A2P (Application-to-Person) SMS Messaging Service is also called enterprise or professional SMS. Businesses can use it in several technical modes to communicate with consumers, authenticate users of online services, or deliver time-sensitive alerts. In all the cases, communication is initiated from a business application, and not an individual's mobile phone, as is the case with P2P SMS. The A2P SMS Messaging industry can be broken down into several segments, Marketing A2P SMS, Verification Code A2P SMS, Industry Application A2P SMS.
The global A2P (Application-to-Person) SMS Messaging Service market was valued at US$ 22870 million in 2023 and is anticipated to reach US$ 22070 million by 2030, witnessing a CAGR of -0.8% during the forecast period 2024-2030.
Currently, the major global players in the industry include Twilio, Infobip, Sinch, MessageBird, and Tanla, among others. It is expected that competition in the industry will intensify over the next few years. Large international companies primarily expand their market share through acquisitions. For example, Twilio and Sinch. However, the industry has a relatively low concentration, with the top 10 global companies accounting for 34% of the market share in 2023.
From a regional perspective, the North American market is the largest, accounting for approximately 27% of the global market in 2023. As market maturity continues to increase, along with the addition of new customers and the continuous renewal of existing customers, the usage of A2P SMS is expected to grow gradually. However, due to intense competition among companies and strategies such as renewal discounts for existing customers, QYR analysts predict that the price of A2P SMS will decline rapidly. In mature regions, the market size is expected to show a certain downward trend.
In terms of product offerings, SMS verification codes are a significant component of A2P SMS. With the clear trend in the app market, SMS verification codes represent a new growth point. From the perspective of product market applications, banking, financial services, and insurance (BFSI) account for the largest share of the market. In 2023, BFSI accounted for 67.85% of the global A2P SMS market. Other applications, including e-commerce, retail, travel and leisure, government agencies, and transportation and logistics, collectively accounted for 32.15% of the global market share.
This report aims to provide a comprehensive presentation of the global market for A2P (Application-to-Person) SMS Messaging Service, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding A2P (Application-to-Person) SMS Messaging Service.
The A2P (Application-to-Person) SMS Messaging Service market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global A2P (Application-to-Person) SMS Messaging Service market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the A2P (Application-to-Person) SMS Messaging Service companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Twilio
Sinch
Infobip
MessageBird
Tanla
Montnets Cloud Technology
Beijing Guodu Internet Technology
Telesign
Syniverse
Route Mobile Limited
Vibes
Plivo
Mitto
Zenvia
Genesys Telecommunications
Beijing Emay Softcom Technology
Tyntec
Accrete
Soprano
Clickatell
Pontaltech
Beijing Chuangshimandao Science and Technology
FotryTwo
AMD Telecom S.A
TXTImpact
Segment by Type
CRM
Promotions
Pushed Content
Interactive
Others
Segment by Application
BFSI
Entertainment
Tourism
Retail
Marketing
Healthcare
Media
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of A2P (Application-to-Person) SMS Messaging Service company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global A2P (Application-to-Person) SMS Messaging Service Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 CRM
1.2.3 Promotions
1.2.4 Pushed Content
1.2.5 Interactive
1.2.6 Others
1.3 Market by Application
1.3.1 Global A2P (Application-to-Person) SMS Messaging Service Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 BFSI
1.3.3 Entertainment
1.3.4 Tourism
1.3.5 Retail
1.3.6 Marketing
1.3.7 Healthcare
1.3.8 Media
