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Home > Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size, Competition and Demand Analysis Report #Insights

Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size, Competition and Demand Analysis Report #Insights

Publication ID: 
MRRPB5#124
Publication Date: 
March 15, 2023
Pages: 
87
Publisher: 
MRRPB5
Countries: 
Global [1]
USD 2,900.00

Please choose the suitable license type from above. More details are given under tab "Report License Types" below.

Automotive [2]
Manufacturing (Automotive) [3]
Software [4]
Specialised Computer Systems [5]
Description: 

While augmented and virtual reality applications in mobile and gaming have recently emerged, these concepts have already been deployed for a variety of automotive use cases including AR HUDs, local and remote see-through applications, pre-sales experiences, vehicle desgin, manufacturing, maintenance, and user manuals. Main benefits are centered around a more intuitive and seamless user interface for drivers, especially critical for semi-autonomous driving and driving down costs.

Highlights

  • The global Automotive Augmented Reality (AR) and Virtual Reality (VR) market was valued at US$ 2639.3 million in 2022 and is anticipated to reach US$ 6752.9 million by 2029, witnessing a CAGR of 17.0% during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
  • North American market for Automotive Augmented Reality (AR) and Virtual Reality (VR) is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
  • Asia-Pacific market for Automotive Augmented Reality (AR) and Virtual Reality (VR) is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
  • The global market for Automotive Augmented Reality (AR) and Virtual Reality (VR) in Research & Development is estimated to increase from $ million in 2023 to $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
  • The key global companies of Automotive Augmented Reality (AR) and Virtual Reality (VR) include Continental, Microsoft, Visteon Corporation, Volkswagen, Unity, Bosch, DAQRI, HTC and Hyundai Motor, etc. In 2022, the world's top three vendors accounted for approximately % of the revenue.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Automotive Augmented Reality (AR) and Virtual Reality (VR), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Automotive Augmented Reality (AR) and Virtual Reality (VR).

The Automotive Augmented Reality (AR) and Virtual Reality (VR) market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Automotive Augmented Reality (AR) and Virtual Reality (VR) market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Automotive Augmented Reality (AR) and Virtual Reality (VR) companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.

By Company

  1. Continental
  2. Microsoft
  3. Visteon Corporation
  4. Volkswagen
  5. Unity
  6. Bosch
  7. DAQRI
  8. HTC
  9. Hyundai Motor
  10. Wayray

Segment by Type

  • Augmented Reality (AR)
  • Virtual Reality (VR)

Segment by Application

  • Research & Development
  • Manufacturing & Supply
  • Marketing & Sales
  • Aftersales
  • Support Functions
  • Product

By Region

North America

United States

Canada

Europe

Germany

France

UK

Italy

Russia

Nordic Countries

Rest of Europe

Asia-Pacific

China

Japan

South Korea

Southeast Asia

India

Australia

Rest of Asia

Latin America

Mexico

Brazil

Rest of Latin America

Middle East & Africa

Turkey

Saudi Arabia

UAE

Rest of MEA

Core Chapters

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter 3: Detailed analysis of Automotive Augmented Reality (AR) and Virtual Reality (VR) companies鈥� competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 11: Provides profiles of key players, introducing the basic situation of the key companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 12: The main points and conclusions of the report.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
Table Of Contents: 

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size Growth Rate by Type: 2018 VS 2022 VS 2029

1.2.2 Augmented Reality (AR)

1.2.3 Virtual Reality (VR)

1.3 Market by Application

1.3.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth by Application: 2018 VS 2022 VS 2029

1.3.2 Research & Development

1.3.3 Manufacturing & Supply

1.3.4 Marketing & Sales

1.3.5 Aftersales

1.3.6 Support Functions

1.3.7 Product

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2 Global Growth Trends

2.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Perspective (2018-2029)

2.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Growth Trends by Region

2.2.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Region: 2018 VS 2022 VS 2029

2.2.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Historic Market Size by Region (2018-2023)

2.2.3 Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecasted Market Size by Region (2024-2029)

2.3 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Dynamics

2.3.1 Automotive Augmented Reality (AR) and Virtual Reality (VR) Industry Trends

2.3.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Drivers

2.3.3 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Challenges

2.3.4 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Automotive Augmented Reality (AR) and Virtual Reality (VR) Players by Revenue

