
The global Smart Variable Message Signs (VMS) market size is predicted to grow from US$ 246 million in 2025 to US$ 395 million in 2031; it is expected to grow at a CAGR of 8.2% from 2025 to 2031.
Variable Message Signs (VMS) are electronic and intelligent display panels for road traffic management that allow text and graphic variable messages to be combined, resulting in a more effective means of controlling traffic.
Global key players of Smart Variable Message Signs (VMS) include Nagoya Electric, SWARCO, 3M, Daktronics and Skyline Products, etc. The top five players hold a share over 70%. North America is the largest market, has a share about 35%. In terms of product type, Stationary Type is the largest segment, occupied for a share of about 75%, and in terms of application, Highway has a share about 70 percent.
The “Smart Variable Message Signs (VMS) Industry Forecast” looks at past sales and reviews total world Smart Variable Message Signs (VMS) sales in 2024, providing a comprehensive analysis by region and market sector of projected Smart Variable Message Signs (VMS) sales for 2025 through 2031. With Smart Variable Message Signs (VMS) sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Smart Variable Message Signs (VMS) industry.
This Insight Report provides a comprehensive analysis of the global Smart Variable Message Signs (VMS) landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Smart Variable Message Signs (VMS) portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Smart Variable Message Signs (VMS) market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Smart Variable Message Signs (VMS) and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Smart Variable Message Signs (VMS).
This report presents a comprehensive overview, market shares, and growth opportunities of Smart Variable Message Signs (VMS) market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Stationary Type
Mobile Type
Segmentation by Application:
Highway
City Road
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Nagoya Electric
SWARCO
3M
Daktronics
Skyline Products
Aesys
Ver-Mac
LACROIX City
Wanco
Coates
Pilot Group
Yaham
Triple Sign System AB
Sernis
Efftronics Systems
Dysten
Key Questions Addressed in this Report
What is the 10-year outlook for the global Smart Variable Message Signs (VMS) market?
What factors are driving Smart Variable Message Signs (VMS) market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Smart Variable Message Signs (VMS) market opportunities vary by end market size?
How does Smart Variable Message Signs (VMS) break out by Type, by Application?
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Smart Variable Message Signs (VMS) Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Smart Variable Message Signs (VMS) by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Smart Variable Message Signs (VMS) by Country/Region, 2020, 2024 & 2031
2.2 Smart Variable Message Signs (VMS) Segment by Type
2.2.1 Stationary Type
2.2.2 Mobile Type
2.3 Smart Variable Message Signs (VMS) Sales by Type
2.3.1 Global Smart Variable Message Signs (VMS) Sales Market Share by Type (2020-2025)
2.3.2 Global Smart Variable Message Signs (VMS) Revenue and Market Share by Type (2020-2025)
2.3.3 Global Smart Variable Message Signs (VMS) Sale Price by Type (2020-2025)
2.4 Smart Variable Message Signs (VMS) Segment by Application
2.4.1 Highway
2.4.2 City Road
2.4.3 Others
2.5 Smart Variable Message Signs (VMS) Sales by Application
2.5.1 Global Smart Variable Message Signs (VMS) Sale Market Share by Application (2020-2025)
2.5.2 Global Smart Variable Message Signs (VMS) Revenue and Market Share by Application (2020-2025)
2.5.3 Global Smart Variable Message Signs (VMS) Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global Smart Variable Message Signs (VMS) Breakdown Data by Company
3.1.1 Global Smart Variable Message Signs (VMS) Annual Sales by Company (2020-2025)
3.1.2 Global Smart Variable Message Signs (VMS) Sales Market Share by Company (2020-2025)
3.2 Global Smart Variable Message Signs (VMS) Annual Revenue by Company (2020-2025)
3.2.1 Global Smart Variable Message Signs (VMS) Revenue by Company (2020-2025)
3.2.2 Global Smart Variable Message Signs (VMS) Revenue Market Share by Company (2020-2025)
3.3 Global Smart Variable Message Signs (VMS) Sale Price by Company
