In-Application Advertising - Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030

Publication ID:

PB511244761

Publication Date:

November 15, 2024

Pages:

135

Publisher:

MRRPB5

Countries:

Global [1]

USD 3,950.00

IT Services [2]

Computing & Electronics [3]

Description:

In-app advertising is a popular monetization strategy for app developers, in which app developers get paid to serve ads on their app. The mobile app ads are served through a mobile app advertising network, which connects advertisers and developers. The app requests an ad from the network, and the network uses algorithms to identify and deliver the highest paying ad to the user in real time.
The global market for In-Application Advertising was estimated to be worth US$ 151200 million in 2023 and is forecast to a readjusted size of US$ 295360 million by 2030 with a CAGR of 10.5% during the forecast period 2024-2030
The rising adoption of smartphones and increased preference for mobile advertisements for brand promotion and product sales to optimize return on investments and profitability by advertisers is offering enormous growth opportunities for the global in-app advertising industry.
Report Scope
This report aims to provide a comprehensive presentation of the global market for In-Application Advertising, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of In-Application Advertising by region & country, by Type, and by Application.
The In-Application Advertising market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding In-Application Advertising.
Market Segmentation
By Company
Google AdMob (Google Inc.)
Meta
Twitter Inc.
InMobi Pte. Ltd.
Smaato, Inc.
Verizon Media
Zoomd Technologies Ltd.
ironSource (Unity Software Inc.)
BYYD Inc
Flurry (Yahoo Inc.)
TUNE, Inc.
Amobee, Inc.
Glispa GmbH
AppLovin
Chartboost, Inc
Leadbolt
Segment by Type:
Interstitial Ads
Mobile Video Ads
Rewarded Video Ads
Native Ads
Others
Segment by Application
Social Media
Gaming
E-Commerce
Video & Music Streaming
News
Finance And Education
Travel
Others
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of In-Application Advertising manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of In-Application Advertising in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of In-Application Advertising in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Market Overview
1.1 In-Application Advertising Product Introduction
1.2 Global In-Application Advertising Market Size Forecast
1.3 In-Application Advertising Market Trends & Drivers
1.3.1 In-Application Advertising Industry Trends
1.3.2 In-Application Advertising Market Drivers & Opportunity
1.3.3 In-Application Advertising Market Challenges
1.3.4 In-Application Advertising Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global In-Application Advertising Players Revenue Ranking (2023)
2.2 Global In-Application Advertising Revenue by Company (2019-2024)
2.3 Key Companies In-Application Advertising Manufacturing Base Distribution and Headquarters
2.4 Key Companies In-Application Advertising Product Offered
2.5 Key Companies Time to Begin Mass Production of In-Application Advertising
2.6 In-Application Advertising Market Competitive Analysis
2.6.1 In-Application Advertising Market Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by In-Application Advertising Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in In-Application Advertising as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Interstitial Ads
3.1.2 Mobile Video Ads
3.1.3 Rewarded Video Ads
3.1.4 Native Ads
3.1.5 Others
3.2 Global In-Application Advertising Sales Value by Type
3.2.1 Global In-Application Advertising Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global In-Application Advertising Sales Value, by Type (2019-2030)
3.2.3 Global In-Application Advertising Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Social Media
4.1.2 Gaming
4.1.3 E-Commerce
4.1.4 Video & Music Streaming
4.1.5 News
4.1.6 Finance And Education
4.1.7 Travel
4.1.8 Others
4.2 Global In-Application Advertising Sales Value by Application
4.2.1 Global In-Application Advertising Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global In-Application Advertising Sales Value, by Application (2019-2030)
