Digital out-of-home (DOOH) billboards are outdoor advertising displays that utilize digital technology for delivering dynamic and interactive content. These billboards are strategically placed in high-traffic areas to reach a wide audience.
The global market for Digital Out-of-home Billboard was estimated to be worth US$ million in 2023 and is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during the forecast period 2024-2030.
The DOOH billboard market is driven by the need for more engaging and context-aware advertising. Trends include the use of sensors and audience analytics to tailor content in real time.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Digital Out-of-home Billboard, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Digital Out-of-home Billboard by region & country, by Type, and by Application.
The Digital Out-of-home Billboard market size, estimations, and forecasts are provided in terms of sales volume (K Sqm) and sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Digital Out-of-home Billboard.
Market Segmentation
By Company
Sony
LG Electronics
Toshiba
Panasonic
Daktronics
Electronic Displays
Shenzhen Dicolor Optoelectronics
Barco NV
Leyard Optoelectronic
Lighthouse Technologies
Barco NV.
Segment by Type:
Small Size
Medium Size
Large Size
Segment by Application
High Way
Building
Others
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (valve, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Digital Out-of-home Billboard manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Digital Out-of-home Billboard in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Digital Out-of-home Billboard in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
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1 Market Overview
1.1 Digital Out-of-home Billboard Product Introduction
1.2 Global Digital Out-of-home Billboard Market Size Forecast
1.2.1 Global Digital Out-of-home Billboard Sales Value (2019-2030)
1.2.2 Global Digital Out-of-home Billboard Sales Volume (2019-2030)
1.2.3 Global Digital Out-of-home Billboard Sales Price (2019-2030)
1.3 Digital Out-of-home Billboard Market Trends & Drivers
1.3.1 Digital Out-of-home Billboard Industry Trends
1.3.2 Digital Out-of-home Billboard Market Drivers & Opportunity
1.3.3 Digital Out-of-home Billboard Market Challenges
1.3.4 Digital Out-of-home Billboard Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Digital Out-of-home Billboard Players Revenue Ranking (2023)
2.2 Global Digital Out-of-home Billboard Revenue by Company (2019-2024)
2.3 Global Digital Out-of-home Billboard Players Sales Volume Ranking (2023)
2.4 Global Digital Out-of-home Billboard Sales Volume by Company Players (2019-2024)
2.5 Global Digital Out-of-home Billboard Average Price by Company (2019-2024)
2.6 Key Manufacturers Digital Out-of-home Billboard Manufacturing Base Distribution and Headquarters
2.7 Key Manufacturers Digital Out-of-home Billboard Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of Digital Out-of-home Billboard
2.9 Digital Out-of-home Billboard Market Competitive Analysis
2.9.1 Digital Out-of-home Billboard Market Concentration Rate (2019-2024)
2.9.2 Global 5 and 10 Largest Manufacturers by Digital Out-of-home Billboard Revenue in 2023
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Digital Out-of-home Billboard as of 2023)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Small Size
3.1.2 Medium Size
3.1.3 Large Size
3.2 Global Digital Out-of-home Billboard Sales Value by Type
3.2.1 Global Digital Out-of-home Billboard Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Digital Out-of-home Billboard Sales Value, by Type (2019-2030)
3.2.3 Global Digital Out-of-home Billboard Sales Value, by Type (%) (2019-2030)
3.3 Global Digital Out-of-home Billboard Sales Volume by Type
3.3.1 Global Digital Out-of-home Billboard Sales Volume by Type (2019 VS 2023 VS 2030)
3.3.2 Global Digital Out-of-home Billboard Sales Volume, by Type (2019-2030)
3.3.3 Global Digital Out-of-home Billboard Sales Volume, by Type (%) (2019-2030)
3.4 Global Digital Out-of-home Billboard Average Price by Type (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 High Way
4.1.2 Building
4.1.3 Others
4.2 Global Digital Out-of-home Billboard Sales Value by Application
