

The global White Box Servers market size is predicted to grow from US$ 39790 million in 2025 to US$ 70940 million in 2031; it is expected to grow at a CAGR of 10.1% from 2025 to 2031.
A white box server refers to customized servers that are either home built, or built by white box suppliers called ODMs (Original Design Manufacturers) such as Supermicro. The term white box simply means that the equipment is unbranded or generic. All parts are purchased separately which helps cut costs as well as provides hobbyists and data center professionals alike more customization to better fit their needs. The ease of customization allows for individual parts to be replaced, rather than replacing the entire server when equipment fails. It is characterized by cheap price, unified purchase, high degree of customization, and at the same time, it can save unnecessary power and energy.
Global white box servers key players include Quanta, Wistron, Inventec, etc. Global top 5 manufacturers hold a share over 95%. North America is the largest market, with a share about 50%, followed by Asia-Pacific , have a share over 25 percent. In terms of product, rack-mount server is the largest segment, with a share about 75%. And in terms of application, the largest application is internet, followed by telecommunications.
Drivers:
1. Cost-effectiveness: White box servers typically offer higher cost-performance ratios compared to branded servers, as they eliminate premium branding and service fees. This attracts cost-sensitive enterprises and hyper-scale data center operators, particularly cloud service providers and large internet companies.
2. Flexibility and customization: Users can flexibly select components such as CPUs, memory, and hard drives based on specific needs, optimizing hardware configurations. This is especially important for businesses with particular performance requirements or those looking to optimize their Total Cost of Ownership (TCO).
3. Open-source hardware ecosystem: The rise of open-source hardware initiatives like the Open Compute Project (OCP) has promoted standardized and modular designs, reducing development and deployment costs for white box servers while enhancing interoperability and maintainability.
4. Growth in cloud computing and big data: The explosive growth of cloud services and big data applications necessitates scalable and high-performance server infrastructure in data centers. White box servers, with their cost efficiency and flexibility, have become the preferred choice.
Market Trends:
1. Software-defined infrastructure: As software-defined computing, storage, and networking become prevalent, server hardware is increasingly commoditized, with the software layer becoming the key differentiator. This pushes the white box server market towards greater openness and flexibility.
2. Rise of edge computing: The rapid development of edge computing, which requires deploying compute resources near data sources, presents new market opportunities for white box servers with their rapid deployment capabilities and high customization.
3. Artificial Intelligence and Machine Learning: The escalating demand for computational power from AI and ML applications has led the white box server market to introduce server solutions optimized for these applications, meeting the needs for high compute density and performance.
Industry Constraints:
1. Technical support and after-sales service: Compared to branded servers, white box servers may be at a disadvantage in terms of technical support and after-sales maintenance, which could affect customers who prioritize service guarantees.
2. Standardization issues: While organizations like OCP promote standardization, compatibility issues among different white box servers can still arise in practical applications, affecting deployment efficiency and maintenance costs.
3. Security and quality concerns: Some enterprises are cautious about the security and quality control of non-branded servers, fearing potential data breaches and hardware failure rates, especially when handling sensitive information or running critical operations.
4. Supply chain management challenges: Direct procurement of components and assembly of servers increases the complexity of supply chain management, demanding higher procurement capabilities and supply chain agility from businesses.
In summary, the white box server market is rapidly evolving under the drive of cost-effectiveness and customization demands, adapting to trends such as software-defined infrastructure and edge computing. Nevertheless, it also needs to address challenges related to after-sales service, standardization, and security.
The “White Box Servers Industry Forecast” looks at past sales and reviews total world White Box Servers sales in 2024, providing a comprehensive analysis by region and market sector of projected White Box Servers sales for 2025 through 2031. With White Box Servers sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world White Box Servers industry.
This Insight Report provides a comprehensive analysis of the global White Box Servers landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on White Box Servers portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global White Box Servers market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for White Box Servers and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global White Box Servers.
