The global Social Media Analytics market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031.
The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media analytics is considered the basic foundation for enabling an enterprises to:
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
• Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.
The largest application of North America Social Media Analytics market is Customer Behavioral Analysis, with a share more than 25%, followed by Customer Segmentation and Targeting and Competitor Benchmarking, both share are nearly 35%. Retail is the largest end user, with over than 40% market share.
The “Social Media Analytics Industry Forecast” looks at past sales and reviews total world Social Media Analytics sales in 2024, providing a comprehensive analysis by region and market sector of projected Social Media Analytics sales for 2025 through 2031. With Social Media Analytics sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Social Media Analytics industry.
This Insight Report provides a comprehensive analysis of the global Social Media Analytics landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Social Media Analytics portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Social Media Analytics market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Social Media Analytics and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Social Media Analytics.
This report presents a comprehensive overview, market shares, and growth opportunities of Social Media Analytics market by product type, application, key players and key regions and countries.
Segmentation by Type:
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
Segmentation by Application:
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Social Media Analytics Market Size (2020-2031)
2.1.2 Social Media Analytics Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for Social Media Analytics by Country/Region (2020, 2024 & 2031)
2.2 Social Media Analytics Segment by Type
2.2.1 Customer Segmentation and Targeting
2.2.2 Multichannel Campaign Management
2.2.3 Competitor Benchmarking
2.2.4 Customer Behavioral Analysis
2.2.5 Marketing Measurement
2.3 Social Media Analytics Market Size by Type
2.3.1 Social Media Analytics Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global Social Media Analytics Market Size Market Share by Type (2020-2025)
2.4 Social Media Analytics Segment by Application
2.4.1 Banking, Financial Services and Insurance (BFSI)
2.4.2 Telecommunications and IT
2.4.3 Retail
2.4.4 Healthcare
2.4.5 Government
2.4.6 Media and Entertainment
2.4.7 Transportation and Logistics
2.4.8 Others
2.5 Social Media Analytics Market Size by Application
2.5.1 Social Media Analytics Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global Social Media Analytics Market Size Market Share by Application (2020-2025)
3 Social Media Analytics Market Size by Player
3.1 Social Media Analytics Market Size Market Share by Player
3.1.1 Global Social Media Analytics Revenue by Player (2020-2025)
3.1.2 Global Social Media Analytics Revenue Market Share by Player (2020-2025)
3.2 Global Social Media Analytics Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Social Media Analytics by Region
4.1 Social Media Analytics Market Size by Region (2020-2025)
4.2 Global Social Media Analytics Annual Revenue by Country/Region (2020-2025)
4.3 Americas Social Media Analytics Market Size Growth (2020-2025)
4.4 APAC Social Media Analytics Market Size Growth (2020-2025)
4.5 Europe Social Media Analytics Market Size Growth (2020-2025)
4.6 Middle East & Africa Social Media Analytics Market Size Growth (2020-2025)
5 Americas
5.1 Americas Social Media Analytics Market Size by Country (2020-2025)
5.2 Americas Social Media Analytics Market Size by Type (2020-2025)
5.3 Americas Social Media Analytics Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Social Media Analytics Market Size by Region (2020-2025)
6.2 APAC Social Media Analytics Market Size by Type (2020-2025)
6.3 APAC Social Media Analytics Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Social Media Analytics Market Size by Country (2020-2025)
7.2 Europe Social Media Analytics Market Size by Type (2020-2025)
7.3 Europe Social Media Analytics Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Social Media Analytics by Region (2020-2025)
8.2 Middle East & Africa Social Media Analytics Market Size by Type (2020-2025)
8.3 Middle East & Africa Social Media Analytics Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Social Media Analytics Market Forecast
10.1 Global Social Media Analytics Forecast by Region (2026-2031)
10.1.1 Global Social Media Analytics Forecast by Region (2026-2031)
10.1.2 Americas Social Media Analytics Forecast
10.1.3 APAC Social Media Analytics Forecast
10.1.4 Europe Social Media Analytics Forecast
10.1.5 Middle East & Africa Social Media Analytics Forecast
10.2 Americas Social Media Analytics Forecast by Country (2026-2031)
10.2.1 United States Market Social Media Analytics Forecast
10.2.2 Canada Market Social Media Analytics Forecast
10.2.3 Mexico Market Social Media Analytics Forecast
10.2.4 Brazil Market Social Media Analytics Forecast
10.3 APAC Social Media Analytics Forecast by Region (2026-2031)
10.3.1 China Social Media Analytics Market Forecast
10.3.2 Japan Market Social Media Analytics Forecast
