industry.
This Insight Report provides a comprehensive analysis of the global Set-Top Box (STB) landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Set-Top Box (STB) portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Set-Top Box (STB) market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Set-Top Box (STB) and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Set-Top Box (STB).
This report presents a comprehensive overview, market shares, and growth opportunities of Set-Top Box (STB) market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Digital Cable TV STB
Satellite TV Digital STB
Digital STB for Terrestrial Broadcast Television
IPTV Network STB
OTT STB
Others
Segmentation by Application:
Operator
Household
Commercial
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
VANTIVA
Apple
Echostar (DISH)
Humax
Sagemcom
Samsung
Roku
Skyworth Digital
Huawei
Sichuan Jiuzhou
ZTE
Shenzhen Coship
Sichuan Changhong
Unionman Technology
Jiangsu Yinhe
Hisense
Tencent
FiberHome
Xiaomi
Hangzhou Dangbei
Key Questions Addressed in this Report
What is the 10-year outlook for the global Set-Top Box (STB) market?
What factors are driving Set-Top Box (STB) market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Set-Top Box (STB) market opportunities vary by end market size?
How does Set-Top Box (STB) break out by Type, by Application?
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Set-Top Box (STB) Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Set-Top Box (STB) by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Set-Top Box (STB) by Country/Region, 2020, 2024 & 2031
2.2 Set-Top Box (STB) Segment by Type
2.2.1 Digital Cable TV STB
2.2.2 Satellite TV Digital STB
2.2.3 Digital STB for Terrestrial Broadcast Television
2.2.4 IPTV Network STB
2.2.5 OTT STB
2.2.6 Others
2.3 Set-Top Box (STB) Sales by Type
2.3.1 Global Set-Top Box (STB) Sales Market Share by Type (2020-2025)
2.3.2 Global Set-Top Box (STB) Revenue and Market Share by Type (2020-2025)
2.3.3 Global Set-Top Box (STB) Sale Price by Type (2020-2025)
2.4 Set-Top Box (STB) Segment by Application
2.4.1 Operator
2.4.2 Household
2.4.3 Commercial
2.5 Set-Top Box (STB) Sales by Application
2.5.1 Global Set-Top Box (STB) Sale Market Share by Application (2020-2025)
2.5.2 Global Set-Top Box (STB) Revenue and Market Share by Application (2020-2025)
2.5.3 Global Set-Top Box (STB) Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global Set-Top Box (STB) Breakdown Data by Company
3.1.1 Global Set-Top Box (STB) Annual Sales by Company (2020-2025)
3.1.2 Global Set-Top Box (STB) Sales Market Share by Company (2020-2025)
3.2 Global Set-Top Box (STB) Annual Revenue by Company (2020-2025)
3.2.1 Global Set-Top Box (STB) Revenue by Company (2020-2025)
3.2.2 Global Set-Top Box (STB) Revenue Market Share by Company (2020-2025)
3.3 Global Set-Top Box (STB) Sale Price by Company
3.4 Key Manufacturers Set-Top Box (STB) Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Set-Top Box (STB) Product Location Distribution
3.4.2 Players Set-Top Box (STB) Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 Market M&A Activity & Strategy
4 World Historic Review for Set-Top Box (STB) by Geographic Region
4.1 World Historic Set-Top Box (STB) Market Size by Geographic Region (2020-2025)
4.1.1 Global Set-Top Box (STB) Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Set-Top Box (STB) Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Set-Top Box (STB) Market Size by Country/Region (2020-2025)
4.2.1 Global Set-Top Box (STB) Annual Sales by Country/Region (2020-2025)
4.2.2 Global Set-Top Box (STB) Annual Revenue by Country/Region (2020-2025)
4.3 Americas Set-Top Box (STB) Sales Growth
4.4 APAC Set-Top Box (STB) Sales Growth
4.5 Europe Set-Top Box (STB) Sales Growth
4.6 Middle East & Africa Set-Top Box (STB) Sales Growth
5 Americas
5.1 Americas Set-Top Box (STB) Sales by Country
