

The global Whiskey market size is predicted to grow from US$ 28800 million in 2025 to US$ 39240 million in 2031; it is expected to grow at a CAGR of 5.3% from 2025 to 2031.
Whisky or whiskey is a type of distilled alcoholic beverage made from fermented grain mash. Various grains (which may be malted) are used for different varieties, including barley, corn, rye, and wheat. Whisky is typically aged in wooden casks, generally made of charred white oak.
The major players in global Whiskey market include Diageo, Pernod Ricard, William Grant & Sons, etc. The top 3 players occupy about 45% shares of the global market. North America and Europe are main markets, they occupy about 70% of the global market. Scotch Whisky is the main type, with a share about 25%. Household Application is the main application, which holds a share about 60%.
The “Whiskey Industry Forecast” looks at past sales and reviews total world Whiskey sales in 2024, providing a comprehensive analysis by region and market sector of projected Whiskey sales for 2025 through 2031. With Whiskey sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Whiskey industry.
This Insight Report provides a comprehensive analysis of the global Whiskey landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Whiskey portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Whiskey market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Whiskey and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Whiskey.
This report presents a comprehensive overview, market shares, and growth opportunities of Whiskey market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Scotch Whisky
US Whiskey
Canadian Whiskey
Irish Whiskey
Others
Segmentation by Application:
Household Application
Commercial Application
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Diageo
Pernod Ricard
Allied Blenders & Distillers
William Grant & Sons
Brown Forman
John Distilleries
Beam Suntory
Radico Khaitan
Sazerac
Thai Beverage
Key Questions Addressed in this Report
What is the 10-year outlook for the global Whiskey market?
What factors are driving Whiskey market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Whiskey market opportunities vary by end market size?
How does Whiskey break out by Type, by Application?
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Whiskey Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Whiskey by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Whiskey by Country/Region, 2020, 2024 & 2031
2.2 Whiskey Segment by Type
2.2.1 Scotch Whisky
2.2.2 US Whiskey
2.2.3 Canadian Whiskey
2.2.4 Irish Whiskey
2.2.5 Others
2.3 Whiskey Sales by Type
2.3.1 Global Whiskey Sales Market Share by Type (2020-2025)
2.3.2 Global Whiskey Revenue and Market Share by Type (2020-2025)
2.3.3 Global Whiskey Sale Price by Type (2020-2025)
2.4 Whiskey Segment by Application
2.4.1 Household Application
2.4.2 Commercial Application
2.5 Whiskey Sales by Application
2.5.1 Global Whiskey Sale Market Share by Application (2020-2025)
2.5.2 Global Whiskey Revenue and Market Share by Application (2020-2025)
2.5.3 Global Whiskey Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global Whiskey Breakdown Data by Company
3.1.1 Global Whiskey Annual Sales by Company (2020-2025)
3.1.2 Global Whiskey Sales Market Share by Company (2020-2025)
3.2 Global Whiskey Annual Revenue by Company (2020-2025)
3.2.1 Global Whiskey Revenue by Company (2020-2025)
3.2.2 Global Whiskey Revenue Market Share by Company (2020-2025)
3.3 Global Whiskey Sale Price by Company
3.4 Key Manufacturers Whiskey Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Whiskey Product Location Distribution
3.4.2 Players Whiskey Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 Market M&A Activity & Strategy
4 World Historic Review for Whiskey by Geographic Region
4.1 World Historic Whiskey Market Size by Geographic Region (2020-2025)
4.1.1 Global Whiskey Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Whiskey Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Whiskey Market Size by Country/Region (2020-2025)
4.2.1 Global Whiskey Annual Sales by Country/Region (2020-2025)
4.2.2 Global Whiskey Annual Revenue by Country/Region (2020-2025)
4.3 Americas Whiskey Sales Growth
4.4 APAC Whiskey Sales Growth
4.5 Europe Whiskey Sales Growth
4.6 Middle East & Africa Whiskey Sales Growth
5 Americas
5.1 Americas Whiskey Sales by Country
5.1.1 Americas Whiskey Sales by Country (2020-2025)
