

A visual novel game is a type of video game that combines elements of interactive storytelling and gameplay. Players typically make choices that affect the outcome of the story, and the game often features anime-style artwork, music, and voice acting. Visual novel games are popular in Japan and have gained a following in other countries as well.
The global Visual Novel Game market size is projected to grow from US$ million in 2024 to US$ million in 2030; it is expected to grow at a CAGR of %from 2024 to 2030.
The “Visual Novel Game Industry Forecast” looks at past sales and reviews total world Visual Novel Game sales in 2022, providing a comprehensive analysis by region and market sector of projected Visual Novel Game sales for 2023 through 2029. With Visual Novel Game sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Visual Novel Game industry.
This Insight Report provides a comprehensive analysis of the global Visual Novel Game landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Visual Novel Game portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Visual Novel Game market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Visual Novel Game and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Visual Novel Game.
The visual novel game market has seen significant growth in recent years, with major sales regions including Japan, North America, and Europe. Japan remains the largest market for visual novels, with a strong fan base and a wide variety of titles being released each year. North America and Europe have also seen a rise in popularity, with more localized releases and translations becoming available to cater to a wider audience. The market concentration is high, with a few key players dominating the industry and releasing highly anticipated titles. However, this also presents opportunities for smaller developers to carve out a niche and attract a dedicated fan base. Challenges in the market include competition from other genres of games, as well as the need to constantly innovate and keep up with changing trends to stay relevant in a crowded market. Overall, the visual novel game market is poised for continued growth and success in the coming years.
This report presents a comprehensive overview, market shares, and growth opportunities of Visual Novel Game market by product type, application, key players and key regions and countries.
Segmentation by Type:
Mystery Novels
Romance Novels
Sci-fi Novels
Historical Novels
Comedy Novels
Others
Segmentation by Application:
Adult
Children
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
Segmentation by Type:
Mystery Novels
Romance Novels
Sci-fi Novels
Historical Novels
Comedy Novels
Others
Segmentation by Application:
Adult
Children
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Idea Factory
Nitroplus
Visual Arts
Type-Moon
Spike Chunsoft
Ace Attorney
Mushroomallow
Everlasting Summer
SIGONO
ASa-Project
Bandai Namco Entertainment
Hato King
07th Expansion
Grasshopper
NOVECT
NIS America
XSEED Games
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Visual Novel Game Market Size 2019-2030
2.1.2 Visual Novel Game Market Size CAGR by Region (2019 VS 2023 VS 2030)
2.1.3 World Current & Future Analysis for Visual Novel Game by Country/Region, 2019, 2023 & 2030
2.2 Visual Novel Game Segment by Type
2.2.1 Mystery Novels
2.2.2 Romance Novels
2.2.3 Sci-fi Novels
2.2.4 Historical Novels
2.2.5 Comedy Novels
2.2.6 Others
2.3 Visual Novel Game Market Size by Type
2.3.1 Visual Novel Game Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Visual Novel Game Market Size Market Share by Type (2019-2024)
2.4 Visual Novel Game Segment by Application
2.4.1 Adult
2.4.2 Children
2.5 Visual Novel Game Market Size by Application
2.5.1 Visual Novel Game Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Visual Novel Game Market Size Market Share by Application (2019-2024)
3 Visual Novel Game Market Size by Player
3.1 Visual Novel Game Market Size Market Share by Player
3.1.1 Global Visual Novel Game Revenue by Player (2019-2024)
3.1.2 Global Visual Novel Game Revenue Market Share by Player (2019-2024)
3.2 Global Visual Novel Game Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Visual Novel Game by Region
4.1 Visual Novel Game Market Size by Region (2019-2024)
4.2 Global Visual Novel Game Annual Revenue by Country/Region (2019-2024)
4.3 Americas Visual Novel Game Market Size Growth (2019-2024)
4.4 APAC Visual Novel Game Market Size Growth (2019-2024)
4.5 Europe Visual Novel Game Market Size Growth (2019-2024)
4.6 Middle East & Africa Visual Novel Game Market Size Growth (2019-2024)
5 Americas
5.1 Americas Visual Novel Game Market Size by Country (2019-2024)
5.2 Americas Visual Novel Game Market Size by Type (2019-2024)
5.3 Americas Visual Novel Game Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Visual Novel Game Market Size by Region (2019-2024)
6.2 APAC Visual Novel Game Market Size by Type (2019-2024)
6.3 APAC Visual Novel Game Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Visual Novel Game Market Size by Country (2019-2024)
7.2 Europe Visual Novel Game Market Size by Type (2019-2024)
7.3 Europe Visual Novel Game Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Visual Novel Game by Region (2019-2024)
8.2 Middle East & Africa Visual Novel Game Market Size by Type (2019-2024)
8.3 Middle East & Africa Visual Novel Game Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Visual Novel Game Market Forecast
10.1 Global Visual Novel Game Forecast by Region (2025-2030)
10.1.1 Global Visual Novel Game Forecast by Region (2025-2030)
10.1.2 Americas Visual Novel Game Forecast
10.1.3 APAC Visual Novel Game Forecast
10.1.4 Europe Visual Novel Game Forecast
10.1.5 Middle East & Africa Visual Novel Game Forecast
10.2 Americas Visual Novel Game Forecast by Country (2025-2030)