This report presents a comprehensive overview, market shares, and growth opportunities of White Box Servers market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Rack-mount Server
Blade Server
Whole Cabinet Server
Segmentation by Application:
Internet
Telecommunications
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Quanta
Inventec
Wistron
Hon Hai
MiTAC
Compal Electronics
Super Micro Computer
ZT Systems
Celestica
Hyve Solutions
Thinkmate
Key Questions Addressed in this Report
What is the 10-year outlook for the global White Box Servers market?
What factors are driving White Box Servers market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do White Box Servers market opportunities vary by end market size?
How does White Box Servers break out by Type, by Application?
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global White Box Servers Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for White Box Servers by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for White Box Servers by Country/Region, 2020, 2024 & 2031
2.2 White Box Servers Segment by Type
2.2.1 Rack-mount Server
2.2.2 Blade Server
2.2.3 Whole Cabinet Server
2.3 White Box Servers Sales by Type
2.3.1 Global White Box Servers Sales Market Share by Type (2020-2025)
2.3.2 Global White Box Servers Revenue and Market Share by Type (2020-2025)
2.3.3 Global White Box Servers Sale Price by Type (2020-2025)
2.4 White Box Servers Segment by Application
2.4.1 Internet
2.4.2 Telecommunications
2.4.3 Others
2.5 White Box Servers Sales by Application
2.5.1 Global White Box Servers Sale Market Share by Application (2020-2025)
2.5.2 Global White Box Servers Revenue and Market Share by Application (2020-2025)
2.5.3 Global White Box Servers Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global White Box Servers Breakdown Data by Company
3.1.1 Global White Box Servers Annual Sales by Company (2020-2025)
3.1.2 Global White Box Servers Sales Market Share by Company (2020-2025)
3.2 Global White Box Servers Annual Revenue by Company (2020-2025)
3.2.1 Global White Box Servers Revenue by Company (2020-2025)
3.2.2 Global White Box Servers Revenue Market Share by Company (2020-2025)
3.3 Global White Box Servers Sale Price by Company
3.4 Key Manufacturers White Box Servers Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers White Box Servers Product Location Distribution
3.4.2 Players White Box Servers Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 Market M&A Activity & Strategy
4 World Historic Review for White Box Servers by Geographic Region
4.1 World Historic White Box Servers Market Size by Geographic Region (2020-2025)
4.1.1 Global White Box Servers Annual Sales by Geographic Region (2020-2025)
4.1.2 Global White Box Servers Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic White Box Servers Market Size by Country/Region (2020-2025)
4.2.1 Global White Box Servers Annual Sales by Country/Region (2020-2025)
4.2.2 Global White Box Servers Annual Revenue by Country/Region (2020-2025)
4.3 Americas White Box Servers Sales Growth
4.4 APAC White Box Servers Sales Growth
4.5 Europe White Box Servers Sales Growth
4.6 Middle East & Africa White Box Servers Sales Growth
5 Americas
5.1 Americas White Box Servers Sales by Country
5.1.1 Americas White Box Servers Sales by Country (2020-2025)
5.1.2 Americas White Box Servers Revenue by Country (2020-2025)
5.2 Americas White Box Servers Sales by Type (2020-2025)
5.3 Americas White Box Servers Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC White Box Servers Sales by Region
6.1.1 APAC White Box Servers Sales by Region (2020-2025)
6.1.2 APAC White Box Servers Revenue by Region (2020-2025)
6.2 APAC White Box Servers Sales by Type (2020-2025)
6.3 APAC White Box Servers Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe White Box Servers by Country
7.1.1 Europe White Box Servers Sales by Country (2020-2025)
7.1.2 Europe White Box Servers Revenue by Country (2020-2025)
7.2 Europe White Box Servers Sales by Type (2020-2025)
7.3 Europe White Box Servers Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa White Box Servers by Country
8.1.1 Middle East & Africa White Box Servers Sales by Country (2020-2025)