4.2.1 Global Digital Out-of-home Billboard Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Digital Out-of-home Billboard Sales Value, by Application (2019-2030)
4.2.3 Global Digital Out-of-home Billboard Sales Value, by Application (%) (2019-2030)
4.3 Global Digital Out-of-home Billboard Sales Volume by Application
4.3.1 Global Digital Out-of-home Billboard Sales Volume by Application (2019 VS 2023 VS 2030)
4.3.2 Global Digital Out-of-home Billboard Sales Volume, by Application (2019-2030)
4.3.3 Global Digital Out-of-home Billboard Sales Volume, by Application (%) (2019-2030)
4.4 Global Digital Out-of-home Billboard Average Price by Application (2019-2030)
5 Segmentation by Region
5.1 Global Digital Out-of-home Billboard Sales Value by Region
5.1.1 Global Digital Out-of-home Billboard Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Digital Out-of-home Billboard Sales Value by Region (2019-2024)
5.1.3 Global Digital Out-of-home Billboard Sales Value by Region (2025-2030)
5.1.4 Global Digital Out-of-home Billboard Sales Value by Region (%), (2019-2030)
5.2 Global Digital Out-of-home Billboard Sales Volume by Region
5.2.1 Global Digital Out-of-home Billboard Sales Volume by Region: 2019 VS 2023 VS 2030
5.2.2 Global Digital Out-of-home Billboard Sales Volume by Region (2019-2024)
5.2.3 Global Digital Out-of-home Billboard Sales Volume by Region (2025-2030)
5.2.4 Global Digital Out-of-home Billboard Sales Volume by Region (%), (2019-2030)
5.3 Global Digital Out-of-home Billboard Average Price by Region (2019-2030)
5.4 North America
5.4.1 North America Digital Out-of-home Billboard Sales Value, 2019-2030
5.4.2 North America Digital Out-of-home Billboard Sales Value by Country (%), 2023 VS 2030
5.5 Europe
5.5.1 Europe Digital Out-of-home Billboard Sales Value, 2019-2030
5.5.2 Europe Digital Out-of-home Billboard Sales Value by Country (%), 2023 VS 2030
5.6 Asia Pacific
5.6.1 Asia Pacific Digital Out-of-home Billboard Sales Value, 2019-2030
5.6.2 Asia Pacific Digital Out-of-home Billboard Sales Value by Country (%), 2023 VS 2030
5.7 South America
5.7.1 South America Digital Out-of-home Billboard Sales Value, 2019-2030
5.7.2 South America Digital Out-of-home Billboard Sales Value by Country (%), 2023 VS 2030
5.8 Middle East & Africa
5.8.1 Middle East & Africa Digital Out-of-home Billboard Sales Value, 2019-2030
5.8.2 Middle East & Africa Digital Out-of-home Billboard Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Digital Out-of-home Billboard Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Digital Out-of-home Billboard Sales Value
6.2.1 Key Countries/Regions Digital Out-of-home Billboard Sales Value, 2019-2030
6.2.2 Key Countries/Regions Digital Out-of-home Billboard Sales Volume, 2019-2030
6.3 United States
6.3.1 United States Digital Out-of-home Billboard Sales Value, 2019-2030
6.3.2 United States Digital Out-of-home Billboard Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Digital Out-of-home Billboard Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Digital Out-of-home Billboard Sales Value, 2019-2030
6.4.2 Europe Digital Out-of-home Billboard Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Digital Out-of-home Billboard Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Digital Out-of-home Billboard Sales Value, 2019-2030
6.5.2 China Digital Out-of-home Billboard Sales Value by Type (%), 2023 VS 2030
6.5.3 China Digital Out-of-home Billboard Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Digital Out-of-home Billboard Sales Value, 2019-2030
6.6.2 Japan Digital Out-of-home Billboard Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Digital Out-of-home Billboard Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Digital Out-of-home Billboard Sales Value, 2019-2030
6.7.2 South Korea Digital Out-of-home Billboard Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Digital Out-of-home Billboard Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Digital Out-of-home Billboard Sales Value, 2019-2030
6.8.2 Southeast Asia Digital Out-of-home Billboard Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Digital Out-of-home Billboard Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Digital Out-of-home Billboard Sales Value, 2019-2030
