The global Web Analytics market size was valued at US$ 2705.9 million in 2023. With growing demand in downstream market, the Web Analytics is forecast to a readjusted size of US$ 5543.4 million by 2030 with a CAGR of 10.8% during review period.
The research report highlights the growth potential of the global Web Analytics market. Web Analytics are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Web Analytics. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Web Analytics market.
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
Web analytics solutions are extensively used in a wide spectrum of verticals such as consumer goods and retail, healthcare and life sciences, government, transportation and logistics, travel and hospitality, telecommunication and IT.
Key Features:
The report on Web Analytics market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the Web Analytics market. It may include historical data, market segmentation by Type (e.g., On-Demand, On-Premise), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Web Analytics market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Web Analytics market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Web Analytics industry. This include advancements in Web Analytics technology, Web Analytics new entrants, Web Analytics new investment, and other innovations that are shaping the future of Web Analytics.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Web Analytics market. It includes factors influencing customer ' purchasing decisions, preferences for Web Analytics product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Web Analytics market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Web Analytics market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Web Analytics market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Web Analytics industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Web Analytics market.
Market Segmentation:
Web Analytics market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
On-Demand
On-Premise
Segmentation by application
Social Media Management
Targeting and Behavioral Analysis
Display Advertising Optimization
Multichannel Campaign Analysis
Performance Monitoring
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Adobe
AT Internet
Google
IBM
MicroStrategy
SAS
Splunk
Tableau
Teradata
Webtrends
Lucky Orange
Optimizely
Smartlook
Siteimprove
Pendo
Looker
Affise
Mouseflow
Heap
Reactflow
Hitsteps
Matomo
SEMrush
ContentKing
Capturly
CANDDi
Zo Digital
Wasabi Creation
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Web Analytics Market Size 2019-2030
2.1.2 Web Analytics Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Web Analytics Segment by Type
2.2.1 On-Demand
2.2.2 On-Premise
2.3 Web Analytics Market Size by Type
2.3.1 Web Analytics Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Web Analytics Market Size Market Share by Type (2019-2024)
2.4 Web Analytics Segment by Application
2.4.1 Social Media Management
2.4.2 Targeting and Behavioral Analysis
2.4.3 Display Advertising Optimization
2.4.4 Multichannel Campaign Analysis
2.4.5 Performance Monitoring
2.4.6 Others
2.5 Web Analytics Market Size by Application
2.5.1 Web Analytics Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Web Analytics Market Size Market Share by Application (2019-2024)
3 Web Analytics Market Size by Player
3.1 Web Analytics Market Size Market Share by Players
3.1.1 Global Web Analytics Revenue by Players (2019-2024)
3.1.2 Global Web Analytics Revenue Market Share by Players (2019-2024)
3.2 Global Web Analytics Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Web Analytics by Regions
4.1 Web Analytics Market Size by Regions (2019-2024)
4.2 Americas Web Analytics Market Size Growth (2019-2024)
4.3 APAC Web Analytics Market Size Growth (2019-2024)
4.4 Europe Web Analytics Market Size Growth (2019-2024)
4.5 Middle East & Africa Web Analytics Market Size Growth (2019-2024)
5 Americas
5.1 Americas Web Analytics Market Size by Country (2019-2024)
5.2 Americas Web Analytics Market Size by Type (2019-2024)
5.3 Americas Web Analytics Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Web Analytics Market Size by Region (2019-2024)
6.2 APAC Web Analytics Market Size by Type (2019-2024)
6.3 APAC Web Analytics Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Web Analytics by Country (2019-2024)
