

Win-loss analysis services providers offer research services to help businesses refine ineffective sales tactics. Providers improve a sales team’s competitive win rate by researching the sales team’s approach and analyzing lost customer and prospect feedback through interviews or surveys.
The global Win-Loss Analysis Service market size is projected to grow from US$ 218.2 million in 2023 to US$ 386.5 million in 2030; it is expected to grow at a CAGR of 8.5% from 2024 to 2030.
The “Win-Loss Analysis Service Industry Forecast” looks at past sales and reviews total world Win-Loss Analysis Service sales in 2023, providing a comprehensive analysis by region and market sector of projected Win-Loss Analysis Service sales for 2024 through 2030. With Win-Loss Analysis Service sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Win-Loss Analysis Service industry.
This Insight Report provides a comprehensive analysis of the global Win-Loss Analysis Service landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Win-Loss Analysis Service portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Win-Loss Analysis Service market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Win-Loss Analysis Service and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Win-Loss Analysis Service.
Some of the future market trends of win-loss analysis service are:
Increased adoption of cloud-based software platforms for win-loss analysis: Cloud-based software platforms offer several advantages over traditional methods of conducting win-loss analysis, such as scalability, accessibility, security, automation, integration, and analytics. These platforms enable businesses to collect, store, analyze, and share win-loss data more efficiently and effectively.
Increased use of artificial intelligence (AI) and machine learning (ML) for win-loss analysis: AI and ML can enhance the quality and speed of win-loss analysis by automating data collection, processing, and interpretation. AI and ML can also provide deeper insights into the patterns, trends, and drivers of win-loss outcomes by using natural language processing (NLP), sentiment analysis, text mining, predictive analytics, and prescriptive analytics.
Increased focus on customer experience (CX) and retention in win-loss analysis: Customer experience and retention are becoming more important factors in determining the success or failure of sales opportunities. Businesses are realizing that winning new customers is not enough; they also need to retain existing customers and turn them into loyal advocates. Therefore, win-loss analysis is expanding its scope to include not only pre-sales feedback but also post-sales feedback from customers who have used the product or service.
This report presents a comprehensive overview, market shares, and growth opportunities of Win-Loss Analysis Service market by product type, application, key players and key regions and countries.
Segmentation by type
Online Service
Offline Service
Segmentation by application
Large Enterprises
SMEs
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Clozd
DoubleCheck Research
Primary Intelligence
Anova Consulting Group
PSP Enterprises
Cascade Insights
Egress Solutions
Fletcher/CSI
Graff Group
Growth Velocity
Ox Consulting
Porter Research
SIS International Market Research
VOC Research
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Win-Loss Analysis Service Market Size 2019-2030
2.1.2 Win-Loss Analysis Service Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Win-Loss Analysis Service Segment by Type
2.2.1 Online Service
2.2.2 Offline Service
2.3 Win-Loss Analysis Service Market Size by Type
2.3.1 Win-Loss Analysis Service Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Win-Loss Analysis Service Market Size Market Share by Type (2019-2024)
2.4 Win-Loss Analysis Service Segment by Application
2.4.1 Large Enterprises
2.4.2 SMEs
2.5 Win-Loss Analysis Service Market Size by Application
2.5.1 Win-Loss Analysis Service Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Win-Loss Analysis Service Market Size Market Share by Application (2019-2024)
