Broadcasting & Cable TV in Brazil

Publication ID:

MLI08191009

Publication Date:

September 6, 2019

Pages:

Publisher:

MarketLine

Countries:

Brazil [1]

USD 350.00

Cable Television [2]

Digital TV & HDTV [3]

Broadcasting & Cable [4]

Media [5]

Description:

Broadcasting & Cable TV in Brazil

Summary

Broadcasting & Cable TV in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
- The Brazilian broadcasting and cable TV market had total revenues of $16.2bn in 2018, representing a compound annual growth rate (CAGR) of 2.6% between 2014 and 2018.
- The TV advertising segment was the market's most lucrative in 2018, with total revenues of $10.1bn, equivalent to 62.2% of the market's overall value
- While the market has grown, Brazil has had to deal with economic and financial upheaval in the recent past.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Brazil
- Leading company profiles reveal details of key broadcasting & cable tv market players鈥� global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil broadcasting & cable tv market with five year forecasts

Reasons to buy

- What was the size of the Brazil broadcasting & cable tv market by value in 2018?
- What will be the size of the Brazil broadcasting & cable tv market in 2023?
- What factors are affecting the strength of competition in the Brazil broadcasting & cable tv market?
- How has the market performed over the last five years?
- What are the main segments that make up Brazil's broadcasting & cable tv market?

Table Of Contents:

Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. How do challengers/disruptors strategies or products differ from the leading firms?
8 Company Profiles
8.1. Globo Comunicacao e Participacoes S.A.
8.2. Claro SA
8.3. YouTube LLC
8.4. Sistema Brasileiro de Televisao Ltda.
8.5. Netflix, Inc.
9 Macroeconomic Indicators
9.1. Country data
Appendix 33
Methodology 33
9.2. Industry associations
9.3. Related MarketLine research
About MarketLine 35

List of Tables
List of Tables
Table 1: Brazil broadcasting & cable tv market value: $ billion, 2014-18
Table 2: Brazil broadcasting & cable tv market category segmentation: $ billion, 2018
Table 3: Brazil broadcasting & cable tv market geography segmentation: $ billion, 2018
Table 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2018-23
Table 5: Globo Comunicacao e Participacoes S.A.: key facts
Table 6: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 7: Claro SA: key facts
Table 8: YouTube LLC: key facts
Table 9: YouTube LLC: Key Employees
Table 10: Sistema Brasileiro de Televisao Ltda.: key facts
Table 11: Netflix, Inc.: key facts
Table 12: Netflix, Inc.: Annual Financial Ratios
Table 13: Netflix, Inc.: Key Employees
Table 14: Brazil size of population (million), 2014-18
Table 15: Brazil gdp (constant 2005 prices, $ billion), 2014-18
Table 16: Brazil gdp (current prices, $ billion), 2014-18
Table 17: Brazil inflation, 2014-18
Table 18: Brazil consumer price index (absolute), 2014-18
Table 19: Brazil exchange rate, 2014-18

List of Figures
List of Figures
Figure 1: Brazil broadcasting & cable tv market value: $ billion, 2014-18
Figure 2: Brazil broadcasting & cable tv market category segmentation: % share, by value, 2018
Figure 3: Brazil broadcasting & cable tv market geography segmentation: % share, by value, 2018
Figure 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the broadcasting & cable tv market in Brazil, 2018
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Brazil, 2018
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Brazil, 2018
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Brazil, 2018
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Brazil, 2018
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Brazil, 2018

Companies Mentioned:

Globo Comunicacao e Participacoes S.A.
Claro SA
YouTube LLC
Sistema Brasileiro de Televisao Ltda.
Netflix, Inc.

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