7.2 Europe Web Analytics Market Size by Type (2019-2024)
7.3 Europe Web Analytics Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Web Analytics by Region (2019-2024)
8.2 Middle East & Africa Web Analytics Market Size by Type (2019-2024)
8.3 Middle East & Africa Web Analytics Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Web Analytics Market Forecast
10.1 Global Web Analytics Forecast by Regions (2025-2030)
10.1.1 Global Web Analytics Forecast by Regions (2025-2030)
10.1.2 Americas Web Analytics Forecast
10.1.3 APAC Web Analytics Forecast
10.1.4 Europe Web Analytics Forecast
10.1.5 Middle East & Africa Web Analytics Forecast
10.2 Americas Web Analytics Forecast by Country (2025-2030)
10.2.1 United States Web Analytics Market Forecast
10.2.2 Canada Web Analytics Market Forecast
10.2.3 Mexico Web Analytics Market Forecast
10.2.4 Brazil Web Analytics Market Forecast
10.3 APAC Web Analytics Forecast by Region (2025-2030)
10.3.1 China Web Analytics Market Forecast
10.3.2 Japan Web Analytics Market Forecast
10.3.3 Korea Web Analytics Market Forecast
10.3.4 Southeast Asia Web Analytics Market Forecast
10.3.5 India Web Analytics Market Forecast
10.3.6 Australia Web Analytics Market Forecast
10.4 Europe Web Analytics Forecast by Country (2025-2030)
10.4.1 Germany Web Analytics Market Forecast
10.4.2 France Web Analytics Market Forecast
10.4.3 UK Web Analytics Market Forecast
10.4.4 Italy Web Analytics Market Forecast
10.4.5 Russia Web Analytics Market Forecast
10.5 Middle East & Africa Web Analytics Forecast by Region (2025-2030)
10.5.1 Egypt Web Analytics Market Forecast
10.5.2 South Africa Web Analytics Market Forecast
10.5.3 Israel Web Analytics Market Forecast
10.5.4 Turkey Web Analytics Market Forecast
10.5.5 GCC Countries Web Analytics Market Forecast
10.6 Global Web Analytics Forecast by Type (2025-2030)
10.7 Global Web Analytics Forecast by Application (2025-2030)
11 Key Players Analysis
11.1 Adobe
11.1.1 Adobe Company Information
11.1.2 Adobe Web Analytics Product Offered
11.1.3 Adobe Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Adobe Main Business Overview
11.1.5 Adobe Latest Developments
11.2 AT Internet
11.2.1 AT Internet Company Information
11.2.2 AT Internet Web Analytics Product Offered
11.2.3 AT Internet Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 AT Internet Main Business Overview
11.2.5 AT Internet Latest Developments
11.3 Google
11.3.1 Google Company Information
11.3.2 Google Web Analytics Product Offered
11.3.3 Google Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Google Main Business Overview
11.3.5 Google Latest Developments
11.4 IBM
11.4.1 IBM Company Information
11.4.2 IBM Web Analytics Product Offered
11.4.3 IBM Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 IBM Main Business Overview
11.4.5 IBM Latest Developments
11.5 MicroStrategy
11.5.1 MicroStrategy Company Information
11.5.2 MicroStrategy Web Analytics Product Offered
11.5.3 MicroStrategy Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 MicroStrategy Main Business Overview
11.5.5 MicroStrategy Latest Developments
11.6 SAS
11.6.1 SAS Company Information
11.6.2 SAS Web Analytics Product Offered
11.6.3 SAS Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 SAS Main Business Overview
11.6.5 SAS Latest Developments
11.7 Splunk
11.7.1 Splunk Company Information
11.7.2 Splunk Web Analytics Product Offered
11.7.3 Splunk Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Splunk Main Business Overview
11.7.5 Splunk Latest Developments
11.8 Tableau
11.8.1 Tableau Company Information
11.8.2 Tableau Web Analytics Product Offered
11.8.3 Tableau Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Tableau Main Business Overview
11.8.5 Tableau Latest Developments
11.9 Teradata
11.9.1 Teradata Company Information
11.9.2 Teradata Web Analytics Product Offered
11.9.3 Teradata Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 Teradata Main Business Overview
11.9.5 Teradata Latest Developments
11.10 Webtrends
11.10.1 Webtrends Company Information
11.10.2 Webtrends Web Analytics Product Offered
11.10.3 Webtrends Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 Webtrends Main Business Overview
11.10.5 Webtrends Latest Developments
11.11 Lucky Orange
11.11.1 Lucky Orange Company Information
11.11.2 Lucky Orange Web Analytics Product Offered
