

An e-reader, also called an e-book reader or e-book device, is a mobile electronic device that is designed primarily for the purpose of reading digital e-books and periodicals.
Any device that can display text on a screen may act as an e-reader, but specialized e-reader designs may optimize portability, readability (especially in sunlight), and battery life for this purpose. A single e-reader is capable of holding the digital equivalent of hundreds of printed texts with no added bulk or measurable mass.
This report will cover the production and revenue by manufacturer of e-reader as well as the specs from the OEM terminal. The investigated e-readers are based on E-ink and low cost TFT LCD technology with price spanning from 20 USD to over 300 USD.
The global market for eReader was estimated to be worth US$ 789.8 million in 2023 and is forecast to a readjusted size of US$ 830.7 million by 2030 with a CAGR of 0.8% during the forecast period 2024-2030
Global eReader key players include Amazon, Kobo(Rakuten), etc. Global top 5 manufacturers hold a share over 90%.
China and North Americais the largest market, with a share over 68%, followed by Europe, have a share about 18 percent.
In terms of product, 8 inches is the largest segment, with a share over 45%. And in terms of application, the largest application is adults, followed by children.
Report Scope
This report aims to provide a comprehensive presentation of the global market for eReader, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of eReader by region & country, by Type, and by Application.
The eReader market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding eReader.
Market Segmentation
By Company
Amazon
Sony
Barnes&Noble
PocketBook
Kobo(Rakuten)
Bookeen
Ectaco
Ematic
DistriRead(ICARUS)
Aluratek
Tolino
Hanvon
Onyx
BOOX
Shenzhen Boyue Technology Co.,Ltd.
Xiaomi
iFLYTEK
Haier
IReader Technology Co., Ltd.
Huawei
Segment by Type:
Below 5 Inches
6 Inches
8 Inches
9.7 Inches
Above 9.7 Inches
Segment by Application
Children
Adults
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (valve, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of eReader manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of eReader in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of eReader in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
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1 Market Overview
1.1 eReader Product Introduction
1.2 Global eReader Market Size Forecast
1.2.1 Global eReader Sales Value (2019-2030)
1.2.2 Global eReader Sales Volume (2019-2030)
1.2.3 Global eReader Sales Price (2019-2030)
1.3 eReader Market Trends & Drivers
1.3.1 eReader Industry Trends
1.3.2 eReader Market Drivers & Opportunity
1.3.3 eReader Market Challenges
1.3.4 eReader Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global eReader Players Revenue Ranking (2023)
2.2 Global eReader Revenue by Company (2019-2024)
2.3 Global eReader Players Sales Volume Ranking (2023)
2.4 Global eReader Sales Volume by Company Players (2019-2024)
2.5 Global eReader Average Price by Company (2019-2024)
2.6 Key Manufacturers eReader Manufacturing Base Distribution and Headquarters
2.7 Key Manufacturers eReader Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of eReader
2.9 eReader Market Competitive Analysis
2.9.1 eReader Market Concentration Rate (2019-2024)
2.9.2 Global 5 and 10 Largest Manufacturers by eReader Revenue in 2023
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in eReader as of 2023)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Below 5 Inches
3.1.2 6 Inches
3.1.3 8 Inches
3.1.4 9.7 Inches
3.1.5 Above 9.7 Inches
3.2 Global eReader Sales Value by Type
3.2.1 Global eReader Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global eReader Sales Value, by Type (2019-2030)
3.2.3 Global eReader Sales Value, by Type (%) (2019-2030)
3.3 Global eReader Sales Volume by Type
3.3.1 Global eReader Sales Volume by Type (2019 VS 2023 VS 2030)
3.3.2 Global eReader Sales Volume, by Type (2019-2030)
3.3.3 Global eReader Sales Volume, by Type (%) (2019-2030)
3.4 Global eReader Average Price by Type (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Children
4.1.2 Adults
4.2 Global eReader Sales Value by Application
4.2.1 Global eReader Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global eReader Sales Value, by Application (2019-2030)
