

The global Substitute Tea market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031.
Substitute tea refers to a class of products that use leaves, flowers, fruits (fruits), rhizomes, etc. of edible plants other than tea, and are consumed in a similar way to tea (drinking by brewing, boiling, etc.).
United States market for Substitute Tea is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
China market for Substitute Tea is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
Europe market for Substitute Tea is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
Global key Substitute Tea players cover Harney & Sons, China Tea, Sunflower, Bama Tea, Small Can Tea, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2024.
The “Substitute Tea Industry Forecast” looks at past sales and reviews total world Substitute Tea sales in 2024, providing a comprehensive analysis by region and market sector of projected Substitute Tea sales for 2025 through 2031. With Substitute Tea sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Substitute Tea industry.
This Insight Report provides a comprehensive analysis of the global Substitute Tea landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Substitute Tea portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Substitute Tea market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Substitute Tea and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Substitute Tea.
This report presents a comprehensive overview, market shares, and growth opportunities of Substitute Tea market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Leaf
Flowers
Fruit
Rhizome
Mixed Class
Segmentation by Application:
Online Sales
Offline Sales
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Harney & Sons
China Tea
Sunflower
Bama Tea
Small Can Tea
Pu'er Lancang Ancient Tea
Colorful Yunnan King-shine Tea
OnCha
Baoxiang Tea
Guang Fu Tea
Key Questions Addressed in this Report
What is the 10-year outlook for the global Substitute Tea market?
What factors are driving Substitute Tea market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Substitute Tea market opportunities vary by end market size?
How does Substitute Tea break out by Type, by Application?
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Substitute Tea Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Substitute Tea by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Substitute Tea by Country/Region, 2020, 2024 & 2031
2.2 Substitute Tea Segment by Type
2.2.1 Leaf
2.2.2 Flowers
2.2.3 Fruit
2.2.4 Rhizome
2.2.5 Mixed Class
2.3 Substitute Tea Sales by Type
2.3.1 Global Substitute Tea Sales Market Share by Type (2020-2025)
2.3.2 Global Substitute Tea Revenue and Market Share by Type (2020-2025)
2.3.3 Global Substitute Tea Sale Price by Type (2020-2025)
2.4 Substitute Tea Segment by Application
2.4.1 Online Sales
2.4.2 Offline Sales
2.5 Substitute Tea Sales by Application
2.5.1 Global Substitute Tea Sale Market Share by Application (2020-2025)
2.5.2 Global Substitute Tea Revenue and Market Share by Application (2020-2025)
2.5.3 Global Substitute Tea Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global Substitute Tea Breakdown Data by Company
3.1.1 Global Substitute Tea Annual Sales by Company (2020-2025)
3.1.2 Global Substitute Tea Sales Market Share by Company (2020-2025)
3.2 Global Substitute Tea Annual Revenue by Company (2020-2025)
3.2.1 Global Substitute Tea Revenue by Company (2020-2025)
3.2.2 Global Substitute Tea Revenue Market Share by Company (2020-2025)
3.3 Global Substitute Tea Sale Price by Company
3.4 Key Manufacturers Substitute Tea Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Substitute Tea Product Location Distribution
3.4.2 Players Substitute Tea Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 Market M&A Activity & Strategy
4 World Historic Review for Substitute Tea by Geographic Region
4.1 World Historic Substitute Tea Market Size by Geographic Region (2020-2025)
4.1.1 Global Substitute Tea Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Substitute Tea Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Substitute Tea Market Size by Country/Region (2020-2025)
4.2.1 Global Substitute Tea Annual Sales by Country/Region (2020-2025)
4.2.2 Global Substitute Tea Annual Revenue by Country/Region (2020-2025)
4.3 Americas Substitute Tea Sales Growth
4.4 APAC Substitute Tea Sales Growth
4.5 Europe Substitute Tea Sales Growth
4.6 Middle East & Africa Substitute Tea Sales Growth
5 Americas
5.1 Americas Substitute Tea Sales by Country
5.1.1 Americas Substitute Tea Sales by Country (2020-2025)
5.1.2 Americas Substitute Tea Revenue by Country (2020-2025)