8.1.2 Middle East & Africa White Box Servers Revenue by Country (2020-2025)
8.2 Middle East & Africa White Box Servers Sales by Type (2020-2025)
8.3 Middle East & Africa White Box Servers Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of White Box Servers
10.3 Manufacturing Process Analysis of White Box Servers
10.4 Industry Chain Structure of White Box Servers
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 White Box Servers Distributors
11.3 White Box Servers Customer
12 World Forecast Review for White Box Servers by Geographic Region
12.1 Global White Box Servers Market Size Forecast by Region
12.1.1 Global White Box Servers Forecast by Region (2026-2031)
12.1.2 Global White Box Servers Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global White Box Servers Forecast by Type (2026-2031)
12.7 Global White Box Servers Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Quanta
13.1.1 Quanta Company Information
13.1.2 Quanta White Box Servers Product Portfolios and Specifications
13.1.3 Quanta White Box Servers Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Quanta Main Business Overview
13.1.5 Quanta Latest Developments
13.2 Inventec
13.2.1 Inventec Company Information
13.2.2 Inventec White Box Servers Product Portfolios and Specifications
13.2.3 Inventec White Box Servers Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 Inventec Main Business Overview
13.2.5 Inventec Latest Developments
13.3 Wistron
13.3.1 Wistron Company Information
13.3.2 Wistron White Box Servers Product Portfolios and Specifications
13.3.3 Wistron White Box Servers Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Wistron Main Business Overview
13.3.5 Wistron Latest Developments
13.4 Hon Hai
13.4.1 Hon Hai Company Information
13.4.2 Hon Hai White Box Servers Product Portfolios and Specifications
13.4.3 Hon Hai White Box Servers Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Hon Hai Main Business Overview
13.4.5 Hon Hai Latest Developments
13.5 MiTAC
13.5.1 MiTAC Company Information
13.5.2 MiTAC White Box Servers Product Portfolios and Specifications
13.5.3 MiTAC White Box Servers Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 MiTAC Main Business Overview
13.5.5 MiTAC Latest Developments
13.6 Compal Electronics
13.6.1 Compal Electronics Company Information
13.6.2 Compal Electronics White Box Servers Product Portfolios and Specifications
13.6.3 Compal Electronics White Box Servers Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 Compal Electronics Main Business Overview
13.6.5 Compal Electronics Latest Developments
13.7 Super Micro Computer
13.7.1 Super Micro Computer Company Information
13.7.2 Super Micro Computer White Box Servers Product Portfolios and Specifications
13.7.3 Super Micro Computer White Box Servers Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Super Micro Computer Main Business Overview
13.7.5 Super Micro Computer Latest Developments
13.8 ZT Systems
13.8.1 ZT Systems Company Information
13.8.2 ZT Systems White Box Servers Product Portfolios and Specifications
13.8.3 ZT Systems White Box Servers Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 ZT Systems Main Business Overview
13.8.5 ZT Systems Latest Developments
13.9 Celestica
13.9.1 Celestica Company Information
13.9.2 Celestica White Box Servers Product Portfolios and Specifications
13.9.3 Celestica White Box Servers Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Celestica Main Business Overview
13.9.5 Celestica Latest Developments
13.10 Hyve Solutions
13.10.1 Hyve Solutions Company Information
13.10.2 Hyve Solutions White Box Servers Product Portfolios and Specifications
13.10.3 Hyve Solutions White Box Servers Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 Hyve Solutions Main Business Overview
13.10.5 Hyve Solutions Latest Developments
13.11 Thinkmate
13.11.1 Thinkmate Company Information
13.11.2 Thinkmate White Box Servers Product Portfolios and Specifications
13.11.3 Thinkmate White Box Servers Sales, Revenue, Price and Gross Margin (2020-2025)
13.11.4 Thinkmate Main Business Overview
13.11.5 Thinkmate Latest Developments
14 Research Findings and Conclusion
*If Applicable.