3 Win-Loss Analysis Service Market Size by Player
3.1 Win-Loss Analysis Service Market Size Market Share by Players
3.1.1 Global Win-Loss Analysis Service Revenue by Players (2019-2024)
3.1.2 Global Win-Loss Analysis Service Revenue Market Share by Players (2019-2024)
3.2 Global Win-Loss Analysis Service Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Win-Loss Analysis Service by Regions
4.1 Win-Loss Analysis Service Market Size by Regions (2019-2024)
4.2 Americas Win-Loss Analysis Service Market Size Growth (2019-2024)
4.3 APAC Win-Loss Analysis Service Market Size Growth (2019-2024)
4.4 Europe Win-Loss Analysis Service Market Size Growth (2019-2024)
4.5 Middle East & Africa Win-Loss Analysis Service Market Size Growth (2019-2024)
5 Americas
5.1 Americas Win-Loss Analysis Service Market Size by Country (2019-2024)
5.2 Americas Win-Loss Analysis Service Market Size by Type (2019-2024)
5.3 Americas Win-Loss Analysis Service Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Win-Loss Analysis Service Market Size by Region (2019-2024)
6.2 APAC Win-Loss Analysis Service Market Size by Type (2019-2024)
6.3 APAC Win-Loss Analysis Service Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Win-Loss Analysis Service by Country (2019-2024)
7.2 Europe Win-Loss Analysis Service Market Size by Type (2019-2024)
7.3 Europe Win-Loss Analysis Service Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Win-Loss Analysis Service by Region (2019-2024)
8.2 Middle East & Africa Win-Loss Analysis Service Market Size by Type (2019-2024)
8.3 Middle East & Africa Win-Loss Analysis Service Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Win-Loss Analysis Service Market Forecast
10.1 Global Win-Loss Analysis Service Forecast by Regions (2025-2030)
10.1.1 Global Win-Loss Analysis Service Forecast by Regions (2025-2030)
10.1.2 Americas Win-Loss Analysis Service Forecast
10.1.3 APAC Win-Loss Analysis Service Forecast
10.1.4 Europe Win-Loss Analysis Service Forecast
10.1.5 Middle East & Africa Win-Loss Analysis Service Forecast
10.2 Americas Win-Loss Analysis Service Forecast by Country (2025-2030)
10.2.1 United States Win-Loss Analysis Service Market Forecast
10.2.2 Canada Win-Loss Analysis Service Market Forecast
10.2.3 Mexico Win-Loss Analysis Service Market Forecast
10.2.4 Brazil Win-Loss Analysis Service Market Forecast
10.3 APAC Win-Loss Analysis Service Forecast by Region (2025-2030)
10.3.1 China Win-Loss Analysis Service Market Forecast
10.3.2 Japan Win-Loss Analysis Service Market Forecast
10.3.3 Korea Win-Loss Analysis Service Market Forecast
10.3.4 Southeast Asia Win-Loss Analysis Service Market Forecast
10.3.5 India Win-Loss Analysis Service Market Forecast
10.3.6 Australia Win-Loss Analysis Service Market Forecast
10.4 Europe Win-Loss Analysis Service Forecast by Country (2025-2030)
10.4.1 Germany Win-Loss Analysis Service Market Forecast
10.4.2 France Win-Loss Analysis Service Market Forecast
10.4.3 UK Win-Loss Analysis Service Market Forecast
10.4.4 Italy Win-Loss Analysis Service Market Forecast
10.4.5 Russia Win-Loss Analysis Service Market Forecast
10.5 Middle East & Africa Win-Loss Analysis Service Forecast by Region (2025-2030)
10.5.1 Egypt Win-Loss Analysis Service Market Forecast
10.5.2 South Africa Win-Loss Analysis Service Market Forecast
10.5.3 Israel Win-Loss Analysis Service Market Forecast
10.5.4 Turkey Win-Loss Analysis Service Market Forecast
10.5.5 GCC Countries Win-Loss Analysis Service Market Forecast
10.6 Global Win-Loss Analysis Service Forecast by Type (2025-2030)
10.7 Global Win-Loss Analysis Service Forecast by Application (2025-2030)
11 Key Players Analysis
11.1 Clozd
11.1.1 Clozd Company Information
11.1.2 Clozd Win-Loss Analysis Service Product Offered
11.1.3 Clozd Win-Loss Analysis Service Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Clozd Main Business Overview
11.1.5 Clozd Latest Developments
11.2 DoubleCheck Research
11.2.1 DoubleCheck Research Company Information
11.2.2 DoubleCheck Research Win-Loss Analysis Service Product Offered
11.2.3 DoubleCheck Research Win-Loss Analysis Service Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 DoubleCheck Research Main Business Overview