10.3.3 Korea Market Social Media Analytics Forecast
10.3.4 Southeast Asia Market Social Media Analytics Forecast
10.3.5 India Market Social Media Analytics Forecast
10.3.6 Australia Market Social Media Analytics Forecast
10.4 Europe Social Media Analytics Forecast by Country (2026-2031)
10.4.1 Germany Market Social Media Analytics Forecast
10.4.2 France Market Social Media Analytics Forecast
10.4.3 UK Market Social Media Analytics Forecast
10.4.4 Italy Market Social Media Analytics Forecast
10.4.5 Russia Market Social Media Analytics Forecast
10.5 Middle East & Africa Social Media Analytics Forecast by Region (2026-2031)
10.5.1 Egypt Market Social Media Analytics Forecast
10.5.2 South Africa Market Social Media Analytics Forecast
10.5.3 Israel Market Social Media Analytics Forecast
10.5.4 Turkey Market Social Media Analytics Forecast
10.6 Global Social Media Analytics Forecast by Type (2026-2031)
10.7 Global Social Media Analytics Forecast by Application (2026-2031)
10.7.1 GCC Countries Market Social Media Analytics Forecast
11 Key Players Analysis
11.1 IBM
11.1.1 IBM Company Information
11.1.2 IBM Social Media Analytics Product Offered
11.1.3 IBM Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 IBM Main Business Overview
11.1.5 IBM Latest Developments
11.2 Oracle
11.2.1 Oracle Company Information
11.2.2 Oracle Social Media Analytics Product Offered
11.2.3 Oracle Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 Oracle Main Business Overview
11.2.5 Oracle Latest Developments
11.3 Salesforce
11.3.1 Salesforce Company Information
11.3.2 Salesforce Social Media Analytics Product Offered
11.3.3 Salesforce Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 Salesforce Main Business Overview
11.3.5 Salesforce Latest Developments
11.4 Adobe Systems
11.4.1 Adobe Systems Company Information
11.4.2 Adobe Systems Social Media Analytics Product Offered
11.4.3 Adobe Systems Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 Adobe Systems Main Business Overview
11.4.5 Adobe Systems Latest Developments
11.5 SAS Institute
11.5.1 SAS Institute Company Information
11.5.2 SAS Institute Social Media Analytics Product Offered
11.5.3 SAS Institute Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 SAS Institute Main Business Overview
11.5.5 SAS Institute Latest Developments
11.6 Clarabridge
11.6.1 Clarabridge Company Information
11.6.2 Clarabridge Social Media Analytics Product Offered
11.6.3 Clarabridge Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 Clarabridge Main Business Overview
11.6.5 Clarabridge Latest Developments
11.7 Netbase Solutions
11.7.1 Netbase Solutions Company Information
11.7.2 Netbase Solutions Social Media Analytics Product Offered
11.7.3 Netbase Solutions Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 Netbase Solutions Main Business Overview
11.7.5 Netbase Solutions Latest Developments
11.8 Brandwatch
11.8.1 Brandwatch Company Information
11.8.2 Brandwatch Social Media Analytics Product Offered
11.8.3 Brandwatch Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 Brandwatch Main Business Overview
11.8.5 Brandwatch Latest Developments
11.9 Talkwalker
11.9.1 Talkwalker Company Information
11.9.2 Talkwalker Social Media Analytics Product Offered
11.9.3 Talkwalker Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 Talkwalker Main Business Overview
11.9.5 Talkwalker Latest Developments
11.10 GoodData
11.10.1 GoodData Company Information
11.10.2 GoodData Social Media Analytics Product Offered
11.10.3 GoodData Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 GoodData Main Business Overview
11.10.5 GoodData Latest Developments
11.11 Crimson Hexagon
11.11.1 Crimson Hexagon Company Information
11.11.2 Crimson Hexagon Social Media Analytics Product Offered
11.11.3 Crimson Hexagon Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 Crimson Hexagon Main Business Overview
11.11.5 Crimson Hexagon Latest Developments
11.12 Simply Measured
11.12.1 Simply Measured Company Information
11.12.2 Simply Measured Social Media Analytics Product Offered
11.12.3 Simply Measured Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
11.12.4 Simply Measured Main Business Overview
11.12.5 Simply Measured Latest Developments
11.13 Sysomos
11.13.1 Sysomos Company Information
11.13.2 Sysomos Social Media Analytics Product Offered
11.13.3 Sysomos Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
11.13.4 Sysomos Main Business Overview
11.13.5 Sysomos Latest Developments
11.14 Digimind
11.14.1 Digimind Company Information
11.14.2 Digimind Social Media Analytics Product Offered
11.14.3 Digimind Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
11.14.4 Digimind Main Business Overview
11.14.5 Digimind Latest Developments
11.15 Unmetric
11.15.1 Unmetric Company Information
11.15.2 Unmetric Social Media Analytics Product Offered
11.15.3 Unmetric Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
11.15.4 Unmetric Main Business Overview
11.15.5 Unmetric Latest Developments
11.16 Cision US
11.16.1 Cision US Company Information
11.16.2 Cision US Social Media Analytics Product Offered
11.16.3 Cision US Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
11.16.4 Cision US Main Business Overview
11.16.5 Cision US Latest Developments
12 Research Findings and Conclusion
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*If Applicable.