3.1.1 Global Top Automotive Augmented Reality (AR) and Virtual Reality (VR) Players by Revenue (2018-2023)

3.1.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue Market Share by Players (2018-2023)

3.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue

3.4 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Concentration Ratio

3.4.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue in 2022

3.5 Automotive Augmented Reality (AR) and Virtual Reality (VR) Key Players Head office and Area Served

3.6 Key Players Automotive Augmented Reality (AR) and Virtual Reality (VR) Product Solution and Service

3.7 Date of Enter into Automotive Augmented Reality (AR) and Virtual Reality (VR) Market

3.8 Mergers & Acquisitions, Expansion Plans

4 Automotive Augmented Reality (AR) and Virtual Reality (VR) Breakdown Data by Type

4.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Historic Market Size by Type (2018-2023)

4.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecasted Market Size by Type (2024-2029)

5 Automotive Augmented Reality (AR) and Virtual Reality (VR) Breakdown Data by Application

5.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Historic Market Size by Application (2018-2023)

5.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecasted Market Size by Application (2024-2029)

6 North America

6.1 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (2018-2029)

6.2 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth Rate by Country: 2018 VS 2022 VS 2029

6.3 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2018-2023)

6.4 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2024-2029)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (2018-2029)

7.2 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth Rate by Country: 2018 VS 2022 VS 2029

7.3 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2018-2023)

7.4 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2024-2029)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (2018-2029)

8.2 Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth Rate by Region: 2018 VS 2022 VS 2029

8.3 Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Region (2018-2023)

8.4 Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Region (2024-2029)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (2018-2029)

9.2 Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth Rate by Country: 2018 VS 2022 VS 2029

9.3 Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2018-2023)

9.4 Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2024-2029)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (2018-2029)

10.2 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth Rate by Country: 2018 VS 2022 VS 2029

10.3 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2018-2023)

10.4 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2024-2029)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 Continental

11.1.1 Continental Company Detail

11.1.2 Continental Business Overview

11.1.3 Continental Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction

11.1.4 Continental Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)

11.1.5 Continental Recent Development

11.2 Microsoft

11.2.1 Microsoft Company Detail

11.2.2 Microsoft Business Overview

11.2.3 Microsoft Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction

11.2.4 Microsoft Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)

11.2.5 Microsoft Recent Development

11.3 Visteon Corporation

11.3.1 Visteon Corporation Company Detail

11.3.2 Visteon Corporation Business Overview

11.3.3 Visteon Corporation Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction

11.3.4 Visteon Corporation Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)

11.3.5 Visteon Corporation Recent Development

11.4 Volkswagen

11.4.1 Volkswagen Company Detail

11.4.2 Volkswagen Business Overview

11.4.3 Volkswagen Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction

11.4.4 Volkswagen Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)

11.4.5 Volkswagen Recent Development

11.5 Unity

11.5.1 Unity Company Detail

11.5.2 Unity Business Overview

11.5.3 Unity Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction

11.5.4 Unity Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)

11.5.5 Unity Recent Development

11.6 Bosch

11.6.1 Bosch Company Detail

11.6.2 Bosch Business Overview

11.6.3 Bosch Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction

11.6.4 Bosch Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)

11.6.5 Bosch Recent Development

11.7 DAQRI

11.7.1 DAQRI Company Detail

11.7.2 DAQRI Business Overview

11.7.3 DAQRI Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction

11.7.4 DAQRI Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)

11.7.5 DAQRI Recent Development

11.8 HTC

11.8.1 HTC Company Detail

11.8.2 HTC Business Overview

11.8.3 HTC Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction

11.8.4 HTC Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)

11.8.5 HTC Recent Development

11.9 Hyundai Motor

11.9.1 Hyundai Motor Company Detail

11.9.2 Hyundai Motor Business Overview

11.9.3 Hyundai Motor Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction

11.9.4 Hyundai Motor Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)

11.9.5 Hyundai Motor Recent Development

11.10 Wayray

11.10.1 Wayray Company Detail

11.10.2 Wayray Business Overview

11.10.3 Wayray Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction

11.10.4 Wayray Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)

11.10.5 Wayray Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

Companies Mentioned: 
  1. Continental
  2. Microsoft
  3. Visteon Corporation
  4. Volkswagen
  5. Unity
  6. Bosch
  7. DAQRI
  8. HTC
  9. Hyundai Motor
  10. Wayray
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