Augmented Reality (AR) is an interactive experience of a real-world environment whose elements are "augmented" by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.
The global market for Augmented and Mixed Reality was estimated to be worth US$ million in 2023 and is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during the forecast period 2024-2030.
With the advent of technological advancements in the field of audio-video technologies, augmented reality and mixed reality devices have significantly revolutionized the way several industries operate. With the help of enhanced visualization technologies, these devices have not only reduced the workload of industries but also enhanced the overall experience of the user. With the constantly evolving connected technologies such as 5G wireless broadband and Internet of Things (IoT), among others, these devices have the potential to disrupt a multibillion-dollar industry and can possibly be recognized as ground breaking as was the development of personal computers back in 1981.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Augmented and Mixed Reality, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Augmented and Mixed Reality by region & country, by Type, and by Application.
The Augmented and Mixed Reality market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Augmented and Mixed Reality.
Market Segmentation
By Company
Microsoft Corporation
Meta Company
Vuzix Corporation
ODG
Seiko Epson Corporation
DAQRI
Samsung Electronics Co., Ltd.
Acer Inc.
Dell Inc.
Magic Leap
Segment by Type:
Head Mounted Displays (HMDs)
Head Up Displays (HUDs)
Segment by Application
Healthcare
Industrial
Automotive
Aerospace and Defense
Education
Others
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (valve, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Augmented and Mixed Reality manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Augmented and Mixed Reality in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Augmented and Mixed Reality in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
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1 Market Overview
1.1 Augmented and Mixed Reality Product Introduction
1.2 Global Augmented and Mixed Reality Market Size Forecast
1.2.1 Global Augmented and Mixed Reality Sales Value (2019-2030)
1.2.2 Global Augmented and Mixed Reality Sales Volume (2019-2030)
1.2.3 Global Augmented and Mixed Reality Sales Price (2019-2030)
1.3 Augmented and Mixed Reality Market Trends & Drivers
1.3.1 Augmented and Mixed Reality Industry Trends
1.3.2 Augmented and Mixed Reality Market Drivers & Opportunity
1.3.3 Augmented and Mixed Reality Market Challenges
1.3.4 Augmented and Mixed Reality Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Augmented and Mixed Reality Players Revenue Ranking (2023)
2.2 Global Augmented and Mixed Reality Revenue by Company (2019-2024)
2.3 Global Augmented and Mixed Reality Players Sales Volume Ranking (2023)
2.4 Global Augmented and Mixed Reality Sales Volume by Company Players (2019-2024)
2.5 Global Augmented and Mixed Reality Average Price by Company (2019-2024)
2.6 Key Manufacturers Augmented and Mixed Reality Manufacturing Base Distribution and Headquarters
2.7 Key Manufacturers Augmented and Mixed Reality Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of Augmented and Mixed Reality
2.9 Augmented and Mixed Reality Market Competitive Analysis
2.9.1 Augmented and Mixed Reality Market Concentration Rate (2019-2024)
2.9.2 Global 5 and 10 Largest Manufacturers by Augmented and Mixed Reality Revenue in 2023
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Augmented and Mixed Reality as of 2023)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Head Mounted Displays (HMDs)
3.1.2 Head Up Displays (HUDs)
3.2 Global Augmented and Mixed Reality Sales Value by Type
3.2.1 Global Augmented and Mixed Reality Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Augmented and Mixed Reality Sales Value, by Type (2019-2030)
3.2.3 Global Augmented and Mixed Reality Sales Value, by Type (%) (2019-2030)
3.3 Global Augmented and Mixed Reality Sales Volume by Type
3.3.1 Global Augmented and Mixed Reality Sales Volume by Type (2019 VS 2023 VS 2030)