10.2.1 United States Market Visual Novel Game Forecast
10.2.2 Canada Market Visual Novel Game Forecast
10.2.3 Mexico Market Visual Novel Game Forecast
10.2.4 Brazil Market Visual Novel Game Forecast
10.3 APAC Visual Novel Game Forecast by Region (2025-2030)
10.3.1 China Visual Novel Game Market Forecast
10.3.2 Japan Market Visual Novel Game Forecast
10.3.3 Korea Market Visual Novel Game Forecast
10.3.4 Southeast Asia Market Visual Novel Game Forecast
10.3.5 India Market Visual Novel Game Forecast
10.3.6 Australia Market Visual Novel Game Forecast
10.4 Europe Visual Novel Game Forecast by Country (2025-2030)
10.4.1 Germany Market Visual Novel Game Forecast
10.4.2 France Market Visual Novel Game Forecast
10.4.3 UK Market Visual Novel Game Forecast
10.4.4 Italy Market Visual Novel Game Forecast
10.4.5 Russia Market Visual Novel Game Forecast
10.5 Middle East & Africa Visual Novel Game Forecast by Region (2025-2030)
10.5.1 Egypt Market Visual Novel Game Forecast
10.5.2 South Africa Market Visual Novel Game Forecast
10.5.3 Israel Market Visual Novel Game Forecast
10.5.4 Turkey Market Visual Novel Game Forecast
10.6 Global Visual Novel Game Forecast by Type (2025-2030)
10.7 Global Visual Novel Game Forecast by Application (2025-2030)
10.7.1 GCC Countries Market Visual Novel Game Forecast
11 Key Players Analysis
11.1 Idea Factory
11.1.1 Idea Factory Company Information
11.1.2 Idea Factory Visual Novel Game Product Offered
11.1.3 Idea Factory Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Idea Factory Main Business Overview
11.1.5 Idea Factory Latest Developments
11.2 Nitroplus
11.2.1 Nitroplus Company Information
11.2.2 Nitroplus Visual Novel Game Product Offered
11.2.3 Nitroplus Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Nitroplus Main Business Overview
11.2.5 Nitroplus Latest Developments
11.3 Visual Arts
11.3.1 Visual Arts Company Information
11.3.2 Visual Arts Visual Novel Game Product Offered
11.3.3 Visual Arts Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Visual Arts Main Business Overview
11.3.5 Visual Arts Latest Developments
11.4 Type-Moon
11.4.1 Type-Moon Company Information
11.4.2 Type-Moon Visual Novel Game Product Offered
11.4.3 Type-Moon Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 Type-Moon Main Business Overview
11.4.5 Type-Moon Latest Developments
11.5 Spike Chunsoft
11.5.1 Spike Chunsoft Company Information
11.5.2 Spike Chunsoft Visual Novel Game Product Offered
11.5.3 Spike Chunsoft Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Spike Chunsoft Main Business Overview
11.5.5 Spike Chunsoft Latest Developments
11.6 Ace Attorney
11.6.1 Ace Attorney Company Information
11.6.2 Ace Attorney Visual Novel Game Product Offered
11.6.3 Ace Attorney Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Ace Attorney Main Business Overview
11.6.5 Ace Attorney Latest Developments
11.7 Mushroomallow
11.7.1 Mushroomallow Company Information
11.7.2 Mushroomallow Visual Novel Game Product Offered
11.7.3 Mushroomallow Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Mushroomallow Main Business Overview
11.7.5 Mushroomallow Latest Developments
11.8 Everlasting Summer
11.8.1 Everlasting Summer Company Information
11.8.2 Everlasting Summer Visual Novel Game Product Offered
11.8.3 Everlasting Summer Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Everlasting Summer Main Business Overview
11.8.5 Everlasting Summer Latest Developments
11.9 SIGONO
11.9.1 SIGONO Company Information
11.9.2 SIGONO Visual Novel Game Product Offered
11.9.3 SIGONO Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 SIGONO Main Business Overview
11.9.5 SIGONO Latest Developments
11.10 ASa-Project
11.10.1 ASa-Project Company Information
11.10.2 ASa-Project Visual Novel Game Product Offered
11.10.3 ASa-Project Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 ASa-Project Main Business Overview
11.10.5 ASa-Project Latest Developments
11.11 Bandai Namco Entertainment
11.11.1 Bandai Namco Entertainment Company Information
11.11.2 Bandai Namco Entertainment Visual Novel Game Product Offered
11.11.3 Bandai Namco Entertainment Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Bandai Namco Entertainment Main Business Overview
11.11.5 Bandai Namco Entertainment Latest Developments
11.12 Hato King
11.12.1 Hato King Company Information
11.12.2 Hato King Visual Novel Game Product Offered
11.12.3 Hato King Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 Hato King Main Business Overview
11.12.5 Hato King Latest Developments
11.13 07th Expansion
11.13.1 07th Expansion Company Information
11.13.2 07th Expansion Visual Novel Game Product Offered
11.13.3 07th Expansion Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 07th Expansion Main Business Overview
11.13.5 07th Expansion Latest Developments
11.14 Grasshopper
11.14.1 Grasshopper Company Information
11.14.2 Grasshopper Visual Novel Game Product Offered
11.14.3 Grasshopper Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 Grasshopper Main Business Overview
11.14.5 Grasshopper Latest Developments
11.15 NOVECT
11.15.1 NOVECT Company Information
11.15.2 NOVECT Visual Novel Game Product Offered
11.15.3 NOVECT Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 NOVECT Main Business Overview
11.15.5 NOVECT Latest Developments
11.16 NIS America
11.16.1 NIS America Company Information
11.16.2 NIS America Visual Novel Game Product Offered
11.16.3 NIS America Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 NIS America Main Business Overview
11.16.5 NIS America Latest Developments
11.17 XSEED Games
11.17.1 XSEED Games Company Information
11.17.2 XSEED Games Visual Novel Game Product Offered
11.17.3 XSEED Games Visual Novel Game Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 XSEED Games Main Business Overview
11.17.5 XSEED Games Latest Developments
12 Research Findings and Conclusion
*If Applicable.