

Application-to-Person messaging (A2P) is one-wayÌýSMSÌýto which recipients are not expected to reply. When you send a text message to vote for your favorite singer on the TV talent show, you are using A2P messaging. Software applications use an API to send an receive texts.
The global market for A2P Messaging was estimated to be worth US$ 64410 million in 2023 and is forecast to a readjusted size of US$ 78420 million by 2030 with a CAGR of 2.8% during the forecast period 2024-2030
The global A2P messaging market is drived by various growth drivers, such as increasing population, rising smartphone connections, increasing mobile payments market, growing retail industry, the use of SMS for marketing and customer relation management. Yet, the market faces certain challenges, such as grey routing, cumbersome traditional telecom infrastructure and a few challenges for MNOs (partial realization of revenue.)
Report Scope
This report aims to provide a comprehensive presentation of the global market for A2P Messaging, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of A2P Messaging by region & country, by Type, and by Application.
The A2P Messaging market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding A2P Messaging.
Market Segmentation
By Company
The Carlyle Group (Syniverse Technologies)
CLX Communications AB
Infobip Ltd.
Twilio
Segment by Type:
Grey Route A2P SMS
OTT A2P Messaging
Others
Segment by Application
Banking
Ticketing
Healthcare
Content Payments
Operator Engagement
Advertising
Retail
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of A2P Messaging manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of A2P Messaging in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of A2P Messaging in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
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1 Market Overview
1.1 A2P Messaging Product Introduction
1.2 Global A2P Messaging Market Size Forecast
1.3 A2P Messaging Market Trends & Drivers
1.3.1 A2P Messaging Industry Trends
1.3.2 A2P Messaging Market Drivers & Opportunity
1.3.3 A2P Messaging Market Challenges
1.3.4 A2P Messaging Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global A2P Messaging Players Revenue Ranking (2023)
2.2 Global A2P Messaging Revenue by Company (2019-2024)
2.3 Key Companies A2P Messaging Manufacturing Base Distribution and Headquarters
2.4 Key Companies A2P Messaging Product Offered
2.5 Key Companies Time to Begin Mass Production of A2P Messaging
2.6 A2P Messaging Market Competitive Analysis
2.6.1 A2P Messaging Market Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by A2P Messaging Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in A2P Messaging as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Grey Route A2P SMS
3.1.2 OTT A2P Messaging
3.1.3 Others
3.2 Global A2P Messaging Sales Value by Type
3.2.1 Global A2P Messaging Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global A2P Messaging Sales Value, by Type (2019-2030)
3.2.3 Global A2P Messaging Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Banking
4.1.2 Ticketing
4.1.3 Healthcare
4.1.4 Content Payments
4.1.5 Operator Engagement
4.1.6 Advertising
4.1.7 Retail
4.2 Global A2P Messaging Sales Value by Application
4.2.1 Global A2P Messaging Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global A2P Messaging Sales Value, by Application (2019-2030)
4.2.3 Global A2P Messaging Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global A2P Messaging Sales Value by Region
5.1.1 Global A2P Messaging Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global A2P Messaging Sales Value by Region (2019-2024)
5.1.3 Global A2P Messaging Sales Value by Region (2025-2030)
5.1.4 Global A2P Messaging Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America A2P Messaging Sales Value, 2019-2030
5.2.2 North America A2P Messaging Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe A2P Messaging Sales Value, 2019-2030
5.3.2 Europe A2P Messaging Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific A2P Messaging Sales Value, 2019-2030
5.4.2 Asia Pacific A2P Messaging Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America A2P Messaging Sales Value, 2019-2030
5.5.2 South America A2P Messaging Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa A2P Messaging Sales Value, 2019-2030
5.6.2 Middle East & Africa A2P Messaging Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions A2P Messaging Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions A2P Messaging Sales Value
6.3 United States
6.3.1 United States A2P Messaging Sales Value, 2019-2030
6.3.2 United States A2P Messaging Sales Value by Type (%), 2023 VS 2030
6.3.3 United States A2P Messaging Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe A2P Messaging Sales Value, 2019-2030
6.4.2 Europe A2P Messaging Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe A2P Messaging Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China A2P Messaging Sales Value, 2019-2030
6.5.2 China A2P Messaging Sales Value by Type (%), 2023 VS 2030
6.5.3 China A2P Messaging Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan A2P Messaging Sales Value, 2019-2030
6.6.2 Japan A2P Messaging Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan A2P Messaging Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea A2P Messaging Sales Value, 2019-2030
6.7.2 South Korea A2P Messaging Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea A2P Messaging Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia A2P Messaging Sales Value, 2019-2030
6.8.2 Southeast Asia A2P Messaging Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia A2P Messaging Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India A2P Messaging Sales Value, 2019-2030
6.9.2 India A2P Messaging Sales Value by Type (%), 2023 VS 2030
6.9.3 India A2P Messaging Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 The Carlyle Group (Syniverse Technologies)
7.1.1 The Carlyle Group (Syniverse Technologies) Profile
7.1.2 The Carlyle Group (Syniverse Technologies) Main Business
7.1.3 The Carlyle Group (Syniverse Technologies) A2P Messaging Products, Services and Solutions
7.1.4 The Carlyle Group (Syniverse Technologies) A2P Messaging Revenue (US$ Million) & (2019-2024)
7.1.5 The Carlyle Group (Syniverse Technologies) Recent Developments
7.2 CLX Communications AB
7.2.1 CLX Communications AB Profile
7.2.2 CLX Communications AB Main Business
7.2.3 CLX Communications AB A2P Messaging Products, Services and Solutions
7.2.4 CLX Communications AB A2P Messaging Revenue (US$ Million) & (2019-2024)
7.2.5 CLX Communications AB Recent Developments
7.3 Infobip Ltd.
7.3.1 Infobip Ltd. Profile
7.3.2 Infobip Ltd. Main Business
7.3.3 Infobip Ltd. A2P Messaging Products, Services and Solutions
7.3.4 Infobip Ltd. A2P Messaging Revenue (US$ Million) & (2019-2024)
7.3.5 Twilio Recent Developments
7.4 Twilio
7.4.1 Twilio Profile
7.4.2 Twilio Main Business
7.4.3 Twilio A2P Messaging Products, Services and Solutions
7.4.4 Twilio A2P Messaging Revenue (US$ Million) & (2019-2024)
7.4.5 Twilio Recent Developments
8 Industry Chain Analysis
8.1 A2P Messaging Industrial Chain
8.2 A2P Messaging Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 A2P Messaging Sales Model
8.5.2 Sales Channel
8.5.3 A2P Messaging Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
The Carlyle Group (Syniverse Technologies)
CLX Communications AB
Infobip Ltd.
Twilio
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*If Applicable.