3.4 Key Manufacturers Smart Variable Message Signs (VMS) Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Smart Variable Message Signs (VMS) Product Location Distribution
3.4.2 Players Smart Variable Message Signs (VMS) Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 Market M&A Activity & Strategy
4 World Historic Review for Smart Variable Message Signs (VMS) by Geographic Region
4.1 World Historic Smart Variable Message Signs (VMS) Market Size by Geographic Region (2020-2025)
4.1.1 Global Smart Variable Message Signs (VMS) Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Smart Variable Message Signs (VMS) Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Smart Variable Message Signs (VMS) Market Size by Country/Region (2020-2025)
4.2.1 Global Smart Variable Message Signs (VMS) Annual Sales by Country/Region (2020-2025)
4.2.2 Global Smart Variable Message Signs (VMS) Annual Revenue by Country/Region (2020-2025)
4.3 Americas Smart Variable Message Signs (VMS) Sales Growth
4.4 APAC Smart Variable Message Signs (VMS) Sales Growth
4.5 Europe Smart Variable Message Signs (VMS) Sales Growth
4.6 Middle East & Africa Smart Variable Message Signs (VMS) Sales Growth
5 Americas
5.1 Americas Smart Variable Message Signs (VMS) Sales by Country
5.1.1 Americas Smart Variable Message Signs (VMS) Sales by Country (2020-2025)
5.1.2 Americas Smart Variable Message Signs (VMS) Revenue by Country (2020-2025)
5.2 Americas Smart Variable Message Signs (VMS) Sales by Type (2020-2025)
5.3 Americas Smart Variable Message Signs (VMS) Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Smart Variable Message Signs (VMS) Sales by Region
6.1.1 APAC Smart Variable Message Signs (VMS) Sales by Region (2020-2025)
6.1.2 APAC Smart Variable Message Signs (VMS) Revenue by Region (2020-2025)
6.2 APAC Smart Variable Message Signs (VMS) Sales by Type (2020-2025)
6.3 APAC Smart Variable Message Signs (VMS) Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Smart Variable Message Signs (VMS) by Country
7.1.1 Europe Smart Variable Message Signs (VMS) Sales by Country (2020-2025)
7.1.2 Europe Smart Variable Message Signs (VMS) Revenue by Country (2020-2025)
7.2 Europe Smart Variable Message Signs (VMS) Sales by Type (2020-2025)
7.3 Europe Smart Variable Message Signs (VMS) Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Smart Variable Message Signs (VMS) by Country
8.1.1 Middle East & Africa Smart Variable Message Signs (VMS) Sales by Country (2020-2025)
8.1.2 Middle East & Africa Smart Variable Message Signs (VMS) Revenue by Country (2020-2025)
8.2 Middle East & Africa Smart Variable Message Signs (VMS) Sales by Type (2020-2025)
8.3 Middle East & Africa Smart Variable Message Signs (VMS) Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Smart Variable Message Signs (VMS)
10.3 Manufacturing Process Analysis of Smart Variable Message Signs (VMS)
10.4 Industry Chain Structure of Smart Variable Message Signs (VMS)
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Smart Variable Message Signs (VMS) Distributors
11.3 Smart Variable Message Signs (VMS) Customer
12 World Forecast Review for Smart Variable Message Signs (VMS) by Geographic Region
12.1 Global Smart Variable Message Signs (VMS) Market Size Forecast by Region
12.1.1 Global Smart Variable Message Signs (VMS) Forecast by Region (2026-2031)
12.1.2 Global Smart Variable Message Signs (VMS) Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Smart Variable Message Signs (VMS) Forecast by Type (2026-2031)
12.7 Global Smart Variable Message Signs (VMS) Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Nagoya Electric
13.1.1 Nagoya Electric Company Information
13.1.2 Nagoya Electric Smart Variable Message Signs (VMS) Product Portfolios and Specifications
13.1.3 Nagoya Electric Smart Variable Message Signs (VMS) Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Nagoya Electric Main Business Overview
13.1.5 Nagoya Electric Latest Developments
13.2 SWARCO
13.2.1 SWARCO Company Information
13.2.2 SWARCO Smart Variable Message Signs (VMS) Product Portfolios and Specifications
13.2.3 SWARCO Smart Variable Message Signs (VMS) Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 SWARCO Main Business Overview
13.2.5 SWARCO Latest Developments
13.3 3M
13.3.1 3M Company Information
13.3.2 3M Smart Variable Message Signs (VMS) Product Portfolios and Specifications
13.3.3 3M Smart Variable Message Signs (VMS) Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 3M Main Business Overview
