Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
The global market for Brand Licensing was estimated to be worth US$ 337610 million in 2023 and is forecast to a readjusted size of US$ 470550 million by 2030 with a CAGR of 4.3% during the forecast period 2024-2030
Global brand licensing key players include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent. In terms of product, apparels is the largest segment, with a share over 17%. And in terms of application, the largest application is entertainment, followed by corporate trademarks/brand.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Brand Licensing, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Brand Licensing by region & country, by Type, and by Application.
The Brand Licensing market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Brand Licensing.
Market Segmentation
By Company
The Walt Disney Company
Dotdash Meredith
Authentic Brands Group
Warner Bros. Consumer Products (WarnerMedia)
Universal Brand Development (NBC Universal)
PVH Corp.
Hasbro
The Pok茅mon Company International
Mattel
Bluestar Alliance
Paramount Consumer Products (Paramount Global)
WHP Global
General Motors
Electrolux
Stanley Black & Decker
Sanrio
Iconix Brand Group
Procter & Gamble
BBC Studios
Kathy Ireland Worldwide
Caterpillar
Whirlpool Corporation
Ferrari
Major League Baseball
NFL Players Association
National Football League
Ford Motor Company
Rainbow
Toei Animation
The Hershey Company
National Basketball Association
Sunkist Growers
PGA Tour
WWE
Ralph Lauren
Segment by Type:
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Segment by Application
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Brand Licensing manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Brand Licensing in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Brand Licensing in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
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1 Market Overview
1.1 Brand Licensing Product Introduction
1.2 Global Brand Licensing Market Size Forecast
1.3 Brand Licensing Market Trends & Drivers
1.3.1 Brand Licensing Industry Trends
1.3.2 Brand Licensing Market Drivers & Opportunity
1.3.3 Brand Licensing Market Challenges
1.3.4 Brand Licensing Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Brand Licensing Players Revenue Ranking (2023)
2.2 Global Brand Licensing Revenue by Company (2019-2024)
2.3 Key Companies Brand Licensing Manufacturing Base Distribution and Headquarters
2.4 Key Companies Brand Licensing Product Offered
2.5 Key Companies Time to Begin Mass Production of Brand Licensing
2.6 Brand Licensing Market Competitive Analysis
2.6.1 Brand Licensing Market Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Brand Licensing Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Brand Licensing as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Apparels
3.1.2 Toys
3.1.3 Accessories
3.1.4 Home Decoration
3.1.5 Software/Video Games
3.1.6 Food and Beverage
3.1.7 Others
3.2 Global Brand Licensing Sales Value by Type
3.2.1 Global Brand Licensing Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Brand Licensing Sales Value, by Type (2019-2030)
3.2.3 Global Brand Licensing Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Entertainment
4.1.2 Corporate Trademarks/Brand
4.1.3 Fashion
4.1.4 Sports
4.1.5 Others
4.2 Global Brand Licensing Sales Value by Application
4.2.1 Global Brand Licensing Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Brand Licensing Sales Value, by Application (2019-2030)
4.2.3 Global Brand Licensing Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Brand Licensing Sales Value by Region
5.1.1 Global Brand Licensing Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Brand Licensing Sales Value by Region (2019-2024)
5.1.3 Global Brand Licensing Sales Value by Region (2025-2030)
5.1.4 Global Brand Licensing Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Brand Licensing Sales Value, 2019-2030
5.2.2 North America Brand Licensing Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Brand Licensing Sales Value, 2019-2030
5.3.2 Europe Brand Licensing Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Brand Licensing Sales Value, 2019-2030
5.4.2 Asia Pacific Brand Licensing Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Brand Licensing Sales Value, 2019-2030
