While augmented and virtual reality applications in mobile and gaming have recently emerged, these concepts have already been deployed for a variety of automotive use cases including AR HUDs, local and remote see-through applications, pre-sales experiences, vehicle desgin, manufacturing, maintenance, and user manuals. Main benefits are centered around a more intuitive and seamless user interface for drivers, especially critical for semi-autonomous driving and driving down costs.
The global market for Automotive Augmented Reality (AR) and Virtual Reality (VR) was estimated to be worth US$ 2199.4 million in 2023 and is forecast to a readjusted size of US$ 6752.9 million by 2030 with a CAGR of 17.0% during the forecast period 2024-2030
Automotive is a key driver of this industry. According to data from the World Automobile Organization (OICA), global automobile production and sales in 2017 reached their peak in the past 10 years, at 97.3 million and 95.89 million respectively. In 2018, the global economic expansion ended, and the global auto market declined as a whole. In 2022, there will wear units 81.6 million vehicles in the world. At present, more than 90% of the world's automobiles are concentrated in the three continents of Asia, Europe and North America, of which Asia automobile production accounts for 56% of the world, Europe accounts for 20%, and North America accounts for 16%. The world major automobile producing countries include China, the United States, Japan, South Korea, Germany, India, Mexico, and other countries; among them, China is the largest automobile producing country in the world, accounting for about 32%. Japan is the world's largest car exporter, exporting more than 3.5 million vehicles in 2022.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Automotive Augmented Reality (AR) and Virtual Reality (VR), focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Automotive Augmented Reality (AR) and Virtual Reality (VR) by region & country, by Type, and by Application.
The Automotive Augmented Reality (AR) and Virtual Reality (VR) market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Automotive Augmented Reality (AR) and Virtual Reality (VR).
Market Segmentation
By Company
Continental
Microsoft
Visteon Corporation
Volkswagen
Unity
Bosch
DAQRI
HTC
Hyundai Motor
Wayray
Segment by Type:
Augmented Reality (AR)
Virtual Reality (VR)
Segment by Application
Research & Development
Manufacturing & Supply
Marketing & Sales
Aftersales
Support Functions
Product
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Automotive Augmented Reality (AR) and Virtual Reality (VR) manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Automotive Augmented Reality (AR) and Virtual Reality (VR) in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Automotive Augmented Reality (AR) and Virtual Reality (VR) in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
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1 Market Overview
1.1 Automotive Augmented Reality (AR) and Virtual Reality (VR) Product Introduction
1.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size Forecast
1.3 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Trends & Drivers
1.3.1 Automotive Augmented Reality (AR) and Virtual Reality (VR) Industry Trends
1.3.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Drivers & Opportunity
1.3.3 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Challenges
1.3.4 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Players Revenue Ranking (2023)
2.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue by Company (2019-2024)
2.3 Key Companies Automotive Augmented Reality (AR) and Virtual Reality (VR) Manufacturing Base Distribution and Headquarters
2.4 Key Companies Automotive Augmented Reality (AR) and Virtual Reality (VR) Product Offered
2.5 Key Companies Time to Begin Mass Production of Automotive Augmented Reality (AR) and Virtual Reality (VR)
2.6 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Competitive Analysis
2.6.1 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Augmented Reality (AR)
3.1.2 Virtual Reality (VR)
3.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Type
3.2.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value, by Type (2019-2030)
3.2.3 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Research & Development
4.1.2 Manufacturing & Supply
4.1.3 Marketing & Sales
4.1.4 Aftersales
4.1.5 Support Functions
4.1.6 Product
4.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Application
4.2.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value, by Application (2019-2030)
4.2.3 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Region
5.1.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Region (2019-2024)
5.1.3 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Region (2025-2030)