3.3.2 Global Augmented and Mixed Reality Sales Volume, by Type (2019-2030)
3.3.3 Global Augmented and Mixed Reality Sales Volume, by Type (%) (2019-2030)
3.4 Global Augmented and Mixed Reality Average Price by Type (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Healthcare
4.1.2 Industrial
4.1.3 Automotive
4.1.4 Aerospace and Defense
4.1.5 Education
4.1.6 Others
4.2 Global Augmented and Mixed Reality Sales Value by Application
4.2.1 Global Augmented and Mixed Reality Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Augmented and Mixed Reality Sales Value, by Application (2019-2030)
4.2.3 Global Augmented and Mixed Reality Sales Value, by Application (%) (2019-2030)
4.3 Global Augmented and Mixed Reality Sales Volume by Application
4.3.1 Global Augmented and Mixed Reality Sales Volume by Application (2019 VS 2023 VS 2030)
4.3.2 Global Augmented and Mixed Reality Sales Volume, by Application (2019-2030)
4.3.3 Global Augmented and Mixed Reality Sales Volume, by Application (%) (2019-2030)
4.4 Global Augmented and Mixed Reality Average Price by Application (2019-2030)
5 Segmentation by Region
5.1 Global Augmented and Mixed Reality Sales Value by Region
5.1.1 Global Augmented and Mixed Reality Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Augmented and Mixed Reality Sales Value by Region (2019-2024)
5.1.3 Global Augmented and Mixed Reality Sales Value by Region (2025-2030)
5.1.4 Global Augmented and Mixed Reality Sales Value by Region (%), (2019-2030)
5.2 Global Augmented and Mixed Reality Sales Volume by Region
5.2.1 Global Augmented and Mixed Reality Sales Volume by Region: 2019 VS 2023 VS 2030
5.2.2 Global Augmented and Mixed Reality Sales Volume by Region (2019-2024)
5.2.3 Global Augmented and Mixed Reality Sales Volume by Region (2025-2030)
5.2.4 Global Augmented and Mixed Reality Sales Volume by Region (%), (2019-2030)
5.3 Global Augmented and Mixed Reality Average Price by Region (2019-2030)
5.4 North America
5.4.1 North America Augmented and Mixed Reality Sales Value, 2019-2030
5.4.2 North America Augmented and Mixed Reality Sales Value by Country (%), 2023 VS 2030
5.5 Europe
5.5.1 Europe Augmented and Mixed Reality Sales Value, 2019-2030
5.5.2 Europe Augmented and Mixed Reality Sales Value by Country (%), 2023 VS 2030
5.6 Asia Pacific
5.6.1 Asia Pacific Augmented and Mixed Reality Sales Value, 2019-2030
5.6.2 Asia Pacific Augmented and Mixed Reality Sales Value by Country (%), 2023 VS 2030
5.7 South America
5.7.1 South America Augmented and Mixed Reality Sales Value, 2019-2030
5.7.2 South America Augmented and Mixed Reality Sales Value by Country (%), 2023 VS 2030
5.8 Middle East & Africa
5.8.1 Middle East & Africa Augmented and Mixed Reality Sales Value, 2019-2030
5.8.2 Middle East & Africa Augmented and Mixed Reality Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Augmented and Mixed Reality Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Augmented and Mixed Reality Sales Value
6.2.1 Key Countries/Regions Augmented and Mixed Reality Sales Value, 2019-2030
6.2.2 Key Countries/Regions Augmented and Mixed Reality Sales Volume, 2019-2030
6.3 United States
6.3.1 United States Augmented and Mixed Reality Sales Value, 2019-2030
6.3.2 United States Augmented and Mixed Reality Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Augmented and Mixed Reality Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Augmented and Mixed Reality Sales Value, 2019-2030
6.4.2 Europe Augmented and Mixed Reality Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Augmented and Mixed Reality Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Augmented and Mixed Reality Sales Value, 2019-2030
6.5.2 China Augmented and Mixed Reality Sales Value by Type (%), 2023 VS 2030
6.5.3 China Augmented and Mixed Reality Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Augmented and Mixed Reality Sales Value, 2019-2030
6.6.2 Japan Augmented and Mixed Reality Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Augmented and Mixed Reality Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Augmented and Mixed Reality Sales Value, 2019-2030