5.1.1 Americas Set-Top Box (STB) Sales by Country (2020-2025)
5.1.2 Americas Set-Top Box (STB) Revenue by Country (2020-2025)
5.2 Americas Set-Top Box (STB) Sales by Type (2020-2025)
5.3 Americas Set-Top Box (STB) Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Set-Top Box (STB) Sales by Region
6.1.1 APAC Set-Top Box (STB) Sales by Region (2020-2025)
6.1.2 APAC Set-Top Box (STB) Revenue by Region (2020-2025)
6.2 APAC Set-Top Box (STB) Sales by Type (2020-2025)
6.3 APAC Set-Top Box (STB) Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Set-Top Box (STB) by Country
7.1.1 Europe Set-Top Box (STB) Sales by Country (2020-2025)
7.1.2 Europe Set-Top Box (STB) Revenue by Country (2020-2025)
7.2 Europe Set-Top Box (STB) Sales by Type (2020-2025)
7.3 Europe Set-Top Box (STB) Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Set-Top Box (STB) by Country
8.1.1 Middle East & Africa Set-Top Box (STB) Sales by Country (2020-2025)
8.1.2 Middle East & Africa Set-Top Box (STB) Revenue by Country (2020-2025)
8.2 Middle East & Africa Set-Top Box (STB) Sales by Type (2020-2025)
8.3 Middle East & Africa Set-Top Box (STB) Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Set-Top Box (STB)
10.3 Manufacturing Process Analysis of Set-Top Box (STB)
10.4 Industry Chain Structure of Set-Top Box (STB)
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Set-Top Box (STB) Distributors
11.3 Set-Top Box (STB) Customer
12 World Forecast Review for Set-Top Box (STB) by Geographic Region
12.1 Global Set-Top Box (STB) Market Size Forecast by Region
12.1.1 Global Set-Top Box (STB) Forecast by Region (2026-2031)
12.1.2 Global Set-Top Box (STB) Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Set-Top Box (STB) Forecast by Type (2026-2031)
12.7 Global Set-Top Box (STB) Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 CommScope
13.1.1 CommScope Company Information
13.1.2 CommScope Set-Top Box (STB) Product Portfolios and Specifications
13.1.3 CommScope Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 CommScope Main Business Overview
13.1.5 CommScope Latest Developments
13.2 Technicolor
13.2.1 Technicolor Company Information
13.2.2 Technicolor Set-Top Box (STB) Product Portfolios and Specifications
13.2.3 Technicolor Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 Technicolor Main Business Overview
13.2.5 Technicolor Latest Developments
13.3 Apple
13.3.1 Apple Company Information
13.3.2 Apple Set-Top Box (STB) Product Portfolios and Specifications
13.3.3 Apple Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Apple Main Business Overview
13.3.5 Apple Latest Developments
13.4 Echostar (DISH)
13.4.1 Echostar (DISH) Company Information
13.4.2 Echostar (DISH) Set-Top Box (STB) Product Portfolios and Specifications
13.4.3 Echostar (DISH) Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Echostar (DISH) Main Business Overview
13.4.5 Echostar (DISH) Latest Developments
13.5 Humax
13.5.1 Humax Company Information
13.5.2 Humax Set-Top Box (STB) Product Portfolios and Specifications
13.5.3 Humax Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Humax Main Business Overview
13.5.5 Humax Latest Developments
13.6 Sagemcom
13.6.1 Sagemcom Company Information
13.6.2 Sagemcom Set-Top Box (STB) Product Portfolios and Specifications
13.6.3 Sagemcom Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 Sagemcom Main Business Overview
13.6.5 Sagemcom Latest Developments
13.7 Samsung
13.7.1 Samsung Company Information
13.7.2 Samsung Set-Top Box (STB) Product Portfolios and Specifications
13.7.3 Samsung Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Samsung Main Business Overview
13.7.5 Samsung Latest Developments
13.8 Roku
13.8.1 Roku Company Information
13.8.2 Roku Set-Top Box (STB) Product Portfolios and Specifications
13.8.3 Roku Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 Roku Main Business Overview
13.8.5 Roku Latest Developments
