The global Televisions market size is predicted to grow from US$ 129680 million in 2025 to US$ 150300 million in 2031; it is expected to grow at a CAGR of 2.5% from 2025 to 2031.
Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in color, and in two or three dimensions and sound. The term can refer to a television set, a television show, or the medium of television transmission.
Samsung, TCL and LG are the top 3 manufacturters of Televisions, with about 47% market shares.
The driving factors of the TV market are complex and diverse, involving technological progress, changes in consumer demand, market competition, policies and regulations, and coordinated development of the industrial chain. The following is a detailed analysis of these driving factors:
Technological progress
Technological progress is the core driving force for the development of the TV market. With the continuous innovation in display technology, projection technology, image processing technology and other fields, the picture quality, color, contrast and other aspects of TV products have been significantly improved, providing users with a more realistic visual experience. For example, the continuous development and iteration of new display technologies such as OLED, QD-OLED, Mini LED, quantum dots and laser TV have brought the picture quality of TV products to a new height, and can also integrate more new functions, such as ultra-high-definition picture quality, HDR, high refresh rate, etc., to meet consumers' ever-increasing requirements for TV products.
Changes in consumer demand
Changes in consumer demand are also an important factor driving the development of the TV market. With the improvement of the quality of life, consumers' demand for TV products is also changing. In addition to the basic audio-visual experience, consumers are beginning to pay more attention to the intelligence, customization, and environmental protection performance of products. They pursue a clearer and smoother audio-visual experience, as well as a more convenient and intelligent operation method. Therefore, color TV companies need to continuously carry out technological innovation and product upgrades to meet the diverse needs of consumers.
Market competition pattern
The impact of changes in the market competition pattern on the TV market cannot be ignored. The color TV industry is highly competitive, and major well-known brands are competing fiercely in the market. Brand influence, product reputation, after-sales service and other aspects will affect consumer purchasing decisions. Therefore, companies need to establish a strong brand image, improve product quality and after-sales service level to gain market share. At the same time, companies also need to pay attention to the dynamics of competitors and adjust market strategies in a timely manner to maintain competitive advantages.
Policies and regulations
The impact of policies and regulations on the TV market is mainly reflected in industry standards and entry barriers, tax policies and environmental protection policies. The industry standards and entry barriers issued by the government will directly affect the production and operation of enterprises. Enterprises need to comply with relevant laws and regulations, improve product quality, and ensure that products meet standard requirements. Tax policies have a direct impact on corporate profitability and cost structure. Color TV companies need to pay close attention to changes in tax policies, rationally plan tax planning, and reduce tax pressure. In addition, with the increasing requirements for environmental protection, color TV companies need to pay attention to changes in environmental protection policies, promote clean production, reduce environmental pollution, and enhance corporate image and sustainable development capabilities.
Coordinated development of the industrial chain
Coordinated development of the industrial chain is an important measure to promote the healthy development of the TV market. The industrial chain covers multiple links such as panels, chips, display technology, design and manufacturing, and each link is closely connected. Enterprises need to adjust the supply chain layout in a timely manner, strengthen partnerships, and achieve coordinated development of the industrial chain. By integrating resources and optimizing collaboration, the overall competitiveness and profitability of the industry can be improved. For example, measures such as establishing a stable raw material supply system, strengthening supplier management, optimizing production processes, and strengthening quality management can all help improve the overall efficiency of the industrial chain.
The 鈥淭elevisions Industry Forecast鈥� looks at past sales and reviews total world Televisions sales in 2024, providing a comprehensive analysis by region and market sector of projected Televisions sales for 2025 through 2031. With Televisions sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Televisions industry.
This Insight Report provides a comprehensive analysis of the global Televisions landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Televisions portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Televisions market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Televisions and breaks down the forecast by Size, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Televisions.
This report presents a comprehensive overview, market shares, and growth opportunities of Televisions market by product type, application, key manufacturers and key regions and countries.