1.3.9 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global A2P (Application-to-Person) SMS Messaging Service Market Perspective (2019-2030)
2.2 Global A2P (Application-to-Person) SMS Messaging Service Growth Trends by Region
2.2.1 Global A2P (Application-to-Person) SMS Messaging Service Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 A2P (Application-to-Person) SMS Messaging Service Historic Market Size by Region (2019-2024)
2.2.3 A2P (Application-to-Person) SMS Messaging Service Forecasted Market Size by Region (2025-2030)
2.3 A2P (Application-to-Person) SMS Messaging Service Market Dynamics
2.3.1 A2P (Application-to-Person) SMS Messaging Service Industry Trends
2.3.2 A2P (Application-to-Person) SMS Messaging Service Market Drivers
2.3.3 A2P (Application-to-Person) SMS Messaging Service Market Challenges
2.3.4 A2P (Application-to-Person) SMS Messaging Service Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top A2P (Application-to-Person) SMS Messaging Service Players by Revenue
3.1.1 Global Top A2P (Application-to-Person) SMS Messaging Service Players by Revenue (2019-2024)
3.1.2 Global A2P (Application-to-Person) SMS Messaging Service Revenue Market Share by Players (2019-2024)
3.2 Global A2P (Application-to-Person) SMS Messaging Service Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by A2P (Application-to-Person) SMS Messaging Service Revenue
3.4 Global A2P (Application-to-Person) SMS Messaging Service Market Concentration Ratio
3.4.1 Global A2P (Application-to-Person) SMS Messaging Service Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by A2P (Application-to-Person) SMS Messaging Service Revenue in 2023
3.5 Global Key Players of A2P (Application-to-Person) SMS Messaging Service Head office and Area Served
3.6 Global Key Players of A2P (Application-to-Person) SMS Messaging Service, Product and Application
3.7 Global Key Players of A2P (Application-to-Person) SMS Messaging Service, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 A2P (Application-to-Person) SMS Messaging Service Breakdown Data by Type
4.1 Global A2P (Application-to-Person) SMS Messaging Service Historic Market Size by Type (2019-2024)
4.2 Global A2P (Application-to-Person) SMS Messaging Service Forecasted Market Size by Type (2025-2030)
5 A2P (Application-to-Person) SMS Messaging Service Breakdown Data by Application
5.1 Global A2P (Application-to-Person) SMS Messaging Service Historic Market Size by Application (2019-2024)
5.2 Global A2P (Application-to-Person) SMS Messaging Service Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America A2P (Application-to-Person) SMS Messaging Service Market Size (2019-2030)
6.2 North America A2P (Application-to-Person) SMS Messaging Service Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America A2P (Application-to-Person) SMS Messaging Service Market Size by Country (2019-2024)
6.4 North America A2P (Application-to-Person) SMS Messaging Service Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe A2P (Application-to-Person) SMS Messaging Service Market Size (2019-2030)
7.2 Europe A2P (Application-to-Person) SMS Messaging Service Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe A2P (Application-to-Person) SMS Messaging Service Market Size by Country (2019-2024)
7.4 Europe A2P (Application-to-Person) SMS Messaging Service Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific A2P (Application-to-Person) SMS Messaging Service Market Size (2019-2030)
8.2 Asia-Pacific A2P (Application-to-Person) SMS Messaging Service Market Growth Rate by Country: 2019 VS 2023 VS 2030
8.3 Asia-Pacific A2P (Application-to-Person) SMS Messaging Service Market Size by Region (2019-2024)
8.4 Asia-Pacific A2P (Application-to-Person) SMS Messaging Service Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America A2P (Application-to-Person) SMS Messaging Service Market Size (2019-2030)
9.2 Latin America A2P (Application-to-Person) SMS Messaging Service Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America A2P (Application-to-Person) SMS Messaging Service Market Size by Country (2019-2024)