11.11.3 Lucky Orange Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Lucky Orange Main Business Overview
11.11.5 Lucky Orange Latest Developments
11.12 Optimizely
11.12.1 Optimizely Company Information
11.12.2 Optimizely Web Analytics Product Offered
11.12.3 Optimizely Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 Optimizely Main Business Overview
11.12.5 Optimizely Latest Developments
11.13 Smartlook
11.13.1 Smartlook Company Information
11.13.2 Smartlook Web Analytics Product Offered
11.13.3 Smartlook Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 Smartlook Main Business Overview
11.13.5 Smartlook Latest Developments
11.14 Siteimprove
11.14.1 Siteimprove Company Information
11.14.2 Siteimprove Web Analytics Product Offered
11.14.3 Siteimprove Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 Siteimprove Main Business Overview
11.14.5 Siteimprove Latest Developments
11.15 Pendo
11.15.1 Pendo Company Information
11.15.2 Pendo Web Analytics Product Offered
11.15.3 Pendo Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 Pendo Main Business Overview
11.15.5 Pendo Latest Developments
11.16 Looker
11.16.1 Looker Company Information
11.16.2 Looker Web Analytics Product Offered
11.16.3 Looker Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 Looker Main Business Overview
11.16.5 Looker Latest Developments
11.17 Affise
11.17.1 Affise Company Information
11.17.2 Affise Web Analytics Product Offered
11.17.3 Affise Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 Affise Main Business Overview
11.17.5 Affise Latest Developments
11.18 Mouseflow
11.18.1 Mouseflow Company Information
11.18.2 Mouseflow Web Analytics Product Offered
11.18.3 Mouseflow Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.18.4 Mouseflow Main Business Overview
11.18.5 Mouseflow Latest Developments
11.19 Heap
11.19.1 Heap Company Information
11.19.2 Heap Web Analytics Product Offered
11.19.3 Heap Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.19.4 Heap Main Business Overview
11.19.5 Heap Latest Developments
11.20 Reactflow
11.20.1 Reactflow Company Information
11.20.2 Reactflow Web Analytics Product Offered
11.20.3 Reactflow Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.20.4 Reactflow Main Business Overview
11.20.5 Reactflow Latest Developments
11.21 Hitsteps
11.21.1 Hitsteps Company Information
11.21.2 Hitsteps Web Analytics Product Offered
11.21.3 Hitsteps Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.21.4 Hitsteps Main Business Overview
11.21.5 Hitsteps Latest Developments
11.22 Matomo
11.22.1 Matomo Company Information
11.22.2 Matomo Web Analytics Product Offered
11.22.3 Matomo Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.22.4 Matomo Main Business Overview
11.22.5 Matomo Latest Developments
11.23 SEMrush
11.23.1 SEMrush Company Information
11.23.2 SEMrush Web Analytics Product Offered
11.23.3 SEMrush Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.23.4 SEMrush Main Business Overview
11.23.5 SEMrush Latest Developments
11.24 ContentKing
11.24.1 ContentKing Company Information
11.24.2 ContentKing Web Analytics Product Offered
11.24.3 ContentKing Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.24.4 ContentKing Main Business Overview
11.24.5 ContentKing Latest Developments
11.25 Capturly
11.25.1 Capturly Company Information
11.25.2 Capturly Web Analytics Product Offered
11.25.3 Capturly Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.25.4 Capturly Main Business Overview
11.25.5 Capturly Latest Developments
11.26 CANDDi
11.26.1 CANDDi Company Information
11.26.2 CANDDi Web Analytics Product Offered
11.26.3 CANDDi Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.26.4 CANDDi Main Business Overview
11.26.5 CANDDi Latest Developments
11.27 Zo Digital
11.27.1 Zo Digital Company Information
11.27.2 Zo Digital Web Analytics Product Offered
11.27.3 Zo Digital Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.27.4 Zo Digital Main Business Overview
11.27.5 Zo Digital Latest Developments
11.28 Wasabi Creation
11.28.1 Wasabi Creation Company Information
11.28.2 Wasabi Creation Web Analytics Product Offered
11.28.3 Wasabi Creation Web Analytics Revenue, Gross Margin and Market Share (2019-2024)
11.28.4 Wasabi Creation Main Business Overview
11.28.5 Wasabi Creation Latest Developments
12 Research Findings and Conclusion
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*If Applicable.