

An e-reader, also called an e-book reader or e-book device, is a mobile electronic device that is designed primarily for the purpose of reading digital e-books and periodicals.
The global market for E-reader was estimated to be worth US$ 247 million in 2023 and is forecast to a readjusted size of US$ 76 million by 2030 with a CAGR of -15.3% during the forecast period 2024-2030
China is the largest E-reader market with about 70% market share.
The key players are Amazon, Kobo, Sony, Hanvon, Pocketbook, Ematic, Alurateck etc. Top 3 companies occupied about 88% market share.
Report Scope
This report aims to provide a comprehensive presentation of the global market for E-reader, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of E-reader by region & country, by Type, and by Application.
The E-reader market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding E-reader.
Market Segmentation
By Company
Amazon
Kobo
Sony
Hanvon
Pocketbook
Ematic
Alurateck
Segment by Type:
E-ink E-Reader
TFT-LCD E-reader
Segment by Application
Ages below 18
Ages 18-35
Ages 36-50
Ages above 50
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (valve, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of E-reader manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of E-reader in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of E-reader in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
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1 Market Overview
1.1 E-reader Product Introduction
1.2 Global E-reader Market Size Forecast
1.2.1 Global E-reader Sales Value (2019-2030)
1.2.2 Global E-reader Sales Volume (2019-2030)
1.2.3 Global E-reader Sales Price (2019-2030)
1.3 E-reader Market Trends & Drivers
1.3.1 E-reader Industry Trends
1.3.2 E-reader Market Drivers & Opportunity
1.3.3 E-reader Market Challenges
1.3.4 E-reader Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global E-reader Players Revenue Ranking (2023)
2.2 Global E-reader Revenue by Company (2019-2024)
2.3 Global E-reader Players Sales Volume Ranking (2023)
2.4 Global E-reader Sales Volume by Company Players (2019-2024)
2.5 Global E-reader Average Price by Company (2019-2024)
2.6 Key Manufacturers E-reader Manufacturing Base Distribution and Headquarters
2.7 Key Manufacturers E-reader Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of E-reader
2.9 E-reader Market Competitive Analysis
2.9.1 E-reader Market Concentration Rate (2019-2024)
2.9.2 Global 5 and 10 Largest Manufacturers by E-reader Revenue in 2023
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in E-reader as of 2023)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 E-ink E-Reader
3.1.2 TFT-LCD E-reader
3.2 Global E-reader Sales Value by Type
3.2.1 Global E-reader Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global E-reader Sales Value, by Type (2019-2030)
3.2.3 Global E-reader Sales Value, by Type (%) (2019-2030)
3.3 Global E-reader Sales Volume by Type
3.3.1 Global E-reader Sales Volume by Type (2019 VS 2023 VS 2030)
3.3.2 Global E-reader Sales Volume, by Type (2019-2030)
3.3.3 Global E-reader Sales Volume, by Type (%) (2019-2030)
3.4 Global E-reader Average Price by Type (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Ages below 18
4.1.2 Ages 18-35
4.1.3 Ages 36-50
4.1.4 Ages above 50
4.2 Global E-reader Sales Value by Application
4.2.1 Global E-reader Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global E-reader Sales Value, by Application (2019-2030)
4.2.3 Global E-reader Sales Value, by Application (%) (2019-2030)
4.3 Global E-reader Sales Volume by Application
4.3.1 Global E-reader Sales Volume by Application (2019 VS 2023 VS 2030)
4.3.2 Global E-reader Sales Volume, by Application (2019-2030)
4.3.3 Global E-reader Sales Volume, by Application (%) (2019-2030)
4.4 Global E-reader Average Price by Application (2019-2030)
5 Segmentation by Region
5.1 Global E-reader Sales Value by Region
5.1.1 Global E-reader Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global E-reader Sales Value by Region (2019-2024)
5.1.3 Global E-reader Sales Value by Region (2025-2030)
5.1.4 Global E-reader Sales Value by Region (%), (2019-2030)
5.2 Global E-reader Sales Volume by Region
5.2.1 Global E-reader Sales Volume by Region: 2019 VS 2023 VS 2030
5.2.2 Global E-reader Sales Volume by Region (2019-2024)