9.4 Latin America A2P (Application-to-Person) SMS Messaging Service Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa A2P (Application-to-Person) SMS Messaging Service Market Size (2019-2030)
10.2 Middle East & Africa A2P (Application-to-Person) SMS Messaging Service Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa A2P (Application-to-Person) SMS Messaging Service Market Size by Country (2019-2024)
10.4 Middle East & Africa A2P (Application-to-Person) SMS Messaging Service Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Twilio
11.1.1 Twilio Company Details
11.1.2 Twilio Business Overview
11.1.3 Twilio A2P (Application-to-Person) SMS Messaging Service Introduction
11.1.4 Twilio Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.1.5 Twilio Recent Development
11.2 Sinch
11.2.1 Sinch Company Details
11.2.2 Sinch Business Overview
11.2.3 Sinch A2P (Application-to-Person) SMS Messaging Service Introduction
11.2.4 Sinch Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.2.5 Sinch Recent Development
11.3 Infobip
11.3.1 Infobip Company Details
11.3.2 Infobip Business Overview
11.3.3 Infobip A2P (Application-to-Person) SMS Messaging Service Introduction
11.3.4 Infobip Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.3.5 Infobip Recent Development
11.4 MessageBird
11.4.1 MessageBird Company Details
11.4.2 MessageBird Business Overview
11.4.3 MessageBird A2P (Application-to-Person) SMS Messaging Service Introduction
11.4.4 MessageBird Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.4.5 MessageBird Recent Development
11.5 Tanla
11.5.1 Tanla Company Details
11.5.2 Tanla Business Overview
11.5.3 Tanla A2P (Application-to-Person) SMS Messaging Service Introduction
11.5.4 Tanla Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.5.5 Tanla Recent Development
11.6 Montnets Cloud Technology
11.6.1 Montnets Cloud Technology Company Details
11.6.2 Montnets Cloud Technology Business Overview
11.6.3 Montnets Cloud Technology A2P (Application-to-Person) SMS Messaging Service Introduction
11.6.4 Montnets Cloud Technology Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.6.5 Montnets Cloud Technology Recent Development
11.7 Beijing Guodu Internet Technology
11.7.1 Beijing Guodu Internet Technology Company Details
11.7.2 Beijing Guodu Internet Technology Business Overview
11.7.3 Beijing Guodu Internet Technology A2P (Application-to-Person) SMS Messaging Service Introduction
11.7.4 Beijing Guodu Internet Technology Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.7.5 Beijing Guodu Internet Technology Recent Development
11.8 Telesign
11.8.1 Telesign Company Details
11.8.2 Telesign Business Overview
11.8.3 Telesign A2P (Application-to-Person) SMS Messaging Service Introduction
11.8.4 Telesign Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.8.5 Telesign Recent Development
11.9 Syniverse
11.9.1 Syniverse Company Details
11.9.2 Syniverse Business Overview
11.9.3 Syniverse A2P (Application-to-Person) SMS Messaging Service Introduction
11.9.4 Syniverse Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.9.5 Syniverse Recent Development
11.10 Route Mobile Limited
11.10.1 Route Mobile Limited Company Details
11.10.2 Route Mobile Limited Business Overview
11.10.3 Route Mobile Limited A2P (Application-to-Person) SMS Messaging Service Introduction
11.10.4 Route Mobile Limited Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.10.5 Route Mobile Limited Recent Development
11.11 Vibes
11.11.1 Vibes Company Details
11.11.2 Vibes Business Overview
11.11.3 Vibes A2P (Application-to-Person) SMS Messaging Service Introduction
11.11.4 Vibes Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.11.5 Vibes Recent Development
11.12 Plivo
11.12.1 Plivo Company Details
11.12.2 Plivo Business Overview
11.12.3 Plivo A2P (Application-to-Person) SMS Messaging Service Introduction
11.12.4 Plivo Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.12.5 Plivo Recent Development
11.13 Mitto
11.13.1 Mitto Company Details
11.13.2 Mitto Business Overview
11.13.3 Mitto A2P (Application-to-Person) SMS Messaging Service Introduction
11.13.4 Mitto Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.13.5 Mitto Recent Development
11.14 Zenvia