5.5.2 South America Brand Licensing Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Brand Licensing Sales Value, 2019-2030
5.6.2 Middle East & Africa Brand Licensing Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Brand Licensing Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Brand Licensing Sales Value
6.3 United States
6.3.1 United States Brand Licensing Sales Value, 2019-2030
6.3.2 United States Brand Licensing Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Brand Licensing Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Brand Licensing Sales Value, 2019-2030
6.4.2 Europe Brand Licensing Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Brand Licensing Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Brand Licensing Sales Value, 2019-2030
6.5.2 China Brand Licensing Sales Value by Type (%), 2023 VS 2030
6.5.3 China Brand Licensing Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Brand Licensing Sales Value, 2019-2030
6.6.2 Japan Brand Licensing Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Brand Licensing Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Brand Licensing Sales Value, 2019-2030
6.7.2 South Korea Brand Licensing Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Brand Licensing Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Brand Licensing Sales Value, 2019-2030
6.8.2 Southeast Asia Brand Licensing Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Brand Licensing Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Brand Licensing Sales Value, 2019-2030
6.9.2 India Brand Licensing Sales Value by Type (%), 2023 VS 2030
6.9.3 India Brand Licensing Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 The Walt Disney Company
7.1.1 The Walt Disney Company Profile
7.1.2 The Walt Disney Company Main Business
7.1.3 The Walt Disney Company Brand Licensing Products, Services and Solutions
7.1.4 The Walt Disney Company Brand Licensing Revenue (US$ Million) & (2019-2024)
7.1.5 The Walt Disney Company Recent Developments
7.2 Dotdash Meredith
7.2.1 Dotdash Meredith Profile
7.2.2 Dotdash Meredith Main Business
7.2.3 Dotdash Meredith Brand Licensing Products, Services and Solutions
7.2.4 Dotdash Meredith Brand Licensing Revenue (US$ Million) & (2019-2024)
7.2.5 Dotdash Meredith Recent Developments
7.3 Authentic Brands Group
7.3.1 Authentic Brands Group Profile
7.3.2 Authentic Brands Group Main Business
7.3.3 Authentic Brands Group Brand Licensing Products, Services and Solutions
7.3.4 Authentic Brands Group Brand Licensing Revenue (US$ Million) & (2019-2024)
7.3.5 Warner Bros. Consumer Products (WarnerMedia) Recent Developments
7.4 Warner Bros. Consumer Products (WarnerMedia)
7.4.1 Warner Bros. Consumer Products (WarnerMedia) Profile
7.4.2 Warner Bros. Consumer Products (WarnerMedia) Main Business
7.4.3 Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Products, Services and Solutions
7.4.4 Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Revenue (US$ Million) & (2019-2024)
7.4.5 Warner Bros. Consumer Products (WarnerMedia) Recent Developments
7.5 Universal Brand Development (NBC Universal)
7.5.1 Universal Brand Development (NBC Universal) Profile
7.5.2 Universal Brand Development (NBC Universal) Main Business
7.5.3 Universal Brand Development (NBC Universal) Brand Licensing Products, Services and Solutions
7.5.4 Universal Brand Development (NBC Universal) Brand Licensing Revenue (US$ Million) & (2019-2024)
7.5.5 Universal Brand Development (NBC Universal) Recent Developments
7.6 PVH Corp.
7.6.1 PVH Corp. Profile
7.6.2 PVH Corp. Main Business
7.6.3 PVH Corp. Brand Licensing Products, Services and Solutions
7.6.4 PVH Corp. Brand Licensing Revenue (US$ Million) & (2019-2024)
7.6.5 PVH Corp. Recent Developments
7.7 Hasbro
7.7.1 Hasbro Profile
7.7.2 Hasbro Main Business
7.7.3 Hasbro Brand Licensing Products, Services and Solutions
7.7.4 Hasbro Brand Licensing Revenue (US$ Million) & (2019-2024)
7.7.5 Hasbro Recent Developments
7.8 The Pok茅mon Company International
7.8.1 The Pok茅mon Company International Profile
7.8.2 The Pok茅mon Company International Main Business
7.8.3 The Pok茅mon Company International Brand Licensing Products, Services and Solutions
7.8.4 The Pok茅mon Company International Brand Licensing Revenue (US$ Million) & (2019-2024)
7.8.5 The Pok茅mon Company International Recent Developments
7.9 Mattel