5.2.3 Global E-reader Sales Volume by Region (2025-2030)
5.2.4 Global E-reader Sales Volume by Region (%), (2019-2030)
5.3 Global E-reader Average Price by Region (2019-2030)
5.4 North America
5.4.1 North America E-reader Sales Value, 2019-2030
5.4.2 North America E-reader Sales Value by Country (%), 2023 VS 2030
5.5 Europe
5.5.1 Europe E-reader Sales Value, 2019-2030
5.5.2 Europe E-reader Sales Value by Country (%), 2023 VS 2030
5.6 Asia Pacific
5.6.1 Asia Pacific E-reader Sales Value, 2019-2030
5.6.2 Asia Pacific E-reader Sales Value by Country (%), 2023 VS 2030
5.7 South America
5.7.1 South America E-reader Sales Value, 2019-2030
5.7.2 South America E-reader Sales Value by Country (%), 2023 VS 2030
5.8 Middle East & Africa
5.8.1 Middle East & Africa E-reader Sales Value, 2019-2030
5.8.2 Middle East & Africa E-reader Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions E-reader Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions E-reader Sales Value
6.2.1 Key Countries/Regions E-reader Sales Value, 2019-2030
6.2.2 Key Countries/Regions E-reader Sales Volume, 2019-2030
6.3 United States
6.3.1 United States E-reader Sales Value, 2019-2030
6.3.2 United States E-reader Sales Value by Type (%), 2023 VS 2030
6.3.3 United States E-reader Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe E-reader Sales Value, 2019-2030
6.4.2 Europe E-reader Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe E-reader Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China E-reader Sales Value, 2019-2030
6.5.2 China E-reader Sales Value by Type (%), 2023 VS 2030
6.5.3 China E-reader Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan E-reader Sales Value, 2019-2030
6.6.2 Japan E-reader Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan E-reader Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea E-reader Sales Value, 2019-2030
6.7.2 South Korea E-reader Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea E-reader Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia E-reader Sales Value, 2019-2030
6.8.2 Southeast Asia E-reader Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia E-reader Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India E-reader Sales Value, 2019-2030
6.9.2 India E-reader Sales Value by Type (%), 2023 VS 2030
6.9.3 India E-reader Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Amazon
7.1.1 Amazon Company Information
7.1.2 Amazon Introduction and Business Overview
7.1.3 Amazon E-reader Sales, Revenue and Gross Margin (2019-2024)
7.1.4 Amazon E-reader Product Offerings
7.1.5 Amazon Recent Development
7.2 Kobo
7.2.1 Kobo Company Information
7.2.2 Kobo Introduction and Business Overview
7.2.3 Kobo E-reader Sales, Revenue and Gross Margin (2019-2024)
7.2.4 Kobo E-reader Product Offerings
7.2.5 Kobo Recent Development
7.3 Sony
7.3.1 Sony Company Information
7.3.2 Sony Introduction and Business Overview
7.3.3 Sony E-reader Sales, Revenue and Gross Margin (2019-2024)
7.3.4 Sony E-reader Product Offerings
7.3.5 Sony Recent Development
7.4 Hanvon
7.4.1 Hanvon Company Information
7.4.2 Hanvon Introduction and Business Overview
7.4.3 Hanvon E-reader Sales, Revenue and Gross Margin (2019-2024)
7.4.4 Hanvon E-reader Product Offerings
7.4.5 Hanvon Recent Development
7.5 Pocketbook
7.5.1 Pocketbook Company Information
7.5.2 Pocketbook Introduction and Business Overview
7.5.3 Pocketbook E-reader Sales, Revenue and Gross Margin (2019-2024)
7.5.4 Pocketbook E-reader Product Offerings
7.5.5 Pocketbook Recent Development
7.6 Ematic
7.6.1 Ematic Company Information
7.6.2 Ematic Introduction and Business Overview
7.6.3 Ematic E-reader Sales, Revenue and Gross Margin (2019-2024)
7.6.4 Ematic E-reader Product Offerings
7.6.5 Ematic Recent Development
7.7 Alurateck
7.7.1 Alurateck Company Information
7.7.2 Alurateck Introduction and Business Overview
7.7.3 Alurateck E-reader Sales, Revenue and Gross Margin (2019-2024)
7.7.4 Alurateck E-reader Product Offerings
7.7.5 Alurateck Recent Development
8 Industry Chain Analysis
8.1 E-reader Industrial Chain
8.2 E-reader Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 E-reader Sales Model
8.5.2 Sales Channel
8.5.3 E-reader Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
Amazon
Kobo
Sony
Hanvon
Pocketbook
Ematic
Alurateck
Ìý
Ìý
*If Applicable.