11.14.1 Zenvia Company Details
11.14.2 Zenvia Business Overview
11.14.3 Zenvia A2P (Application-to-Person) SMS Messaging Service Introduction
11.14.4 Zenvia Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.14.5 Zenvia Recent Development
11.15 Genesys Telecommunications
11.15.1 Genesys Telecommunications Company Details
11.15.2 Genesys Telecommunications Business Overview
11.15.3 Genesys Telecommunications A2P (Application-to-Person) SMS Messaging Service Introduction
11.15.4 Genesys Telecommunications Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.15.5 Genesys Telecommunications Recent Development
11.16 Beijing Emay Softcom Technology
11.16.1 Beijing Emay Softcom Technology Company Details
11.16.2 Beijing Emay Softcom Technology Business Overview
11.16.3 Beijing Emay Softcom Technology A2P (Application-to-Person) SMS Messaging Service Introduction
11.16.4 Beijing Emay Softcom Technology Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.16.5 Beijing Emay Softcom Technology Recent Development
11.17 Tyntec
11.17.1 Tyntec Company Details
11.17.2 Tyntec Business Overview
11.17.3 Tyntec A2P (Application-to-Person) SMS Messaging Service Introduction
11.17.4 Tyntec Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.17.5 Tyntec Recent Development
11.18 Accrete
11.18.1 Accrete Company Details
11.18.2 Accrete Business Overview
11.18.3 Accrete A2P (Application-to-Person) SMS Messaging Service Introduction
11.18.4 Accrete Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.18.5 Accrete Recent Development
11.19 Soprano
11.19.1 Soprano Company Details
11.19.2 Soprano Business Overview
11.19.3 Soprano A2P (Application-to-Person) SMS Messaging Service Introduction
11.19.4 Soprano Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.19.5 Soprano Recent Development
11.20 Clickatell
11.20.1 Clickatell Company Details
11.20.2 Clickatell Business Overview
11.20.3 Clickatell A2P (Application-to-Person) SMS Messaging Service Introduction
11.20.4 Clickatell Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.20.5 Clickatell Recent Development
11.21 Pontaltech
11.21.1 Pontaltech Company Details
11.21.2 Pontaltech Business Overview
11.21.3 Pontaltech A2P (Application-to-Person) SMS Messaging Service Introduction
11.21.4 Pontaltech Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.21.5 Pontaltech Recent Development
11.22 Beijing Chuangshimandao Science and Technology
11.22.1 Beijing Chuangshimandao Science and Technology Company Details
11.22.2 Beijing Chuangshimandao Science and Technology Business Overview
11.22.3 Beijing Chuangshimandao Science and Technology A2P (Application-to-Person) SMS Messaging Service Introduction
11.22.4 Beijing Chuangshimandao Science and Technology Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.22.5 Beijing Chuangshimandao Science and Technology Recent Development
11.23 FotryTwo
11.23.1 FotryTwo Company Details
11.23.2 FotryTwo Business Overview
11.23.3 FotryTwo A2P (Application-to-Person) SMS Messaging Service Introduction
11.23.4 FotryTwo Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.23.5 FotryTwo Recent Development
11.24 AMD Telecom S.A
11.24.1 AMD Telecom S.A Company Details
11.24.2 AMD Telecom S.A Business Overview
11.24.3 AMD Telecom S.A A2P (Application-to-Person) SMS Messaging Service Introduction
11.24.4 AMD Telecom S.A Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.24.5 AMD Telecom S.A Recent Development
11.25 TXTImpact
11.25.1 TXTImpact Company Details
11.25.2 TXTImpact Business Overview
11.25.3 TXTImpact A2P (Application-to-Person) SMS Messaging Service Introduction
11.25.4 TXTImpact Revenue in A2P (Application-to-Person) SMS Messaging Service Business (2019-2024)
11.25.5 TXTImpact Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
Twilio
Sinch
Infobip
MessageBird
Tanla
Montnets Cloud Technology
Beijing Guodu Internet Technology
Telesign
Syniverse
Route Mobile Limited
Vibes
Plivo
Mitto
Zenvia
Genesys Telecommunications
Beijing Emay Softcom Technology
Tyntec
Accrete
Soprano
Clickatell
Pontaltech
Beijing Chuangshimandao Science and Technology
FotryTwo
AMD Telecom S.A
TXTImpact
听
听
*If Applicable.