7.9.1 Mattel Profile
7.9.2 Mattel Main Business
7.9.3 Mattel Brand Licensing Products, Services and Solutions
7.9.4 Mattel Brand Licensing Revenue (US$ Million) & (2019-2024)
7.9.5 Mattel Recent Developments
7.10 Bluestar Alliance
7.10.1 Bluestar Alliance Profile
7.10.2 Bluestar Alliance Main Business
7.10.3 Bluestar Alliance Brand Licensing Products, Services and Solutions
7.10.4 Bluestar Alliance Brand Licensing Revenue (US$ Million) & (2019-2024)
7.10.5 Bluestar Alliance Recent Developments
7.11 Paramount Consumer Products (Paramount Global)
7.11.1 Paramount Consumer Products (Paramount Global) Profile
7.11.2 Paramount Consumer Products (Paramount Global) Main Business
7.11.3 Paramount Consumer Products (Paramount Global) Brand Licensing Products, Services and Solutions
7.11.4 Paramount Consumer Products (Paramount Global) Brand Licensing Revenue (US$ Million) & (2019-2024)
7.11.5 Paramount Consumer Products (Paramount Global) Recent Developments
7.12 WHP Global
7.12.1 WHP Global Profile
7.12.2 WHP Global Main Business
7.12.3 WHP Global Brand Licensing Products, Services and Solutions
7.12.4 WHP Global Brand Licensing Revenue (US$ Million) & (2019-2024)
7.12.5 WHP Global Recent Developments
7.13 General Motors
7.13.1 General Motors Profile
7.13.2 General Motors Main Business
7.13.3 General Motors Brand Licensing Products, Services and Solutions
7.13.4 General Motors Brand Licensing Revenue (US$ Million) & (2019-2024)
7.13.5 General Motors Recent Developments
7.14 Electrolux
7.14.1 Electrolux Profile
7.14.2 Electrolux Main Business
7.14.3 Electrolux Brand Licensing Products, Services and Solutions
7.14.4 Electrolux Brand Licensing Revenue (US$ Million) & (2019-2024)
7.14.5 Electrolux Recent Developments
7.15 Stanley Black & Decker
7.15.1 Stanley Black & Decker Profile
7.15.2 Stanley Black & Decker Main Business
7.15.3 Stanley Black & Decker Brand Licensing Products, Services and Solutions
7.15.4 Stanley Black & Decker Brand Licensing Revenue (US$ Million) & (2019-2024)
7.15.5 Stanley Black & Decker Recent Developments
7.16 Sanrio
7.16.1 Sanrio Profile
7.16.2 Sanrio Main Business
7.16.3 Sanrio Brand Licensing Products, Services and Solutions
7.16.4 Sanrio Brand Licensing Revenue (US$ Million) & (2019-2024)
7.16.5 Sanrio Recent Developments
7.17 Iconix Brand Group
7.17.1 Iconix Brand Group Profile
7.17.2 Iconix Brand Group Main Business
7.17.3 Iconix Brand Group Brand Licensing Products, Services and Solutions
7.17.4 Iconix Brand Group Brand Licensing Revenue (US$ Million) & (2019-2024)
7.17.5 Iconix Brand Group Recent Developments
7.18 Procter & Gamble
7.18.1 Procter & Gamble Profile
7.18.2 Procter & Gamble Main Business
7.18.3 Procter & Gamble Brand Licensing Products, Services and Solutions
7.18.4 Procter & Gamble Brand Licensing Revenue (US$ Million) & (2019-2024)
7.18.5 Procter & Gamble Recent Developments
7.19 BBC Studios
7.19.1 BBC Studios Profile
7.19.2 BBC Studios Main Business
7.19.3 BBC Studios Brand Licensing Products, Services and Solutions
7.19.4 BBC Studios Brand Licensing Revenue (US$ Million) & (2019-2024)
7.19.5 BBC Studios Recent Developments
7.20 Kathy Ireland Worldwide
7.20.1 Kathy Ireland Worldwide Profile
7.20.2 Kathy Ireland Worldwide Main Business
7.20.3 Kathy Ireland Worldwide Brand Licensing Products, Services and Solutions
7.20.4 Kathy Ireland Worldwide Brand Licensing Revenue (US$ Million) & (2019-2024)
7.20.5 Kathy Ireland Worldwide Recent Developments
7.21 Caterpillar
7.21.1 Caterpillar Profile
7.21.2 Caterpillar Main Business
7.21.3 Caterpillar Brand Licensing Products, Services and Solutions
7.21.4 Caterpillar Brand Licensing Revenue (US$ Million) & (2019-2024)
7.21.5 Caterpillar Recent Developments
7.22 Whirlpool Corporation
7.22.1 Whirlpool Corporation Profile
7.22.2 Whirlpool Corporation Main Business
7.22.3 Whirlpool Corporation Brand Licensing Products, Services and Solutions
7.22.4 Whirlpool Corporation Brand Licensing Revenue (US$ Million) & (2019-2024)
7.22.5 Whirlpool Corporation Recent Developments
7.23 Ferrari
7.23.1 Ferrari Profile
7.23.2 Ferrari Main Business
7.23.3 Ferrari Brand Licensing Products, Services and Solutions
7.23.4 Ferrari Brand Licensing Revenue (US$ Million) & (2019-2024)
7.23.5 Ferrari Recent Developments
7.24 Major League Baseball
7.24.1 Major League Baseball Profile
7.24.2 Major League Baseball Main Business