13.3.5 3M Latest Developments
13.4 Daktronics
13.4.1 Daktronics Company Information
13.4.2 Daktronics Smart Variable Message Signs (VMS) Product Portfolios and Specifications
13.4.3 Daktronics Smart Variable Message Signs (VMS) Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Daktronics Main Business Overview
13.4.5 Daktronics Latest Developments
13.5 Skyline Products
13.5.1 Skyline Products Company Information
13.5.2 Skyline Products Smart Variable Message Signs (VMS) Product Portfolios and Specifications
13.5.3 Skyline Products Smart Variable Message Signs (VMS) Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Skyline Products Main Business Overview
13.5.5 Skyline Products Latest Developments
13.6 Aesys
13.6.1 Aesys Company Information
13.6.2 Aesys Smart Variable Message Signs (VMS) Product Portfolios and Specifications
13.6.3 Aesys Smart Variable Message Signs (VMS) Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 Aesys Main Business Overview
13.6.5 Aesys Latest Developments
13.7 Ver-Mac
13.7.1 Ver-Mac Company Information
13.7.2 Ver-Mac Smart Variable Message Signs (VMS) Product Portfolios and Specifications
13.7.3 Ver-Mac Smart Variable Message Signs (VMS) Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Ver-Mac Main Business Overview
13.7.5 Ver-Mac Latest Developments
13.8 LACROIX City
13.8.1 LACROIX City Company Information
13.8.2 LACROIX City Smart Variable Message Signs (VMS) Product Portfolios and Specifications
13.8.3 LACROIX City Smart Variable Message Signs (VMS) Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 LACROIX City Main Business Overview
13.8.5 LACROIX City Latest Developments
13.9 Wanco
13.9.1 Wanco Company Information
13.9.2 Wanco Smart Variable Message Signs (VMS) Product Portfolios and Specifications
13.9.3 Wanco Smart Variable Message Signs (VMS) Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Wanco Main Business Overview
13.9.5 Wanco Latest Developments
13.10 Coates
13.10.1 Coates Company Information
13.10.2 Coates Smart Variable Message Signs (VMS) Product Portfolios and Specifications
13.10.3 Coates Smart Variable Message Signs (VMS) Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 Coates Main Business Overview
13.10.5 Coates Latest Developments
13.11 Pilot Group
13.11.1 Pilot Group Company Information
13.11.2 Pilot Group Smart Variable Message Signs (VMS) Product Portfolios and Specifications
13.11.3 Pilot Group Smart Variable Message Signs (VMS) Sales, Revenue, Price and Gross Margin (2020-2025)
13.11.4 Pilot Group Main Business Overview
13.11.5 Pilot Group Latest Developments
13.12 Yaham
13.12.1 Yaham Company Information
13.12.2 Yaham Smart Variable Message Signs (VMS) Product Portfolios and Specifications
13.12.3 Yaham Smart Variable Message Signs (VMS) Sales, Revenue, Price and Gross Margin (2020-2025)
13.12.4 Yaham Main Business Overview
13.12.5 Yaham Latest Developments
13.13 Triple Sign System AB
13.13.1 Triple Sign System AB Company Information
13.13.2 Triple Sign System AB Smart Variable Message Signs (VMS) Product Portfolios and Specifications
13.13.3 Triple Sign System AB Smart Variable Message Signs (VMS) Sales, Revenue, Price and Gross Margin (2020-2025)
13.13.4 Triple Sign System AB Main Business Overview
13.13.5 Triple Sign System AB Latest Developments
13.14 Sernis
13.14.1 Sernis Company Information
13.14.2 Sernis Smart Variable Message Signs (VMS) Product Portfolios and Specifications
13.14.3 Sernis Smart Variable Message Signs (VMS) Sales, Revenue, Price and Gross Margin (2020-2025)
13.14.4 Sernis Main Business Overview
13.14.5 Sernis Latest Developments
13.15 Efftronics Systems
13.15.1 Efftronics Systems Company Information
13.15.2 Efftronics Systems Smart Variable Message Signs (VMS) Product Portfolios and Specifications
13.15.3 Efftronics Systems Smart Variable Message Signs (VMS) Sales, Revenue, Price and Gross Margin (2020-2025)
13.15.4 Efftronics Systems Main Business Overview
13.15.5 Efftronics Systems Latest Developments
13.16 Dysten
13.16.1 Dysten Company Information
13.16.2 Dysten Smart Variable Message Signs (VMS) Product Portfolios and Specifications
13.16.3 Dysten Smart Variable Message Signs (VMS) Sales, Revenue, Price and Gross Margin (2020-2025)
13.16.4 Dysten Main Business Overview
13.16.5 Dysten Latest Developments
14 Research Findings and Conclusion
*If Applicable.