13.9 Skyworth Digital
13.9.1 Skyworth Digital Company Information
13.9.2 Skyworth Digital Set-Top Box (STB) Product Portfolios and Specifications
13.9.3 Skyworth Digital Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Skyworth Digital Main Business Overview
13.9.5 Skyworth Digital Latest Developments
13.10 Huawei
13.10.1 Huawei Company Information
13.10.2 Huawei Set-Top Box (STB) Product Portfolios and Specifications
13.10.3 Huawei Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 Huawei Main Business Overview
13.10.5 Huawei Latest Developments
13.11 Sichuan Jiuzhou
13.11.1 Sichuan Jiuzhou Company Information
13.11.2 Sichuan Jiuzhou Set-Top Box (STB) Product Portfolios and Specifications
13.11.3 Sichuan Jiuzhou Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.11.4 Sichuan Jiuzhou Main Business Overview
13.11.5 Sichuan Jiuzhou Latest Developments
13.12 Shenzhen Coship
13.12.1 Shenzhen Coship Company Information
13.12.2 Shenzhen Coship Set-Top Box (STB) Product Portfolios and Specifications
13.12.3 Shenzhen Coship Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.12.4 Shenzhen Coship Main Business Overview
13.12.5 Shenzhen Coship Latest Developments
13.13 Sichuan Changhong
13.13.1 Sichuan Changhong Company Information
13.13.2 Sichuan Changhong Set-Top Box (STB) Product Portfolios and Specifications
13.13.3 Sichuan Changhong Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.13.4 Sichuan Changhong Main Business Overview
13.13.5 Sichuan Changhong Latest Developments
13.14 Unionman Technology
13.14.1 Unionman Technology Company Information
13.14.2 Unionman Technology Set-Top Box (STB) Product Portfolios and Specifications
13.14.3 Unionman Technology Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.14.4 Unionman Technology Main Business Overview
13.14.5 Unionman Technology Latest Developments
13.15 Jiangsu Yinhe
13.15.1 Jiangsu Yinhe Company Information
13.15.2 Jiangsu Yinhe Set-Top Box (STB) Product Portfolios and Specifications
13.15.3 Jiangsu Yinhe Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.15.4 Jiangsu Yinhe Main Business Overview
13.15.5 Jiangsu Yinhe Latest Developments
13.16 ZTE
13.16.1 ZTE Company Information
13.16.2 ZTE Set-Top Box (STB) Product Portfolios and Specifications
13.16.3 ZTE Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.16.4 ZTE Main Business Overview
13.16.5 ZTE Latest Developments
13.17 Hisense
13.17.1 Hisense Company Information
13.17.2 Hisense Set-Top Box (STB) Product Portfolios and Specifications
13.17.3 Hisense Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.17.4 Hisense Main Business Overview
13.17.5 Hisense Latest Developments
13.18 FiberHome
13.18.1 FiberHome Company Information
13.18.2 FiberHome Set-Top Box (STB) Product Portfolios and Specifications
13.18.3 FiberHome Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.18.4 FiberHome Main Business Overview
13.18.5 FiberHome Latest Developments
13.19 Xiaomi
13.19.1 Xiaomi Company Information
13.19.2 Xiaomi Set-Top Box (STB) Product Portfolios and Specifications
13.19.3 Xiaomi Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.19.4 Xiaomi Main Business Overview
13.19.5 Xiaomi Latest Developments
13.20 Tencent
13.20.1 Tencent Company Information
13.20.2 Tencent Set-Top Box (STB) Product Portfolios and Specifications
13.20.3 Tencent Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.20.4 Tencent Main Business Overview
13.20.5 Tencent Latest Developments
13.21 Hangzhou Dangbei
13.21.1 Hangzhou Dangbei Company Information
13.21.2 Hangzhou Dangbei Set-Top Box (STB) Product Portfolios and Specifications
13.21.3 Hangzhou Dangbei Set-Top Box (STB) Sales, Revenue, Price and Gross Margin (2020-2025)
13.21.4 Hangzhou Dangbei Main Business Overview
13.21.5 Hangzhou Dangbei Latest Developments
14 Research Findings and Conclusion
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*If Applicable.