

Subscription-based ecommerce is a business model implying that customers pay a recurring fee (monthly or yearly) to get scheduled product delivery or anytime access to a service. Key benefits subscriptions offer to consumers are convenience and lower cost (brands commonly offer discounts for subscribers).
The global Subscription-Based E-Commerce market size is projected to grow from US$ 17900 million in 2023 to US$ 48350 million in 2030; it is expected to grow at a CAGR of 15.2% from 2024 to 2030.
The “Subscription-Based E-Commerce Industry Forecast” looks at past sales and reviews total world Subscription-Based E-Commerce sales in 2023, providing a comprehensive analysis by region and market sector of projected Subscription-Based E-Commerce sales for 2024 through 2030. With Subscription-Based E-Commerce sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Subscription-Based E-Commerce industry.
This Insight Report provides a comprehensive analysis of the global Subscription-Based E-Commerce landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Subscription-Based E-Commerce portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Subscription-Based E-Commerce market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Subscription-Based E-Commerce and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Subscription-Based E-Commerce.
Subscription-Based E-Commerce is growing at an exponential rate. 15% of online buyers have signed up for one or more subscription services.
This report presents a comprehensive overview, market shares, and growth opportunities of Subscription-Based E-Commerce market by product type, application, key players and key regions and countries.
Segmentation by type
Streaming and Software Subscriptions
Fresh and Food Subscriptions
Beauty Subscription
Education Subscription
Others
Segmentation by application
Weekly Subscription
Monthly Subscription
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Amazon Subscribe & Save
BarkBox
Birchbox
Blue Apron Holdings Inc
Dollar Shave Club
FabFitFun
Glossybox
Grove Collaborative Inc
Harry’s Inc
HelloFresh SE
Personalized Beauty Discovery Inc
Nature's Wellness Box
The Balanced Company
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Subscription-Based E-Commerce Market Size 2019-2030
2.1.2 Subscription-Based E-Commerce Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Subscription-Based E-Commerce Segment by Type
2.2.1 Streaming and Software Subscriptions
2.2.2 Fresh and Food Subscriptions
2.2.3 Beauty Subscription
2.2.4 Education Subscription
2.2.5 Others
2.3 Subscription-Based E-Commerce Market Size by Type
2.3.1 Subscription-Based E-Commerce Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Subscription-Based E-Commerce Market Size Market Share by Type (2019-2024)
2.4 Subscription-Based E-Commerce Segment by Application
2.4.1 Weekly Subscription
2.4.2 Monthly Subscription
2.5 Subscription-Based E-Commerce Market Size by Application
2.5.1 Subscription-Based E-Commerce Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Subscription-Based E-Commerce Market Size Market Share by Application (2019-2024)
3 Subscription-Based E-Commerce Market Size by Player
3.1 Subscription-Based E-Commerce Market Size Market Share by Players
3.1.1 Global Subscription-Based E-Commerce Revenue by Players (2019-2024)
3.1.2 Global Subscription-Based E-Commerce Revenue Market Share by Players (2019-2024)
3.2 Global Subscription-Based E-Commerce Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Subscription-Based E-Commerce by Regions
4.1 Subscription-Based E-Commerce Market Size by Regions (2019-2024)
4.2 Americas Subscription-Based E-Commerce Market Size Growth (2019-2024)
4.3 APAC Subscription-Based E-Commerce Market Size Growth (2019-2024)
4.4 Europe Subscription-Based E-Commerce Market Size Growth (2019-2024)
4.5 Middle East & Africa Subscription-Based E-Commerce Market Size Growth (2019-2024)
5 Americas
5.1 Americas Subscription-Based E-Commerce Market Size by Country (2019-2024)
5.2 Americas Subscription-Based E-Commerce Market Size by Type (2019-2024)
5.3 Americas Subscription-Based E-Commerce Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Subscription-Based E-Commerce Market Size by Region (2019-2024)
6.2 APAC Subscription-Based E-Commerce Market Size by Type (2019-2024)
6.3 APAC Subscription-Based E-Commerce Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Subscription-Based E-Commerce by Country (2019-2024)
7.2 Europe Subscription-Based E-Commerce Market Size by Type (2019-2024)
7.3 Europe Subscription-Based E-Commerce Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Subscription-Based E-Commerce by Region (2019-2024)
8.2 Middle East & Africa Subscription-Based E-Commerce Market Size by Type (2019-2024)
8.3 Middle East & Africa Subscription-Based E-Commerce Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Subscription-Based E-Commerce Market Forecast
10.1 Global Subscription-Based E-Commerce Forecast by Regions (2025-2030)
10.1.1 Global Subscription-Based E-Commerce Forecast by Regions (2025-2030)
10.1.2 Americas Subscription-Based E-Commerce Forecast
10.1.3 APAC Subscription-Based E-Commerce Forecast
10.1.4 Europe Subscription-Based E-Commerce Forecast
10.1.5 Middle East & Africa Subscription-Based E-Commerce Forecast
10.2 Americas Subscription-Based E-Commerce Forecast by Country (2025-2030)
10.2.1 United States Subscription-Based E-Commerce Market Forecast
10.2.2 Canada Subscription-Based E-Commerce Market Forecast
10.2.3 Mexico Subscription-Based E-Commerce Market Forecast
10.2.4 Brazil Subscription-Based E-Commerce Market Forecast
10.3 APAC Subscription-Based E-Commerce Forecast by Region (2025-2030)