6.9.2 India Digital Out-of-home Billboard Sales Value by Type (%), 2023 VS 2030
6.9.3 India Digital Out-of-home Billboard Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Sony
7.1.1 Sony Company Information
7.1.2 Sony Introduction and Business Overview
7.1.3 Sony Digital Out-of-home Billboard Sales, Revenue and Gross Margin (2019-2024)
7.1.4 Sony Digital Out-of-home Billboard Product Offerings
7.1.5 Sony Recent Development
7.2 LG Electronics
7.2.1 LG Electronics Company Information
7.2.2 LG Electronics Introduction and Business Overview
7.2.3 LG Electronics Digital Out-of-home Billboard Sales, Revenue and Gross Margin (2019-2024)
7.2.4 LG Electronics Digital Out-of-home Billboard Product Offerings
7.2.5 LG Electronics Recent Development
7.3 Toshiba
7.3.1 Toshiba Company Information
7.3.2 Toshiba Introduction and Business Overview
7.3.3 Toshiba Digital Out-of-home Billboard Sales, Revenue and Gross Margin (2019-2024)
7.3.4 Toshiba Digital Out-of-home Billboard Product Offerings
7.3.5 Toshiba Recent Development
7.4 Panasonic
7.4.1 Panasonic Company Information
7.4.2 Panasonic Introduction and Business Overview
7.4.3 Panasonic Digital Out-of-home Billboard Sales, Revenue and Gross Margin (2019-2024)
7.4.4 Panasonic Digital Out-of-home Billboard Product Offerings
7.4.5 Panasonic Recent Development
7.5 Daktronics
7.5.1 Daktronics Company Information
7.5.2 Daktronics Introduction and Business Overview
7.5.3 Daktronics Digital Out-of-home Billboard Sales, Revenue and Gross Margin (2019-2024)
7.5.4 Daktronics Digital Out-of-home Billboard Product Offerings
7.5.5 Daktronics Recent Development
7.6 Electronic Displays
7.6.1 Electronic Displays Company Information
7.6.2 Electronic Displays Introduction and Business Overview
7.6.3 Electronic Displays Digital Out-of-home Billboard Sales, Revenue and Gross Margin (2019-2024)
7.6.4 Electronic Displays Digital Out-of-home Billboard Product Offerings
7.6.5 Electronic Displays Recent Development
7.7 Shenzhen Dicolor Optoelectronics
7.7.1 Shenzhen Dicolor Optoelectronics Company Information
7.7.2 Shenzhen Dicolor Optoelectronics Introduction and Business Overview
7.7.3 Shenzhen Dicolor Optoelectronics Digital Out-of-home Billboard Sales, Revenue and Gross Margin (2019-2024)
7.7.4 Shenzhen Dicolor Optoelectronics Digital Out-of-home Billboard Product Offerings
7.7.5 Shenzhen Dicolor Optoelectronics Recent Development
7.8 Barco NV
7.8.1 Barco NV Company Information
7.8.2 Barco NV Introduction and Business Overview
7.8.3 Barco NV Digital Out-of-home Billboard Sales, Revenue and Gross Margin (2019-2024)
7.8.4 Barco NV Digital Out-of-home Billboard Product Offerings
7.8.5 Barco NV Recent Development
7.9 Leyard Optoelectronic
7.9.1 Leyard Optoelectronic Company Information
7.9.2 Leyard Optoelectronic Introduction and Business Overview
7.9.3 Leyard Optoelectronic Digital Out-of-home Billboard Sales, Revenue and Gross Margin (2019-2024)
7.9.4 Leyard Optoelectronic Digital Out-of-home Billboard Product Offerings
7.9.5 Leyard Optoelectronic Recent Development
7.10 Lighthouse Technologies
7.10.1 Lighthouse Technologies Company Information
7.10.2 Lighthouse Technologies Introduction and Business Overview
7.10.3 Lighthouse Technologies Digital Out-of-home Billboard Sales, Revenue and Gross Margin (2019-2024)
7.10.4 Lighthouse Technologies Digital Out-of-home Billboard Product Offerings
7.10.5 Lighthouse Technologies Recent Development
7.11 Barco NV.
7.11.1 Barco NV. Company Information
7.11.2 Barco NV. Introduction and Business Overview
7.11.3 Barco NV. Digital Out-of-home Billboard Sales, Revenue and Gross Margin (2019-2024)
7.11.4 Barco NV. Digital Out-of-home Billboard Product Offerings
7.11.5 Barco NV. Recent Development
8 Industry Chain Analysis
8.1 Digital Out-of-home Billboard Industrial Chain
8.2 Digital Out-of-home Billboard Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Digital Out-of-home Billboard Sales Model
8.5.2 Sales Channel
8.5.3 Digital Out-of-home Billboard Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
Sony
LG Electronics
Toshiba
Panasonic
Daktronics
Electronic Displays
Shenzhen Dicolor Optoelectronics
Barco NV
Leyard Optoelectronic
Lighthouse Technologies
Barco NV.
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*If Applicable.