5.1.2 Americas Whiskey Revenue by Country (2020-2025)
5.2 Americas Whiskey Sales by Type (2020-2025)
5.3 Americas Whiskey Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Whiskey Sales by Region
6.1.1 APAC Whiskey Sales by Region (2020-2025)
6.1.2 APAC Whiskey Revenue by Region (2020-2025)
6.2 APAC Whiskey Sales by Type (2020-2025)
6.3 APAC Whiskey Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Whiskey by Country
7.1.1 Europe Whiskey Sales by Country (2020-2025)
7.1.2 Europe Whiskey Revenue by Country (2020-2025)
7.2 Europe Whiskey Sales by Type (2020-2025)
7.3 Europe Whiskey Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Whiskey by Country
8.1.1 Middle East & Africa Whiskey Sales by Country (2020-2025)
8.1.2 Middle East & Africa Whiskey Revenue by Country (2020-2025)
8.2 Middle East & Africa Whiskey Sales by Type (2020-2025)
8.3 Middle East & Africa Whiskey Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Whiskey
10.3 Manufacturing Process Analysis of Whiskey
10.4 Industry Chain Structure of Whiskey
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Whiskey Distributors
11.3 Whiskey Customer
12 World Forecast Review for Whiskey by Geographic Region
12.1 Global Whiskey Market Size Forecast by Region
12.1.1 Global Whiskey Forecast by Region (2026-2031)
12.1.2 Global Whiskey Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Whiskey Forecast by Type (2026-2031)
12.7 Global Whiskey Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Diageo
13.1.1 Diageo Company Information
13.1.2 Diageo Whiskey Product Portfolios and Specifications
13.1.3 Diageo Whiskey Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Diageo Main Business Overview
13.1.5 Diageo Latest Developments
13.2 Pernod Ricard
13.2.1 Pernod Ricard Company Information
13.2.2 Pernod Ricard Whiskey Product Portfolios and Specifications
13.2.3 Pernod Ricard Whiskey Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 Pernod Ricard Main Business Overview
13.2.5 Pernod Ricard Latest Developments
13.3 Allied Blenders & Distillers
13.3.1 Allied Blenders & Distillers Company Information
13.3.2 Allied Blenders & Distillers Whiskey Product Portfolios and Specifications
13.3.3 Allied Blenders & Distillers Whiskey Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Allied Blenders & Distillers Main Business Overview
13.3.5 Allied Blenders & Distillers Latest Developments
13.4 William Grant & Sons
13.4.1 William Grant & Sons Company Information
13.4.2 William Grant & Sons Whiskey Product Portfolios and Specifications
13.4.3 William Grant & Sons Whiskey Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 William Grant & Sons Main Business Overview
13.4.5 William Grant & Sons Latest Developments
13.5 Brown Forman
13.5.1 Brown Forman Company Information
13.5.2 Brown Forman Whiskey Product Portfolios and Specifications
13.5.3 Brown Forman Whiskey Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Brown Forman Main Business Overview
13.5.5 Brown Forman Latest Developments
13.6 John Distilleries
13.6.1 John Distilleries Company Information
13.6.2 John Distilleries Whiskey Product Portfolios and Specifications
13.6.3 John Distilleries Whiskey Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 John Distilleries Main Business Overview
13.6.5 John Distilleries Latest Developments
13.7 Beam Suntory
13.7.1 Beam Suntory Company Information
13.7.2 Beam Suntory Whiskey Product Portfolios and Specifications
13.7.3 Beam Suntory Whiskey Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Beam Suntory Main Business Overview
13.7.5 Beam Suntory Latest Developments
13.8 Radico Khaitan
13.8.1 Radico Khaitan Company Information
13.8.2 Radico Khaitan Whiskey Product Portfolios and Specifications
13.8.3 Radico Khaitan Whiskey Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 Radico Khaitan Main Business Overview
13.8.5 Radico Khaitan Latest Developments
13.9 Sazerac
13.9.1 Sazerac Company Information
13.9.2 Sazerac Whiskey Product Portfolios and Specifications
13.9.3 Sazerac Whiskey Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Sazerac Main Business Overview
13.9.5 Sazerac Latest Developments
13.10 Thai Beverage
13.10.1 Thai Beverage Company Information
13.10.2 Thai Beverage Whiskey Product Portfolios and Specifications
13.10.3 Thai Beverage Whiskey Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 Thai Beverage Main Business Overview
13.10.5 Thai Beverage Latest Developments
14 Research Findings and Conclusion
*If Applicable.