5.2 Americas Substitute Tea Sales by Type (2020-2025)
5.3 Americas Substitute Tea Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Substitute Tea Sales by Region
6.1.1 APAC Substitute Tea Sales by Region (2020-2025)
6.1.2 APAC Substitute Tea Revenue by Region (2020-2025)
6.2 APAC Substitute Tea Sales by Type (2020-2025)
6.3 APAC Substitute Tea Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Substitute Tea by Country
7.1.1 Europe Substitute Tea Sales by Country (2020-2025)
7.1.2 Europe Substitute Tea Revenue by Country (2020-2025)
7.2 Europe Substitute Tea Sales by Type (2020-2025)
7.3 Europe Substitute Tea Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Substitute Tea by Country
8.1.1 Middle East & Africa Substitute Tea Sales by Country (2020-2025)
8.1.2 Middle East & Africa Substitute Tea Revenue by Country (2020-2025)
8.2 Middle East & Africa Substitute Tea Sales by Type (2020-2025)
8.3 Middle East & Africa Substitute Tea Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Substitute Tea
10.3 Manufacturing Process Analysis of Substitute Tea
10.4 Industry Chain Structure of Substitute Tea
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Substitute Tea Distributors
11.3 Substitute Tea Customer
12 World Forecast Review for Substitute Tea by Geographic Region
12.1 Global Substitute Tea Market Size Forecast by Region
12.1.1 Global Substitute Tea Forecast by Region (2026-2031)
12.1.2 Global Substitute Tea Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Substitute Tea Forecast by Type (2026-2031)
12.7 Global Substitute Tea Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Harney & Sons
13.1.1 Harney & Sons Company Information
13.1.2 Harney & Sons Substitute Tea Product Portfolios and Specifications
13.1.3 Harney & Sons Substitute Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Harney & Sons Main Business Overview
13.1.5 Harney & Sons Latest Developments
13.2 China Tea
13.2.1 China Tea Company Information
13.2.2 China Tea Substitute Tea Product Portfolios and Specifications
13.2.3 China Tea Substitute Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 China Tea Main Business Overview
13.2.5 China Tea Latest Developments
13.3 Sunflower
13.3.1 Sunflower Company Information
13.3.2 Sunflower Substitute Tea Product Portfolios and Specifications
13.3.3 Sunflower Substitute Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Sunflower Main Business Overview
13.3.5 Sunflower Latest Developments
13.4 Bama Tea
13.4.1 Bama Tea Company Information
13.4.2 Bama Tea Substitute Tea Product Portfolios and Specifications
13.4.3 Bama Tea Substitute Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Bama Tea Main Business Overview
13.4.5 Bama Tea Latest Developments
13.5 Small Can Tea
13.5.1 Small Can Tea Company Information
13.5.2 Small Can Tea Substitute Tea Product Portfolios and Specifications
13.5.3 Small Can Tea Substitute Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Small Can Tea Main Business Overview
13.5.5 Small Can Tea Latest Developments
13.6 Pu'er Lancang Ancient Tea
13.6.1 Pu'er Lancang Ancient Tea Company Information
13.6.2 Pu'er Lancang Ancient Tea Substitute Tea Product Portfolios and Specifications
13.6.3 Pu'er Lancang Ancient Tea Substitute Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 Pu'er Lancang Ancient Tea Main Business Overview
13.6.5 Pu'er Lancang Ancient Tea Latest Developments
13.7 Colorful Yunnan King-shine Tea
13.7.1 Colorful Yunnan King-shine Tea Company Information
13.7.2 Colorful Yunnan King-shine Tea Substitute Tea Product Portfolios and Specifications
13.7.3 Colorful Yunnan King-shine Tea Substitute Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Colorful Yunnan King-shine Tea Main Business Overview
13.7.5 Colorful Yunnan King-shine Tea Latest Developments
13.8 OnCha
13.8.1 OnCha Company Information
13.8.2 OnCha Substitute Tea Product Portfolios and Specifications
13.8.3 OnCha Substitute Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 OnCha Main Business Overview
13.8.5 OnCha Latest Developments
13.9 Baoxiang Tea
13.9.1 Baoxiang Tea Company Information
13.9.2 Baoxiang Tea Substitute Tea Product Portfolios and Specifications
13.9.3 Baoxiang Tea Substitute Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Baoxiang Tea Main Business Overview
13.9.5 Baoxiang Tea Latest Developments
13.10 Guang Fu Tea
13.10.1 Guang Fu Tea Company Information
13.10.2 Guang Fu Tea Substitute Tea Product Portfolios and Specifications
13.10.3 Guang Fu Tea Substitute Tea Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 Guang Fu Tea Main Business Overview
13.10.5 Guang Fu Tea Latest Developments
14 Research Findings and Conclusion
*If Applicable.