4.2.3 Global In-Application Advertising Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global In-Application Advertising Sales Value by Region
5.1.1 Global In-Application Advertising Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global In-Application Advertising Sales Value by Region (2019-2024)
5.1.3 Global In-Application Advertising Sales Value by Region (2025-2030)
5.1.4 Global In-Application Advertising Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America In-Application Advertising Sales Value, 2019-2030
5.2.2 North America In-Application Advertising Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe In-Application Advertising Sales Value, 2019-2030
5.3.2 Europe In-Application Advertising Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific In-Application Advertising Sales Value, 2019-2030
5.4.2 Asia Pacific In-Application Advertising Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America In-Application Advertising Sales Value, 2019-2030
5.5.2 South America In-Application Advertising Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa In-Application Advertising Sales Value, 2019-2030
5.6.2 Middle East & Africa In-Application Advertising Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions In-Application Advertising Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions In-Application Advertising Sales Value
6.3 United States
6.3.1 United States In-Application Advertising Sales Value, 2019-2030
6.3.2 United States In-Application Advertising Sales Value by Type (%), 2023 VS 2030
6.3.3 United States In-Application Advertising Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe In-Application Advertising Sales Value, 2019-2030
6.4.2 Europe In-Application Advertising Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe In-Application Advertising Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China In-Application Advertising Sales Value, 2019-2030
6.5.2 China In-Application Advertising Sales Value by Type (%), 2023 VS 2030
6.5.3 China In-Application Advertising Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan In-Application Advertising Sales Value, 2019-2030
6.6.2 Japan In-Application Advertising Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan In-Application Advertising Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea In-Application Advertising Sales Value, 2019-2030
6.7.2 South Korea In-Application Advertising Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea In-Application Advertising Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia In-Application Advertising Sales Value, 2019-2030
6.8.2 Southeast Asia In-Application Advertising Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia In-Application Advertising Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India In-Application Advertising Sales Value, 2019-2030
6.9.2 India In-Application Advertising Sales Value by Type (%), 2023 VS 2030
6.9.3 India In-Application Advertising Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Google AdMob (Google Inc.)
7.1.1 Google AdMob (Google Inc.) Profile
7.1.2 Google AdMob (Google Inc.) Main Business
7.1.3 Google AdMob (Google Inc.) In-Application Advertising Products, Services and Solutions
7.1.4 Google AdMob (Google Inc.) In-Application Advertising Revenue (US$ Million) & (2019-2024)
7.1.5 Google AdMob (Google Inc.) Recent Developments
7.2 Meta
7.2.1 Meta Profile
7.2.2 Meta Main Business
7.2.3 Meta In-Application Advertising Products, Services and Solutions
7.2.4 Meta In-Application Advertising Revenue (US$ Million) & (2019-2024)
7.2.5 Meta Recent Developments
7.3 Twitter Inc.
7.3.1 Twitter Inc. Profile
7.3.2 Twitter Inc. Main Business
7.3.3 Twitter Inc. In-Application Advertising Products, Services and Solutions
7.3.4 Twitter Inc. In-Application Advertising Revenue (US$ Million) & (2019-2024)
7.3.5 InMobi Pte. Ltd. Recent Developments
7.4 InMobi Pte. Ltd.
7.4.1 InMobi Pte. Ltd. Profile
7.4.2 InMobi Pte. Ltd. Main Business
7.4.3 InMobi Pte. Ltd. In-Application Advertising Products, Services and Solutions
7.4.4 InMobi Pte. Ltd. In-Application Advertising Revenue (US$ Million) & (2019-2024)