Segmentation by Size:
Under 40 Inches
40-50 Inches
51-60 Inches
61-70 Inches
Above 70 Inches
Segmentation by Application:
Residential
Commercial
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Samsung
TCL
LG
Hisense
Skyworth
Sony
Phillips+AOC
Xiaomi
Sharp
Panasonic
Changhong
Haier
Vizio
Konka
Funai
Key Questions Addressed in this Report
What is the 10-year outlook for the global Televisions market?
What factors are driving Televisions market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Televisions market opportunities vary by end market size?
How does Televisions break out by Size, by Application?
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Televisions Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Televisions by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Televisions by Country/Region, 2020, 2024 & 2031
2.2 Televisions Segment by Size
2.2.1 Under 40 Inches
2.2.2 40-50 Inches
2.2.3 51-60 Inches
2.2.4 61-70 Inches
2.2.5 Above 70 Inches
2.3 Televisions Sales by Size
2.3.1 Global Televisions Sales Market Share by Size (2020-2025)
2.3.2 Global Televisions Revenue and Market Share by Size (2020-2025)
2.3.3 Global Televisions Sale Price by Size (2020-2025)
2.4 Televisions Segment by Application
2.4.1 Residential
2.4.2 Commercial
2.5 Televisions Sales by Application
2.5.1 Global Televisions Sale Market Share by Application (2020-2025)
2.5.2 Global Televisions Revenue and Market Share by Application (2020-2025)
2.5.3 Global Televisions Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global Televisions Breakdown Data by Company
3.1.1 Global Televisions Annual Sales by Company (2020-2025)
3.1.2 Global Televisions Sales Market Share by Company (2020-2025)
3.2 Global Televisions Annual Revenue by Company (2020-2025)
3.2.1 Global Televisions Revenue by Company (2020-2025)
3.2.2 Global Televisions Revenue Market Share by Company (2020-2025)
3.3 Global Televisions Sale Price by Company
3.4 Key Manufacturers Televisions Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Televisions Product Location Distribution
3.4.2 Players Televisions Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 Market M&A Activity & Strategy
4 World Historic Review for Televisions by Geographic Region
4.1 World Historic Televisions Market Size by Geographic Region (2020-2025)
4.1.1 Global Televisions Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Televisions Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Televisions Market Size by Country/Region (2020-2025)
4.2.1 Global Televisions Annual Sales by Country/Region (2020-2025)
4.2.2 Global Televisions Annual Revenue by Country/Region (2020-2025)
4.3 Americas Televisions Sales Growth
4.4 APAC Televisions Sales Growth
4.5 Europe Televisions Sales Growth
4.6 Middle East & Africa Televisions Sales Growth
5 Americas
5.1 Americas Televisions Sales by Country
5.1.1 Americas Televisions Sales by Country (2020-2025)
5.1.2 Americas Televisions Revenue by Country (2020-2025)
5.2 Americas Televisions Sales by Size (2020-2025)
5.3 Americas Televisions Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Televisions Sales by Region
6.1.1 APAC Televisions Sales by Region (2020-2025)
6.1.2 APAC Televisions Revenue by Region (2020-2025)
6.2 APAC Televisions Sales by Size (2020-2025)
6.3 APAC Televisions Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Televisions by Country
7.1.1 Europe Televisions Sales by Country (2020-2025)
7.1.2 Europe Televisions Revenue by Country (2020-2025)
7.2 Europe Televisions Sales by Size (2020-2025)
7.3 Europe Televisions Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Televisions by Country
8.1.1 Middle East & Africa Televisions Sales by Country (2020-2025)
8.1.2 Middle East & Africa Televisions Revenue by Country (2020-2025)
8.2 Middle East & Africa Televisions Sales by Size (2020-2025)
8.3 Middle East & Africa Televisions Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Televisions
10.3 Manufacturing Process Analysis of Televisions
10.4 Industry Chain Structure of Televisions
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Televisions Distributors
11.3 Televisions Customer
12 World Forecast Review for Televisions by Geographic Region
12.1 Global Televisions Market Size Forecast by Region