6.7.2 South Korea Augmented and Mixed Reality Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Augmented and Mixed Reality Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Augmented and Mixed Reality Sales Value, 2019-2030
6.8.2 Southeast Asia Augmented and Mixed Reality Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Augmented and Mixed Reality Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Augmented and Mixed Reality Sales Value, 2019-2030
6.9.2 India Augmented and Mixed Reality Sales Value by Type (%), 2023 VS 2030
6.9.3 India Augmented and Mixed Reality Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Microsoft Corporation
7.1.1 Microsoft Corporation Company Information
7.1.2 Microsoft Corporation Introduction and Business Overview
7.1.3 Microsoft Corporation Augmented and Mixed Reality Sales, Revenue and Gross Margin (2019-2024)
7.1.4 Microsoft Corporation Augmented and Mixed Reality Product Offerings
7.1.5 Microsoft Corporation Recent Development
7.2 Meta Company
7.2.1 Meta Company Company Information
7.2.2 Meta Company Introduction and Business Overview
7.2.3 Meta Company Augmented and Mixed Reality Sales, Revenue and Gross Margin (2019-2024)
7.2.4 Meta Company Augmented and Mixed Reality Product Offerings
7.2.5 Meta Company Recent Development
7.3 Vuzix Corporation
7.3.1 Vuzix Corporation Company Information
7.3.2 Vuzix Corporation Introduction and Business Overview
7.3.3 Vuzix Corporation Augmented and Mixed Reality Sales, Revenue and Gross Margin (2019-2024)
7.3.4 Vuzix Corporation Augmented and Mixed Reality Product Offerings
7.3.5 Vuzix Corporation Recent Development
7.4 ODG
7.4.1 ODG Company Information
7.4.2 ODG Introduction and Business Overview
7.4.3 ODG Augmented and Mixed Reality Sales, Revenue and Gross Margin (2019-2024)
7.4.4 ODG Augmented and Mixed Reality Product Offerings
7.4.5 ODG Recent Development
7.5 Seiko Epson Corporation
7.5.1 Seiko Epson Corporation Company Information
7.5.2 Seiko Epson Corporation Introduction and Business Overview
7.5.3 Seiko Epson Corporation Augmented and Mixed Reality Sales, Revenue and Gross Margin (2019-2024)
7.5.4 Seiko Epson Corporation Augmented and Mixed Reality Product Offerings
7.5.5 Seiko Epson Corporation Recent Development
7.6 DAQRI
7.6.1 DAQRI Company Information
7.6.2 DAQRI Introduction and Business Overview
7.6.3 DAQRI Augmented and Mixed Reality Sales, Revenue and Gross Margin (2019-2024)
7.6.4 DAQRI Augmented and Mixed Reality Product Offerings
7.6.5 DAQRI Recent Development
7.7 Samsung Electronics Co., Ltd.
7.7.1 Samsung Electronics Co., Ltd. Company Information
7.7.2 Samsung Electronics Co., Ltd. Introduction and Business Overview
7.7.3 Samsung Electronics Co., Ltd. Augmented and Mixed Reality Sales, Revenue and Gross Margin (2019-2024)
7.7.4 Samsung Electronics Co., Ltd. Augmented and Mixed Reality Product Offerings
7.7.5 Samsung Electronics Co., Ltd. Recent Development
7.8 Acer Inc.
7.8.1 Acer Inc. Company Information
7.8.2 Acer Inc. Introduction and Business Overview
7.8.3 Acer Inc. Augmented and Mixed Reality Sales, Revenue and Gross Margin (2019-2024)
7.8.4 Acer Inc. Augmented and Mixed Reality Product Offerings
7.8.5 Acer Inc. Recent Development
7.9 Dell Inc.
7.9.1 Dell Inc. Company Information
7.9.2 Dell Inc. Introduction and Business Overview
7.9.3 Dell Inc. Augmented and Mixed Reality Sales, Revenue and Gross Margin (2019-2024)
7.9.4 Dell Inc. Augmented and Mixed Reality Product Offerings
7.9.5 Dell Inc. Recent Development
7.10 Magic Leap
7.10.1 Magic Leap Company Information
7.10.2 Magic Leap Introduction and Business Overview
7.10.3 Magic Leap Augmented and Mixed Reality Sales, Revenue and Gross Margin (2019-2024)
7.10.4 Magic Leap Augmented and Mixed Reality Product Offerings
7.10.5 Magic Leap Recent Development
8 Industry Chain Analysis
8.1 Augmented and Mixed Reality Industrial Chain
8.2 Augmented and Mixed Reality Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Augmented and Mixed Reality Sales Model
8.5.2 Sales Channel
8.5.3 Augmented and Mixed Reality Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
Microsoft Corporation
Meta Company
Vuzix Corporation
ODG
Seiko Epson Corporation
DAQRI
Samsung Electronics Co., Ltd.
Acer Inc.
Dell Inc.
Magic Leap
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*If Applicable.