7.4.5 InMobi Pte. Ltd. Recent Developments
7.5 Smaato, Inc.
7.5.1 Smaato, Inc. Profile
7.5.2 Smaato, Inc. Main Business
7.5.3 Smaato, Inc. In-Application Advertising Products, Services and Solutions
7.5.4 Smaato, Inc. In-Application Advertising Revenue (US$ Million) & (2019-2024)
7.5.5 Smaato, Inc. Recent Developments
7.6 Verizon Media
7.6.1 Verizon Media Profile
7.6.2 Verizon Media Main Business
7.6.3 Verizon Media In-Application Advertising Products, Services and Solutions
7.6.4 Verizon Media In-Application Advertising Revenue (US$ Million) & (2019-2024)
7.6.5 Verizon Media Recent Developments
7.7 Zoomd Technologies Ltd.
7.7.1 Zoomd Technologies Ltd. Profile
7.7.2 Zoomd Technologies Ltd. Main Business
7.7.3 Zoomd Technologies Ltd. In-Application Advertising Products, Services and Solutions
7.7.4 Zoomd Technologies Ltd. In-Application Advertising Revenue (US$ Million) & (2019-2024)
7.7.5 Zoomd Technologies Ltd. Recent Developments
7.8 ironSource (Unity Software Inc.)
7.8.1 ironSource (Unity Software Inc.) Profile
7.8.2 ironSource (Unity Software Inc.) Main Business
7.8.3 ironSource (Unity Software Inc.) In-Application Advertising Products, Services and Solutions
7.8.4 ironSource (Unity Software Inc.) In-Application Advertising Revenue (US$ Million) & (2019-2024)
7.8.5 ironSource (Unity Software Inc.) Recent Developments
7.9 BYYD Inc
7.9.1 BYYD Inc Profile
7.9.2 BYYD Inc Main Business
7.9.3 BYYD Inc In-Application Advertising Products, Services and Solutions
7.9.4 BYYD Inc In-Application Advertising Revenue (US$ Million) & (2019-2024)
7.9.5 BYYD Inc Recent Developments
7.10 Flurry (Yahoo Inc.)
7.10.1 Flurry (Yahoo Inc.) Profile
7.10.2 Flurry (Yahoo Inc.) Main Business
7.10.3 Flurry (Yahoo Inc.) In-Application Advertising Products, Services and Solutions
7.10.4 Flurry (Yahoo Inc.) In-Application Advertising Revenue (US$ Million) & (2019-2024)
7.10.5 Flurry (Yahoo Inc.) Recent Developments
7.11 TUNE, Inc.
7.11.1 TUNE, Inc. Profile
7.11.2 TUNE, Inc. Main Business
7.11.3 TUNE, Inc. In-Application Advertising Products, Services and Solutions
7.11.4 TUNE, Inc. In-Application Advertising Revenue (US$ Million) & (2019-2024)
7.11.5 TUNE, Inc. Recent Developments
7.12 Amobee, Inc.
7.12.1 Amobee, Inc. Profile
7.12.2 Amobee, Inc. Main Business
7.12.3 Amobee, Inc. In-Application Advertising Products, Services and Solutions
7.12.4 Amobee, Inc. In-Application Advertising Revenue (US$ Million) & (2019-2024)
7.12.5 Amobee, Inc. Recent Developments
7.13 Glispa GmbH
7.13.1 Glispa GmbH Profile
7.13.2 Glispa GmbH Main Business
7.13.3 Glispa GmbH In-Application Advertising Products, Services and Solutions
7.13.4 Glispa GmbH In-Application Advertising Revenue (US$ Million) & (2019-2024)
7.13.5 Glispa GmbH Recent Developments
7.14 AppLovin
7.14.1 AppLovin Profile
7.14.2 AppLovin Main Business
7.14.3 AppLovin In-Application Advertising Products, Services and Solutions
7.14.4 AppLovin In-Application Advertising Revenue (US$ Million) & (2019-2024)
7.14.5 AppLovin Recent Developments
7.15 Chartboost, Inc
7.15.1 Chartboost, Inc Profile
7.15.2 Chartboost, Inc Main Business
7.15.3 Chartboost, Inc In-Application Advertising Products, Services and Solutions
7.15.4 Chartboost, Inc In-Application Advertising Revenue (US$ Million) & (2019-2024)
7.15.5 Chartboost, Inc Recent Developments
7.16 Leadbolt
7.16.1 Leadbolt Profile
7.16.2 Leadbolt Main Business
7.16.3 Leadbolt In-Application Advertising Products, Services and Solutions
7.16.4 Leadbolt In-Application Advertising Revenue (US$ Million) & (2019-2024)
7.16.5 Leadbolt Recent Developments
8 Industry Chain Analysis
8.1 In-Application Advertising Industrial Chain
8.2 In-Application Advertising Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 In-Application Advertising Sales Model
8.5.2 Sales Channel
8.5.3 In-Application Advertising Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer

Companies Mentioned:

Google AdMob (Google Inc.)
Meta
Twitter Inc.
InMobi Pte. Ltd.
Smaato, Inc.
Verizon Media
Zoomd Technologies Ltd.
ironSource (Unity Software Inc.)
BYYD Inc
Flurry (Yahoo Inc.)
TUNE, Inc.
Amobee, Inc.
Glispa GmbH
AppLovin
Chartboost, Inc
Leadbolt

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