4.2.3 Global eReader Sales Value, by Application (%) (2019-2030)
4.3 Global eReader Sales Volume by Application
4.3.1 Global eReader Sales Volume by Application (2019 VS 2023 VS 2030)
4.3.2 Global eReader Sales Volume, by Application (2019-2030)
4.3.3 Global eReader Sales Volume, by Application (%) (2019-2030)
4.4 Global eReader Average Price by Application (2019-2030)
5 Segmentation by Region
5.1 Global eReader Sales Value by Region
5.1.1 Global eReader Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global eReader Sales Value by Region (2019-2024)
5.1.3 Global eReader Sales Value by Region (2025-2030)
5.1.4 Global eReader Sales Value by Region (%), (2019-2030)
5.2 Global eReader Sales Volume by Region
5.2.1 Global eReader Sales Volume by Region: 2019 VS 2023 VS 2030
5.2.2 Global eReader Sales Volume by Region (2019-2024)
5.2.3 Global eReader Sales Volume by Region (2025-2030)
5.2.4 Global eReader Sales Volume by Region (%), (2019-2030)
5.3 Global eReader Average Price by Region (2019-2030)
5.4 North America
5.4.1 North America eReader Sales Value, 2019-2030
5.4.2 North America eReader Sales Value by Country (%), 2023 VS 2030
5.5 Europe
5.5.1 Europe eReader Sales Value, 2019-2030
5.5.2 Europe eReader Sales Value by Country (%), 2023 VS 2030
5.6 Asia Pacific
5.6.1 Asia Pacific eReader Sales Value, 2019-2030
5.6.2 Asia Pacific eReader Sales Value by Country (%), 2023 VS 2030
5.7 South America
5.7.1 South America eReader Sales Value, 2019-2030
5.7.2 South America eReader Sales Value by Country (%), 2023 VS 2030
5.8 Middle East & Africa
5.8.1 Middle East & Africa eReader Sales Value, 2019-2030
5.8.2 Middle East & Africa eReader Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions eReader Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions eReader Sales Value
6.2.1 Key Countries/Regions eReader Sales Value, 2019-2030
6.2.2 Key Countries/Regions eReader Sales Volume, 2019-2030
6.3 United States
6.3.1 United States eReader Sales Value, 2019-2030
6.3.2 United States eReader Sales Value by Type (%), 2023 VS 2030
6.3.3 United States eReader Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe eReader Sales Value, 2019-2030
6.4.2 Europe eReader Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe eReader Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China eReader Sales Value, 2019-2030
6.5.2 China eReader Sales Value by Type (%), 2023 VS 2030
6.5.3 China eReader Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan eReader Sales Value, 2019-2030
6.6.2 Japan eReader Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan eReader Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea eReader Sales Value, 2019-2030
6.7.2 South Korea eReader Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea eReader Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia eReader Sales Value, 2019-2030
6.8.2 Southeast Asia eReader Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia eReader Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India eReader Sales Value, 2019-2030
6.9.2 India eReader Sales Value by Type (%), 2023 VS 2030
6.9.3 India eReader Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Amazon
7.1.1 Amazon Company Information
7.1.2 Amazon Introduction and Business Overview
7.1.3 Amazon eReader Sales, Revenue and Gross Margin (2019-2024)
7.1.4 Amazon eReader Product Offerings
7.1.5 Amazon Recent Development
7.2 Sony
7.2.1 Sony Company Information
7.2.2 Sony Introduction and Business Overview
7.2.3 Sony eReader Sales, Revenue and Gross Margin (2019-2024)
7.2.4 Sony eReader Product Offerings
7.2.5 Sony Recent Development
7.3 Barnes&Noble
7.3.1 Barnes&Noble Company Information
7.3.2 Barnes&Noble Introduction and Business Overview
7.3.3 Barnes&Noble eReader Sales, Revenue and Gross Margin (2019-2024)
7.3.4 Barnes&Noble eReader Product Offerings
7.3.5 Barnes&Noble Recent Development
7.4 PocketBook
7.4.1 PocketBook Company Information
7.4.2 PocketBook Introduction and Business Overview
7.4.3 PocketBook eReader Sales, Revenue and Gross Margin (2019-2024)
7.4.4 PocketBook eReader Product Offerings
7.4.5 PocketBook Recent Development
7.5 Kobo(Rakuten)
7.5.1 Kobo(Rakuten) Company Information
7.5.2 Kobo(Rakuten) Introduction and Business Overview
7.5.3 Kobo(Rakuten) eReader Sales, Revenue and Gross Margin (2019-2024)
7.5.4 Kobo(Rakuten) eReader Product Offerings