7.24.3 Major League Baseball Brand Licensing Products, Services and Solutions
7.24.4 Major League Baseball Brand Licensing Revenue (US$ Million) & (2019-2024)
7.24.5 Major League Baseball Recent Developments
7.25 NFL Players Association
7.25.1 NFL Players Association Profile
7.25.2 NFL Players Association Main Business
7.25.3 NFL Players Association Brand Licensing Products, Services and Solutions
7.25.4 NFL Players Association Brand Licensing Revenue (US$ Million) & (2019-2024)
7.25.5 NFL Players Association Recent Developments
7.26 National Football League
7.26.1 National Football League Profile
7.26.2 National Football League Main Business
7.26.3 National Football League Brand Licensing Products, Services and Solutions
7.26.4 National Football League Brand Licensing Revenue (US$ Million) & (2019-2024)
7.26.5 National Football League Recent Developments
7.27 Ford Motor Company
7.27.1 Ford Motor Company Profile
7.27.2 Ford Motor Company Main Business
7.27.3 Ford Motor Company Brand Licensing Products, Services and Solutions
7.27.4 Ford Motor Company Brand Licensing Revenue (US$ Million) & (2019-2024)
7.27.5 Ford Motor Company Recent Developments
7.28 Rainbow
7.28.1 Rainbow Profile
7.28.2 Rainbow Main Business
7.28.3 Rainbow Brand Licensing Products, Services and Solutions
7.28.4 Rainbow Brand Licensing Revenue (US$ Million) & (2019-2024)
7.28.5 Rainbow Recent Developments
7.29 Toei Animation
7.29.1 Toei Animation Profile
7.29.2 Toei Animation Main Business
7.29.3 Toei Animation Brand Licensing Products, Services and Solutions
7.29.4 Toei Animation Brand Licensing Revenue (US$ Million) & (2019-2024)
7.29.5 Toei Animation Recent Developments
7.30 The Hershey Company
7.30.1 The Hershey Company Profile
7.30.2 The Hershey Company Main Business
7.30.3 The Hershey Company Brand Licensing Products, Services and Solutions
7.30.4 The Hershey Company Brand Licensing Revenue (US$ Million) & (2019-2024)
7.30.5 The Hershey Company Recent Developments
7.31 National Basketball Association
7.31.1 National Basketball Association Profile
7.31.2 National Basketball Association Main Business
7.31.3 National Basketball Association Brand Licensing Products, Services and Solutions
7.31.4 National Basketball Association Brand Licensing Revenue (US$ Million) & (2019-2024)
7.31.5 National Basketball Association Recent Developments
7.32 Sunkist Growers
7.32.1 Sunkist Growers Profile
7.32.2 Sunkist Growers Main Business
7.32.3 Sunkist Growers Brand Licensing Products, Services and Solutions
7.32.4 Sunkist Growers Brand Licensing Revenue (US$ Million) & (2019-2024)
7.32.5 Sunkist Growers Recent Developments
7.33 PGA Tour
7.33.1 PGA Tour Profile
7.33.2 PGA Tour Main Business
7.33.3 PGA Tour Brand Licensing Products, Services and Solutions
7.33.4 PGA Tour Brand Licensing Revenue (US$ Million) & (2019-2024)
7.33.5 PGA Tour Recent Developments
7.34 WWE
7.34.1 WWE Profile
7.34.2 WWE Main Business
7.34.3 WWE Brand Licensing Products, Services and Solutions
7.34.4 WWE Brand Licensing Revenue (US$ Million) & (2019-2024)
7.34.5 WWE Recent Developments
7.35 Ralph Lauren
7.35.1 Ralph Lauren Profile
7.35.2 Ralph Lauren Main Business
7.35.3 Ralph Lauren Brand Licensing Products, Services and Solutions
7.35.4 Ralph Lauren Brand Licensing Revenue (US$ Million) & (2019-2024)
7.35.5 Ralph Lauren Recent Developments
8 Industry Chain Analysis
8.1 Brand Licensing Industrial Chain
8.2 Brand Licensing Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Brand Licensing Sales Model
8.5.2 Sales Channel
8.5.3 Brand Licensing Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
The Walt Disney Company
Dotdash Meredith
Authentic Brands Group
Warner Bros. Consumer Products (WarnerMedia)
Universal Brand Development (NBC Universal)
PVH Corp.
Hasbro
The Pok茅mon Company International
Mattel
Bluestar Alliance
Paramount Consumer Products (Paramount Global)
WHP Global
General Motors
Electrolux
Stanley Black & Decker
Sanrio
Iconix Brand Group
Procter & Gamble
BBC Studios
Kathy Ireland Worldwide
Caterpillar
Whirlpool Corporation
Ferrari
Major League Baseball
NFL Players Association
National Football League
Ford Motor Company
Rainbow
Toei Animation
The Hershey Company
National Basketball Association
Sunkist Growers
PGA Tour
WWE
Ralph Lauren
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*If Applicable.