11.2.5 DoubleCheck Research Latest Developments
11.3 Primary Intelligence
11.3.1 Primary Intelligence Company Information
11.3.2 Primary Intelligence Win-Loss Analysis Service Product Offered
11.3.3 Primary Intelligence Win-Loss Analysis Service Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Primary Intelligence Main Business Overview
11.3.5 Primary Intelligence Latest Developments
11.4 Anova Consulting Group
11.4.1 Anova Consulting Group Company Information
11.4.2 Anova Consulting Group Win-Loss Analysis Service Product Offered
11.4.3 Anova Consulting Group Win-Loss Analysis Service Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 Anova Consulting Group Main Business Overview
11.4.5 Anova Consulting Group Latest Developments
11.5 PSP Enterprises
11.5.1 PSP Enterprises Company Information
11.5.2 PSP Enterprises Win-Loss Analysis Service Product Offered
11.5.3 PSP Enterprises Win-Loss Analysis Service Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 PSP Enterprises Main Business Overview
11.5.5 PSP Enterprises Latest Developments
11.6 Cascade Insights
11.6.1 Cascade Insights Company Information
11.6.2 Cascade Insights Win-Loss Analysis Service Product Offered
11.6.3 Cascade Insights Win-Loss Analysis Service Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Cascade Insights Main Business Overview
11.6.5 Cascade Insights Latest Developments
11.7 Egress Solutions
11.7.1 Egress Solutions Company Information
11.7.2 Egress Solutions Win-Loss Analysis Service Product Offered
11.7.3 Egress Solutions Win-Loss Analysis Service Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Egress Solutions Main Business Overview
11.7.5 Egress Solutions Latest Developments
11.8 Fletcher/CSI
11.8.1 Fletcher/CSI Company Information
11.8.2 Fletcher/CSI Win-Loss Analysis Service Product Offered
11.8.3 Fletcher/CSI Win-Loss Analysis Service Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Fletcher/CSI Main Business Overview
11.8.5 Fletcher/CSI Latest Developments
11.9 Graff Group
11.9.1 Graff Group Company Information
11.9.2 Graff Group Win-Loss Analysis Service Product Offered
11.9.3 Graff Group Win-Loss Analysis Service Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 Graff Group Main Business Overview
11.9.5 Graff Group Latest Developments
11.10 Growth Velocity
11.10.1 Growth Velocity Company Information
11.10.2 Growth Velocity Win-Loss Analysis Service Product Offered
11.10.3 Growth Velocity Win-Loss Analysis Service Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 Growth Velocity Main Business Overview
11.10.5 Growth Velocity Latest Developments
11.11 Ox Consulting
11.11.1 Ox Consulting Company Information
11.11.2 Ox Consulting Win-Loss Analysis Service Product Offered
11.11.3 Ox Consulting Win-Loss Analysis Service Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Ox Consulting Main Business Overview
11.11.5 Ox Consulting Latest Developments
11.12 Porter Research
11.12.1 Porter Research Company Information
11.12.2 Porter Research Win-Loss Analysis Service Product Offered
11.12.3 Porter Research Win-Loss Analysis Service Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 Porter Research Main Business Overview
11.12.5 Porter Research Latest Developments
11.13 SIS International Market Research
11.13.1 SIS International Market Research Company Information
11.13.2 SIS International Market Research Win-Loss Analysis Service Product Offered
11.13.3 SIS International Market Research Win-Loss Analysis Service Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 SIS International Market Research Main Business Overview
11.13.5 SIS International Market Research Latest Developments
11.14 VOC Research
11.14.1 VOC Research Company Information
11.14.2 VOC Research Win-Loss Analysis Service Product Offered
11.14.3 VOC Research Win-Loss Analysis Service Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 VOC Research Main Business Overview
11.14.5 VOC Research Latest Developments
12 Research Findings and Conclusion
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*If Applicable.