7.5.5 Kobo(Rakuten) Recent Development
7.6 Bookeen
7.6.1 Bookeen Company Information
7.6.2 Bookeen Introduction and Business Overview
7.6.3 Bookeen eReader Sales, Revenue and Gross Margin (2019-2024)
7.6.4 Bookeen eReader Product Offerings
7.6.5 Bookeen Recent Development
7.7 Ectaco
7.7.1 Ectaco Company Information
7.7.2 Ectaco Introduction and Business Overview
7.7.3 Ectaco eReader Sales, Revenue and Gross Margin (2019-2024)
7.7.4 Ectaco eReader Product Offerings
7.7.5 Ectaco Recent Development
7.8 Ematic
7.8.1 Ematic Company Information
7.8.2 Ematic Introduction and Business Overview
7.8.3 Ematic eReader Sales, Revenue and Gross Margin (2019-2024)
7.8.4 Ematic eReader Product Offerings
7.8.5 Ematic Recent Development
7.9 DistriRead(ICARUS)
7.9.1 DistriRead(ICARUS) Company Information
7.9.2 DistriRead(ICARUS) Introduction and Business Overview
7.9.3 DistriRead(ICARUS) eReader Sales, Revenue and Gross Margin (2019-2024)
7.9.4 DistriRead(ICARUS) eReader Product Offerings
7.9.5 DistriRead(ICARUS) Recent Development
7.10 Aluratek
7.10.1 Aluratek Company Information
7.10.2 Aluratek Introduction and Business Overview
7.10.3 Aluratek eReader Sales, Revenue and Gross Margin (2019-2024)
7.10.4 Aluratek eReader Product Offerings
7.10.5 Aluratek Recent Development
7.11 Tolino
7.11.1 Tolino Company Information
7.11.2 Tolino Introduction and Business Overview
7.11.3 Tolino eReader Sales, Revenue and Gross Margin (2019-2024)
7.11.4 Tolino eReader Product Offerings
7.11.5 Tolino Recent Development
7.12 Hanvon
7.12.1 Hanvon Company Information
7.12.2 Hanvon Introduction and Business Overview
7.12.3 Hanvon eReader Sales, Revenue and Gross Margin (2019-2024)
7.12.4 Hanvon eReader Product Offerings
7.12.5 Hanvon Recent Development
7.13 Onyx
7.13.1 Onyx Company Information
7.13.2 Onyx Introduction and Business Overview
7.13.3 Onyx eReader Sales, Revenue and Gross Margin (2019-2024)
7.13.4 Onyx eReader Product Offerings
7.13.5 Onyx Recent Development
7.14 BOOX
7.14.1 BOOX Company Information
7.14.2 BOOX Introduction and Business Overview
7.14.3 BOOX eReader Sales, Revenue and Gross Margin (2019-2024)
7.14.4 BOOX eReader Product Offerings
7.14.5 BOOX Recent Development
7.15 Shenzhen Boyue Technology Co.,Ltd.
7.15.1 Shenzhen Boyue Technology Co.,Ltd. Company Information
7.15.2 Shenzhen Boyue Technology Co.,Ltd. Introduction and Business Overview
7.15.3 Shenzhen Boyue Technology Co.,Ltd. eReader Sales, Revenue and Gross Margin (2019-2024)
7.15.4 Shenzhen Boyue Technology Co.,Ltd. eReader Product Offerings
7.15.5 Shenzhen Boyue Technology Co.,Ltd. Recent Development
7.16 Xiaomi
7.16.1 Xiaomi Company Information
7.16.2 Xiaomi Introduction and Business Overview
7.16.3 Xiaomi eReader Sales, Revenue and Gross Margin (2019-2024)
7.16.4 Xiaomi eReader Product Offerings
7.16.5 Xiaomi Recent Development
7.17 iFLYTEK
7.17.1 iFLYTEK Company Information
7.17.2 iFLYTEK Introduction and Business Overview
7.17.3 iFLYTEK eReader Sales, Revenue and Gross Margin (2019-2024)
7.17.4 iFLYTEK eReader Product Offerings
7.17.5 iFLYTEK Recent Development
7.18 Haier
7.18.1 Haier Company Information
7.18.2 Haier Introduction and Business Overview
7.18.3 Haier eReader Sales, Revenue and Gross Margin (2019-2024)
7.18.4 Haier eReader Product Offerings
7.18.5 Haier Recent Development
7.19 IReader Technology Co., Ltd.
7.19.1 IReader Technology Co., Ltd. Company Information
7.19.2 IReader Technology Co., Ltd. Introduction and Business Overview
7.19.3 IReader Technology Co., Ltd. eReader Sales, Revenue and Gross Margin (2019-2024)
7.19.4 IReader Technology Co., Ltd. eReader Product Offerings
7.19.5 IReader Technology Co., Ltd. Recent Development
7.20 Huawei
7.20.1 Huawei Company Information
7.20.2 Huawei Introduction and Business Overview
7.20.3 Huawei eReader Sales, Revenue and Gross Margin (2019-2024)
7.20.4 Huawei eReader Product Offerings
7.20.5 Huawei Recent Development
8 Industry Chain Analysis
8.1 eReader Industrial Chain
8.2 eReader Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 eReader Sales Model
8.5.2 Sales Channel
8.5.3 eReader Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
Amazon
Sony
Barnes&Noble
PocketBook
Kobo(Rakuten)
Bookeen
Ectaco
Ematic
DistriRead(ICARUS)
Aluratek
Tolino
Hanvon
Onyx
BOOX
Shenzhen Boyue Technology Co.,Ltd.
Xiaomi
iFLYTEK
Haier
IReader Technology Co., Ltd.
Huawei
Ìý
Ìý
*If Applicable.