12.1.1 Global Televisions Forecast by Region (2026-2031)
12.1.2 Global Televisions Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Televisions Forecast by Size (2026-2031)
12.7 Global Televisions Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Samsung
13.1.1 Samsung Company Information
13.1.2 Samsung Televisions Product Portfolios and Specifications
13.1.3 Samsung Televisions Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Samsung Main Business Overview
13.1.5 Samsung Latest Developments
13.2 TCL
13.2.1 TCL Company Information
13.2.2 TCL Televisions Product Portfolios and Specifications
13.2.3 TCL Televisions Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 TCL Main Business Overview
13.2.5 TCL Latest Developments
13.3 LG
13.3.1 LG Company Information
13.3.2 LG Televisions Product Portfolios and Specifications
13.3.3 LG Televisions Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 LG Main Business Overview
13.3.5 LG Latest Developments
13.4 Hisense
13.4.1 Hisense Company Information
13.4.2 Hisense Televisions Product Portfolios and Specifications
13.4.3 Hisense Televisions Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Hisense Main Business Overview
13.4.5 Hisense Latest Developments
13.5 Skyworth
13.5.1 Skyworth Company Information
13.5.2 Skyworth Televisions Product Portfolios and Specifications
13.5.3 Skyworth Televisions Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Skyworth Main Business Overview
13.5.5 Skyworth Latest Developments
13.6 Sony
13.6.1 Sony Company Information
13.6.2 Sony Televisions Product Portfolios and Specifications
13.6.3 Sony Televisions Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 Sony Main Business Overview
13.6.5 Sony Latest Developments
13.7 Phillips+AOC
13.7.1 Phillips+AOC Company Information
13.7.2 Phillips+AOC Televisions Product Portfolios and Specifications
13.7.3 Phillips+AOC Televisions Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Phillips+AOC Main Business Overview
13.7.5 Phillips+AOC Latest Developments
13.8 Xiaomi
13.8.1 Xiaomi Company Information
13.8.2 Xiaomi Televisions Product Portfolios and Specifications
13.8.3 Xiaomi Televisions Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 Xiaomi Main Business Overview
13.8.5 Xiaomi Latest Developments
13.9 Sharp
13.9.1 Sharp Company Information
13.9.2 Sharp Televisions Product Portfolios and Specifications
13.9.3 Sharp Televisions Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Sharp Main Business Overview
13.9.5 Sharp Latest Developments
13.10 Panasonic
13.10.1 Panasonic Company Information
13.10.2 Panasonic Televisions Product Portfolios and Specifications
13.10.3 Panasonic Televisions Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 Panasonic Main Business Overview
13.10.5 Panasonic Latest Developments
13.11 Changhong
13.11.1 Changhong Company Information
13.11.2 Changhong Televisions Product Portfolios and Specifications
13.11.3 Changhong Televisions Sales, Revenue, Price and Gross Margin (2020-2025)
13.11.4 Changhong Main Business Overview
13.11.5 Changhong Latest Developments
13.12 Haier
13.12.1 Haier Company Information
13.12.2 Haier Televisions Product Portfolios and Specifications
13.12.3 Haier Televisions Sales, Revenue, Price and Gross Margin (2020-2025)
13.12.4 Haier Main Business Overview
13.12.5 Haier Latest Developments
13.13 Vizio
13.13.1 Vizio Company Information
13.13.2 Vizio Televisions Product Portfolios and Specifications
13.13.3 Vizio Televisions Sales, Revenue, Price and Gross Margin (2020-2025)
13.13.4 Vizio Main Business Overview
13.13.5 Vizio Latest Developments
13.14 Konka
13.14.1 Konka Company Information
13.14.2 Konka Televisions Product Portfolios and Specifications
13.14.3 Konka Televisions Sales, Revenue, Price and Gross Margin (2020-2025)
13.14.4 Konka Main Business Overview
13.14.5 Konka Latest Developments
13.15 Funai
13.15.1 Funai Company Information
13.15.2 Funai Televisions Product Portfolios and Specifications
13.15.3 Funai Televisions Sales, Revenue, Price and Gross Margin (2020-2025)
13.15.4 Funai Main Business Overview
13.15.5 Funai Latest Developments
14 Research Findings and Conclusion
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*If Applicable.