5.1.4 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value, 2019-2030
5.2.2 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value, 2019-2030
5.3.2 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value, 2019-2030
5.4.2 Asia Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value, 2019-2030
5.5.2 South America Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value, 2019-2030
5.6.2 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value
6.3 United States
6.3.1 United States Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value, 2019-2030
6.3.2 United States Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value, 2019-2030
6.4.2 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value, 2019-2030
6.5.2 China Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Type (%), 2023 VS 2030
6.5.3 China Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value, 2019-2030
6.6.2 Japan Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value, 2019-2030
6.7.2 South Korea Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value, 2019-2030
6.8.2 Southeast Asia Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value, 2019-2030
6.9.2 India Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Type (%), 2023 VS 2030
6.9.3 India Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Continental
7.1.1 Continental Profile
7.1.2 Continental Main Business
7.1.3 Continental Automotive Augmented Reality (AR) and Virtual Reality (VR) Products, Services and Solutions
7.1.4 Continental Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue (US$ Million) & (2019-2024)
7.1.5 Continental Recent Developments
7.2 Microsoft
7.2.1 Microsoft Profile
7.2.2 Microsoft Main Business
7.2.3 Microsoft Automotive Augmented Reality (AR) and Virtual Reality (VR) Products, Services and Solutions
7.2.4 Microsoft Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue (US$ Million) & (2019-2024)
7.2.5 Microsoft Recent Developments
7.3 Visteon Corporation
7.3.1 Visteon Corporation Profile
7.3.2 Visteon Corporation Main Business
7.3.3 Visteon Corporation Automotive Augmented Reality (AR) and Virtual Reality (VR) Products, Services and Solutions
7.3.4 Visteon Corporation Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue (US$ Million) & (2019-2024)
7.3.5 Volkswagen Recent Developments
7.4 Volkswagen
7.4.1 Volkswagen Profile
7.4.2 Volkswagen Main Business
7.4.3 Volkswagen Automotive Augmented Reality (AR) and Virtual Reality (VR) Products, Services and Solutions
7.4.4 Volkswagen Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue (US$ Million) & (2019-2024)
7.4.5 Volkswagen Recent Developments
7.5 Unity
7.5.1 Unity Profile
7.5.2 Unity Main Business
7.5.3 Unity Automotive Augmented Reality (AR) and Virtual Reality (VR) Products, Services and Solutions
7.5.4 Unity Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue (US$ Million) & (2019-2024)
7.5.5 Unity Recent Developments
7.6 Bosch
7.6.1 Bosch Profile
7.6.2 Bosch Main Business
7.6.3 Bosch Automotive Augmented Reality (AR) and Virtual Reality (VR) Products, Services and Solutions
7.6.4 Bosch Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue (US$ Million) & (2019-2024)
7.6.5 Bosch Recent Developments
7.7 DAQRI
7.7.1 DAQRI Profile
7.7.2 DAQRI Main Business
7.7.3 DAQRI Automotive Augmented Reality (AR) and Virtual Reality (VR) Products, Services and Solutions
7.7.4 DAQRI Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue (US$ Million) & (2019-2024)
7.7.5 DAQRI Recent Developments
7.8 HTC
7.8.1 HTC Profile
7.8.2 HTC Main Business
7.8.3 HTC Automotive Augmented Reality (AR) and Virtual Reality (VR) Products, Services and Solutions
7.8.4 HTC Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue (US$ Million) & (2019-2024)
7.8.5 HTC Recent Developments
7.9 Hyundai Motor
7.9.1 Hyundai Motor Profile
7.9.2 Hyundai Motor Main Business
7.9.3 Hyundai Motor Automotive Augmented Reality (AR) and Virtual Reality (VR) Products, Services and Solutions
7.9.4 Hyundai Motor Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue (US$ Million) & (2019-2024)
7.9.5 Hyundai Motor Recent Developments
7.10 Wayray
7.10.1 Wayray Profile
7.10.2 Wayray Main Business
7.10.3 Wayray Automotive Augmented Reality (AR) and Virtual Reality (VR) Products, Services and Solutions
7.10.4 Wayray Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue (US$ Million) & (2019-2024)
7.10.5 Wayray Recent Developments
8 Industry Chain Analysis
8.1 Automotive Augmented Reality (AR) and Virtual Reality (VR) Industrial Chain
8.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales Model
8.5.2 Sales Channel
8.5.3 Automotive Augmented Reality (AR) and Virtual Reality (VR) Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
Continental
Microsoft
Visteon Corporation
Volkswagen
Unity
Bosch
DAQRI
HTC
Hyundai Motor
Wayray
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*If Applicable.