10.3.1 China Subscription-Based E-Commerce Market Forecast
10.3.2 Japan Subscription-Based E-Commerce Market Forecast
10.3.3 Korea Subscription-Based E-Commerce Market Forecast
10.3.4 Southeast Asia Subscription-Based E-Commerce Market Forecast
10.3.5 India Subscription-Based E-Commerce Market Forecast
10.3.6 Australia Subscription-Based E-Commerce Market Forecast
10.4 Europe Subscription-Based E-Commerce Forecast by Country (2025-2030)
10.4.1 Germany Subscription-Based E-Commerce Market Forecast
10.4.2 France Subscription-Based E-Commerce Market Forecast
10.4.3 UK Subscription-Based E-Commerce Market Forecast
10.4.4 Italy Subscription-Based E-Commerce Market Forecast
10.4.5 Russia Subscription-Based E-Commerce Market Forecast
10.5 Middle East & Africa Subscription-Based E-Commerce Forecast by Region (2025-2030)
10.5.1 Egypt Subscription-Based E-Commerce Market Forecast
10.5.2 South Africa Subscription-Based E-Commerce Market Forecast
10.5.3 Israel Subscription-Based E-Commerce Market Forecast
10.5.4 Turkey Subscription-Based E-Commerce Market Forecast
10.5.5 GCC Countries Subscription-Based E-Commerce Market Forecast
10.6 Global Subscription-Based E-Commerce Forecast by Type (2025-2030)
10.7 Global Subscription-Based E-Commerce Forecast by Application (2025-2030)
11 Key Players Analysis
11.1 Amazon Subscribe & Save
11.1.1 Amazon Subscribe & Save Company Information
11.1.2 Amazon Subscribe & Save Subscription-Based E-Commerce Product Offered
11.1.3 Amazon Subscribe & Save Subscription-Based E-Commerce Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Amazon Subscribe & Save Main Business Overview
11.1.5 Amazon Subscribe & Save Latest Developments
11.2 BarkBox
11.2.1 BarkBox Company Information
11.2.2 BarkBox Subscription-Based E-Commerce Product Offered
11.2.3 BarkBox Subscription-Based E-Commerce Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 BarkBox Main Business Overview
11.2.5 BarkBox Latest Developments
11.3 Birchbox
11.3.1 Birchbox Company Information
11.3.2 Birchbox Subscription-Based E-Commerce Product Offered
11.3.3 Birchbox Subscription-Based E-Commerce Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Birchbox Main Business Overview
11.3.5 Birchbox Latest Developments
11.4 Blue Apron Holdings Inc
11.4.1 Blue Apron Holdings Inc Company Information
11.4.2 Blue Apron Holdings Inc Subscription-Based E-Commerce Product Offered
11.4.3 Blue Apron Holdings Inc Subscription-Based E-Commerce Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 Blue Apron Holdings Inc Main Business Overview
11.4.5 Blue Apron Holdings Inc Latest Developments
11.5 Dollar Shave Club
11.5.1 Dollar Shave Club Company Information
11.5.2 Dollar Shave Club Subscription-Based E-Commerce Product Offered
11.5.3 Dollar Shave Club Subscription-Based E-Commerce Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Dollar Shave Club Main Business Overview
11.5.5 Dollar Shave Club Latest Developments
11.6 FabFitFun
11.6.1 FabFitFun Company Information
11.6.2 FabFitFun Subscription-Based E-Commerce Product Offered
11.6.3 FabFitFun Subscription-Based E-Commerce Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 FabFitFun Main Business Overview
11.6.5 FabFitFun Latest Developments
11.7 Glossybox
11.7.1 Glossybox Company Information
11.7.2 Glossybox Subscription-Based E-Commerce Product Offered
11.7.3 Glossybox Subscription-Based E-Commerce Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Glossybox Main Business Overview
11.7.5 Glossybox Latest Developments
11.8 Grove Collaborative Inc
11.8.1 Grove Collaborative Inc Company Information
11.8.2 Grove Collaborative Inc Subscription-Based E-Commerce Product Offered
11.8.3 Grove Collaborative Inc Subscription-Based E-Commerce Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Grove Collaborative Inc Main Business Overview
11.8.5 Grove Collaborative Inc Latest Developments
11.9 Harry’s Inc
11.9.1 Harry’s Inc Company Information
11.9.2 Harry’s Inc Subscription-Based E-Commerce Product Offered
11.9.3 Harry’s Inc Subscription-Based E-Commerce Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 Harry’s Inc Main Business Overview
11.9.5 Harry’s Inc Latest Developments
11.10 HelloFresh SE
11.10.1 HelloFresh SE Company Information
11.10.2 HelloFresh SE Subscription-Based E-Commerce Product Offered
11.10.3 HelloFresh SE Subscription-Based E-Commerce Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 HelloFresh SE Main Business Overview
11.10.5 HelloFresh SE Latest Developments
11.11 Personalized Beauty Discovery Inc
11.11.1 Personalized Beauty Discovery Inc Company Information
11.11.2 Personalized Beauty Discovery Inc Subscription-Based E-Commerce Product Offered
11.11.3 Personalized Beauty Discovery Inc Subscription-Based E-Commerce Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Personalized Beauty Discovery Inc Main Business Overview
11.11.5 Personalized Beauty Discovery Inc Latest Developments
11.12 Nature's Wellness Box
11.12.1 Nature's Wellness Box Company Information
11.12.2 Nature's Wellness Box Subscription-Based E-Commerce Product Offered
11.12.3 Nature's Wellness Box Subscription-Based E-Commerce Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 Nature's Wellness Box Main Business Overview
11.12.5 Nature's Wellness Box Latest Developments
11.13 The Balanced Company
11.13.1 The Balanced Company Company Information
11.13.2 The Balanced Company Subscription-Based E-Commerce Product Offered
11.13.3 The Balanced Company Subscription-Based E-Commerce Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 The Balanced Company Main Business Overview
11.13.5 The Balanced Company Latest Developments
12 Research Findings and Conclusion
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*If Applicable.